2011 Weber Shandwick APAC Digital Summit Pecha Kucha - India
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2011 Weber Shandwick APAC Digital Summit Pecha Kucha - India

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Samraat's PK deck from 2011 Digital Summit in Hong Kong

Samraat's PK deck from 2011 Digital Summit in Hong Kong

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2011 Weber Shandwick APAC Digital Summit Pecha Kucha - India 2011 Weber Shandwick APAC Digital Summit Pecha Kucha - India Presentation Transcript

  • A Country of Billion
  • Converging Landscape
  • Internet
Usage
• Over
110
Million
Internet
Users• 52
 Million
 Ac5ve
 Internet
 Users
 In
India• 20
 Million
 Indian
 Use
 The
 Internet
Everyday• Facebook
 has
 Over
 25
 Million
 Registered
Indian
Users• Over
 1
 Million
 Registered
 Users
 on
TwiBer
  • Mobile
Users• 811
Million
Mobile
Subscribers

i.e.
 70%
Popula5on 4• 66%
Urban
&
33%
Rural
Subscribers• 25
Million
Mobile
Internet
Users• 75%
of
the
Mobile
Web
Users
are
 from
the
Age
Group
of
20‐30
Years.• Only
5%
of
the
Mobile
Internet
 Users
are
Aged
Over
35
years.
  • Mobile
Innova5ons
In
India• Nokia
Life
Tools• Mobile
Banking• M
Check
Vendor
Payment• Airtel
Money
  • • Digital
Witnessed
A
 Growth
of
66%
In
2010• Top
1000
Marketers
 Only
Contributed
4%
of
 the
Mark‐Comm
 Budget
to
Digital• Social
Media
s5ll
is
Beta
 for
Marketers
In
India
  • Challenges
Remain
  • Digital
Spreads
Across
Functions
  • Who
Owns
It?
  • Digital
Means
=
Owned+Paid+Earned
  • Digital
Media
Is
Not
A
Tool
  • Content
&
Concepts
Drives
Engagement
  • Change
has
to
start
now....
  • PR
Needs
to
Reinvent

  • Digital
Media
Strategist
  • Paid Media Owned Media Earned Media Ownership
for
Digital
Environment
  • Paid Media Owned Media Earned Media Campaigns & Concepts
  • Produces & Integrates Content