0
Are we just blowing up the
bubble a little bit?
Elections force communication
No EU institution is close to the basic definition of a
party system from Schumpeter, compos...
The Institutions
Commission
 Political futures do not depend on communication –
indeed quite the contrary?
Parliament
 S...
2
Why blog?
What is a blog?
What makes a good blog?
200 million blogs
worldwide
Feels hard these days
Creation of hybrid
media organisations
Who

I?

am
Private-Personal-Professional
Continuum

Political statements

Drugs
Drink

Baby photos

1st person work
statements

3rd p...
Blogging
• Within your regular CMS
• Self-installed WordPress (wordpress.org)
• Free services (wordpress.com,
blogger.com)...
Audience(s)
• Who is your audience?
• On the FutureLab blog? On your own
blog?
Headings
• Not the same as a newspaper headline
• 110 character nirvana
• Prioritise information over amusement
http://www.theguardian.com/uk/business
Inverted pyramid
Who? What?
When? Where?
Why? How?
Argument,
Controversy,
Story, Issue
Extra interesting
and related
items...
Styles of writing (alternative)
• Problem – Cause – Solution
• Questions and answers? (and in a blog do
you even need to g...
Length
• Too long is always too long
• Anything from a paragraph to an essay is
OK
• Make sure paragraphs are short (BBC
w...
Links
• An asset – for understanding, and
boosting readership
• “You’ve done your research!”
• A distraction?
• A blog ent...
Images
• Can improve presentation of a blog entry,
break up text
• Pay attention to sourcing, and Creative
Commons License...
Dealing with comments
Promotion of blog entries
in social media
Serve up the information where
your audience is
Don’t make your audience
come to your platform
Blog / Website

?
Who

I?

am
Separate person /
organisation

All accounts
the same
1 billion
88% of people
aware of its
existence (USA)
Average user has
130 friends
500+ million accounts,
200 million users, 10
million in UK
87% of people aware
of its existence (USA)
5% of accounts
produ...
500+m users, 235m
active, 135m using
full functions
Hangouts a unique
feature
175 million
accounts
60 million USA, 9
million UK, 3
million
Netherlands
Creative Commons Images
Ethernet Cables http://www.flickr.com/photos/skreuzer/508996746/
Globe http://www.flickr.com/photo...
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
Blogging and social media in Brussels for FutureLab Europe
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Blogging and social media in Brussels for FutureLab Europe

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Introduction to blogging and social media in the EU environment.

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  • ESSENTIALS:
    1st person
    Comments function
    QUESTIONABLE:Paid to write?
    Is it journalism?
    Does it have to be chronological?
  • ESSENTIALS:
    1st person
    Comments function
    QUESTIONABLE:Paid to write?
    Is it journalism?
    Does it have to be chronological?
  • Are you representing your organisation in social media? You as an employee of the organisation? You personally? You, privately or annonymously? Draw out these points here.
  • Builds on previous slide
  • Adapted from https://en.wikipedia.org/wiki/Inverted_pyramid
  • Situation
    These days, ’modern life’ can mean that we’re a lot less active. With so many opportunities to watch TV or play computer games, and with so much convenience and fast food available, we don’t move about as much, or eat as well as we used to.
    Complication
    9 out of 10 of our kids today could grow up with dangerous amounts of fat in their bodies. This can cause life-threatening diseases like cancer, type 2 diabetes and heart disease.
    Resolution
    But it doesn’t have to be this way. Middle age comes to everyone – ‘middle aged spread’ doesn’t have to.
    Action
    Would you like loads of tips and help to make changes for a healthier future?
    Politeness
    You’ve taken the first step towards getting yourself or your kids eating well, moving more and living longer just by being here - so welcome to Change4Life!
    Situation
    Today’s spending review points to hard times ahead for people that rely on public service
    Objective
    We urge the Government to focus on tackling costly bureaucracy and poor standards of service rather than resort to hitting the vulnerable the hardest through rash spending cuts
    Appraisal
    We advise millions of people every year, who are often on very low incomes or rely on welfare benefits and public services. They told us that their top priorities for the spending review were simplification of welfare benefits, free to use government help lines and affordable housing.
    Proposal
    We welcome the announcement that the welfare benefits system will be simplified to make it easier to understand and navigate. In the meantime we urge the government to maintain and continue to improve service standards and ensure the new system is designed with the needs of service users in mind.
  • Comes from http://www.web-strategist.com/blog/2008/12/31/diagram-how-the-air-force-response-to-blogs/ - could be used word for word for the Commission.
  • Hub and spoke approach. Again depends on time.
  • Are you representing your organisation in social media? You as an employee of the organisation? You personally? You, privately or annonymously? Draw out these points here.
  • Stats from Apr 2012 from http://checkfacebook.com/ and http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/
  • Explain here: all accounts start equal, how tracking of users is complex.
  • http://thenextweb.com/google/2012/12/06/google-by-the-numbers-500m-users-235m-of-them-active-and-135m-using-the-stream/
  • February 2011 - http://www.socialnomics.net/2011/03/28/linkedin-hits-100-million-breakdown-by-country-graphic/ 100 million worldwide
  • Quick overview of each, depending on time and audience.
  • Transcript of "Blogging and social media in Brussels for FutureLab Europe"

    1. 1. Are we just blowing up the bubble a little bit?
    2. 2. Elections force communication No EU institution is close to the basic definition of a party system from Schumpeter, composed of 4 main elements of the role of political parties: Parties present programmes Voters make an informed choice between competing parties The successful party puts its programme into practice The governing party judged on its successes at the next election Adapted from Schumpeter, J.A. [1943] (1976), Capitalism, Socialism and Democracy, 5th Edition, London, Allen & Unwin, quoted in Judge, D. & Earnshaw, D.,The European Parliament
    3. 3. The Institutions Commission  Political futures do not depend on communication – indeed quite the contrary? Parliament  Second order national elections, often closed lists Council / Member States  If the EU is a success, incentive to present that as a national success
    4. 4. 2 Why blog? What is a blog? What makes a good blog?
    5. 5. 200 million blogs worldwide Feels hard these days Creation of hybrid media organisations
    6. 6. Who I? am
    7. 7. Private-Personal-Professional Continuum Political statements Drugs Drink Baby photos 1st person work statements 3rd person work statements
    8. 8. Blogging • Within your regular CMS • Self-installed WordPress (wordpress.org) • Free services (wordpress.com, blogger.com) • Simpler still (tumblr.com, livejournal.com)
    9. 9. Audience(s) • Who is your audience? • On the FutureLab blog? On your own blog?
    10. 10. Headings • Not the same as a newspaper headline • 110 character nirvana • Prioritise information over amusement
    11. 11. http://www.theguardian.com/uk/business
    12. 12. Inverted pyramid Who? What? When? Where? Why? How? Argument, Controversy, Story, Issue Extra interesting and related items, context The Lead The Body The Tail
    13. 13. Styles of writing (alternative) • Problem – Cause – Solution • Questions and answers? (and in a blog do you even need to give the answers?
    14. 14. Length • Too long is always too long • Anything from a paragraph to an essay is OK • Make sure paragraphs are short (BBC website example)
    15. 15. Links • An asset – for understanding, and boosting readership • “You’ve done your research!” • A distraction? • A blog entry must be able to stand on its own and make sense to a knowledgeable reader without recourse to links
    16. 16. Images • Can improve presentation of a blog entry, break up text • Pay attention to sourcing, and Creative Commons License rules
    17. 17. Dealing with comments
    18. 18. Promotion of blog entries in social media
    19. 19. Serve up the information where your audience is Don’t make your audience come to your platform
    20. 20. Blog / Website ?
    21. 21. Who I? am
    22. 22. Separate person / organisation All accounts the same
    23. 23. 1 billion 88% of people aware of its existence (USA) Average user has 130 friends
    24. 24. 500+ million accounts, 200 million users, 10 million in UK 87% of people aware of its existence (USA) 5% of accounts produce 75% tweets
    25. 25. 500+m users, 235m active, 135m using full functions Hangouts a unique feature
    26. 26. 175 million accounts 60 million USA, 9 million UK, 3 million Netherlands
    27. 27. Creative Commons Images Ethernet Cables http://www.flickr.com/photos/skreuzer/508996746/ Globe http://www.flickr.com/photos/stevecadman/134974908/ Barbecue http://www.flickr.com/photos/gepat/3492166622/ Covers Face / *Zara http://www.flickr.com/photos/zarajay/3546080427/ Margot Wallström http://www.flickr.com/photos/45241802@N07/4919573725/ Bubble http://www.flickr.com/photos/stansich/134366701/ Barroso http://www.flickr.com/photos/lisboncouncil/8639784277/
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