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Creating social content in a range of emotions

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Humor is just one of many emotions that works for branded social content. Check out this pdf with clickable examples (GE, eTrade, Unilever)

Humor is just one of many emotions that works for branded social content. Check out this pdf with clickable examples (GE, eTrade, Unilever)

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Creating social content in a range of emotions Document Transcript

  • 1. the media company for the social ageHumor is a great way to create shareable social content, but not the onlyway. BuzzFeed’s most successful partnerships result from emotionallyconnecting the brand to the consumer while staying true to the brand’sidentity - whether it be through nostalgia, inspirational stories, helpfultips, beautiful places, or beyond.BuzzFeed’s creative team works with brands to weave their story intoposts that consumers identify with, written in an authentic brand voice. Theresult is a base of engaging content that readers share with their networks,creating word-of-mouth marketing at scale across the social web.Creating Social Content in a Range of EmotionsLet BuzzFeed help amplify your social voice and take your brand frominteresting, to interesting and shareable.sales@buzzfeed.comhttp://www.buzzfeed.com/advertiseDon’t use tricks.People don’t liketo feel stupid.Be yourself.Content shouldreflect your ownidentity, notanyone else’s.Make contentyou would beproud to share.Experiment.No ideas arebad ideas.Have a heart.Emotionsinspire peopleto share.A Few ofBuzzFeed’sGolden Rules ofShareability