ROADMAP for SUCCESS

498 views
470 views

Published on

This clip gives the "secrets" from the ROADMAP for SUCCESS full CD or DVD program.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
498
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

ROADMAP for SUCCESS

  1. 1. This program was prepared and is ENTREPRENEUR LLC TM presented by Entrepreneur Success Success Strategies Strategies, LLC. The program and its content is copyright protected Presents and can not be reproduced in whole or in part without the express A Workshop written consent of Entrepreneur Success Strategies, LLC. ROADMAP The principles and concepts presented in this program have for produced performance improvements in actual businesses. SUCCESS While we can not guarantee results, ….. you too can achieve improved Jon Slaybaugh, Author business performance. Actual results achieved in your business will depend on your application of and commitment to the principles and concepts presented, and how Entrepreneur Success Strategies LLC you manage the non-strategic is an Ohio company. business elements. 1 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  2. 2. ROADMAP for SUCCESS Here are the Chapters contained in Workshop Chapters the CD Workshop. The same chapters are contained in the DVD • Introduction Video Workshop. Each chapter that • Pricing is underlined has a corresponding • Vision Workbook section. You can go • Mission through the program chapter by • Time Based Competition chapter, or go back to any chapter • Strategy & Value Creation for review and to reinforce learning. • Product Definition • Market Niche Definition This free introduction file gives you • Competitive Positioning the principles for success ….. • Unique Selling Proposition The WHAT to do and HOW to do it! • Marketing Plan By purchasing the complete DVD or CD ROM programs, you will get a Underlined chapters have a workbook sheet to complete. detailed, step-by-step program, leading you through how to apply these principles. 2 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  3. 3. Throughout the program, we use the term ―customers‖; this is the same as Customers, ―constituents‖ or ―clients‖. Here, we are talking about WHO you provide Clients your product to – the recipients of and your services. Constituents Here is another definition of terms used in the program. ―Product‖ applies whether you produce and/or sell a good or a service. ―Product‖ is what you provide your customers; ―Service‖ is how you go about Products delivering that ―product‖ to them. and While the focus of the dialog may seem like it is aimed at ―Businesses‖, Services the concepts are applicable to any organization, whether ―for profit‖ or ―non-profit‖, so long as you rely on customers or constituents for your success. Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  4. 4. First let’s tall about Marketing. You ―…Marketing … is a total will find this same thought in the business philosophy aimed Market Niche Chapter. It is important at improving profit to understand it now, because it is an underpinning for the multi-focused performance by identifying approach used in the program. the needs of each key customer group and then Marketing is not the advertising and promotion activity of your business or designing and producing a organization. product or service package that will enable the To the left is a definition that I like. This definition can apply to any company to serve selected organization, whether ―for profit‖ or customer groups or ―non-profit‖. All have a need to segments more effectively improve performance, however performance is measured. than it’s competition.‖ Source: Managerial Marketing: Advertising and Promotion is only a The Ultimate Advantage tactic used to accomplish your B. Charles Ames & James D. Hlavacek Marketing Strategy. Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  5. 5. Most resources for entrepreneur business planning focus around the ―mechanics‖ of writing a Business This program will help Plan. Unfortunately, the best written you to….. business plan, if written around the wrong strategy and underlying assumptions, will likely lead to Think disappointment. This program gives you an Entrepreneurially ―analytical‖ approach to step by step develop a winning strategy, with well thought out assumptions, for your business. It helps you to ….. ―Think Like an Entrepreneur‖. Once you have completed this program, you will have the basis for writing a successful Business Plan. You can find templates for writing a complete Business Plan at www.score.org or search ―Business Plans‖ on the Internet. 5 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  6. 6. • Stop being totally TASK focused – start dedicating time to DREAM – Inspiration Inspiration & Imagination & • Dedicate time each day to getting inspired, then imagining what Imagination could be. • Idea – Go to the Internet and Google ―Entrepreneur‖ and see what you find. Move from Dream • You will be moving from ….. Task WORKING IN YOUR BUSINESS to WORKING ON YOUR BUSINESS 6 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  7. 7. You need to understand that what you want and what your business It is not about does - what you now do, the product or service you now offer, the market YOU! you now serve - is not the important thing. What is important for success is finding a group of customers with a common problem, then using your imagination to find an inspired solution. Its about creating value for a group of Solving problems creates value. customers with a If you are creating value for your common problem. customers, you will undoubtedly be creating value for You and for Your Business. 7 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  8. 8. You will be completing a workbook sheet at the end of each section. What is the Program With the completed workbook sheets Take-Away? for each section, you will be led through a process to extract a Unique Selling Proposition for your business. This USP is not just a You will develop phrase or motto or advertizing gimmick; it is a statement about what sets you apart from any other Your competitor, a statement about your unique capabilities and a way you Unique Selling commit to run your business. Proposition Following the USP implementation, or Marketing workbook section, you will have your unique ……… RoadMap for Success! The following pages use my own experiences to illustrate the principles taught in this program. 8 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  9. 9. Thinking back to my own experience in the sensor market, we did not have a lot of capital to spend and we were much smaller than the competitor Vision companies. We had many fewer sales resources and we were much less well known by Use Your the average customer at the start. But, we had a VISION. Inspiration USE YOUR & INSPIRATION & IMAGINATION TO CREATE YOUR Imagination VISION As much as being a profitable business should be an objective, it can not be your Vision. It is not likely that you can build a profitable business without a vision for how you will create value for a group of select customers. 9 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  10. 10. We had very focused market niche definitions. We found technical solutions specific to the niche versus following a ―one size fits all‖ Focused or ―me too‖ approach. We routinely introduced new product features, Market Niche(s) offering additional problem solutions. While we had a small market share of the overall sensor market, we held a significant share of our niche Define your business market, at one point over 90%! around a group of Define your business around a group of customers with a common customers with problem ….. a common problem. HONE IN ON YOUR MARKET NICHE DEFINITION. 10 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  11. 11. We were close to the customers within those niches. I spent at least half of my time traveling to customers locations or meeting with them in their facility, our facility, Get Close to the trade shows and other venues. A CEO / Owner who is not spending Customers 40% to 50% of his/her time in front of customers, asking questions, is NOT close to their customers. Invite them to your facility, meet Your key to finding them at trade shows or other events, call them, if retail be in the store….. unsolved problems and yes, go to their operations. This is the way you will find unsolved problems to solve. GET CLOSE TO YOUR CUSTOMERS ―You Have to Taste the Pickle to Know How It Tastes!‖ Unknown 11 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  12. 12. We continuously offered new Forget ―Me Too‖ UNIQUE solutions. Every product or service you offer Solutions should offer a unique solution for a problem shared by you customers. Being just like your competitors is not much of a future. Your Product or When multiple competitors are ―just alike‖ the customer soon learns to Service needs to be drive PRICE as the differentiator. UNIQUE You need an EDGE over competition that is sustainable over time. Forget ―Me Too‖ Solutions BE UNIQUE! 12 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  13. 13. We continuously tried to recognize unfulfilled needs and Do It Rapidly then respond much faster than the larger competitor companies were & able to not only act, but react. Repeatedly We routinely had product revisions in the market before competitors had released their copy of our original offering. Your Key to staying DO IT RAPIDLY ahead of any THEN DO IT AGAIN competitor Your key to stay ahead of any competitors Time is the one asset you have the same amount of as the biggest competitor. Use it wisely. 13 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  14. 14. So here is ….. THE WHAT TO DO THE WHAT TO DO Have a Vision for your business – use your inspiration & imagination Have a Niche Focus – Be a Big Fish, • Vision even if in a very small pond • Focused market Get Close to your Customers – niches understand their Needs & Wants • Close to Customers Offer Unique Solutions – be • Forget ―Me Too‖ differentiated from your competitors Solutions Use Rapid Execution – make Time a competitive weapon • Do It Rapidly & Repeat NOW Here is the bases for any successful business ….. THE HOW TO DO IT 14 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  15. 15. FIND A PROBLEM AND SOLVE IT TO THE CREATE VALUE HOW Everywhere you look, you can find problems that people would like to TO DO IT have solved, no matter what type business you have. If you are solving a problem, you are creating value for your customer, … and, if you create customer value there will be value for your business. Be an active seeker of problems to Find a Problem solve. Then use your imagination! and Solve It! Be sure to stay focused on your & Vision, and around your Unique Product offering and your selected Stay Focused! Market Niche. Stay true to your Plan! 15 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  16. 16. Here is what Tom Peter’s had to say on his blog on entrepreneurship: ―Too many ―Too many people risk their life people risk their savings on a not very original idea. No, I don't mean that you have to start a Google, but I do mean that life savings on a you must be clear, very very clear, about how your new Italian not very restaurant or real estate agency will be "dramatically different" from the current offerings in your locale- original idea.‖ market. Far too many folks "bet the farm" on, in effect, a "me too" proposition—too sad.‖ Source: Tom Peter’s Blog on Entrepreneurship This workshop will help you to not be part of this statistic! 16 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  17. 17. Define your business Don’t think of just your current product, whether it is a good or a around a ….. service. Unique Selling In everything you do, tell customers and prospects how you will solve a Proposition problem they have and what value you will be creating for them. Define your business around a Unique Selling Proposition … One that inherently solves Problems for Customers. 17 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  18. 18. Remember, Remember, An IDEA ….. without an ACTION PLAN to implement it… is only a ………… an IDEA DREAM ….. without an You need to turn your dreams into ACTION PLAN reality by developing & following action plans. … is only a DREAM In that way, you can ….. LIVE YOUR DREAMS! You can purchase the complete program on-line, on CD ROM Book He who ignores discipline comes or DVD Video format. to poverty and shame, but he who heeds correction is honored. See our web site at ….. Proverbs 13:18 www.e-s-strategies.com 18 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.
  19. 19. To contact us, go to ….. www.e-s-strategies.com and click on the ―Contact Us‖ link. You will find phone and e-mail contact information for general comments. You can also leave a comment about this Workshop overview, topics for To Contact Us possible future programs and any general questions for the author. You go to can experience the full benefits of this program by buying the CD ROM www.e-s-strategies.com Book or the DVD Video Workshop; or click on the ―Product‖ page. www.entrepreneursuccessstrategies.com While at our web site, take a moment and to use the link to tell a friend about click on the this program. ―Contact Us‖ link Thank you for your interest in the ….. ROADMAP for SUCCESS ….. CD Workshop and best wishes for the success of your business! 19 Copyright © 2006-2009 Entrepreneur Success Strategies LLC. All rights reserved.

×