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Apnba June 2008 Conference Fisher
 

Apnba June 2008 Conference Fisher

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Projecting a Professional Association Image, Jeff Fisher, LogoMotives. Track 2, Presentation 5

Projecting a Professional Association Image, Jeff Fisher, LogoMotives. Track 2, Presentation 5

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    Apnba June 2008 Conference Fisher Apnba June 2008 Conference Fisher Presentation Transcript

    • Projecting a professional association image g Jeff Fisher Engineer of Creative Identity Jeff Fisher LogoMotives APNBA Business District Association Conference – June, 2008 1
    • Presentation Outline Put your best face forward What image is being communicated? Communication from my creative mind y Longevity of an image Consistency of an image Don’t try this at home Design resource possibilities APNBA Business District Association Conference – June, 2008 2
    • Put your best face forward All businesses, organizations and i ti d events should be represented by a simple, bold, eye- eye-catching, and memorable graphic image which will convey the desired message with ith visual clarity. APNBA Business District Association Conference – June, 2008 3
    • Put your best face forward An existing graphic representation of t ti f an identity that is not best serving its desired purpose, or an impending name change, may create an identity crisis for an organization i ti or association. APNBA Business District Association Conference – June, 2008 4
    • Put your best face forward y Rebranding, or the updating of an identity, does not require the loss of the recognizable historical or visual perspective th ti the target audience may have of a business entity or organization. APNBA Business District Association Conference – June, 2008 5
    • What image is being communicated? In addition to identifying a business or association, a successful logo will often convey a great deal of additional information to the viewer: The actual services of the business/organization g Geographic or historic landmarks associated with the business or organization Images and messages important to the business or organization leadership and member base. APNBA Business District Association Conference – June, 2008 6
    • Communication from my creative mind It’s not just a design that will l k pretty on a T-shirt: ill look T- hi A. River - with eastside orientation from city B. People - four joined in an association C. Community unity and a roundabout D. Portland city blocks E. Non-threatening and Non- clever acronym - with water drop imagery APNBA Business District Association Conference – June, 2008 7
    • Longevity of an image g y g A well-designed, trend well- free, identity system f an f id i for association, or business, may have a lifespan of a decade or two. With event images, I encourage my clients to “re- “re-use and recycle” - in getting the most from promotion dollars and to dollars, create a visual reputation in the marketplace. APNBA Business District Association Conference – June, 2008 8
    • Consistency of an image One of the most important elements of a successful organization, business or event identity is consistent usage i all applications. in ll li ti APNBA Business District Association Conference – June, 2008 9
    • Don’t try this at home Don t Having a computer and software programs does not a designer make. g A “contest” is not the best way to end up with an effective graphic identity for a business event or association association. Make use of a design professional - or design student - who understands the creative process. Plan ahead to allow the time required for the best graphic result result. APNBA Business District Association Conference – June, 2008 10
    • Design resource possibilities Contract with your neighborhood professional graphic design expert. Make use of students at your local high schools and design or art institutions. Work with schools to create a program of having a design intern work within your office. Establish a pro bono relationship with a designer having a passion for your efforts. Find a corporate/business sponsor, or local arts patron, to assist in funding your graphic patron, design needs. needs. APNBA Business District Association Conference – June, 2008 11
    • In Conclusion… The K I S S Principle K.I.S.S. Communicate clearly Ensure graphic longevity Maintain consistency Make use of the best graphic design resources available APNBA Business District Association Conference – June, 2008 12