Lorde on BuzzFeed
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Lorde on BuzzFeed

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    Lorde on BuzzFeed Lorde on BuzzFeed Document Transcript

    • & Lava/Republic Records Why Digital & Social Are Key To Early Coverage “ BuzzFeed was one of the earliest supporters of Lorde and when they ran their piece we saw an immediate and profound sales jump. Truly Buzzfeed was a major early catalyst for this important new artist, Lorde.” -Jason Flom, President, Lava Records Weekly Sales of “Royals” 1600 Weekly Sales 1400 1200 1000 discovers Lorde, First US coverage 800 600 400 200 0 Week of 4/7 Sources: iTunes, Soundscan via Republic Records, BuzzFeed Week of 4/14 Week of 4/21 Week of 4/28 Week of 5/5 Week of 5/12 Week of 5/19 There was little discussion of Lorde in the BuzzFeed Partner Network between April and August, 2013. The BuzzFeed Partner Network includes over 250 of the biggest, most important news sites on the internet. For years, magazine cover stories were the best ink you could get. But as the social web matures, having an engaged online following has become increasingly crucial to success. If it’s only in print, does it even make a sound? The combined data sets from BuzzFeed and Lava/Republic Records show that BuzzFeed’s early coverage of Lorde propelled her to success, where she skyrocketed to a #1 spot on iTunes. “We crave a different kind of buzz” -Lorde, “Royals”