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Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
Bop final after reading
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Bop final after reading

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  • http://www.yionline.org/images/pdf/ckp_speech.pdf
  • Transcript

    • 1. BOTTOM OF THE PYRAMID
      2 sides of coins
      - Jonty Mohta
    • 2. 2
      Signs of Emerging BOP
      • e Choupal:
      • 3. HLL-Annapurna
      • 4. The Arvind Eye Care System
    • 3
      Framework for Sustainable Development
    • 5. 4
      Some Guidelines to Innovate at BOP
      • Requirement for a New Price-Performance Envelope
      • 6. Technology for Product & Process Innovations
      • 7. Conserving Resources: Eliminate – Reduce – Recycle
      • 8. Educating the People
    • And The Journey Has Just Begun…
      5
    • 9. THE PYRAMID HAS A FALSE BOTTOM
    • 10. POVERTY LINE
    • 11. FACTS
    • 12. LIVING ON LESS THAN $ 1 A DAY
      • East Asia & Pacific 214m
      • 13. Europe & C Asia 10m
      • 14. Latin America & Caribbean 47m
      • 15. Middle East & N. Asia 5m
      • 16. S Asia 437m
      • 17. Sub Saharan Africa 303m
      • 18. Total 1016m
      Source: World Development Indicators
    • 19. FACTS
    • 20. A MYTH
      “4 Billion people in the world survive on less than $ 2 a day”
      -PROF.C.K.Prahalad
    • 21. PRAHALAD’s PROPOSITIONS
      • Significant purchasing power at the BOP.
      • 22. Selling to the poor.
      • 23. Role of MNC’s.
      • Population
      4 billion v/s 2.7 billion
      • Market size
      $ 13 trillion v/s $ 1.2trillions
      PRAHALAD v/s CRITICS
    • 24. LOOPHOLES IN PRAHALAD’s CASE STUDIES
    • “The poor are producers and not the Consumers.”
    • 30. SOCIAL FACTOR
    • 31.
      • Do poor have enough money to meet their basic requirements of life?
      Source: World Development Indicators
    • 32. THE CASE OF COKE COLA INDIA
      • No profits from BOP
      • 33. 91% percent of the profit comes from middle class
      • 34. Introduced Rs.5 bottle INTEGRATED AT THE BOP
      • 35. 200ml at Rs.5 was too much for rural world.
      • 36. Company ended up with a reported loss of Rs. 250crores
      • Does corruption hurt poor as consumers?
      • 37. Are poor capable enough of making intelligent choices?
      • Sachets priced at Re1 for 8 ml.
      • 38. Increase in volume share from 28% to 32%
      • 39. Profits rose by only 0.5%
      • 40. Company has to rely on premium brands for profits
      The Case of Clinic Shampoo Sachets
    • 41. CONTEMPORARY EXAMPLES
    • It’s true….
      BUT
      BUT
      BUT
      BUT
    • 43. SOLUTION
      • Raise the income of the poor
      • 44. Micro finance
      • 45. Job creation
      • 46. Create efficient markets
      • 47. Efficient role of government
    • CONCLUSION
    • 48. THANK YOU

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