a segment in atelevision orradio programthat iscontroversial,shocking, orexciting enoughto be discussedthe next day, esp.i...
THE WEB IS CHANGING.
IT’S NOT JUST FOR THE DESKTOP
IT’S ALL OVER THE PLACE.
IN YOUR POCKET
ON YOUR SCREEN
AND SOON, YOUR TELEVISION.
BRANDS ARE REACHING OUT   IN DIFFERENT WAYS
CONTENT IS KING,CONTEXT IT’S QUEEN.
MULTI DEVICE
CONSUMERS ARE STARTING TOUSE A WHOLE WORLD OF NEW DEVICES WHEN BROWSING
THIS IS THE WEB
THIS IS THE WEB
DEVICE LAYERTHIS IS THE WEB
THE INCREASE IN MASS, MEANS   YOUR WEBSITE NEEDS TO  PERFORM ACROSS DEVICES
THERE’S NO POINT IN CREATING AN APP WHICH MIMICS YOUR         WEBSITE.
A WEBSITE OPTIMISED FOR   DIFFERENT DEVICES    CAN DO THE JOB
IT’S CHEAPER
IT’S COMPATIBLEACROSS DEVICES
TAILOR THE EXPERIENCETO THE CONTEXT IT’S BEING      DELIVERED IN.
“IT’S NOT TOO LATE TOBE EARLY IN MOBILE”
SOCIAL & GEO-LOCATIVE
THIS IS THE WEB
THIS IS THE WEB
DEVICE LAYERTHIS IS THE WEB
THIS IS THE WEB
THIS IS THE WEB
SOCIAL LAYERTHIS IS THE WEB
SOCIAL IS MOBILE
IT’S NOT JUST ON THE DESKTOP
ACTIVITY.
UTILITY.
WONDER.
FACEBOOK HAS CREATED A WEB WITHIN THE WEB
USERS ARE ALWAYS LOGGED     INTO FACEBOOK
IT DOESN’T MATTERHOW MANY FANS YOU HAVE
IT’S ENGAGEMENT  THAT MATTERS
USE SOCIAL TECH FOR  FEEDBACK AND  CONVERSATION
GEO-LOCATIONIS THE NEW THING
KEY MOTIVATION:   LOCALITY
BARS
RESTAURANTS
SO WHAT ABOUT THE BROWSER?
FLASH IS DEAD
INTERNET EXPLORER   IS IN DECLINE
RESPONSIVE DESIGNMAKES DESIGN WORK BETWEEN DESKTOP,MOBILE, AND TABLET
AND THE FUTURE?
APPS FOR YOUR TELEVISION
BESPOKE STREAMING CONTENT
IT’S COMING IN 2012
MASS ADOPTION
SO, THE WATER COOLER?
THINK ABOUT YOUR CONTENT,AND THE CONTEXT OF HOW A    USER IS VIEWING IT.
COVER THE BASES
THE MORE PEOPLE THAT CANSEE YOUR MESSAGE, THE MORE      PEOPLE WILL TALK.
THE WATER COOLER MOMENT.
thanks for listening to me waffle.i’m jon, and i’m co-founder andinnovations director for a lovely digitalagency called ca...
FIN.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
Forget about the Water Cooler Moment, and more about the water cooler.
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Forget about the Water Cooler Moment, and more about the water cooler.

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A quick presentation I gave at MINetwork on 26th May 2011.

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Forget about the Water Cooler Moment, and more about the water cooler.

  1. 1. a segment in atelevision orradio programthat iscontroversial,shocking, orexciting enoughto be discussedthe next day, esp.in the workplace.
  2. 2. THE WEB IS CHANGING.
  3. 3. IT’S NOT JUST FOR THE DESKTOP
  4. 4. IT’S ALL OVER THE PLACE.
  5. 5. IN YOUR POCKET
  6. 6. ON YOUR SCREEN
  7. 7. AND SOON, YOUR TELEVISION.
  8. 8. BRANDS ARE REACHING OUT IN DIFFERENT WAYS
  9. 9. CONTENT IS KING,CONTEXT IT’S QUEEN.
  10. 10. MULTI DEVICE
  11. 11. CONSUMERS ARE STARTING TOUSE A WHOLE WORLD OF NEW DEVICES WHEN BROWSING
  12. 12. THIS IS THE WEB
  13. 13. THIS IS THE WEB
  14. 14. DEVICE LAYERTHIS IS THE WEB
  15. 15. THE INCREASE IN MASS, MEANS YOUR WEBSITE NEEDS TO PERFORM ACROSS DEVICES
  16. 16. THERE’S NO POINT IN CREATING AN APP WHICH MIMICS YOUR WEBSITE.
  17. 17. A WEBSITE OPTIMISED FOR DIFFERENT DEVICES CAN DO THE JOB
  18. 18. IT’S CHEAPER
  19. 19. IT’S COMPATIBLEACROSS DEVICES
  20. 20. TAILOR THE EXPERIENCETO THE CONTEXT IT’S BEING DELIVERED IN.
  21. 21. “IT’S NOT TOO LATE TOBE EARLY IN MOBILE”
  22. 22. SOCIAL & GEO-LOCATIVE
  23. 23. THIS IS THE WEB
  24. 24. THIS IS THE WEB
  25. 25. DEVICE LAYERTHIS IS THE WEB
  26. 26. THIS IS THE WEB
  27. 27. THIS IS THE WEB
  28. 28. SOCIAL LAYERTHIS IS THE WEB
  29. 29. SOCIAL IS MOBILE
  30. 30. IT’S NOT JUST ON THE DESKTOP
  31. 31. ACTIVITY.
  32. 32. UTILITY.
  33. 33. WONDER.
  34. 34. FACEBOOK HAS CREATED A WEB WITHIN THE WEB
  35. 35. USERS ARE ALWAYS LOGGED INTO FACEBOOK
  36. 36. IT DOESN’T MATTERHOW MANY FANS YOU HAVE
  37. 37. IT’S ENGAGEMENT THAT MATTERS
  38. 38. USE SOCIAL TECH FOR FEEDBACK AND CONVERSATION
  39. 39. GEO-LOCATIONIS THE NEW THING
  40. 40. KEY MOTIVATION: LOCALITY
  41. 41. BARS
  42. 42. RESTAURANTS
  43. 43. SO WHAT ABOUT THE BROWSER?
  44. 44. FLASH IS DEAD
  45. 45. INTERNET EXPLORER IS IN DECLINE
  46. 46. RESPONSIVE DESIGNMAKES DESIGN WORK BETWEEN DESKTOP,MOBILE, AND TABLET
  47. 47. AND THE FUTURE?
  48. 48. APPS FOR YOUR TELEVISION
  49. 49. BESPOKE STREAMING CONTENT
  50. 50. IT’S COMING IN 2012
  51. 51. MASS ADOPTION
  52. 52. SO, THE WATER COOLER?
  53. 53. THINK ABOUT YOUR CONTENT,AND THE CONTEXT OF HOW A USER IS VIEWING IT.
  54. 54. COVER THE BASES
  55. 55. THE MORE PEOPLE THAT CANSEE YOUR MESSAGE, THE MORE PEOPLE WILL TALK.
  56. 56. THE WATER COOLER MOMENT.
  57. 57. thanks for listening to me waffle.i’m jon, and i’m co-founder andinnovations director for a lovely digitalagency called cahoona.cahoona.co.uktwitter.com/jonthebeef
  58. 58. FIN.
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