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Hello!
Jon Swerens
The News-Sentinel
5Missteps ThatWill Kill YourSelf-PublishedBook
5EssentialSteps forSelf-PublishingSuccess
Number of bookspublished per year in U.S.
Number of bookspublished per year in U.S.1.1 million
Number of copiesaverage non ction book  sells in U.S. per year
Number of copiesaverage non ction book  sells in U.S. per year     < 250
1. Don’t coddle. Coach.
Your book is an athlete.
2. Gather trusted advisors.
Your mom?
Your mom?Your childhood    friend?
Your mom? Your childhood     friend?Your buddy at the   print shop?
It’s a matter of  reputation
Editor
EditorGraphic artist
EditorGraphic artist  Marketer
3. Sweat the details.
Decisions,decisions
1.Bulk purchaseor on-demand?
2.Self-publish rmor do-it-yourself?
Register a name
Register a name      $11
Buy your ISBNs
ISBN 978-0-9795694-2-5                     52995 > 9 780979 569425
Buy your ISBNs 1 for $125
Buy your ISBNs 10 for $250
Buy your ISBNs100 for $575
Get your bar code
Get your bar code      free
Build a simple  web site
Build a simple   web site> $100 a year
Create a simple   logotype
Create a simple   logotype       ?
Bob’s Books ‘n Stuff!!
4. Dress for success.
Judge a book by its cover?
Yes!
Cover
Back cover
Typography
5. Be your own agent.
Get in front ofyour audience
Too bad!
Social media
Social media(esp. Facebook)
500 million + active users
Make a separateFacebook page
jonswerens.com
5 Essential Steps to Self-Publication Success
5 Essential Steps to Self-Publication Success
5 Essential Steps to Self-Publication Success
5 Essential Steps to Self-Publication Success
5 Essential Steps to Self-Publication Success
5 Essential Steps to Self-Publication Success
5 Essential Steps to Self-Publication Success
5 Essential Steps to Self-Publication Success
5 Essential Steps to Self-Publication Success
5 Essential Steps to Self-Publication Success
5 Essential Steps to Self-Publication Success
5 Essential Steps to Self-Publication Success
5 Essential Steps to Self-Publication Success
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5 Essential Steps to Self-Publication Success

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What are the five essential steps to self-publication success? Jon Swerens, editor/designer of two books published by The News-Sentinel of Fort Wayne, shares what he learned in a 20-minute presentation first seen at the Allen County Public Library on April 23.

Photos are ©The News-Sentinel, except for the crying man, ©Daniel Dickman: http://www.flickr.com/people/spunkinator/

Published in: Education, Business
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  • Transcript of "5 Essential Steps to Self-Publication Success"

    1. 1. Thank you.
    2. 2. Hello!
    3. 3. Jon Swerens
    4. 4. The News-Sentinel
    5. 5. 5Missteps ThatWill Kill YourSelf-PublishedBook
    6. 6. 5EssentialSteps forSelf-PublishingSuccess
    7. 7. Number of bookspublished per year in U.S.
    8. 8. Number of bookspublished per year in U.S.1.1 million
    9. 9. Number of copiesaverage non ction book sells in U.S. per year
    10. 10. Number of copiesaverage non ction book sells in U.S. per year < 250
    11. 11. 1. Don’t coddle. Coach.
    12. 12. Your book is an athlete.
    13. 13. 2. Gather trusted advisors.
    14. 14. Your mom?
    15. 15. Your mom?Your childhood friend?
    16. 16. Your mom? Your childhood friend?Your buddy at the print shop?
    17. 17. It’s a matter of reputation
    18. 18. Editor
    19. 19. EditorGraphic artist
    20. 20. EditorGraphic artist Marketer
    21. 21. 3. Sweat the details.
    22. 22. Decisions,decisions
    23. 23. 1.Bulk purchaseor on-demand?
    24. 24. 2.Self-publish rmor do-it-yourself?
    25. 25. Register a name
    26. 26. Register a name $11
    27. 27. Buy your ISBNs
    28. 28. ISBN 978-0-9795694-2-5 52995 > 9 780979 569425
    29. 29. Buy your ISBNs 1 for $125
    30. 30. Buy your ISBNs 10 for $250
    31. 31. Buy your ISBNs100 for $575
    32. 32. Get your bar code
    33. 33. Get your bar code free
    34. 34. Build a simple web site
    35. 35. Build a simple web site> $100 a year
    36. 36. Create a simple logotype
    37. 37. Create a simple logotype ?
    38. 38. Bob’s Books ‘n Stuff!!
    39. 39. 4. Dress for success.
    40. 40. Judge a book by its cover?
    41. 41. Yes!
    42. 42. Cover
    43. 43. Back cover
    44. 44. Typography
    45. 45. 5. Be your own agent.
    46. 46. Get in front ofyour audience
    47. 47. Too bad!
    48. 48. Social media
    49. 49. Social media(esp. Facebook)
    50. 50. 500 million + active users
    51. 51. Make a separateFacebook page
    52. 52. jonswerens.com

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