Splash Worldwide Case Studies Presentation

  • 7,505 views
Uploaded on

Splash Worldwide is a global brand activation company. …

Splash Worldwide is a global brand activation company.

we leverage technology to execute campaigns for brands and agencies.

We are creative collaborators

We blend diverse teams – from traditional and digital production, agency, technology and consultancy backgrounds – to work alongside brands and agencies.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
7,505
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Hi, Thanks, Kick off with a very little bit about us and what we think
  • Technology = campaign management systems that allow creation, activation and optimisation + digital innovation to deliver better messaging and save our clients time/money and headaches
  • From old school print to HTML5 developers - there is a real mix. Not only that, but we are global.
  • We believe in consistency - no matter when or where an audience engages with brand.
  • Thats why we work hard to offer great production across all channels
  • There is a lot to take in hear. From a top line perspective it gives insight into the activities where we can help And its a good place to reference our OASIS system...and how this can help streamline the campaign process saving time and money
  • We are focused on finding more efficient, streamlined ways to carry out multi-channel production for our clients We know that every enterprise or brand face distinct challenges in terms of how marketing communications are planned, conceptualised and then brought to market. We invest time and energy in getting to know our clients situation, interrogating existing processes and developing more streamlined ways of working: Supported by smart technology we help our clients avoid wastage and maintain consistency
  • "As you ’ d imagine The Post Office holds a wealth of data on their extremely broad customer base. However one data set they have traditionally struggled to collect are email addresses. We were asked to offer a solution that would grow their email database. Initially as a cost effective trial. In 9 short months we ’ ve increased The Post Office ’ s email database by 75% to 1.2 million and have created a one of the UK ’ s top three competition websites to boot. "Create a digital thing that will engage a broad cross section of the UK general pubic and that will allow us to capture their email address alongside traditional address data. Do this on as small a budget as possible to test your "We believed that everyone loves a good competition, particularly when the prizes are fabulous. So we investigated engagement levels on some of the UK ’ s most prominent competition sites. We found they were high. Very high in fact. We thought that some brands would really benefit from affiliation with the Post Office. To test this assumption we conducted a series of interviews with retail and entertainment clients to ascertain the perceived value they ’ d associate with a Post Office affiliation. The results were extremely positive. ""Within 3 weeks of briefing we had our first Post Office competition live as an app on Facebook with prizes supplied by a very happy brand partner. As with every digital thing we release we had high expectations that it would deliver results. When the competition was finished and we ’ d tallied up the entries even we were shocked at just how successful it had been. We quickly decided to extend the Post Office competition idea and Competition Box was born. <image Compeition Box>"The site now attracts &^%$%^& Unique Users on a monthly basis and we are still collecting new data for the Post Office at a phenomenal pace. We have so far collected 900,000. The future for Competition Box is bright. We are constantly securing bigger and better brand partners who are providing ever bigger and ever better prizes which is encouraging new users to sign up which is continuing to grow the Post Offices database. We are all very happy!
  • "Barratt Homes has been building outstanding residential properties for the past 50 years. They are number one in the UK and continue to grow.Through helping to centralise, streamline and automate their marketing communication processes we've helped them to reduce their marketing communication costs by over £1.5m p.a.""Barratt Homes release well over 400 individual marketing communications a week in the UK. They were working with 8 divisional and central agencies and faced numerous headaches and additional costs due to: - Duplication of tasks across suppliers. - Poor communication amongst the agency set leading to a lack of brand consistency. - Lack of central control. - Inability to track results across differing media channels. ""In partnership with Publicis Group Plc our approach was to deliver:- - Strategic brand re-positioning (Publicis)- Master creative templates (Publicis, Splash)- An online brand portal to accept all briefs and automate their production wherever possible"Steering committees with central and local marketing representation from Barratt representing all brands together with relevant Publicis and Splash personnel were set up to oversee the brand re-positioning, the development of the creative masters and the specification and implementation of a customised version of our OASIS platform to act as the brand portal. A 12 week development and roll out plan was produced and adhered to including piloting of select divisions before the new branding, creative masters and the brand portal were rolled out across all divsions in January 2010."The solution was successfully rolled out on time with increasing automation being brought to bear through a progressive process of review, learning, development and training to ensure continuous improvement. Rigorous weekly KPI reporting underpins this process ensuring that the 400+ weekly communications produced across all media channels - digital advertising, e-mail, brochures, leaflets, posters, press etc. - are produced on time, on brand at dramatically reduced cost.Annualised savings exceed £1.5m."As Barratt Homes continue to grow we are pleased to be growing with them and will continue to refine our solution and service delivery to reflect their changing requirements as their consumer journeys change in reponse to changes in technology and the media landscape.
  • Appointed in 2006 and over the last 5 years, Splash Worldwide has helped to grow the brand by 50%. Value growth is now at +14%.Our remit for Old Jamaica extends into strategic consultation, creative origination and production. As the brand continues to grow, the challenge has been to shape the communications campaign to achieve maximum reach and brand saliency within the budget."We ’ ve taken Old Jamaica mainstream, with a spend of over £2m in 2011 on TV alone. 2011 ’ s campaign will achieve 110 million adult impressions. We ’ ve also developed the brand ’ s online presence through websites, virals, games and mobile apps, and have created all printed POS materials and packaging designs. Splash Worldwide determine the communications and creative strategy including managing the media buying process through a specialist agency.We have developed and produced TV campaigns 65% cheaper than through traditional agency / production models."Gerri"We have developed and produced TV campaigns 65% cheaper than through traditional agency / production models.Splash Worldwide has helped to grow the brand by 50%. Value growth is now at +14%."We've been working with Old Jamaica for 6 years now and are proud to have played our part in helping the brand grow by over 50% in real terms. Over the years we've been engaged by this most fiery of brands on a broad range of multi-channel campaigns. Which have helped the attract more thirsty consumers and gain space in major retailers. We are pleased to say that our 2012 campaign is the biggest yet. "We ’ ve taken Old Jamaica mainstream.Splash Worldwide determine the communications and creative strategy including managing the media buying process through Universal McCann.We have cost effectively developed and produced impactful TV campaigns at a fraction of the cost of a traditional ad agency "with a spend of over £2m in 2011 on TV alone. 2011 ’ s campaign will achieve 110 million adult impressions. We ’ ve also developed the brand ’ s online presence through websites, virals, games and mobile apps, and have created all printed POS materials and packaging designs. This campaign is currently live. But so fare in 4 months we have grown the Old Jamiaca social media fan base by over 17,000 loyal fiery liquid loving devotees.
  • Appointed in 2006 and over the last 5 years, Splash Worldwide has helped to grow the brand by 50%. Value growth is now at +14%.Our remit for Old Jamaica extends into strategic consultation, creative origination and production. As the brand continues to grow, the challenge has been to shape the communications campaign to achieve maximum reach and brand saliency within the budget."We ’ ve taken Old Jamaica mainstream, with a spend of over £2m in 2011 on TV alone. 2011 ’ s campaign will achieve 110 million adult impressions. We ’ ve also developed the brand ’ s online presence through websites, virals, games and mobile apps, and have created all printed POS materials and packaging designs. Splash Worldwide determine the communications and creative strategy including managing the media buying process through a specialist agency.We have developed and produced TV campaigns 65% cheaper than through traditional agency / production models."Gerri"We have developed and produced TV campaigns 65% cheaper than through traditional agency / production models.Splash Worldwide has helped to grow the brand by 50%. Value growth is now at +14%."We've been working with Old Jamaica for 6 years now and are proud to have played our part in helping the brand grow by over 50% in real terms. Over the years we've been engaged by this most fiery of brands on a broad range of multi-channel campaigns. Which have helped the attract more thirsty consumers and gain space in major retailers. We are pleased to say that our 2012 campaign is the biggest yet. "We ’ ve taken Old Jamaica mainstream.Splash Worldwide determine the communications and creative strategy including managing the media buying process through Universal McCann.We have cost effectively developed and produced impactful TV campaigns at a fraction of the cost of a traditional ad agency "with a spend of over £2m in 2011 on TV alone. 2011 ’ s campaign will achieve 110 million adult impressions. We ’ ve also developed the brand ’ s online presence through websites, virals, games and mobile apps, and have created all printed POS materials and packaging designs. This campaign is currently live. But so fare in 4 months we have grown the Old Jamiaca social media fan base by over 17,000 loyal fiery liquid loving devotees.
  • In March 2012 we Partnered with M&C Saatchi to pitch for the global Etihad Airways advertising business. Etihad Airways put it's global brand communications, above the line and online advertising out to pitch in late 2011. We teamed up with M&C Saatchi offering first class production services across all channels to compliment their exemplery knowledge of the airline industry and creative expertise. Etihad Airways appointed Splash and M&C Saatchi in partnership to help them build on their phenomonal growth over the last eight years and to help them on the next leg of their journey. This represents an important client win for Splash and we've opened our new Abu Dhabi studio to service the Etihad account.We are only a few months into our relationship yet we've already brought to life well over 500 print and digital campaign elements in 9 language, rolled out to all of Etihad's key markets. Client feedback has been great, we've proven our ability to produce best in class advertising based on M&C Saatchi's creative direction in a timely and cost effective manner. We look forward to the smooth journey ahead with our new partner M&C Saatchi and to helping Etihad realise it's potential to be the worlds leading airline.
  • In March 2012 we Partnered with M&C Saatchi to pitch for the global Etihad Airways advertising business. Etihad Airways put it's global brand communications, above the line and online advertising out to pitch in late 2011. We teamed up with M&C Saatchi offering first class production services across all channels to compliment their exemplery knowledge of the airline industry and creative expertise. Etihad Airways appointed Splash and M&C Saatchi in partnership to help them build on their phenomonal growth over the last eight years and to help them on the next leg of their journey. This represents an important client win for Splash and we've opened our new Abu Dhabi studio to service the Etihad account.We are only a few months into our relationship yet we've already brought to life well over 500 print and digital campaign elements in 9 language, rolled out to all of Etihad's key markets. Client feedback has been great, we've proven our ability to produce best in class advertising based on M&C Saatchi's creative direction in a timely and cost effective manner. We look forward to the smooth jouney ahead with our new partner M&C Saatchi and to helping Etihad realise it's potential to be the worlds leading airline.
  • "Tiffany is one of the world ’ s leading luxury goods brands with a heritage extending back over 170 years and is globally recognised by its little blue box.Over the last 15 years Tiffany has increasingly grown sales beyond its traditional US home market and maintaining brand consistency has been a critical consideration.For the last four years Splash Worldwide have been at the heart of that consistency drive for their global Trade Partner advertising."Over the last 15 years Tiffany has increasingly grown sales beyond its traditional US home market and maintaining brand consistency has been a critical consideration.For the last four years Splash Worldwide have been at the heart of that consistency drive for their global Trade Partner advertising.Working with the central brand team and select Trade Partners identified by Tiffany we built a customised Trade Partner portal utilising our OASIS platform. This provided an easy to use way for Trade Partners to select centrally approved artworks and publications relevant to their market, which Splash would localise and adapt through our London office to the publications' requirements for online approval by the central brand team and local Trade Partner. The platform and service were up and running and being used by all 35 markets within 6 weeks of the initial brief.As Tiffany regionalises its structure and begins to change its media mix Splash is adapting the service / solution to meet these changing requirements."For the past 4 years all Tiffany's trade partner advertising has been ordered and managed in this way. This has dramatically increased brand consistency; reduced artwork turnaround times by over 60%; and significantly reduced the average number of amends by over 70%. As importantly it has enabled Tiffany to track all activity and monitor the performance of global Trade Partner advertising much more easily.Tiffany equates to 514 ads produced in 2011. As Tiffany regionalises its structure and begins to change its media mix Splash is adapting the service / solution to meet these changing requirementsTiffany set the benchmark with a 98% right first approval process for local market adaptation"As Tiffany regionalises its structure and begins to change its media mix Splash is adapting the service / solution to meet these changing requirements.
  • "Tiffany is one of the world ’ s leading luxury goods brands with a heritage extending back over 170 years and is globally recognised by its little blue box.Over the last 15 years Tiffany has increasingly grown sales beyond its traditional US home market and maintaining brand consistency has been a critical consideration.For the last four years Splash Worldwide have been at the heart of that consistency drive for their global Trade Partner advertising."Over the last 15 years Tiffany has increasingly grown sales beyond its traditional US home market and maintaining brand consistency has been a critical consideration.For the last four years Splash Worldwide have been at the heart of that consistency drive for their global Trade Partner advertising.Working with the central brand team and select Trade Partners identified by Tiffany we built a customised Trade Partner portal utilising our OASIS platform. This provided an easy to use way for Trade Partners to select centrally approved artworks and publications relevant to their market, which Splash would localise and adapt through our London office to the publications' requirements for online approval by the central brand team and local Trade Partner. The platform and service were up and running and being used by all 35 markets within 6 weeks of the initial brief.As Tiffany regionalises its structure and begins to change its media mix Splash is adapting the service / solution to meet these changing requirements."For the past 4 years all Tiffany's trade partner advertising has been ordered and managed in this way. This has dramatically increased brand consistency; reduced artwork turnaround times by over 60%; and significantly reduced the average number of amends by over 70%. As importantly it has enabled Tiffany to track all activity and monitor the performance of global Trade Partner advertising much more easily.Tiffany equates to 514 ads produced in 2011. As Tiffany regionalises its structure and begins to change its media mix Splash is adapting the service / solution to meet these changing requirementsTiffany set the benchmark with a 98% right first approval process for local market adaptation"As Tiffany regionalises its structure and begins to change its media mix Splash is adapting the service / solution to meet these changing requirements.
  • In March 2012 we Partnered with M&C Saatchi to pitch for the global Etihad Airways advertising business. Etihad Airways put it's global brand communications, above the line and online advertising out to pitch in late 2011. We teamed up with M&C Saatchi offering first class production services across all channels to compliment their exemplery knowledge of the airline industry and creative expertise. Etihad Airways appointed Splash and M&C Saatchi in partnership to help them build on their phenomonal growth over the last eight years and to help them on the next leg of their journey. This represents an important client win for Splash and we've opened our new Abu Dhabi studio to service the Etihad account.We are only a few months into our relationship yet we've already brought to life well over 500 print and digital campaign elements in 9 language, rolled out to all of Etihad's key markets. Client feedback has been great, we've proven our ability to produce best in class advertising based on M&C Saatchi's creative direction in a timely and cost effective manner. We look forward to the smooth journey ahead with our new partner M&C Saatchi and to helping Etihad realise it's potential to be the worlds leading airline.
  • In March 2012 we Partnered with M&C Saatchi to pitch for the global Etihad Airways advertising business. Etihad Airways put it's global brand communications, above the line and online advertising out to pitch in late 2011. We teamed up with M&C Saatchi offering first class production services across all channels to compliment their exemplery knowledge of the airline industry and creative expertise. Etihad Airways appointed Splash and M&C Saatchi in partnership to help them build on their phenomonal growth over the last eight years and to help them on the next leg of their journey. This represents an important client win for Splash and we've opened our new Abu Dhabi studio to service the Etihad account.We are only a few months into our relationship yet we've already brought to life well over 500 print and digital campaign elements in 9 language, rolled out to all of Etihad's key markets. Client feedback has been great, we've proven our ability to produce best in class advertising based on M&C Saatchi's creative direction in a timely and cost effective manner. We look forward to the smooth journey ahead with our new partner M&C Saatchi and to helping Etihad realise it's potential to be the worlds leading airline.
  • In March 2012 we Partnered with M&C Saatchi to pitch for the global Etihad Airways advertising business. Etihad Airways put it's global brand communications, above the line and online advertising out to pitch in late 2011. We teamed up with M&C Saatchi offering first class production services across all channels to compliment their exemplery knowledge of the airline industry and creative expertise. Etihad Airways appointed Splash and M&C Saatchi in partnership to help them build on their phenomonal growth over the last eight years and to help them on the next leg of their journey. This represents an important client win for Splash and we've opened our new Abu Dhabi studio to service the Etihad account.We are only a few months into our relationship yet we've already brought to life well over 500 print and digital campaign elements in 9 language, rolled out to all of Etihad's key markets. Client feedback has been great, we've proven our ability to produce best in class advertising based on M&C Saatchi's creative direction in a timely and cost effective manner. We look forward to the smooth journey ahead with our new partner M&C Saatchi and to helping Etihad realise it's potential to be the worlds leading airline.
  • In March 2012 we Partnered with M&C Saatchi to pitch for the global Etihad Airways advertising business. Etihad Airways put it's global brand communications, above the line and online advertising out to pitch in late 2011. We teamed up with M&C Saatchi offering first class production services across all channels to compliment their exemplery knowledge of the airline industry and creative expertise. Etihad Airways appointed Splash and M&C Saatchi in partnership to help them build on their phenomonal growth over the last eight years and to help them on the next leg of their journey. This represents an important client win for Splash and we've opened our new Abu Dhabi studio to service the Etihad account.We are only a few months into our relationship yet we've already brought to life well over 500 print and digital campaign elements in 9 language, rolled out to all of Etihad's key markets. Client feedback has been great, we've proven our ability to produce best in class advertising based on M&C Saatchi's creative direction in a timely and cost effective manner. We look forward to the smooth jouney ahead with our new partner M&C Saatchi and to helping Etihad realise it's potential to be the worlds leading airline.
  • In March 2012 we Partnered with M&C Saatchi to pitch for the global Etihad Airways advertising business. Etihad Airways put it's global brand communications, above the line and online advertising out to pitch in late 2011. We teamed up with M&C Saatchi offering first class production services across all channels to compliment their exemplery knowledge of the airline industry and creative expertise. Etihad Airways appointed Splash and M&C Saatchi in partnership to help them build on their phenomonal growth over the last eight years and to help them on the next leg of their journey. This represents an important client win for Splash and we've opened our new Abu Dhabi studio to service the Etihad account.We are only a few months into our relationship yet we've already brought to life well over 500 print and digital campaign elements in 9 language, rolled out to all of Etihad's key markets. Client feedback has been great, we've proven our ability to produce best in class advertising based on M&C Saatchi's creative direction in a timely and cost effective manner. We look forward to the smooth jouney ahead with our new partner M&C Saatchi and to helping Etihad realise it's potential to be the worlds leading airline.
  • In March 2012 we Partnered with M&C Saatchi to pitch for the global Etihad Airways advertising business. Etihad Airways put it's global brand communications, above the line and online advertising out to pitch in late 2011. We teamed up with M&C Saatchi offering first class production services across all channels to compliment their exemplery knowledge of the airline industry and creative expertise. Etihad Airways appointed Splash and M&C Saatchi in partnership to help them build on their phenomonal growth over the last eight years and to help them on the next leg of their journey. This represents an important client win for Splash and we've opened our new Abu Dhabi studio to service the Etihad account.We are only a few months into our relationship yet we've already brought to life well over 500 print and digital campaign elements in 9 language, rolled out to all of Etihad's key markets. Client feedback has been great, we've proven our ability to produce best in class advertising based on M&C Saatchi's creative direction in a timely and cost effective manner. We look forward to the smooth journey ahead with our new partner M&C Saatchi and to helping Etihad realise it's potential to be the worlds leading airline.

Transcript

  • 1. Case Studies
  • 2. We area global brand activationcompany.we leverage technology toexecute campaigns for brandsand agencies.
  • 3. We arecreative collaborators.We blend diverse teams – fromtraditional and digitalproduction, agency, technologyand consultancy backgrounds –to work alongside brands andagencies.
  • 4. We believethat if brands are to be successfulthey need to be activatedand distributed consistentlyaround the world.
  • 5. We exist1. to ensure brand consistency2. to leverage technology3. to reduce timescales4. to reduce costs5. to collaborate
  • 6. We deliverconsistentbrand activationeverywhereregardless of media channel,format, device or language.
  • 7. Capabilities Asset management System
  • 8. Who we do it for
  • 9. Who we do it with
  • 10. Where we do it London Amsterdam Portland New York Rome Beijing L.A. Abu Dhabi
  • 11. Some big numbersBarratt Homes - We saved them over £1.5million in the first year of ourappointment on the management and production of print, press anddigital communicationsPost Office - We’ve reduced their spend on digital and print by over50%Splash created 61,919 ads for 26 clients last yearToyota and Lexus GB - We’ve reduced their print artwork spend by over70% in 6 months
  • 12. What we do
  • 13. Print, Press & Outdoor Email / Digital Direct Social Site Design & Build Branded Content Broadcast Transcreation Digital Campaigns Retouching CGI Retail Photography
  • 14. Case Studies
  • 15. Post Office The brief: 1. To provide POL with a platform to more effectively manage the multiple marketing campaigns they were undertaking.2. To centralise the creative adaptation and supply of campaign content to improve speed and reduce costs.
  • 16. Post OfficeResponse:Deployment of a bespokeversion of our OASIS platformand centralisation of theircreative adaptation andproduction activities hasenabled Post Office to:-- Increase turnaround times by75% and drive down costs by56% adapting digital and printcampaigns- Gain visibility of allcampaigns, costs and assetsthrough the Post Officesmarketing management portal- CMT- Store all branch details in oneplace and automate thecreation of POS materials
  • 17. Post OfficeEvolutionOASIS: The CMT marketingmanagement portal continuesto be extended acrossdepartments and activitieswith particular emphasis onreporting. Creative: We nowwork with the retail team in adesign capacity for POS and in-store literature.Digital:Strategically we arecollaborating with Post Officedigital teams to create landingpages, social media campaignsand microsites. A recentsuccess included CompetitionBox, a microsite we developedin response to a brief of how toincrease their CRM database.To date, an additional 175,000
  • 18. Post OfficeRebrand2012Digital
  • 19. Post OfficeRebrand2012In-branch Literature
  • 20. Post OfficeRebrand2012Welsh & BilingualAdaptations
  • 21. Post OfficeRebrand2012Press
  • 22. Cunard The brief: Create a single hub that brings our social activity together in one place.
  • 23. Cunardwearecunard.comAPI basedWordpress platformFacebook tab generationresultsCentrally managed content206% increase in visitorsIncreased dwell time68% increase in event bookings
  • 24. BarrattHomes The brief: Drive brand consistency and reduce cost across all marketing media.
  • 25. Barratt HomesResponse:Created an online portal within 6weeks that enabled 26 regionalmarketers to brief Splash andPublicis on all briefs.Created a dedicated studio tomanage and produce all press, printand digital communications.Delivered on average 400 on brandcommunication pieces per week inthe first year and together withPublicis achieved cost savings of£1.5m+.
  • 26. Barratt HomesEvolution:Progressively automatingthe creation of press, printand digital content fromtemplates to further drivebrand consistency andreduce cost.
  • 27. Barratt HomesHome Page
  • 28. Barratt HomesSelect Template
  • 29. Barratt HomesSelect Image & Copy
  • 30. Barratt HomesOnline ApprovalsWith Mark Up
  • 31. Toyota GB The brief: To review efficiencies and reduce costs. Toyota GB led a procurement pitch for agencies to take part in a 6-month pilot campaign to trial decoupling of creative production for its press activity.
  • 32. ToyotaResponse:Experience of working withclients and their agenciesproved vital demonstrate astructured and simplisticworkflow for decoupling.OASIS provided the supporttool to underpin all activity andensure visibility amongst allparties to secure trust andpromote effective workingrelationships amongst agenciesFollowing an 8-way pitchSplash secured the win, and wehave subsequently beenappointed following the 6-month trial.All deadlines hit, no disruptionto agency relationships, 94%first time approval, cost savings
  • 33. LexusEvolution:We are now moving upstreamfrom a creative perspective andhave secured all digitalproduction for both brands tofurther increase efficiencies andcost savings. We are also inconversations regarding an AssetManagement System via OASIS.
  • 34. You Can’t Beat AnOld Jamaican The brief: To devise and implement a long term brand strategy to increase brand awareness by 50%
  • 35. Old JamaicaResponse:Excellent branding resultsat 87% for TV (2011)Brandgrowth up by 50%65%cheaper than traditionalagency models
  • 36. Old Jamaica360 Degree CampaignComedy Central usergenerated identsSocial Media Presence -over 18,000 FB followersOnline games, apps,competitions
  • 37. Old JamaicaRespect Jamaica 50th2 week event to celebrate 50years of Jamaican independence Fun photo boothHeld at the O2, London inProud2, Indigo2 & CineworldOver footfall of over 21,000Over 15,000 cans given away Full branding of all venuesOver 6,000 OJGB cocktails sold Brand Ambassadors Product Sampling POS and staff uniforms
  • 38. Give Some Ting The brief: Ting is a carbonated soft drink from Jamaica containing real grapefruit juice.To support the UK launch, Splash developed an online and offline campaign to drive sales, increase brand awareness and secure further distribution in retailers.
  • 39. TingJamaicating.com Website POS Leaflet Giveaway Social Media
  • 40. BlackRock The brief: With a reduced internal resource due to restructure they needed a flexible, agile, detail focused and cost effective production partner.
  • 41. BlackRockResponse:Upon appointment inSeptember 2011 we reviewedtheir internal working processesand approval procedures andagreed revised processessupported by technology.We scoped, built andimplemented a customisedversion of our OASIS platformProvided them with a dedicatedEvolution:project management and studioThe use of OASIS has beenteam operating on a 24 hour werolled out across Europe andbasis.begun to work on creativehaveretouching and digital projects.
  • 42. BlackRockHome Page
  • 43. BlackRockCreate Order
  • 44. BlackRockCreate Order
  • 45. BlackRockSide by SideApprovals
  • 46. BlackRockApprovals
  • 47. BlackRockArchive
  • 48. Toyota GB Post Office Barratt Homes Cunard Etihad Cott Beverages Volkswagen Tiffany & Co.Calvin Klein Robert Dyas Mandarin Oriental BlackRock
  • 49. Tiffany &Co. The brief:
  • 50. Tiffany & Co.Localisation44 Countries
  • 51. Tiffany & Co.RetailIn-store Light Boxes
  • 52. Tiffany & Co.Global Press44 Countries
  • 53. TiffanyLog In
  • 54. TiffanyLocal Market Details
  • 55. TiffanyMasters Library
  • 56. TiffanyCustomised OrderProcess
  • 57. TiffanyLocal Market OnlineApproval
  • 58. TiffanyArtwork Archive
  • 59. Toyota GB Post Office Barratt Homes Cunard Etihad Cott Beverages Volkswagen Tiffany & Co.Calvin Klein Robert Dyas Mandarin Oriental BlackRock
  • 60. Calvin Klein The brief: To work with Calvin Klein’s inhouse creative agency, CRK, to colour correct and distribute all their press and outdoor campaigns for the Japanese market.
  • 61. Calvin KleinResponse:Deployment of theOASIS campaignmanagement toolenabled the CRK teamin New York to be fullyup to speed with thecampaign roll outprocess at the click of abutton.
  • 62. Calvin KleinEvolution:This service now extendsinto digital campaigns.We were also recentlyappointed to automatethe artwork adaptationof their Global POScampaigns. Oursolution allows 800+POS artworks to beproduced per day duringcampaign rollout atdramatically (75%)reduced cost.
  • 63. MandarinOriental The brief: We were engaged by LONDON Advertising and Mandarin Oriental in 2009.We were asked to be a strategic partner to provide localisation, adaptation, production and system services across media channels on an international basis.
  • 64. Mandarin OrientalResponse:We developed and rolled out acustomised version of ourOASIS platform to knit theglobal and local marketingteams together.We also incubated LONDONAdvertising in our Londonoffices providing them andMandarin Oriental with aEvolution:comprehensive studio team.As Mandarin Oriental continuesto expand internationallyLONDON Advertising andSplash Worldwide grow withthem
  • 65. EtihadAirways The brief: Splash Worldwide were were selected by M&C Saatchi in April 2012 as their global production partner for Etihad The brief was to set up a dedicated studio for press, print and digital work in Abu Dhabi within 16 days of appointment and to configure a bespoke version of OASIS to manage the process.
  • 66. EtihadResponse:Opened the studio on time andhave the initial version ofOASIS up and running andbeing utilised.To date weve delivered over1,200 campaign elementsacross press, outdoor, digitaldisplay and websites in 12languages across 22 countries.
  • 67. Etihadwhyetihad.com
  • 68. EtihadEvolution:Through our onsite andoffsite resource we now actas M&C Saatchi’s creativeand strategic digitalpartner in addition toproduction partnersbringing innovative digitaland social media ideas tothe table.
  • 69. Etihad
  • 70. Etihad AirwaysLog in
  • 71. Etihad AirwaysHomepage
  • 72. Etihad AirwaysUpload Brief
  • 73. Etihad AirwaysArchive
  • 74. Etihad AirwaysCampaigns
  • 75. Etihad AirwaysApprovals
  • 76. VW China &DMG The brief: DMG handle traditional advertising for VW China across print and TV. They offer the lead creative ideas and strategy. However they have struggled to find a reliable partner who can deliver their concepts flawlessly across all digital screens. Then they came to us.
  • 77. VW ChinaResponse:Our first major project for VWChina was to develop extremelytactile product microsite’s forthe new 2012 vehicles.We created an expansive Flashsite in both modern chinese andEnglish. It offers users thechance to discover more aboutthe full 2012 range including aninteractive configuration tool,high resolution imagery, videocontent and a dealer locator.
  • 78. BlackRock VW ChinaWe then turned our attention tomobile devices.From a standing start we quicklybuilt a great workingrelationship with the creativeteam at DMG bringing theirvision of both iPad, iPhone andAndroid apps to life.
  • 79. BlackRock VW ChinaEvolution:In four short months we havecompleted 7 technically difficultbuilds across multiple screenswith DMG for Volkswagen China.We have already proven our abilityrealise DMG’s creative vision andour relationship is now embedded.As new vehicles are released weare confident we will continue tocreate engrossing productcommunications to theincreasingly tech savvyChinese consumer.
  • 80. Thank you, weare