PAC Summit - Online Campaigning

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What works and does not work in online campaigning in EU politics?

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  • Note CC License
  • The second reason to start thinking about this was a conversation some time ago with Marietje Schaake, the Liberal MEP.
  • This week, I’ve received thousands of e-mails about shark finning, she said to me. What am I supposed to do with those? I do not deal with anything to do with animal rights. And how do I know these people?
  • Vattenfall Climate Signature
    http://climatesignature.vattenfall.com/
  • Forget the politics of this. It looks cool! And cost a hell of a lot.
  • Hugh’s Fish Fight – EN
    DE http://www.fishfight.de/ Tim Mälzer
  • http://step.fairtrade.org.uk/ - cardboard protest in Parliament Square
  • ACTA in Leipzig. On a damned cold day. This means something to people. But it started online.
  • The only successful ECI so far.
    Note the small line about the actual demand, and the way this is framed. Over the top?
  • So who were the major backers? The German Greens. So much for this being grassroots!
  • Requirements are so onerous… it’s a signal – of sorts!
  • If you don’t go crazy signing an ECI, then well done. Your voice counts for something!
  • Greenpeace Arctic 30 case. How many did actually personalise?
  • Neo-nico-tinoids - bees
    7 petitions! In German alone! Although this coordination did not ultimately matter.
    2 year ban, starts 1 Dec http://www.farmersguardian.com/home/arable/european-commission-confirms-december-1-neonicotinoid-ban/55842.article
    Debate over whether the science is valid or not http://www.bbc.co.uk/news/science-environment-24024634
  • Neonic petitions: definition of smart objectives
  • The pressure group networked model
  • But this sort of thing is no good to solve climate change…
  • Or solve poverty in greece.
  • OSI’s Solidarity Now http://www.solidaritynow.org/ Big budget, but what purpose?
  • Note CC License
  • PAC Summit - Online Campaigning

    1. 1. EU Online Campaigning PAC Summit Jon Worth | @jonworth PPT: j.mp/JWpacPPT (15mb) | Slideshare: j.mp/JWpacSS
    2. 2. 1. Should you even make this public?
    3. 3. 2. How do you separate signal from the noise?
    4. 4. Make something physical
    5. 5. Put people on the street
    6. 6. Use the European Citizens’ Initiative(?)
    7. 7. Allow for personalisation
    8. 8. 3. What’s your SMART objective?
    9. 9. SMART objectives for the web 1. Specific – Objectives should specify what they want to achieve. 2. Measurable – You should be able to measure whether you are meeting the objectives or not. 3. Achievable - Are the objectives you set, achievable and attainable? 4. Realistic – Can you realistically achieve the objectives with the resources you have? 5. Time – When do you want to achieve the set objectives?
    10. 10. Hybrid
    11. 11. Should you even make this public? How do you separate the signal from the noise? What’s your SMART objective? Recap
    12. 12. Creative Commons Images Ethernet Cables http://www.flickr.com/photos/skreuzer/508996746/ Bee http://www.flickr.com/photos/iamtreesha/7894625598/ Tap http://www.flickr.com/photos/54799099@N00/4816226411/ Schaake http://www.flickr.com/photos/aldeadle/7557446200/ Shark Fins http://www.flickr.com/photos/25802865@N08/8414942193/ ACTA march http://www.flickr.com/photos/48740995@N03/6863723819/ Power Station http://www.flickr.com/photos/freefoto/3844250043/ Greek Poverty http://www.flickr.com/photos/v1ctor/4743268722/ Screaming http://www.flickr.com/photos/ritamika/5220236802/ Exhaust http://www.flickr.com/photos/environmentblog/7190921060/ Maize http://www.flickr.com/photos/iita-media-library/5761978718/ Volvo Truck https://www.flickr.com/photos/94418464@N08/8612353409/ Cameron https://www.flickr.com/photos/worldeconomicforum/5434138772 Juncker https://www.flickr.com/photos/120709985@N05/14097182924/ TTIP https://www.flickr.com/photos/campact/14088882391/ Hugh’s Fish Fight http://www.allabouttheidea.co.uk/blog/fishy-brand-activity/hughs-big-fish-fight- update-2/ Vattenfall Climate Case from http://publicaffairs2point0.eu/2008/10/28/spring-comes-early-to-place- luxembourg-or/
    13. 13. EU Online Campaigning PAC Summit Jon Worth | @jonworth PPT: j.mp/JWpacPPT (15mb) | Slideshare: j.mp/JWpacSS

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