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2011 Weber Shandwick APAC Digital Summit Pecha Kucha - Tokyo

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Ed's PK deck from 2011 Digital Summit in Hong Kong

Ed's PK deck from 2011 Digital Summit in Hong Kong

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  • 1) Creative Engineering / Monodukuri - An Existing Aesthetic: The Making of Things - Creative Industry: Content & Idea Generation 
  • 2) Connections among Industry Associations - Creativity as Government Policy > Industrial Design - Strong Influence on Pop Culture 
  • 3) Industry Associations - Numerous and connected - Quasi-governmental + private sector 
  •  4) The Good Design Awards (Government) 
  •  5) Private Sector Boutiques + Publishing (Private Sector) 
  •  6) Private Sector Initiatives (Tokyo Design Center + MIdtown Design Hub) 
  • 7) Creative Certification 
  •  8) Pop Culture: Historical & Modern Aspects - Supernatural & Fantastic 
  • 9) Influences on Industry - Shinkansens, Violins, Phones 
  •  10) A Close look at AU Design Project - iida initiative Reference Linkshttp://www.au.kddi.com/english/au_design_project/http://www.japantrends.com/tag/au/
  • 11) Social Media Trends in Japan - The Big 3: Mixi, Gree, Dena - Evolution & Dominance of Mixi Reference Deckhttp://cd-smp.com/sites/social_media/social_marketing_japan.html 
  • 12) Evolution & Dominance of Mixi 
  • 13) Current Social Media Numbers - Relevance of Blogging vs SNS (Facebook/Twitter) 
  • 14) The Corporate Mindset towards Social - Still very conservative in the PR space / Aggressive in the Advertising space 
  • 15) Conclusion & Summary
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