Advertisment trends in india ppt

Presented By: White Tides Jonty Mohta Krunal Patel

 Advertising  Telecom service  Advertising in telecom service  Innovation in advertisement  Analysis in changing trends IIPM AHMEDABAD 6/20/2010 2

 Most Effective tool among all other Communication tools.  Different Modes of Advertising  Print Media  Electronic Media  Outdoor Media  Every attempt to secure the sale of a product or service is advertising. Back IIPM AHMEDABAD 6/20/2010 3

 5th Largest Network in the world meeting up with global standards  Contribution of nearly 1% to India’s GDP  Broadband Policy 2004 – GoI aims at 10 million broadband connections & 20 million internet connections by 2008.  9 GSM and 5CDMA operators providing mobile services in 19 telecom circles and 4 metro cities, covering 2000 towns across the country IIPM AHMEDABAD 6/20/2010 4

Vodafone Back IIPM AHMEDABAD 6/20/2010 5

 Corporate Social Responsibility campaigns  Core Product campaigns  Coverage Campaign  Payment methods campaign  3G campaign  Roaming campaign  Airport campaigns  Store opening campaigns Back  International call rate reduction campaign IIPM AHMEDABAD 6/20/2010 6

 Conceptual Innovation – Product Offerings to PR & Moral Appeal.  Medium Innovation- Traditional to Contemporary  Solo to Theme - Series of different advertisement based on particular theme. Back IIPM AHMEDABAD 6/20/2010 7

 Life Style Product to Mass Product  Emphasis on Call Rates to VAS  Shift from Print Media to Electronic Media (i.e. News papers to SMS, Spam) Back IIPM AHMEDABAD 6/20/2010 8

FOCUSED COMPANIES IIPM AHMEDABAD 6/20/2010 9

•SAMPLE SIZE - 50 IIPM AHMEDABAD 6/20/2010 10

Age 7% 30% 18-20 21-25 Above 25 63%

Income 17% <200000 31% 200000- 500000 >500000 52% IIPM AHMEDABAD 6/20/2010 12

Educational Qualification 70 60 58 61 50 40 20 30 20 10 0 Under Graduate Educational Qualification Graduate Post Graduate IIPM AHMEDABAD 6/20/2010 13

Do You have a mobile Phone? 1% Yes No 99% IIPM AHMEDABAD 6/20/2010 14

Do you have more than one cell phone? 42% Yes 58% 42% No IIPM AHMEDABAD 6/20/2010 15

1% 1% 4% airtel 20% bsnl reliance vodafone 17% 46% tata other 11% none IIPM AHMEDABAD 6/20/2010 16

1 36 prepaid postpaid 73% none IIPM AHMEDABAD 6/20/2010 17

70 63 60 50 40 32 30 20 15 10 6 14 0 4 3 0 0 Series1 IIPM AHMEDABAD 6/20/2010 18

Does Advertisment influence You for the Selection of Service Provider? 38% Yes No 62% IIPM AHMEDABAD 6/20/2010 19

Advertisment of which service Provider are You able to recall? 0% 32% Airtel 37% BSNL Reliance Vodafone Tata 10% 21% IIPM AHMEDABAD 6/20/2010 20

Advertisment Enhance the sale of service Provider? 44% Yes 56% No IIPM AHMEDABAD 6/20/2010 21

Effect of Abhishek Bachchan's IDEA advertismet on customer Preference!! 39% Yes No 61% IIPM AHMEDABAD 6/20/2010 22

Type Airtel Vodafone Idea Bsnl Others Network 38 49 16 08 29 Call cost 24 25 14 39 38 Customer care 39 52 15 9 25 Advertisement 29 53 16 12 30 Add on features 46 43 19 11 21 IIPM AHMEDABAD 6/20/2010 23

Attraction of Brand Ambassador in buying Service 50 50 45 40 35 25 30 30 25 25 20 Attraction of 15 Brand Ambassador 10 in buying Service 5 7 0 Strongly Agree Agree Don't Aknow Disagree Strongly Disagree IIPM AHMEDABAD 6/20/2010 24

Excellent Very good Average Poor good Zoozoo 63 43 25 9 0 A.r.Rahman 48 31 21 27 13 Walk N Talk 52 30 18 32 8 Sachin 39 21 32 28 20 Tendulkar Voda Dog 58 38 26 18 0 Idea (name se 29 18 31 32 30 nahi) Priety Zinta 19 20 29 41 31 Deepika 23 24 25 37 31 Padukon Docomo 36 21 33 16 34 Srk & Karina 42 29 30 24 15 Hrithik 32 38 20 29 21 Roshan(RIM) IIPM AHMEDABAD 6/20/2010 25

 Ideal campaign roll-out plans  Touch points management  Simple communications  More focus on PR  Updatable bulletins on new products and services  Developing more targeted advertising to specific segments  Focusing more on direct marketing and database building  Creating online forums  Creating simple template ads  Media management IIPM AHMEDABAD 6/20/2010 26

 Express Yourself !!! as An Idea Can Change Your Life!!!  WhereEver U Go Our Network Follows U! as we are Connecting India!!!  If you have any doubt “Happy to help.” IIPM AHMEDABAD 6/20/2010 27

IIPM AHMEDABAD 6/20/2010 28

Advertisment trends in india ppt

by Jonty Mohta

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