2009 BDA Survey Results and
 Comparison to 2008 Survey




  Jon Turino, Executive Director
           June, 2009
        ...
BDA Membership Numbers
• Overall, Dues‐Paying 
  Overall, Dues‐
                                                   Total B...
Business District Association Goals
                                Networking Staffing Other
                            ...
BDA Strengths
Other     Partnerships Marketing URA Networking Staff
 5%           3%         2%      2%     1%       1%   ...
BDA Weaknesses
                            Other Marketing Business  Networking
             Identity Issues 5%     3%    ...
Opportunities for BDAs
                            Other URAs Events
                  Streetcar
                         ...
Threats to BDAs
                                  Lack of Focus Other
                Lack of Funds
                Lack o...
Individual BDA Needs
             Best Practices
                              Other Speakers Bureau
                     ...
Overall BDA Needs
                           Best Practices
                                5%

    BDA 
           Staff ...
How Did APNBA Do?
        APNBA Performance ‐ 2008 Needs
        0.98
                      0.88                          ...
The Upgraded News Source

                                    Brought In House in 2008
                                   ...
Business Voice Revisions

                                    Redesigned Layout

                                    Expan...
APNBA s New Web Site
                   APNBA’s
                                • Open Source (Drupal)
                   ...
The Data Base Validation Project

        Data Base Value
        D t B     V l                        50,000+ Records fro...
June 2008 BDA Conference
     Format                  Content              Location
10                    10              ...
September 2008 Marketing Workshop

         Format           Content               Location
    2                 4       ...
Our 2009/2010 Marching Orders

• More Focus On Helping BDAs with Member
  More Focus On Helping BDAs with Member
  Recruit...
Upcoming SlideShare
Loading in …5
×

APNBA 2009 Business District Association Survey Results

719
-1

Published on

This presentation presents the results of the 2009 APNBA survey of its member business districts and compares those results to the results collected in the 2008 APNBA BDA Survey.

Published in: Business, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
719
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

APNBA 2009 Business District Association Survey Results

  1. 1. 2009 BDA Survey Results and Comparison to 2008 Survey Jon Turino, Executive Director June, 2009 June Copyright © 2009 APNBA
  2. 2. BDA Membership Numbers • Overall, Dues‐Paying  Overall, Dues‐ Total BDA Membership Comparison Membership is Down (Due to  the Economy?) th E ?) 1500 • 2009 Figures May Be  1000 500 Somewhat Understated Due  0 to Survey Timing # Members 08 # Members 09 24 Respondents in 2009 vs. 20 in 2008 24 Respondents in 2009 vs. 20 in 2008 Individual BDA Membership Comparison 250 Not All BDAs Supplied Membership Information Not All BDAs Supplied Membership Information 200 150 100 # Members 08 50 # Members 09 0
  3. 3. Business District Association Goals Networking Staffing Other 3% 3% Events & Promotions 4% 4% Board Issues Board Issues Increase Membership p Not Much Shift in Terms of BDA  Advocacy 6% 18% Goals from Year to Year 7% Improve Identity 14% Improve  Improve Business  More Partnerships Infrastructure Environment 10% 12% More Marketing 8% 11% BDA Goals ‐ 2009 Events Incr Members 11% 19% Advocacy 9% More Focus on Improving the  M F I i th Bus Envir Imp Identity Business Environment via  15% 15% More Marketing and Events Partnerships Infrastruct 8% Marketing 10% 13%
  4. 4. BDA Strengths Other Partnerships Marketing URA Networking Staff 5% 3% 2% 2% 1% 1% General Membership Category  Diversity Di it 6% Membership 22% has Declined as a Strength, Most  Events 7% Likely Due to Decreased  History Board Membership Figures Membership Figures 9% 16% Identity 10% Location 16% BDA Strengths ‐ 2009 g Diversity Gen'l Members 10% 14% Events E Events gained ground as a  14% BoD Members Strength, Highlighting the  20% History and Diversity of History and Diversity of  Identity 13% Location 16% History the BDAs 13%
  5. 5. BDA Weaknesses Other Marketing Business  Networking Identity Issues 5% 3% Environment 2% 5% 2% Infrastructure Issues Membership and Recruiting  Membership and Recruiting Geography 6% 18% Remain as Significant  Recruiting Board Workload 7% 15% Challenges to Most BDAs Membership Ratio Funding/Budgets 15% 14% Staff/Organization 8% BDA Weaknesses ‐ 2009 Geography Infrastruct 7% 10% With Reduced Membership,  Recruiting 16% BoD Workload Staff and Organizational Help  18% are Becoming More Critical g Staff/Org 13% Ratio  Funds/Budget Memb/Bus 15% 21%
  6. 6. Opportunities for BDAs Other URAs Events Streetcar 2% 2% 2% 5% Partnerships 10% Improve Area  Identity 18% Very Little Change in  i l h i Infrastructure  Responses to This Question  Advocacy Area Growth 16% 16% from Year to Year Membership  Marketing Growth 14% 15% BDA Opportunities ‐ 2009 Planned  Data Base Project Validates  Infr Imp 8% Impr Ident I Id t Opportunities for Increasing  More Partners 9% 16% Incr Advoc Membership through  Econ Gr in Area 12% 17% Increased Marketing Increased Marketing Incr Mktg Inc Memb I M b 22% 16%
  7. 7. Threats to BDAs Lack of Focus Other Lack of Funds Lack of Funds 5% 3% Crime/Graffiti 5% 7% The Economy 22% Membership/Member Apathy  Personalities 7% Grew as an Issue in 2009, As Did  Identity Issues Government G 18% t Funding and Organizational Issues Funding and Organizational Issues 10% Apathy Board Burnout 11% 12% Threats to BDAs ‐ 2009 Lack of $ 12% Most Likely a Result of the  M t Lik l R lt f th Crime/Graf Economy 19% Current State of the Economy – Current State of the Economy – 8% Pers/Org Issues Govt Acts 11% People are Trying to Survive and  8% Have Less Time for BDA Activities BDA Identity 11% Bd/Off Burnout Memb Apathy 15% 16%
  8. 8. Individual BDA Needs Best Practices Other Speakers Bureau 4% 3% Education and Training Priorities  Staff Help 4% 8% Education & Tng 24% Lower (Well Served)  This Year – Lower (Well Served)  This Year – Mktg/Recruiting 9% Other Categories Fairly Stable – Other Categories Fairly Stable – Grant Funding News & Info News & Info 16% Speakers Bureau a Non Speakers Bureau a Non‐Starter Non‐ 15% Advocacy 17% Your BDA Needs ‐ 2009 Spkrs Bur More Help With Marketing and More Help With Marketing and  Best Prac 10% 4% Ed & Tng 12% Recruiting, Plus Staff Help,  Admin Help 9% News & Inf 15% Desired in the Coming Year Advocacy Grant $ G $ 17% Mkt/Rec Help 18% 15%
  9. 9. Overall BDA Needs Best Practices 5% BDA  Staff Help Coordination 6% Ideas 5% Grant Funding Grant Funding is Still the Largest  9% 29% Need Identified by BDAs as Most  Mktg/Recruiting 9% Education & Tng Beneficial to the Overall BDA  13% Advocacy 11% News & Info N &I f 13% Community BDA Coord All BDA Needs ‐ 2009 10% Advocacy, Marketing and  Ed & Tng Ed & Tng Admin Help Recruiting and Administrative  10% 11% News & Inf Help Show Clear Increases in  Best Prac 9% 13% Terms of Needs.  Grant Money  Terms of Needs Grant Money Grant $ Advocacy 18% Problematical due to Economy. Problematical due to Economy. Mkt/Rec Help 17% 12%
  10. 10. How Did APNBA Do? APNBA Performance ‐ 2008 Needs 0.98 0.88 Very Well 0.77 0.67 0.62 0.66 Pretty Well 0.52 0.50 Adequately 0.37 Poorly Not At All Not Too Bad, Not As Good As Possible!
  11. 11. The Upgraded News Source Brought In House in 2008 Brought In‐House in 2008 In‐ Sources Expanded Readership Increased NS Format NS Content NS Frequency 10 10 10 5 5 5 0 0 0 Series1 Series1 Series1
  12. 12. Business Voice Revisions Redesigned Layout Expanded Content Expanded Content BV Format BV Content BV Frequency 10 15 10 10 5 5 5 0 0 0 Series1 Series1 Series1
  13. 13. APNBA s New Web Site APNBA’s • Open Source (Drupal) Open Source (Drupal) Development Platform Development Platform • Design and Development Brought in Under Budget •OOrganic Content Migration and i C t t Mi ti d Development Web Format Web Content  Web Ease of Use 10 15 15 5 10 10 0 5 5 0 0 Series1 Series1 Series1
  14. 14. The Data Base Validation Project Data Base Value D t B V l 50,000+ Records from 2007  d f 12 10 8 City Data Verified to Provide  6 4 15,000+ Prospects to BDAs p 2 0 Very  Somewhat  Not Very  Valuable Valuable Valuable Useless New Listings Being Provided  Series1 S i 1 on a Quarterly Basis on a Quarterly Basis Under‐ Under‐Utilized by Many BDAs, Very Helpful  for Those Taking Advantage of it. for Those Taking Advantage of it
  15. 15. June 2008 BDA Conference Format Content Location 10 10 10 5 5 5 0 0 0 Series1 Series1 Series1 Cost • Great Response and Reviews! Great Response 5 • Far Too Few Attendees from Our Far Too Few Attendees from Our  0 BDA Membership – 10 Reviews, 14 BDA Membership – Reviews, 14 Non‐ Non‐Participants Series1 S i 1 • Much More Marketing in 2009 Sponsors in 2008 = 0;   Sponsors in 2009 = 6
  16. 16. September 2008 Marketing Workshop Format Content Location 2 4 4 1 2 2 0 0 0 Series1 Series1 Series1 • Great Response and Reviews! G tR dR i ! • Priced Too Low! Cost • Far Too Few Attendees from Our BDA 2 1 0 Membership – Reviews, 18 Non‐ Membership – 6 Reviews, 18 Non‐ Participants • Much More Marketing in 2009 Much More Marketing in 2009 Series1
  17. 17. Our 2009/2010 Marching Orders • More Focus On Helping BDAs with Member More Focus On Helping BDAs with Member Recruiting and Marketing • More Focus On Providing BDAs with Administrative Help • Increased Marketing for Education and  Training Opportunities Training Opportunities • Development of Best Practices Materials p

×