<ul><li>Mobile </li></ul><ul><li>Social </li></ul><ul><li>Crowded </li></ul><ul><li>Star Power </li></ul><ul><li>Local </l...
SXSW 2010 Social Search <ul><li>Photo: http://brynnevans.com/blog/wp-content/uploads/2010/03/social-search.png </li></ul>
<ul><li>Web Search = Authority </li></ul><ul><ul><li>Document Centric </li></ul></ul><ul><li>Social Search = Intimacy </li...
<ul><li>Average Search Query </li></ul><ul><ul><li>19 words in social  </li></ul></ul><ul><ul><li>Google < 3 average </li>...
<ul><li>OneRiot.com uses shared content on social search site to index number of shares within past two minutes.  </li></u...
<ul><li>Danah Boyd - Keynote </li></ul><ul><li>http://www.danah.org/papers/talks/2010/SXSW2010.html </li></ul><ul><li>Just...
PII vs PEI <ul><li>http://www.flickr.com/photos/abbyladybug/322483193/ </li></ul><ul><li>PII = Personally Identifying Info...
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Sxsw 2010 - recap

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  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • Site: http://www.schipul.com Blog: http://www.thesemblog.com
  • http://www.oneriot.com http://www.riotwise.com
  • http://www.oneriot.com http://www.riotwise.com
  • http://www.oneriot.com http://www.riotwise.com
  • http://www.oneriot.com http://www.riotwise.com
  • http://www.slideshare.net/bmevans/introductory-slides
  • Sxsw 2010 - recap

    1. 1. <ul><li>Mobile </li></ul><ul><li>Social </li></ul><ul><li>Crowded </li></ul><ul><li>Star Power </li></ul><ul><li>Local </li></ul>SXSW 2010
    2. 2. SXSW 2010 Social Search <ul><li>Photo: http://brynnevans.com/blog/wp-content/uploads/2010/03/social-search.png </li></ul>
    3. 3. <ul><li>Web Search = Authority </li></ul><ul><ul><li>Document Centric </li></ul></ul><ul><li>Social Search = Intimacy </li></ul><ul><ul><li>People Centric </li></ul></ul><ul><li>Social Context is often enough to facilitate interaction. Same school, previous employer, etc. </li></ul>What is Social Search? <ul><li>Source: Max Ventilla: http://blog.vark.com / </li></ul><ul><li>http://www.slideshare.net/bmevans/introductory-slides </li></ul>
    4. 4. <ul><li>Average Search Query </li></ul><ul><ul><li>19 words in social </li></ul></ul><ul><ul><li>Google < 3 average </li></ul></ul><ul><li>Social Cost </li></ul><ul><ul><li>If no friction involved, people don’t mind being helpful </li></ul></ul><ul><li>Social Context – what is in your profile </li></ul>Trust Source: http://www.slideshare.net/bmevans/introductory-slides
    5. 5. <ul><li>OneRiot.com uses shared content on social search site to index number of shares within past two minutes. </li></ul><ul><li>Content indexed within 35 seconds </li></ul><ul><li>RiotWise uses Trending Ads to match topics with display ads within an application </li></ul><ul><li>Advertising for Web & Mobile </li></ul>Real Time Monetizing <ul><li>Source: OneRiot </li></ul>
    6. 6. <ul><li>Danah Boyd - Keynote </li></ul><ul><li>http://www.danah.org/papers/talks/2010/SXSW2010.html </li></ul><ul><li>Just because something is publicly accessible does not mean that people want it to be publicized </li></ul><ul><li>Diary, intimate conversation with best friend, adult blogging, teens going to ivy league on FB. </li></ul>Privacy and Publicity http://www.danah.org/papers/talks/2010/SXSW2010.html “ Making something more public that is public is a violation of privacy.”
    7. 7. PII vs PEI <ul><li>http://www.flickr.com/photos/abbyladybug/322483193/ </li></ul><ul><li>PII = Personally Identifying Information </li></ul><ul><li>PEI = Personally Embarrassing Information </li></ul><ul><li>We only really get upset with the identifying and brokering of PEI. </li></ul><ul><li>How algorithms harness this distinction will intersect future search and social engines. </li></ul><ul><li>It is hard to be visible to some and Invisible to others. </li></ul>

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