Tracking stuff online ain’t no walk in the park
Scrub that data clean <ul><li>GIGO </li></ul><ul><li>Analysis IS NOT search </li></ul><ul><li>The joys of keyword matching...
Getting to meaning  <ul><li>Some data is structured </li></ul><ul><ul><li>Author, location, language, site type, number of...
What do clients want? <ul><li>Everything, bozo </li></ul><ul><li>To know that you know what you are talking about  </li><...
What they like <ul><li>Simple and easy to use </li></ul><ul><li>Consistent </li></ul><ul><li>Summaries & images </li></ul>...
Reporting… <ul><li>Statistical analysis  </li></ul><ul><li>Visualisations </li></ul><ul><ul><li>Timelines </li></ul></ul><...
Mash me up baby blue <ul><li>Online conversation Vs </li></ul><ul><ul><li>Offline news </li></ul></ul><ul><ul><li>Survey d...
And then there’s ... <ul><li>Network mapping/link analysis (nodes of influence, evolution) </li></ul><ul><li>Pattern recog...
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Measurement Camp3

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15 minute presentation given at measurement camp on tracking things on the web - otherwise known as buzz monitoring - but i hate that phase - beekeepers around the world feel like part of their vocabulary has been hijacked and it's just wrong

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  • Measurement Camp3

    1. 1. Tracking stuff online ain’t no walk in the park
    2. 2. Scrub that data clean <ul><li>GIGO </li></ul><ul><li>Analysis IS NOT search </li></ul><ul><li>The joys of keyword matching </li></ul><ul><li>Techniques to get better precision </li></ul><ul><li>Advanced stuff </li></ul><ul><ul><li>proximity searching, context matching and using classifiers to refine data sets </li></ul></ul>
    3. 3. Getting to meaning <ul><li>Some data is structured </li></ul><ul><ul><li>Author, location, language, site type, number of comments, review ratings, number of links </li></ul></ul><ul><ul><li>Challenges – extracting the data, and then doing it again. Every day </li></ul></ul><ul><li>And some data is unstructured </li></ul><ul><ul><li>Sentiment, Topics of conversation </li></ul></ul><ul><ul><li>Challenges – computers don’t speak English (or French or spanish or….) </li></ul></ul>
    4. 4. What do clients want? <ul><li>Everything, bozo </li></ul><ul><li>To know that you know what you are talking about  </li></ul><ul><li>Insights </li></ul><ul><li>Reports – that tie in with their business objectives </li></ul>
    5. 5. What they like <ul><li>Simple and easy to use </li></ul><ul><li>Consistent </li></ul><ul><li>Summaries & images </li></ul><ul><li>Reports </li></ul>
    6. 6. Reporting… <ul><li>Statistical analysis </li></ul><ul><li>Visualisations </li></ul><ul><ul><li>Timelines </li></ul></ul><ul><ul><li>Charts </li></ul></ul><ul><ul><li>Animations </li></ul></ul><ul><li>Comparing and Benchmarking </li></ul><ul><li> STANDARDS (easier to spell than to do!!!) </li></ul>
    7. 7. Mash me up baby blue <ul><li>Online conversation Vs </li></ul><ul><ul><li>Offline news </li></ul></ul><ul><ul><li>Survey data </li></ul></ul><ul><ul><li>Customer services feedback </li></ul></ul><ul><ul><li>Sales </li></ul></ul><ul><ul><li>Site traffic </li></ul></ul><ul><ul><li>Google ranking </li></ul></ul>
    8. 8. And then there’s ... <ul><li>Network mapping/link analysis (nodes of influence, evolution) </li></ul><ul><li>Pattern recognition and making predictions </li></ul><ul><li>Doing stuff in realtime. What’s going on right now that you should deal with </li></ul><ul><li>… but that’s for next time ;) </li></ul>

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