PAC Summit - Online Campaigning
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PAC Summit - Online Campaigning

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What works and does not work in online campaigning in EU politics?

What works and does not work in online campaigning in EU politics?

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  • Note CC License <br />
  • The second reason to start thinking about this was a conversation some time ago with Marietje Schaake, the Liberal MEP. <br />
  • This week, I’ve received thousands of e-mails about shark finning, she said to me. What am I supposed to do with those? I do not deal with anything to do with animal rights. And how do I know these people? <br />
  • Vattenfall Climate Signature <br /> http://climatesignature.vattenfall.com/ <br />
  • Forget the politics of this. It looks cool! And cost a hell of a lot. <br />
  • Hugh’s Fish Fight – EN <br /> DE http://www.fishfight.de/ Tim Mälzer <br />
  • http://step.fairtrade.org.uk/ - cardboard protest in Parliament Square <br />
  • ACTA in Leipzig. On a damned cold day. This means something to people. But it started online. <br />
  • The only successful ECI so far. <br /> Note the small line about the actual demand, and the way this is framed. Over the top? <br />
  • So who were the major backers? The German Greens. So much for this being grassroots! <br />
  • Requirements are so onerous… it’s a signal – of sorts! <br />
  • If you don’t go crazy signing an ECI, then well done. Your voice counts for something! <br />
  • Greenpeace Arctic 30 case. How many did actually personalise? <br />
  • Neo-nico-tinoids - bees <br /> 7 petitions! In German alone! Although this coordination did not ultimately matter. <br /> 2 year ban, starts 1 Dec http://www.farmersguardian.com/home/arable/european-commission-confirms-december-1-neonicotinoid-ban/55842.article <br /> Debate over whether the science is valid or not http://www.bbc.co.uk/news/science-environment-24024634 <br />
  • Neonic petitions: definition of smart objectives <br />
  • The pressure group networked model <br />
  • But this sort of thing is no good to solve climate change… <br />
  • Or solve poverty in greece. <br />
  • OSI’s Solidarity Now http://www.solidaritynow.org/ Big budget, but what purpose? <br />
  • Note CC License <br />

PAC Summit - Online Campaigning PAC Summit - Online Campaigning Presentation Transcript

  • EU Online Campaigning PAC Summit Jon Worth | @jonworth PPT: j.mp/JWpacPPT (15mb) | Slideshare: j.mp/JWpacSS
  • 1. Should you even make this public?
  • 2. How do you separate signal from the noise?
  • Make something physical
  • Put people on the street
  • Use the European Citizens’ Initiative(?)
  • Allow for personalisation
  • 3. What’s your SMART objective?
  • SMART objectives for the web 1. Specific – Objectives should specify what they want to achieve. 2. Measurable – You should be able to measure whether you are meeting the objectives or not. 3. Achievable - Are the objectives you set, achievable and attainable? 4. Realistic – Can you realistically achieve the objectives with the resources you have? 5. Time – When do you want to achieve the set objectives?
  • Hybrid
  • Should you even make this public? How do you separate the signal from the noise? What’s your SMART objective? Recap
  • Creative Commons Images Ethernet Cables http://www.flickr.com/photos/skreuzer/508996746/ Bee http://www.flickr.com/photos/iamtreesha/7894625598/ Tap http://www.flickr.com/photos/54799099@N00/4816226411/ Schaake http://www.flickr.com/photos/aldeadle/7557446200/ Shark Fins http://www.flickr.com/photos/25802865@N08/8414942193/ ACTA march http://www.flickr.com/photos/48740995@N03/6863723819/ Power Station http://www.flickr.com/photos/freefoto/3844250043/ Greek Poverty http://www.flickr.com/photos/v1ctor/4743268722/ Screaming http://www.flickr.com/photos/ritamika/5220236802/ Exhaust http://www.flickr.com/photos/environmentblog/7190921060/ Maize http://www.flickr.com/photos/iita-media-library/5761978718/ Volvo Truck https://www.flickr.com/photos/94418464@N08/8612353409/ Cameron https://www.flickr.com/photos/worldeconomicforum/5434138772 Juncker https://www.flickr.com/photos/120709985@N05/14097182924/ TTIP https://www.flickr.com/photos/campact/14088882391/ Hugh’s Fish Fight http://www.allabouttheidea.co.uk/blog/fishy-brand-activity/hughs-big-fish-fight- update-2/ Vattenfall Climate Case from http://publicaffairs2point0.eu/2008/10/28/spring-comes-early-to-place- luxembourg-or/
  • EU Online Campaigning PAC Summit Jon Worth | @jonworth PPT: j.mp/JWpacPPT (15mb) | Slideshare: j.mp/JWpacSS