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Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
Communicating & Social Media
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Communicating & Social Media

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Edited slides from a presentation for InCreo's Web Day in Oslo, Norway, on Feb 4, 2010.

Edited slides from a presentation for InCreo's Web Day in Oslo, Norway, on Feb 4, 2010.

Published in: Business, Technology
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Transcript

  • 1. 1  Online Communications www.jonbuscall.com Tuesday, February 9, 2010
  • 2.  Effective communication is all about trust Tuesday, February 9, 2010
  • 3. 3  Computers have changed the way we interact Tuesday, February 9, 2010
  • 4.  Email is so easy! (1999) Tuesday, February 9, 2010
  • 5.  I’m sure we’ll get somewhere with this new website (2002) Tuesday, February 9, 2010
  • 6.  Do you think this blog thing could be dangerous ? (2006) Tuesday, February 9, 2010
  • 7. 7  The tools are just about people talking to people Tuesday, February 9, 2010
  • 8. 8  It’s part of what we do Tuesday, February 9, 2010
  • 9. 9  “This would be easier on Facebook” but communication is evolving Tuesday, February 9, 2010
  • 10. 10  ...rapidly Tuesday, February 9, 2010
  • 11. 11  The emergence of social media... Tuesday, February 9, 2010
  • 12. 12  has changed the way we communiate Tuesday, February 9, 2010
  • 13.  How come? Tuesday, February 9, 2010
  • 14.  400 million users are on Facebook! 1. China 2. India 3. Facebook 4. USA 5. Brazil Tuesday, February 9, 2010
  • 15.  150 million logins daily 30 million+ access via mobile average stay on site 13 mins 1.5 million pieces of content shared daily Tuesday, February 9, 2010
  • 16. 16  Fastest growing group on Facebook? Tuesday, February 9, 2010
  • 17. 17  55-65 year-old women Tuesday, February 9, 2010
  • 18. 18  2 million Norwegians on Facebook Tuesday, February 9, 2010
  • 19. 19  And also businesses Tuesday, February 9, 2010
  • 20.  New kid on the blog Tuesday, February 9, 2010
  • 21.  Ashton Kutcher has almost as many followers as the population of... Tuesday, February 9, 2010
  • 22.  Ashton = 4,458, 106 Norway = 4,644, 457 Tuesday, February 9, 2010
  • 23.  Increasingly we live on social media sites sharing thoughts opinions rants raves Tuesday, February 9, 2010
  • 24. 24  Social Media is the Number 1 activity on the Net Tuesday, February 9, 2010
  • 25. 25  We’re connecting like never before Tuesday, February 9, 2010
  • 26. 26  Everything is public Tuesday, February 9, 2010
  • 27. 27  Even when your customers are angry! Tuesday, February 9, 2010
  • 28. 28  So? What does this mean for your business? Tuesday, February 9, 2010
  • 29. 29  Rethink your web strategy Tuesday, February 9, 2010
  • 30. 30  Fact: People no longer trust advertising ... Tuesday, February 9, 2010
  • 31. 31  The old way of talking is ... old Tuesday, February 9, 2010
  • 32.  Consumer Trust text (sms) ads = 24 % Online banner ads = 33 % Radio = 55 % TV = 62 % Brand websites = 70 % Consumer opions posted online = 70 % Recommendations from friends = 90 % Source: The Nielsen Company Tuesday, February 9, 2010
  • 33. 33  The rise of social media shows people have a lot to say Tuesday, February 9, 2010
  • 34. 34  ... & want to connect with people who share their passions Tuesday, February 9, 2010
  • 35. 35  So stop yelling at them! Tuesday, February 9, 2010
  • 36. 36  and start building trust with your online communications Tuesday, February 9, 2010
  • 37.  How? Tuesday, February 9, 2010
  • 38. 38  Create cool content Tuesday, February 9, 2010
  • 39. 39  Remember: Your attitude shows Tuesday, February 9, 2010
  • 40. 40  news info stories tips Website support cool video stuff Distribute cool content across various channels Tuesday, February 9, 2010
  • 41. 41  create content > share content Tuesday, February 9, 2010
  • 42. 42  Build communities...and drive “friends” to your website Tuesday, February 9, 2010
  • 43. 43  Don’t underestimate the power of business blogs Tuesday, February 9, 2010
  • 44. 44  Blogs are read by 1 in 4 people daily Source: The Nielsen Company Tuesday, February 9, 2010
  • 45. 45  Start listening Tuesday, February 9, 2010
  • 46. 46  Create listening posts Tuesday, February 9, 2010
  • 47. 47  Always respond Be friendly & helpful Never lose your cool Tuesday, February 9, 2010
  • 48. 48  Monitor your brand | Manage your brand Tuesday, February 9, 2010
  • 49. 49  How will this help ? Tuesday, February 9, 2010
  • 50.  Case Study Internationella Engelska Gymnasiet, Stockholm Tuesday, February 9, 2010
  • 51.  The Brief Internationella Engelska Gymnasiet Södermalm Ethos replace costly print campaign replace costly radio campaign recruit 250 “top” students for 2010 entry provide a foundation for “better” times IEG promotes education and knowledge as a way of engaging with the world and IEG believes that every student has the capacity to develop intellectually, the community, helping students to find personally and morally. Our pedagogy the balance between striving for is based on a work ethic where increase brand recognition individual expression and group responsibility. By accepting difference and improvement comes through hard work, creativity, commitment and dedication. Intellectual curiosity is imperative for showing generosity to those around us academic development and for we create an atmosphere of collegiality understanding the world we live in. and respect, preparing individuals to become responsible members of a democratic society. At IEGS every individual has the right to a calm and quiet working environment. Each individual is personally responsible for their role in the school environment, which entails being prepared to work at the right place and at the right time. IEG places strong emphasis on group cohesion and individuals developing social competence within the group dynamic. Tuesday, February 9, 2010
  • 52.  Case Study Internationella Engelska Gymnasiet, Stockholm www.engelskagymnasiet.se/latest-news Tuesday, February 9, 2010
  • 53. 53 ROI  375 Facebook Fans 9th graders already engaging, thinking “Our school” Website 25,000 unique visitors per month (compared to 2000 in September) 450 students attended Open House on a snowy Thursday evening in January 100 subscribers to Newsletter 300 subscribers to RSS email 1,200 YouTube views (in 3 weeks) Social mentions Job applications The “right” kind of students applying for next year Tuesday, February 9, 2010
  • 54.  Talk to your audience Tuesday, February 9, 2010
  • 55.  Lead the way Tuesday, February 9, 2010
  • 56.  Be everywhere! Tuesday, February 9, 2010
  • 57. 57  Really, really care about what you’re doing Tuesday, February 9, 2010
  • 58. 58  Ask stuff www.jonbuscall.com jon@jontusmedia.com @jonbuscall It’s now up to you! Tuesday, February 9, 2010
  • 59.  59 Slideography Pictures 4,5,6, 67, 68, www.ufoseries.com/ Other pictures Flickr Creative Commons www.flickr.com Tuesday, February 9, 2010

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