SMART objectives for the web
1. Specific – Objectives should specify what they
want to achieve.
2. Measurable – You should be able to measure
whether you are meeting the objectives or not.
3. Achievable - Are the objectives you set,
achievable and attainable?
4. Realistic – Can you realistically achieve the
objectives with the resources you have?
5. Time – When do you want to achieve the set
Not all signatures
are equal – this is not just a
Email and online petitions have
reduced barrier to entry
Problem is now separating signal
Think of the person on the
Creative Commons Images
Ethernet Cables http://www.flickr.com/photos/skreuzer/508996746/
Hugh’s Fish Fight http://www.flickr.com/photos/emcmillanscott/7186180227/
Cat with tongue http://www.flickr.com/photos/60812857@N05/6022291281/
Digger in snow http://www.flickr.com/photos/wsdot/5936748035/
Shark Fins http://www.flickr.com/photos/25802865@N08/8414942193/
ACTA march http://www.flickr.com/photos/48740995@N03/6863723819/
Power Station http://www.flickr.com/photos/freefoto/3844250043/
Greek Poverty http://www.flickr.com/photos/v1ctor/4743268722/
Ballot Box http://www.flickr.com/photos/afagen/2571377481/
Bee keepers http://www.flickr.com/photos/wohack/3727252089/
Crop scientist http://www.flickr.com/photos/iita-media-library/4557461701/
Green voters http://www.flickr.com/photos/76254519@N08/9451815555/
Vattenfall Climate Case from http://publicaffairs2point0.eu/2008/10/28/spring-comes-early-to-place-
What does signing an online
petition actually mean?
Jon Worth | @jonworth
PPT: j.mp/iabcpetitionsPPT (15mb) | Slideshare: j.mp/iabcpetitionsSS