APNBA 2009 Business District Association Survey Results

APNBA 2009 Business District Association Survey Results - Presentation Transcript

BDA Membership Numbers • Overall, Dues‐Paying Overall, Dues‐ Total BDA Membership Comparison Membership is Down (Due to the Economy?) th E ?) 1500 • 2009 Figures May Be 1000 500 Somewhat Understated Due 0 to Survey Timing # Members 08 # Members 09 24 Respondents in 2009 vs. 20 in 2008 24 Respondents in 2009 vs. 20 in 2008 Individual BDA Membership Comparison 250 Not All BDAs Supplied Membership Information Not All BDAs Supplied Membership Information 200 150 100 # Members 08 50 # Members 09 0

Business District Association Goals Networking Staffing Other 3% 3% Events & Promotions 4% 4% Board Issues Board Issues Increase Membership p Not Much Shift in Terms of BDA Advocacy 6% 18% Goals from Year to Year 7% Improve Identity 14% Improve Improve Business More Partnerships Infrastructure Environment 10% 12% More Marketing 8% 11% BDA Goals ‐ 2009 Events Incr Members 11% 19% Advocacy 9% More Focus on Improving the M F I i th Bus Envir Imp Identity Business Environment via 15% 15% More Marketing and Events Partnerships Infrastruct 8% Marketing 10% 13%

BDA Strengths Other Partnerships Marketing URA Networking Staff 5% 3% 2% 2% 1% 1% General Membership Category Diversity Di it 6% Membership 22% has Declined as a Strength, Most Events 7% Likely Due to Decreased History Board Membership Figures Membership Figures 9% 16% Identity 10% Location 16% BDA Strengths ‐ 2009 g Diversity Gen'l Members 10% 14% Events E Events gained ground as a 14% BoD Members Strength, Highlighting the 20% History and Diversity of History and Diversity of Identity 13% Location 16% History the BDAs 13%

BDA Weaknesses Other Marketing Business Networking Identity Issues 5% 3% Environment 2% 5% 2% Infrastructure Issues Membership and Recruiting Membership and Recruiting Geography 6% 18% Remain as Significant Recruiting Board Workload 7% 15% Challenges to Most BDAs Membership Ratio Funding/Budgets 15% 14% Staff/Organization 8% BDA Weaknesses ‐ 2009 Geography Infrastruct 7% 10% With Reduced Membership, Recruiting 16% BoD Workload Staff and Organizational Help 18% are Becoming More Critical g Staff/Org 13% Ratio Funds/Budget Memb/Bus 15% 21%

Opportunities for BDAs Other URAs Events Streetcar 2% 2% 2% 5% Partnerships 10% Improve Area Identity 18% Very Little Change in i l h i Infrastructure Responses to This Question Advocacy Area Growth 16% 16% from Year to Year Membership Marketing Growth 14% 15% BDA Opportunities ‐ 2009 Planned Data Base Project Validates Infr Imp 8% Impr Ident I Id t Opportunities for Increasing More Partners 9% 16% Incr Advoc Membership through Econ Gr in Area 12% 17% Increased Marketing Increased Marketing Incr Mktg Inc Memb I M b 22% 16%

Threats to BDAs Lack of Focus Other Lack of Funds Lack of Funds 5% 3% Crime/Graffiti 5% 7% The Economy 22% Membership/Member Apathy Personalities 7% Grew as an Issue in 2009, As Did Identity Issues Government G 18% t Funding and Organizational Issues Funding and Organizational Issues 10% Apathy Board Burnout 11% 12% Threats to BDAs ‐ 2009 Lack of $ 12% Most Likely a Result of the M t Lik l R lt f th Crime/Graf Economy 19% Current State of the Economy – Current State of the Economy – 8% Pers/Org Issues Govt Acts 11% People are Trying to Survive and 8% Have Less Time for BDA Activities BDA Identity 11% Bd/Off Burnout Memb Apathy 15% 16%

Individual BDA Needs Best Practices Other Speakers Bureau 4% 3% Education and Training Priorities Staff Help 4% 8% Education & Tng 24% Lower (Well Served) This Year – Lower (Well Served) This Year – Mktg/Recruiting 9% Other Categories Fairly Stable – Other Categories Fairly Stable – Grant Funding News & Info News & Info 16% Speakers Bureau a Non Speakers Bureau a Non‐Starter Non‐ 15% Advocacy 17% Your BDA Needs ‐ 2009 Spkrs Bur More Help With Marketing and More Help With Marketing and Best Prac 10% 4% Ed & Tng 12% Recruiting, Plus Staff Help, Admin Help 9% News & Inf 15% Desired in the Coming Year Advocacy Grant $ G $ 17% Mkt/Rec Help 18% 15%

Overall BDA Needs Best Practices 5% BDA Staff Help Coordination 6% Ideas 5% Grant Funding Grant Funding is Still the Largest 9% 29% Need Identified by BDAs as Most Mktg/Recruiting 9% Education & Tng Beneficial to the Overall BDA 13% Advocacy 11% News & Info N &I f 13% Community BDA Coord All BDA Needs ‐ 2009 10% Advocacy, Marketing and Ed & Tng Ed & Tng Admin Help Recruiting and Administrative 10% 11% News & Inf Help Show Clear Increases in Best Prac 9% 13% Terms of Needs. Grant Money Terms of Needs Grant Money Grant $ Advocacy 18% Problematical due to Economy. Problematical due to Economy. Mkt/Rec Help 17% 12%

How Did APNBA Do? APNBA Performance ‐ 2008 Needs 0.98 0.88 Very Well 0.77 0.67 0.62 0.66 Pretty Well 0.52 0.50 Adequately 0.37 Poorly Not At All Not Too Bad, Not As Good As Possible!

The Upgraded News Source Brought In House in 2008 Brought In‐House in 2008 In‐ Sources Expanded Readership Increased NS Format NS Content NS Frequency 10 10 10 5 5 5 0 0 0 Series1 Series1 Series1

Business Voice Revisions Redesigned Layout Expanded Content Expanded Content BV Format BV Content BV Frequency 10 15 10 10 5 5 5 0 0 0 Series1 Series1 Series1

APNBA s New Web Site APNBA’s • Open Source (Drupal) Open Source (Drupal) Development Platform Development Platform • Design and Development Brought in Under Budget •OOrganic Content Migration and i C t t Mi ti d Development Web Format Web Content Web Ease of Use 10 15 15 5 10 10 0 5 5 0 0 Series1 Series1 Series1

The Data Base Validation Project Data Base Value D t B V l 50,000+ Records from 2007 d f 12 10 8 City Data Verified to Provide 6 4 15,000+ Prospects to BDAs p 2 0 Very Somewhat Not Very Valuable Valuable Valuable Useless New Listings Being Provided Series1 S i 1 on a Quarterly Basis on a Quarterly Basis Under‐ Under‐Utilized by Many BDAs, Very Helpful for Those Taking Advantage of it. for Those Taking Advantage of it

June 2008 BDA Conference Format Content Location 10 10 10 5 5 5 0 0 0 Series1 Series1 Series1 Cost • Great Response and Reviews! Great Response 5 • Far Too Few Attendees from Our Far Too Few Attendees from Our 0 BDA Membership – 10 Reviews, 14 BDA Membership – Reviews, 14 Non‐ Non‐Participants Series1 S i 1 • Much More Marketing in 2009 Sponsors in 2008 = 0; Sponsors in 2009 = 6

September 2008 Marketing Workshop Format Content Location 2 4 4 1 2 2 0 0 0 Series1 Series1 Series1 • Great Response and Reviews! G tR dR i ! • Priced Too Low! Cost • Far Too Few Attendees from Our BDA 2 1 0 Membership – Reviews, 18 Non‐ Membership – 6 Reviews, 18 Non‐ Participants • Much More Marketing in 2009 Much More Marketing in 2009 Series1

Our 2009/2010 Marching Orders • More Focus On Helping BDAs with Member More Focus On Helping BDAs with Member Recruiting and Marketing • More Focus On Providing BDAs with Administrative Help • Increased Marketing for Education and Training Opportunities Training Opportunities • Development of Best Practices Materials p