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Forget about the Water Cooler Moment, and more about the water cooler.
 

Forget about the Water Cooler Moment, and more about the water cooler.

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A quick presentation I gave at MINetwork on 26th May 2011.

A quick presentation I gave at MINetwork on 26th May 2011.

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    Forget about the Water Cooler Moment, and more about the water cooler. Forget about the Water Cooler Moment, and more about the water cooler. Presentation Transcript

    • a segment in atelevision orradio programthat iscontroversial,shocking, orexciting enoughto be discussedthe next day, esp.in the workplace.
    • THE WEB IS CHANGING.
    • IT’S NOT JUST FOR THE DESKTOP
    • IT’S ALL OVER THE PLACE.
    • IN YOUR POCKET
    • ON YOUR SCREEN
    • AND SOON, YOUR TELEVISION.
    • BRANDS ARE REACHING OUT IN DIFFERENT WAYS
    • CONTENT IS KING,CONTEXT IT’S QUEEN.
    • MULTI DEVICE
    • CONSUMERS ARE STARTING TOUSE A WHOLE WORLD OF NEW DEVICES WHEN BROWSING
    • THIS IS THE WEB
    • THIS IS THE WEB
    • DEVICE LAYERTHIS IS THE WEB
    • THE INCREASE IN MASS, MEANS YOUR WEBSITE NEEDS TO PERFORM ACROSS DEVICES
    • THERE’S NO POINT IN CREATING AN APP WHICH MIMICS YOUR WEBSITE.
    • A WEBSITE OPTIMISED FOR DIFFERENT DEVICES CAN DO THE JOB
    • IT’S CHEAPER
    • IT’S COMPATIBLEACROSS DEVICES
    • TAILOR THE EXPERIENCETO THE CONTEXT IT’S BEING DELIVERED IN.
    • “IT’S NOT TOO LATE TOBE EARLY IN MOBILE”
    • SOCIAL & GEO-LOCATIVE
    • THIS IS THE WEB
    • THIS IS THE WEB
    • DEVICE LAYERTHIS IS THE WEB
    • THIS IS THE WEB
    • THIS IS THE WEB
    • SOCIAL LAYERTHIS IS THE WEB
    • SOCIAL IS MOBILE
    • IT’S NOT JUST ON THE DESKTOP
    • ACTIVITY.
    • UTILITY.
    • WONDER.
    • FACEBOOK HAS CREATED A WEB WITHIN THE WEB
    • USERS ARE ALWAYS LOGGED INTO FACEBOOK
    • IT DOESN’T MATTERHOW MANY FANS YOU HAVE
    • IT’S ENGAGEMENT THAT MATTERS
    • USE SOCIAL TECH FOR FEEDBACK AND CONVERSATION
    • GEO-LOCATIONIS THE NEW THING
    • KEY MOTIVATION: LOCALITY
    • BARS
    • RESTAURANTS
    • SO WHAT ABOUT THE BROWSER?
    • FLASH IS DEAD
    • INTERNET EXPLORER IS IN DECLINE
    • RESPONSIVE DESIGNMAKES DESIGN WORK BETWEEN DESKTOP,MOBILE, AND TABLET
    • AND THE FUTURE?
    • APPS FOR YOUR TELEVISION
    • BESPOKE STREAMING CONTENT
    • IT’S COMING IN 2012
    • MASS ADOPTION
    • SO, THE WATER COOLER?
    • THINK ABOUT YOUR CONTENT,AND THE CONTEXT OF HOW A USER IS VIEWING IT.
    • COVER THE BASES
    • THE MORE PEOPLE THAT CANSEE YOUR MESSAGE, THE MORE PEOPLE WILL TALK.
    • THE WATER COOLER MOMENT.
    • thanks for listening to me waffle.i’m jon, and i’m co-founder andinnovations director for a lovely digitalagency called cahoona.cahoona.co.uktwitter.com/jonthebeef
    • FIN.