Measurement Camp3
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Measurement Camp3

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15 minute presentation given at measurement camp on tracking things on the web - otherwise known as buzz monitoring - but i hate that phase - beekeepers around the world feel like part of their ...

15 minute presentation given at measurement camp on tracking things on the web - otherwise known as buzz monitoring - but i hate that phase - beekeepers around the world feel like part of their vocabulary has been hijacked and it's just wrong

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Measurement Camp3 Presentation Transcript

  • 1. Tracking stuff online ain’t no walk in the park
  • 2. Scrub that data clean
    • GIGO
    • Analysis IS NOT search
    • The joys of keyword matching
    • Techniques to get better precision
    • Advanced stuff
      • proximity searching, context matching and using classifiers to refine data sets
  • 3. Getting to meaning
    • Some data is structured
      • Author, location, language, site type, number of comments, review ratings, number of links
      • Challenges – extracting the data, and then doing it again. Every day
    • And some data is unstructured
      • Sentiment, Topics of conversation
      • Challenges – computers don’t speak English (or French or spanish or….)
  • 4. What do clients want?
    • Everything, bozo
    • To know that you know what you are talking about 
    • Insights
    • Reports – that tie in with their business objectives
  • 5. What they like
    • Simple and easy to use
    • Consistent
    • Summaries & images
    • Reports
  • 6. Reporting…
    • Statistical analysis
    • Visualisations
      • Timelines
      • Charts
      • Animations
    • Comparing and Benchmarking
    •  STANDARDS (easier to spell than to do!!!)
  • 7. Mash me up baby blue
    • Online conversation Vs
      • Offline news
      • Survey data
      • Customer services feedback
      • Sales
      • Site traffic
      • Google ranking
  • 8. And then there’s ...
    • Network mapping/link analysis (nodes of influence, evolution)
    • Pattern recognition and making predictions
    • Doing stuff in realtime. What’s going on right now that you should deal with
    • … but that’s for next time ;)