Bop final after reading

872 views
784 views

Published on

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
872
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
28
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • http://www.yionline.org/images/pdf/ckp_speech.pdf
  • Bop final after reading

    1. 1. BOTTOM OF THE PYRAMID<br />2 sides of coins<br />- Jonty Mohta<br />
    2. 2. 2<br />Signs of Emerging BOP <br /><ul><li>e Choupal:
    3. 3. HLL-Annapurna
    4. 4. The Arvind Eye Care System</li></li></ul><li>3<br />Framework for Sustainable Development<br />
    5. 5. 4<br /> Some Guidelines to Innovate at BOP<br /><ul><li> Requirement for a New Price-Performance Envelope
    6. 6. Technology for Product & Process Innovations
    7. 7. Conserving Resources: Eliminate – Reduce – Recycle
    8. 8. Educating the People</li></li></ul><li>And The Journey Has Just Begun…<br />5<br />
    9. 9. THE PYRAMID HAS A FALSE BOTTOM<br />
    10. 10. POVERTY LINE<br />
    11. 11. FACTS<br />
    12. 12. LIVING ON LESS THAN $ 1 A DAY<br /><ul><li>East Asia & Pacific 214m
    13. 13. Europe & C Asia 10m
    14. 14. Latin America & Caribbean 47m
    15. 15. Middle East & N. Asia 5m
    16. 16. S Asia 437m
    17. 17. Sub Saharan Africa 303m
    18. 18. Total 1016m</li></ul>Source: World Development Indicators<br />
    19. 19. FACTS<br />
    20. 20. A MYTH<br />“4 Billion people in the world survive on less than $ 2 a day”<br />-PROF.C.K.Prahalad<br />
    21. 21. PRAHALAD’s PROPOSITIONS<br /><ul><li>Significant purchasing power at the BOP.
    22. 22. Selling to the poor.
    23. 23. Role of MNC’s.</li></li></ul><li><ul><li>Population </li></ul> 4 billion v/s 2.7 billion<br /><ul><li>Market size</li></ul> $ 13 trillion v/s $ 1.2trillions<br />PRAHALAD v/s CRITICS<br />
    24. 24. LOOPHOLES IN PRAHALAD’s CASE STUDIES<br /><ul><li>CasasBahia
    25. 25. Amul Ice Cream
    26. 26. Jaipur Foot
    27. 27. ArvindEye Hospital
    28. 28. AIDS Drugs
    29. 29. Escort Heart Hospital</li></li></ul><li>“The poor are producers and not the Consumers.”<br />
    30. 30. SOCIAL FACTOR<br />
    31. 31. <ul><li>Do poor have enough money to meet their basic requirements of life?</li></ul>Source: World Development Indicators<br />
    32. 32. THE CASE OF COKE COLA INDIA<br /><ul><li>No profits from BOP
    33. 33. 91% percent of the profit comes from middle class
    34. 34. Introduced Rs.5 bottle INTEGRATED AT THE BOP
    35. 35. 200ml at Rs.5 was too much for rural world.
    36. 36. Company ended up with a reported loss of Rs. 250crores</li></li></ul><li><ul><li>Does corruption hurt poor as consumers?
    37. 37. Are poor capable enough of making intelligent choices?</li></li></ul><li><ul><li>Sachets priced at Re1 for 8 ml.
    38. 38. Increase in volume share from 28% to 32%
    39. 39. Profits rose by only 0.5%
    40. 40. Company has to rely on premium brands for profits</li></ul>The Case of Clinic Shampoo Sachets<br />
    41. 41. CONTEMPORARY EXAMPLES<br /><ul><li> I.T.C
    42. 42. Amul</li></li></ul><li>It’s true….<br />BUT<br />BUT<br />BUT<br />BUT<br />
    43. 43. SOLUTION<br /><ul><li>Raise the income of the poor
    44. 44. Micro finance
    45. 45. Job creation
    46. 46. Create efficient markets
    47. 47. Efficient role of government</li></li></ul><li>CONCLUSION<br />
    48. 48. THANK YOU<br />

    ×