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What on earth is social media, and why should I care?
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What on earth is social media, and why should I care?

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    What on earth is social media, and why should I care? What on earth is social media, and why should I care? Presentation Transcript

    • What on earth is social media, and why should I care? Jon Foster www.jon.foster.liMonday, 28 January 13
    • today is roughly split into two: A brief history lesson and some theory A look at the practicalitiesMonday, 28 January 13
    • Monday, 28 January 13 people
    • Monday, 28 January 13
    • Monday, 28 January 13
    • Monday, 28 January 13
    • Let’s travel back to 1300Monday, 28 January 13
    • Monday, 28 January 13
    • William Swinton: Outlines of the Worlds History, Ancient Mediabal and Mondern, with special relation to the history of civilization and the progress of mankind (New York, NY: Ivison, Blakeman and Company, 1874)Monday, 28 January 13
    • copy an entire work copy several works at once copy an existing work and make additions write original work, with additions from elsewhereMonday, 28 January 13
    • Photo: Willi HeidelbachMonday, 28 January 13
    • Photo: EifionMonday, 28 January 13
    • Monday, 28 January 13 Photo: Jeremy Atkinson
    • Monday, 28 January 13
    • Monday, 28 January 13 Photo: San José Library
    • media is the connective tissue of societyMonday, 28 January 13
    • understanding social networks creating a social culture listen, engage, build relationships trust through transparencyMonday, 28 January 13
    • understanding social networks creating a social culture listen, engage, build relationships trust through transparencyMonday, 28 January 13
    • understanding social networks creating a social culture listen, engage, build relationships trust through transparencyMonday, 28 January 13
    • bethkanter.org/snaMonday, 28 January 13
    • understanding social networks creating a social culture listen, engage, build relationships trust through transparencyMonday, 28 January 13
    • Organisations with social cultures: Use social media to engage in two-way conversations about the work of the organisation, with people inside and outside of it. Embrace mistakes and take calculated risks. Reward learning and reflection.Monday, 28 January 13
    • Organisations with social cultures: Use social media to engage in two-way conversations about the work of the organisation, with people inside and outside of it. Embrace mistakes and take calculated risks. Reward learning and reflection.Monday, 28 January 13
    • Organisations with social cultures: Use social media to engage in two-way conversations about the work of the organisation, with people inside and outside of it. Embrace mistakes and take calculated risks. Reward learning and reflection.Monday, 28 January 13
    • Organisations with social cultures: Use social media to engage in two-way conversations about the work of the organisation, with people inside and outside of it. Embrace mistakes and take calculated risks. Reward learning and reflection.Monday, 28 January 13
    • Use a “try it and fit as we go” approach, emphasising failing fast. Overcome organisational inertia through open and robust conversations. Understand and appreciate that informality and individuality do not indicate a lack of caring, professionalism or quality.Monday, 28 January 13
    • Use a “try it and fit as we go” approach, emphasising failing fast. Overcome organisational inertia through open and robust conversations. Understand and appreciate that informality and individuality do not indicate a lack of caring, professionalism or quality.Monday, 28 January 13
    • Use a “try it and fit as we go” approach, emphasising failing fast. Overcome organisational inertia through open and robust conversations. Understand and appreciate that informality and individuality do not indicate a lack of caring, professionalism or quality.Monday, 28 January 13
    • Trust staff to make decisions and respond rapidly to situations, rather than crawl through endless check- off and approval processes.Monday, 28 January 13
    • understanding social networks creating a social culture listen, engage, build relationships trust through transparencyMonday, 28 January 13
    • THIS! conversationsMonday, 28 January 13
    • Listen. Engage. Build Relationships.Monday, 28 January 13
    • Listen. Key issues, practical workings & etiquette, influencers & key people. Engage. Build Relationships.Monday, 28 January 13
    • Listen. Engage. Talk, reply and respond. Find the conversations and take part. Build Relationships.Monday, 28 January 13
    • Listen. Engage. Build Relationships. Be authentic, genuine and kind. Be you. Treat people the same as you’d treat them in real life.Monday, 28 January 13
    • understanding social networks creating a social culture listen, engage, build relationships trust through transparencyMonday, 28 January 13
    • understanding social networks creating a social culture listen, engage, build relationships trust through transparencyMonday, 28 January 13
    • people pages groupsMonday, 28 January 13
    • • twitter screenshot or something Photo: Alan WolfMonday, 28 January 13
    • jonfoster: I’m taking part in a Guardian Local Government Network debate on the future of local councillors later. 11:13 23/01/2013Monday, 28 January 13
    • jonfoster: I’m taking part in a Guardian Local Government Network debate on the future of local councillors later. http://www.guardian.co.uk/local-government- network/2013/jan/22/live-discussion-future-of- councillors 11:13 23/01/2013Monday, 28 January 13
    • jonfoster: I’m taking part in a Guardian Local Government Network debate on the future of local councillors later. http://t.co/da92fRE 11:13 23/01/2013Monday, 28 January 13
    • jonfoster: I’m taking part in a Guardian Local Government Network debate on the future of local councillors later. http://www.guardian.co.uk/localgov... 11:13 23/01/2013Monday, 28 January 13
    • jonfoster: I’m taking part in a Guardian Local Government Network debate on the future of local councillors later. http://www.guardian.co.uk/localgov... #localgov 11:13 23/01/2013Monday, 28 January 13
    • jonfoster: I’m taking part in a @GdnLocalGov debate on the future of local councillors later. http://www.guardian.co.uk/localgov... #localgov 11:13 23/01/2013Monday, 28 January 13
    • jonfoster: I’m taking part in a @GdnLocalGov debate on the future of local councillors later. http://www.guardian.co.uk/localgov... #localgov 11:13 23/01/2013 ReplyMonday, 28 January 13
    • jonfoster: I’m taking part in a @GdnLocalGov debate on the future of local councillors later. http://www.guardian.co.uk/localgov... #localgov 11:13 23/01/2013 franvarley: @jonfoster Looking forward to it - I’ll be joining in too! 11:24 23/01/2013 In reply to jonfosterMonday, 28 January 13
    • Photo: Christoph SpieglMonday, 28 January 13
    • Existing content. Guest posts and authors. Interview somebody interesting. Review something. Respond to another post.Monday, 28 January 13
    • Existing content. Guest posts and authors. Interview somebody interesting. Review something. Respond to another post.Monday, 28 January 13
    • Existing content. Guest posts and authors. Interview somebody interesting. Review something. Respond to another post.Monday, 28 January 13
    • Existing content. Guest posts and authors. Interview somebody interesting. Review something. Respond to another post.Monday, 28 January 13
    • Existing content. Guest posts and authors. Interview somebody interesting. Review something. Respond to another post.Monday, 28 January 13
    • Existing content. Guest posts and authors. Interview somebody interesting. Review something. Respond to another post.Monday, 28 January 13
    • Audioboo. www.audioboo.fm Flickr. www.flickr.com Tweetdeck (or similar). www.tweetdeck.com A notepad. www.moleskine.com YouTube (+app). www.youtube.comMonday, 28 January 13
    • Me Books www.jon.foster.li Here Comes Everybody twitter.com/jonfoster Clay Shirky facebook.com/jonfosterjonfoster Cognitive Surplus pinboard.in/u:jonfoster Clay Shirky Blogs The Networked Nonprofit Kanter & Fine bigbible.org.uk (/digilit) stevebridger.com/blog Six Degrees visceralbusiness.com/blog Duncan Watts robdysonpr.com The Cluetrain Manifesto Levine, Locke et alMonday, 28 January 13