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Measurement Camp3
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Measurement Camp3

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15 minute presentation given at measurement camp on tracking things on the web - otherwise known as buzz monitoring - but i hate that phase - beekeepers around the world feel like part of their …

15 minute presentation given at measurement camp on tracking things on the web - otherwise known as buzz monitoring - but i hate that phase - beekeepers around the world feel like part of their vocabulary has been hijacked and it's just wrong

Published in: Technology, Business

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  • Transcript

    • 1. Tracking stuff online ain’t no walk in the park
    • 2. Scrub that data clean
      • GIGO
      • Analysis IS NOT search
      • The joys of keyword matching
      • Techniques to get better precision
      • Advanced stuff
        • proximity searching, context matching and using classifiers to refine data sets
    • 3. Getting to meaning
      • Some data is structured
        • Author, location, language, site type, number of comments, review ratings, number of links
        • Challenges – extracting the data, and then doing it again. Every day
      • And some data is unstructured
        • Sentiment, Topics of conversation
        • Challenges – computers don’t speak English (or French or spanish or….)
    • 4. What do clients want?
      • Everything, bozo
      • To know that you know what you are talking about 
      • Insights
      • Reports – that tie in with their business objectives
    • 5. What they like
      • Simple and easy to use
      • Consistent
      • Summaries & images
      • Reports
    • 6. Reporting…
      • Statistical analysis
      • Visualisations
        • Timelines
        • Charts
        • Animations
      • Comparing and Benchmarking
      •  STANDARDS (easier to spell than to do!!!)
    • 7. Mash me up baby blue
      • Online conversation Vs
        • Offline news
        • Survey data
        • Customer services feedback
        • Sales
        • Site traffic
        • Google ranking
    • 8. And then there’s ...
      • Network mapping/link analysis (nodes of influence, evolution)
      • Pattern recognition and making predictions
      • Doing stuff in realtime. What’s going on right now that you should deal with
      • … but that’s for next time ;)