What does signing an online
petition actually mean?
Jon Worth | @jonworth
PPT: j.mp/iabcpetitionsPPT (15mb) | Slideshare: ...
“Meh”
“Pointless waste
of time”
Full video: Clay Shirky – Rethinking Representation https://www.youtube.com/watch?v=P2GyPniW2eM
Even a click took
someone a few seconds…
…but how do you separate
the signal from the noise?
Make something physical
Put people on the street
Use the European
Citizens’ Initiative
Allow for
personalisation
Make demands finite
and narrow
SMART objectives for the web
1. Specific – Objectives should specify what they
want to achieve.
2. Measurable – You should...
Not all signatures
are equal – this is not just a
numbers game
Email and online petitions have
reduced barrier to entry
Problem is now separating signal
from noise
Think of the person o...
Creative Commons Images
Ethernet Cables http://www.flickr.com/photos/skreuzer/508996746/
Bee http://www.flickr.com/photos/...
What does signing an online
petition actually mean?
Jon Worth | @jonworth
PPT: j.mp/iabcpetitionsPPT (15mb) | Slideshare: ...
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
What does signing an online petition actually mean?
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What does signing an online petition actually mean?

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Jon Worth's presentation to IABC Belgium, 15th October 2013. Trying to separate the signal from the noise when making online petitions.

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What does signing an online petition actually mean?

  1. 1. What does signing an online petition actually mean? Jon Worth | @jonworth PPT: j.mp/iabcpetitionsPPT (15mb) | Slideshare: j.mp/iabcpetitionsSS
  2. 2. “Meh” “Pointless waste of time”
  3. 3. Full video: Clay Shirky – Rethinking Representation https://www.youtube.com/watch?v=P2GyPniW2eM
  4. 4. Even a click took someone a few seconds…
  5. 5. …but how do you separate the signal from the noise?
  6. 6. Make something physical
  7. 7. Put people on the street
  8. 8. Use the European Citizens’ Initiative
  9. 9. Allow for personalisation
  10. 10. Make demands finite and narrow
  11. 11. SMART objectives for the web 1. Specific – Objectives should specify what they want to achieve. 2. Measurable – You should be able to measure whether you are meeting the objectives or not. 3. Achievable - Are the objectives you set, achievable and attainable? 4. Realistic – Can you realistically achieve the objectives with the resources you have? 5. Time – When do you want to achieve the set objectives?
  12. 12. Not all signatures are equal – this is not just a numbers game
  13. 13. Email and online petitions have reduced barrier to entry Problem is now separating signal from noise Think of the person on the receiving end Recap
  14. 14. Creative Commons Images Ethernet Cables http://www.flickr.com/photos/skreuzer/508996746/ Bee http://www.flickr.com/photos/iamtreesha/7894625598/ Hugh’s Fish Fight http://www.flickr.com/photos/emcmillanscott/7186180227/ Tap http://www.flickr.com/photos/54799099@N00/4816226411/ Drought http://www.flickr.com/photos/mundoo/317488203/ Cat with tongue http://www.flickr.com/photos/60812857@N05/6022291281/ Digger in snow http://www.flickr.com/photos/wsdot/5936748035/ Schaake http://www.flickr.com/photos/aldeadle/7557446200/ Shark Fins http://www.flickr.com/photos/25802865@N08/8414942193/ ACTA march http://www.flickr.com/photos/48740995@N03/6863723819/ Power Station http://www.flickr.com/photos/freefoto/3844250043/ Greek Poverty http://www.flickr.com/photos/v1ctor/4743268722/ Ballot Box http://www.flickr.com/photos/afagen/2571377481/ Bee keepers http://www.flickr.com/photos/wohack/3727252089/ Tractor http://www.flickr.com/photos/thelastminute/123890324/ Crop scientist http://www.flickr.com/photos/iita-media-library/4557461701/ Green voters http://www.flickr.com/photos/76254519@N08/9451815555/ Screaming http://www.flickr.com/photos/ritamika/5220236802/ Vattenfall Climate Case from http://publicaffairs2point0.eu/2008/10/28/spring-comes-early-to-place- luxembourg-or/
  15. 15. What does signing an online petition actually mean? Jon Worth | @jonworth PPT: j.mp/iabcpetitionsPPT (15mb) | Slideshare: j.mp/iabcpetitionsSS
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