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Eine Person, ein Laptop, ein Internetanschluß - DIY Online Campaigning

Eine Person, ein Laptop, ein Internetanschluß - DIY Online Campaigning

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  • https://twitter.com/spignal/status/437925810347859968
  • Victoire Passage http://vimeo.com/40084651
  • Neo-nico-tinoids - bees
    7 petitions! In German alone!
  • Hugh’s Fish Fight – EN
    DE http://www.fishfight.de/ Tim Mälzer
  • European Citizens’ Initiative – first to get 1 million
    http://www.right2water.eu/ “Water is a human right”
  • Home Affairs
  • “A solitary decider” http://www.buzzfeed.com/rosiegray/how-carne-ross-created-a-new-kind-of-diplomacy
  • Story 1: Credible commitment (and the lack of it)
    Silvio Berlusconi. Like him or loathe him, he polarises
    He pitched up to a European Council summit in December 2010
    Time for a social media bonanza thought the press service of the Council…
  • But as a citizen this is what you would get if you were anywhere near the building!
  • So what do a bunch of nerds do?
    They game the system, forcing the experiment to be turned off
  • It’s based on the famous story of change.gov in the UK – being too open
    This poses problems and opportunities for politics – what is the value of 1000 e-mails, in comparison to the value of 1000 letters
  • Dates only illustrative. See http://en.wikipedia.org/wiki/Hype_Cycle for more.
  • http://jonworth.eu/euromaidan/
  • Background information: http://www.europarl.europa.eu/news/de/news-room/content/20130905STO18724/html/HANDELN.-MITMACHEN.-BEWEGEN.
  • http://www.jonworth.eu/in-your-face-atheism/
  • Best ever case: a blogger (me) and a journalist (Ariane Sherine) changed the face of atheist debate. Explain the story.

Transcript

  • 1. Eine Person, ein Laptop, ein Internetanschluß – DIY Online Campaigning Jon Worth Creative Commons AttributionNonCommercial License http://j.mp/DIYeurope @jonworth | #DIYeurope
  • 2. 1. Was bewegt Menschen online?
  • 3. 2. Brücken bauen
  • 4. 3. Aufruf von den Massen
  • 5. SMART objectives for the web 1. Specific – Objectives should specify what they want to achieve. 2. Measurable – You should be able to measure whether you are meeting the objectives or not. 3. Achievable - Are the objectives you set, achievable and attainable? 4. Realistic – Can you realistically achieve the objectives with the resources you have? 5. Time – When do you want to achieve the set objectives?
  • 6. 4. Augenzeugenberichte
  • 7. www.freemovement.net
  • 8. 5. Glaubwürdiges Engagement
  • 9. 6. Schnelle Reaktionen und Kreativität
  • 10. Peak of hype Gartner Hype Cycle Plateau of productivity Technology trigger Trough of disillusionment 2006 2009 2012
  • 11. 1. Was bewegt Menschen online? 2. Brücken bauen 3. Aufruf von den Massen 4. Augenzeugenberichte 5. Glaubwürdiges Engagement 6. Schnelle Reaktionen und Kreativität
  • 12. Bildnachweis Creative Commons / Sharealike License • EU flag http://www.flickr.com/photos/quinnanya/2575740956/ • Twitter Bird http://www.flickr.com/photos/18005312@N00/5116153039/ • Hugh’s Fish Fight http://www.allabouttheidea.co.uk/blog/fishy-brand-activity/hughs-big-fish-fight-update-2/ • Bee http://www.flickr.com/photos/iamtreesha/7894625598/ • Tap http://www.flickr.com/photos/54799099@N00/4816226411/ • Jean Luc Melenchon Posters http://www.flickr.com/photos/49687338@N04/7234207750/ • Bridge http://www.flickr.com/photos/botster/2307679198/ • Louis Michel http://www.flickr.com/photos/european_parliament/5228254737/ • Steinbrück http://polpix.sueddeutsche.com/bild/1.1769513.1388729536/640x360/peer-steinbrueck-stinkefinger.jpg • Euromaidan https://twitter.com/JakubKrupaFE/status/435914320795295745/photo/1 • Laptop on Subway http://www.flickr.com/photos/theredproject/2878006012/ • European Flags http://www.flickr.com/photos/tpcom/3246953870 • House Door http://www.flickr.com/photos/heatherelias/3656928090/ • London Atheist Bus http://www.flickr.com/photos/83015819@N00/3304921278/ • TGV http://www.flickr.com/photos/34147934@N07/4866055584/ • UK Passport http://www.flickr.com/photos/30285771@N06/3805159114/ • Malmström http://www.flickr.com/photos/european_parliament/4287119537/ • Silvio Berlusconi http://www.flickr.com/photos/elenatorre/3675597102/ • Belgian Security http://www.flickr.com/photos/skender/1361525212/ http://www.flickr.com/photos/skender/1361555878/ http://www.flickr.com/photos/skender/1361450404/ • Twitter on Phone http://www.flickr.com/photos/nlsven/6207269779/ Prends le Pouvoir screenshot from http://vimeo.com/40084651 Hipster Schulz http://twitpic.com/bctnmr EP Handeln. Mitmachen. Bewegen pictures from the EP
  • 13. Eine Person, ein Laptop, ein Internetanschluß – DIY Online Campaigning Jon Worth Creative Commons AttributionNonCommercial License http://j.mp/DIYeurope @jonworth | #DIYeurope