a unique platform-as-a-service for
portfolio companies & major brands
DISCLAIMER: This is the intellectual property of Heardable, Inc. and
is not to be reused, copied, distributed or sold for any purposes.
2. WHO WE ARE...
...AND THE PROBLEM WE SOLVE.
We are a brand
In a digital media
companies have a
dizzying array of brand
assets to manage and to
scale, we enable them to
make critical business &
using our data along with
3. THERE ARE OVER 100,000 AGENCIES TO PROVIDE
CREATIVE & STRATEGIC SOLUTIONS.
OVER 10,000 TOOLS TO MEASURE PERFORMANCE.
OVER 1000 RESEARCH FIRMS TO STUDY TRENDS.
AT LEAST 100 STARTUPS THAT OFFER NEW WAYS TO
DEVELOP & CURATE CONTENT.
NOT ONE COMPANY PROVIDES REAL-TIME
BUSINESS & BRAND CONTEXT IN A SINGLE,
WELL, WE DO.
4. SOME KEY QUESTIONS WE HELP ANSWER.
OF THE COMPETITIVE SORT.
What is the current impact of our online presence?
What kind of online reputation do we actually have?
Are the messaging and content strategies aligned?
Does our corporate site reflect all of our constituent
offerings? Is the site deep linked to all of our core assets?
How are those individual assets performing?
How exactly do we optimize those media assets?
How do we scale those assets appropriately?
What are other companies in our industry doing?
What are other companies in other industries doing?
How do we create KPIs from this intelligence?
How can we create benchmarks & predict sales growth?
What are some new revenue opportunities to go after?
Who should we hire & partner with to do this?
5. We’ve taken this knowledge of building content,
commerce, marketing and analytics systems and
poured it into our own proprietary technology.
We’ve built the world’s first brand navigation system.
6. Our core technology.
7. The Heardable engine monitors the levers
through which online brand value is created.
Heardable’s real-time web crawler + 126 data partners + proprietary scoring
engine x 15M brands x 800+ data variables x each day = big brand data
8. Assessing brand health (How well are you heard?)
How is a brand optimized
for online media
How is a brand optimized
for online search?
How is a brand shared across
digital & social channels
through select content?
How are brand assets written
across online channels?
How is a brand
optimized for portable
devices & ad networks?
How is a brand optimized
for social networks?
9. We score, rank and compare 15 million brands,
all day, every day. Think of this as a Klout score for
companies, but much, much more...
10. In case you’re wondering, a “brand” might be...
PARENT COMPANY OR INVESTOR
A media asset.
An entertainment property.
A portfolio product.
A portfolio startup.
... Just to name a few.
11. We can manage any number of brands within a portfolio...
12. ... And we can shape that portfolio by industry, location
and/or by physical footprint.
13. We can analyze activity on most social networks...
14. We can measure things like sentiment, influence & relevance...
15. We can analyze how brands are optimized for online media...
16. We can correlate content & marketing activities to search...
17. We can analyze how media assets are written for optimization...
18. ...And we can see how those assets are optimized for
portable devices & mobility.
19. We can assess
how deep a
is and how
it is to its own
20. We can compile competitive lists, by industry, or across
industries, to analyze context...
21. We can look at a physical retail footprint...
22. We can even analyze specific campaign data...
Company hosted our proprietary sentiment analysis app on their website, offering it as a
premier service to their business customers, allowing them to discover and
exploit the emotional value of their press release content prior to publication.
23. ...And we publish insights through our own platform.
Benchmark reports in all industry flavors.
24. TALE OF THE TECH TAPE.
(a 30,000 foot platform view...)
(Radian 6, Visible)
Just with our toolkit alone, we can
outdo the best in the marketplace in
terms of features and functions.
Yes, really, we can.
25. That’s just the
Now for the human part
of the equation.
26. PLATFORM PLUS.
(a growth process in motion)
Success hinges on a unique symbiosis
between human insights that fuel our core
technology, and how that core technology
illuminates new opportunities through the
intelligence it builds over time...
45+ yrs. combined experience
client, agency & network side executive roles
content, media, marketing, cultural &
15M brands indexed
800+ variables for each
a proprietary intelligence & scoring engine
automated reports & advanced features
28. Strategic planning.
29. Stakeholder guidance.
30. Custom research.
31. THE GROWTH PROCESS...
(a steady return on intention & investment)
venture & innovation strategies
business network analysis
social business strategy
content publishing strategy
big brand data mining
...THROUGH ENGAGEMENT & SUBSCRIPTION.
32. HOW WE GROW.
(our “Platform as a Service” model)
The Heardable partners work
collaboratively on- and off-site
with company & brand teams,
from IT, to marketing, to product,
to supply chain divisions...
[6 mos. - 1 YR]
PRIMARY SOLUTION SET
AVG. INITIAL ENGAGEMENT
BUSINESS DRIVERS (ROI)
content mktg. $
media $ saved/gained
optg. cost reduction
resource per $ value
new mkt. oppty.
& growth approaches
**Can run concurrently;
timeframes are based on
**Subs act as
33. JUST A FEW USE CASES.
(cycling gear manufacturer)
(various product SKUs & segments)
(eBooks, marketing materials, etc.)
(digital assets, films, TV shows, etc.)
VENTURE CAPITAL FIRM
(early & middle-stage portfolio)
Run competitive assessments to better
understand retail-brand relationship; develop
new channel strategy.
- lead generation up 64% YTD
- channel sales up 23% YTD
Assess brand values across SKUs to inform
new dealership strategies nationwide; build new
data & content strategy.
- online lead gen up 42% YTD
- agg. dealer sales up 15% YTD
Analyze product packages with brand & category
values to determine new market opportunities;
develop a resource strategy to complement.
- 4 new products in dev
- channel sales up 31% YTD
Monitor and analyze core media properties along
with segments to reorganize & resell asset libraries;
tech architecture strategy to complement.
Monitor and analyze portfolio & competitive set
to establish launch strategies & product pivots.
- lead generation up 43% YTD
- channel sales up 12% YTD
- fund prospects up 25% YTD
- media impressions up 52% YTD
34. HOW WE SCOPE.
Every client partnership is unique; typically engagements run in the $25K$250K range depending on scope, and subs run from $2500-$20K per month.
While what we offer is highly competitive, we base our fees on value, not on
price. Here’s our basic formula for scoping a partnership:
x PROJECTED TIME
ENGAGEMENT + SUBSCRIPTION
# OF BRANDS
# OF STAKEHOLDERS
# OF ASSETS
x PROJECTED COSTS
x PROJECTED KPIs
= NEW SUSTAINED VALUE
(near-term & lifetime)
35. WHERE WE FIT IN.
Think of us as a necessary first step in
the business decision-making process...
SOCIAL MEDIA AGENCIES
BUSINESS INTELLIGENCE PLATFORMS
BIG DATA COMPANIES
36. COMPANIES SERVED.
28454 Old Town Front St.
Temecula, CA 92590
31 Rochester Drive
Level 3, Suite 45
Jon Samsel: email@example.com
John Sharp: firstname.lastname@example.org
Gunther Sonnenfeld: email@example.com