Jonathan Carrigan, Product Design Manager January 23, 2009 CBC Widget Framework

CBC Widgets

There are a lot of widgets

My 2 key questions Q: What motivates people to chose one widget over another? Q: How can you prevent your widget being deleted? A: Value

Sources of User Value Quality More than a promo Satisfies a need Performance Consistently fulfils its promise Meets user expectations Relevance Meets individual needs

Quality

More than a promo

Satisfies a need

Performance

Consistently fulfils its promise

Meets user expectations

Relevance

Meets individual needs

Lifecycle Challenge Games End ? Olympic Widget Installed Base Time

Lifecycle Challenge TV Program Widget Season Ends ? Installed Base Time

Lifecycle Challenge

Lifecycle Challenge CBC Olympic Widget: Active Installs Aug 11/08 – Nov 16/08

CBC Olympic Widget: Active Installs Aug 11/08 – Nov 16/08

My Inspiration…

Standard Approach Content

Modular Approach Container Content Module Content Module Content Module

Announcements

Transitioning Users Hockey Widget Games End Season Ends Olympic Widget Invitation to change widget: Sports news Football Baseball X Baseball Widget Invitation to change widget: Sports news Football Hockey X

Sports news

Football

Baseball

Sports news

Football

Hockey

Brand Control

Tiered Advertising Ad Server Flip Ad (250 x 300) Flip Ad (250 x 300)

Seeding in Context

Seeding in Context

Seeding in Context Flip Ad (250 x 300)

Seeding in Context Flip Ad (250 x 300) Top Stories Hockey Night in Canada Olympics Football

Benefits Users: Personalization Lasting relevance Greater depth of choice CBC: Expanded widget lifespan Ability to communicate to users Easy user transitioning Increased flexibility & brand control Tiered advertising & sponsorship

Users:

Personalization

Lasting relevance

Greater depth of choice

CBC:

Expanded widget lifespan

Ability to communicate to users

Easy user transitioning

Increased flexibility & brand control

Tiered advertising & sponsorship

Results Standardized Widget framework: Modular infrastructure Announcements publishing tool (form-based) Design guidelines with graphic assets Technical specifications with development assets Monetization Tracking reports (Clearspring) ROI: 90% cost saving 70% time saving Plus intangible benefits: Compounding user base growth Superior user experience Enhance stakeholder control

Standardized Widget framework:

Modular infrastructure

Announcements publishing tool (form-based)

Design guidelines with graphic assets

Technical specifications with development assets

Monetization

Tracking reports (Clearspring)

ROI:

90% cost saving

70% time saving

Plus intangible benefits:

Compounding user base growth

Superior user experience

Enhance stakeholder control

Contact Jonathan Carrigan Product Design Manager Canadian Broadcasting Corporation (CBC) E: [email_address] P: 604-662-6020 (Vancouver, BC)