What on earth is social media, and why should I care?

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What on earth is social media, and why should I care?

  1. 1. What on earth is social media, and why should I care? Jon Foster www.jon.foster.liMonday, 28 January 13
  2. 2. today is roughly split into two: A brief history lesson and some theory A look at the practicalitiesMonday, 28 January 13
  3. 3. Monday, 28 January 13 people
  4. 4. Monday, 28 January 13
  5. 5. Monday, 28 January 13
  6. 6. Monday, 28 January 13
  7. 7. Let’s travel back to 1300Monday, 28 January 13
  8. 8. Monday, 28 January 13
  9. 9. William Swinton: Outlines of the Worlds History, Ancient Mediabal and Mondern, with special relation to the history of civilization and the progress of mankind (New York, NY: Ivison, Blakeman and Company, 1874)Monday, 28 January 13
  10. 10. copy an entire work copy several works at once copy an existing work and make additions write original work, with additions from elsewhereMonday, 28 January 13
  11. 11. Photo: Willi HeidelbachMonday, 28 January 13
  12. 12. Photo: EifionMonday, 28 January 13
  13. 13. Monday, 28 January 13 Photo: Jeremy Atkinson
  14. 14. Monday, 28 January 13
  15. 15. Monday, 28 January 13 Photo: San José Library
  16. 16. media is the connective tissue of societyMonday, 28 January 13
  17. 17. understanding social networks creating a social culture listen, engage, build relationships trust through transparencyMonday, 28 January 13
  18. 18. understanding social networks creating a social culture listen, engage, build relationships trust through transparencyMonday, 28 January 13
  19. 19. understanding social networks creating a social culture listen, engage, build relationships trust through transparencyMonday, 28 January 13
  20. 20. bethkanter.org/snaMonday, 28 January 13
  21. 21. understanding social networks creating a social culture listen, engage, build relationships trust through transparencyMonday, 28 January 13
  22. 22. Organisations with social cultures: Use social media to engage in two-way conversations about the work of the organisation, with people inside and outside of it. Embrace mistakes and take calculated risks. Reward learning and reflection.Monday, 28 January 13
  23. 23. Organisations with social cultures: Use social media to engage in two-way conversations about the work of the organisation, with people inside and outside of it. Embrace mistakes and take calculated risks. Reward learning and reflection.Monday, 28 January 13
  24. 24. Organisations with social cultures: Use social media to engage in two-way conversations about the work of the organisation, with people inside and outside of it. Embrace mistakes and take calculated risks. Reward learning and reflection.Monday, 28 January 13
  25. 25. Organisations with social cultures: Use social media to engage in two-way conversations about the work of the organisation, with people inside and outside of it. Embrace mistakes and take calculated risks. Reward learning and reflection.Monday, 28 January 13
  26. 26. Use a “try it and fit as we go” approach, emphasising failing fast. Overcome organisational inertia through open and robust conversations. Understand and appreciate that informality and individuality do not indicate a lack of caring, professionalism or quality.Monday, 28 January 13
  27. 27. Use a “try it and fit as we go” approach, emphasising failing fast. Overcome organisational inertia through open and robust conversations. Understand and appreciate that informality and individuality do not indicate a lack of caring, professionalism or quality.Monday, 28 January 13
  28. 28. Use a “try it and fit as we go” approach, emphasising failing fast. Overcome organisational inertia through open and robust conversations. Understand and appreciate that informality and individuality do not indicate a lack of caring, professionalism or quality.Monday, 28 January 13
  29. 29. Trust staff to make decisions and respond rapidly to situations, rather than crawl through endless check- off and approval processes.Monday, 28 January 13
  30. 30. understanding social networks creating a social culture listen, engage, build relationships trust through transparencyMonday, 28 January 13
  31. 31. THIS! conversationsMonday, 28 January 13
  32. 32. Listen. Engage. Build Relationships.Monday, 28 January 13
  33. 33. Listen. Key issues, practical workings & etiquette, influencers & key people. Engage. Build Relationships.Monday, 28 January 13
  34. 34. Listen. Engage. Talk, reply and respond. Find the conversations and take part. Build Relationships.Monday, 28 January 13
  35. 35. Listen. Engage. Build Relationships. Be authentic, genuine and kind. Be you. Treat people the same as you’d treat them in real life.Monday, 28 January 13
  36. 36. understanding social networks creating a social culture listen, engage, build relationships trust through transparencyMonday, 28 January 13
  37. 37. understanding social networks creating a social culture listen, engage, build relationships trust through transparencyMonday, 28 January 13
  38. 38. people pages groupsMonday, 28 January 13
  39. 39. • twitter screenshot or something Photo: Alan WolfMonday, 28 January 13
  40. 40. jonfoster: I’m taking part in a Guardian Local Government Network debate on the future of local councillors later. 11:13 23/01/2013Monday, 28 January 13
  41. 41. jonfoster: I’m taking part in a Guardian Local Government Network debate on the future of local councillors later. http://www.guardian.co.uk/local-government- network/2013/jan/22/live-discussion-future-of- councillors 11:13 23/01/2013Monday, 28 January 13
  42. 42. jonfoster: I’m taking part in a Guardian Local Government Network debate on the future of local councillors later. http://t.co/da92fRE 11:13 23/01/2013Monday, 28 January 13
  43. 43. jonfoster: I’m taking part in a Guardian Local Government Network debate on the future of local councillors later. http://www.guardian.co.uk/localgov... 11:13 23/01/2013Monday, 28 January 13
  44. 44. jonfoster: I’m taking part in a Guardian Local Government Network debate on the future of local councillors later. http://www.guardian.co.uk/localgov... #localgov 11:13 23/01/2013Monday, 28 January 13
  45. 45. jonfoster: I’m taking part in a @GdnLocalGov debate on the future of local councillors later. http://www.guardian.co.uk/localgov... #localgov 11:13 23/01/2013Monday, 28 January 13
  46. 46. jonfoster: I’m taking part in a @GdnLocalGov debate on the future of local councillors later. http://www.guardian.co.uk/localgov... #localgov 11:13 23/01/2013 ReplyMonday, 28 January 13
  47. 47. jonfoster: I’m taking part in a @GdnLocalGov debate on the future of local councillors later. http://www.guardian.co.uk/localgov... #localgov 11:13 23/01/2013 franvarley: @jonfoster Looking forward to it - I’ll be joining in too! 11:24 23/01/2013 In reply to jonfosterMonday, 28 January 13
  48. 48. Photo: Christoph SpieglMonday, 28 January 13
  49. 49. Existing content. Guest posts and authors. Interview somebody interesting. Review something. Respond to another post.Monday, 28 January 13
  50. 50. Existing content. Guest posts and authors. Interview somebody interesting. Review something. Respond to another post.Monday, 28 January 13
  51. 51. Existing content. Guest posts and authors. Interview somebody interesting. Review something. Respond to another post.Monday, 28 January 13
  52. 52. Existing content. Guest posts and authors. Interview somebody interesting. Review something. Respond to another post.Monday, 28 January 13
  53. 53. Existing content. Guest posts and authors. Interview somebody interesting. Review something. Respond to another post.Monday, 28 January 13
  54. 54. Existing content. Guest posts and authors. Interview somebody interesting. Review something. Respond to another post.Monday, 28 January 13
  55. 55. Audioboo. www.audioboo.fm Flickr. www.flickr.com Tweetdeck (or similar). www.tweetdeck.com A notepad. www.moleskine.com YouTube (+app). www.youtube.comMonday, 28 January 13
  56. 56. Me Books www.jon.foster.li Here Comes Everybody twitter.com/jonfoster Clay Shirky facebook.com/jonfosterjonfoster Cognitive Surplus pinboard.in/u:jonfoster Clay Shirky Blogs The Networked Nonprofit Kanter & Fine bigbible.org.uk (/digilit) stevebridger.com/blog Six Degrees visceralbusiness.com/blog Duncan Watts robdysonpr.com The Cluetrain Manifesto Levine, Locke et alMonday, 28 January 13

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