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Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
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Forget about the Water Cooler Moment, and more about the water cooler.

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A quick presentation I gave at MINetwork on 26th May 2011.

A quick presentation I gave at MINetwork on 26th May 2011.

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Transcript

  • 1. a segment in atelevision orradio programthat iscontroversial,shocking, orexciting enoughto be discussedthe next day, esp.in the workplace.
  • 2. THE WEB IS CHANGING.
  • 3. IT’S NOT JUST FOR THE DESKTOP
  • 4. IT’S ALL OVER THE PLACE.
  • 5. IN YOUR POCKET
  • 6. ON YOUR SCREEN
  • 7. AND SOON, YOUR TELEVISION.
  • 8. BRANDS ARE REACHING OUT IN DIFFERENT WAYS
  • 9. CONTENT IS KING,CONTEXT IT’S QUEEN.
  • 10. MULTI DEVICE
  • 11. CONSUMERS ARE STARTING TOUSE A WHOLE WORLD OF NEW DEVICES WHEN BROWSING
  • 12. THIS IS THE WEB
  • 13. THIS IS THE WEB
  • 14. DEVICE LAYERTHIS IS THE WEB
  • 15. THE INCREASE IN MASS, MEANS YOUR WEBSITE NEEDS TO PERFORM ACROSS DEVICES
  • 16. THERE’S NO POINT IN CREATING AN APP WHICH MIMICS YOUR WEBSITE.
  • 17. A WEBSITE OPTIMISED FOR DIFFERENT DEVICES CAN DO THE JOB
  • 18. IT’S CHEAPER
  • 19. IT’S COMPATIBLEACROSS DEVICES
  • 20. TAILOR THE EXPERIENCETO THE CONTEXT IT’S BEING DELIVERED IN.
  • 21. “IT’S NOT TOO LATE TOBE EARLY IN MOBILE”
  • 22. SOCIAL & GEO-LOCATIVE
  • 23. THIS IS THE WEB
  • 24. THIS IS THE WEB
  • 25. DEVICE LAYERTHIS IS THE WEB
  • 26. THIS IS THE WEB
  • 27. THIS IS THE WEB
  • 28. SOCIAL LAYERTHIS IS THE WEB
  • 29. SOCIAL IS MOBILE
  • 30. IT’S NOT JUST ON THE DESKTOP
  • 31. ACTIVITY.
  • 32. UTILITY.
  • 33. WONDER.
  • 34. FACEBOOK HAS CREATED A WEB WITHIN THE WEB
  • 35. USERS ARE ALWAYS LOGGED INTO FACEBOOK
  • 36. IT DOESN’T MATTERHOW MANY FANS YOU HAVE
  • 37. IT’S ENGAGEMENT THAT MATTERS
  • 38. USE SOCIAL TECH FOR FEEDBACK AND CONVERSATION
  • 39. GEO-LOCATIONIS THE NEW THING
  • 40. KEY MOTIVATION: LOCALITY
  • 41. BARS
  • 42. RESTAURANTS
  • 43. SO WHAT ABOUT THE BROWSER?
  • 44. FLASH IS DEAD
  • 45. INTERNET EXPLORER IS IN DECLINE
  • 46. RESPONSIVE DESIGNMAKES DESIGN WORK BETWEEN DESKTOP,MOBILE, AND TABLET
  • 47. AND THE FUTURE?
  • 48. APPS FOR YOUR TELEVISION
  • 49. BESPOKE STREAMING CONTENT
  • 50. IT’S COMING IN 2012
  • 51. MASS ADOPTION
  • 52. SO, THE WATER COOLER?
  • 53. THINK ABOUT YOUR CONTENT,AND THE CONTEXT OF HOW A USER IS VIEWING IT.
  • 54. COVER THE BASES
  • 55. THE MORE PEOPLE THAT CANSEE YOUR MESSAGE, THE MORE PEOPLE WILL TALK.
  • 56. THE WATER COOLER MOMENT.
  • 57. thanks for listening to me waffle.i’m jon, and i’m co-founder andinnovations director for a lovely digitalagency called cahoona.cahoona.co.uktwitter.com/jonthebeef
  • 58. FIN.

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