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Heardable capabilities
 

Heardable capabilities

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    Heardable capabilities Heardable capabilities Presentation Transcript

    • GROWTH a unique platform-as-a-service for portfolio companies & major brands DISCLAIMER: This is the intellectual property of Heardable, Inc. and is not to be reused, copied, distributed or sold for any purposes.
    • WHO WE ARE... ...AND THE PROBLEM WE SOLVE. We are a brand intelligence company. In a digital media ecosystem whereby companies have a dizzying array of brand assets to manage and to scale, we enable them to make critical business & operating decisions, using our data along with our insights.
    • THERE ARE OVER 100,000 AGENCIES TO PROVIDE CREATIVE & STRATEGIC SOLUTIONS. OVER 10,000 TOOLS TO MEASURE PERFORMANCE. OVER 1000 RESEARCH FIRMS TO STUDY TRENDS. AT LEAST 100 STARTUPS THAT OFFER NEW WAYS TO DEVELOP & CURATE CONTENT. NOT ONE COMPANY PROVIDES REAL-TIME BUSINESS & BRAND CONTEXT IN A SINGLE, HOLISTIC PLATFORM. WELL, WE DO. 3
    • SOME KEY QUESTIONS WE HELP ANSWER. OF THE COMPETITIVE SORT. What is the current impact of our online presence? What kind of online reputation do we actually have? Are the messaging and content strategies aligned? Does our corporate site reflect all of our constituent offerings? Is the site deep linked to all of our core assets? How are those individual assets performing? How exactly do we optimize those media assets? How do we scale those assets appropriately? What are other companies in our industry doing? What are other companies in other industries doing? How do we create KPIs from this intelligence? How can we create benchmarks & predict sales growth? What are some new revenue opportunities to go after? Who should we hire & partner with to do this?
    • We’ve taken this knowledge of building content, commerce, marketing and analytics systems and poured it into our own proprietary technology. We’ve built the world’s first brand navigation system. 5
    • Our core technology. 6
    • The Heardable engine monitors the levers through which online brand value is created. Heardable’s real-time web crawler + 126 data partners + proprietary scoring engine x 15M brands x 800+ data variables x each day = big brand data
    • Assessing brand health (How well are you heard?) How is a brand optimized for online media networks? How is a brand optimized for online search? How is a brand shared across digital & social channels through select content? How are brand assets written across online channels? How is a brand optimized for portable devices & ad networks? How is a brand optimized for social networks?
    • We score, rank and compare 15 million brands, all day, every day. Think of this as a Klout score for companies, but much, much more...
    • In case you’re wondering, a “brand” might be... PARENT COMPANY OR INVESTOR A media asset. An entertainment property. A portfolio product. A portfolio startup. ... Just to name a few.
    • We can manage any number of brands within a portfolio...
    • ... And we can shape that portfolio by industry, location and/or by physical footprint.
    • We can analyze activity on most social networks...
    • We can measure things like sentiment, influence & relevance...
    • We can analyze how brands are optimized for online media...
    • We can correlate content & marketing activities to search...
    • We can analyze how media assets are written for optimization...
    • ...And we can see how those assets are optimized for portable devices & mobility.
    • We can assess how deep a corporate site is and how interconnected it is to its own companies and partners...
    • We can compile competitive lists, by industry, or across industries, to analyze context...
    • We can look at a physical retail footprint...
    • We can even analyze specific campaign data... Company hosted our proprietary sentiment analysis app on their website, offering it as a premier service to their business customers, allowing them to discover and exploit the emotional value of their press release content prior to publication.
    • ...And we publish insights through our own platform. Benchmark reports in all industry flavors. heardable-reports.myshopify.com
    • TALE OF THE TECH TAPE. (a 30,000 foot platform view...) SOCIAL TECH (Radian 6, Visible) REAL-TIME COMPETITIVE REPORTING CROSS-CHANNEL ANALYSIS INFLUENCE, SENTIMENT, ADVOCACY CROSSINDUSTRY ANALYSIS CUSTOM DASHBOARDS CUSTOM PUBLISHING CURATED DATA EXTRACTION SALES CORRELATIONS (MEDIA, RETAIL) MARKET CORRELATIONS (DOW, NASDAQ) RESEARCH (Forrester, NPD) Just with our toolkit alone, we can outdo the best in the marketplace in terms of features and functions. Yes, really, we can. BUSINESS INTEL (IBM, Spotfire) ANALYTICS (ComScore, Alexa)
    • That’s just the technology component. Now for the human part of the equation.
    • PLATFORM PLUS. (a growth process in motion) HUMAN INSIGHT MACHINE LEARNING Success hinges on a unique symbiosis between human insights that fuel our core technology, and how that core technology illuminates new opportunities through the intelligence it builds over time... 45+ yrs. combined experience client, agency & network side executive roles content, media, marketing, cultural & technology disciplines 15M brands indexed 800+ variables for each a proprietary intelligence & scoring engine automated reports & advanced features
    • Workshops. 27
    • Strategic planning.
    • Stakeholder guidance.
    • Custom research.
    • THE GROWTH PROCESS... (a steady return on intention & investment) SCALE OPTIMIZE ELEVATE DEVELOP venture & innovation strategies ENGAGE business network analysis social business strategy content publishing strategy custom builds... retailer-reseller-channel opportunities... resource alignment... competitive positioning... big brand data mining competitive assessment... ...THROUGH ENGAGEMENT & SUBSCRIPTION.
    • HOW WE GROW. (our “Platform as a Service” model) The Heardable partners work collaboratively on- and off-site with company & brand teams, from IT, to marketing, to product, to supply chain divisions... [6 mos. - 1 YR] PRIMARY SOLUTION SET AVG. INITIAL ENGAGEMENT BUSINESS DRIVERS (ROI) CHALLENGE SET SUBSCRIPTION** [CONTENT STRATEGY] digital positioning content development product synthesis content audit media audit asset considerations 5-7 days** media impressions asset reductions content mktg. $ new KPIs monitoring/reporting weekly reports sentiment tracking industry alerts 2-3 weeks** media impressions media $ saved/gained leads/acquisitions sales lift monitoring/reporting quarterly reports performance tracking industry alerts 5-8 weeks** optg. cost reduction resource per $ value new mkt. oppty. innovation builds monitoring/reporting API feeds-licenses custom dashboards custom publishing [NETWORK STRATEGY] media optimization & growth approaches tech analysis partner analysis core methodologies [BUSINESS STRATEGY] new resourcing business scale innovation efforts ONGOING SERVICES stakeholder ints. channel strategies key partnerships **Can run concurrently; timeframes are based on average engagements.** **Subs act as extensions of engagements.**
    • JUST A FEW USE CASES. CLIENT FASHION RETAILER (cycling gear manufacturer) AUTOMOTIVE BRAND (various product SKUs & segments) PUBLISHING CONGLOMERATE (eBooks, marketing materials, etc.) MEDIA CONGLOMERATE (digital assets, films, TV shows, etc.) VENTURE CAPITAL FIRM (early & middle-stage portfolio) GROWTH INITIATIVE Run competitive assessments to better understand retail-brand relationship; develop new channel strategy. REVENUE IMPACT - lead generation up 64% YTD - channel sales up 23% YTD Assess brand values across SKUs to inform new dealership strategies nationwide; build new data & content strategy. - online lead gen up 42% YTD - agg. dealer sales up 15% YTD Analyze product packages with brand & category values to determine new market opportunities; develop a resource strategy to complement. - 4 new products in dev - channel sales up 31% YTD Monitor and analyze core media properties along with segments to reorganize & resell asset libraries; tech architecture strategy to complement. Monitor and analyze portfolio & competitive set to establish launch strategies & product pivots. - lead generation up 43% YTD - channel sales up 12% YTD - fund prospects up 25% YTD - media impressions up 52% YTD
    • HOW WE SCOPE. Every client partnership is unique; typically engagements run in the $25K$250K range depending on scope, and subs run from $2500-$20K per month. While what we offer is highly competitive, we base our fees on value, not on price. Here’s our basic formula for scoping a partnership: x PROJECTED TIME ENGAGEMENT + SUBSCRIPTION # OF BRANDS # OF STAKEHOLDERS # OF ASSETS x PROJECTED COSTS x PROJECTED KPIs = NEW SUSTAINED VALUE (near-term & lifetime)
    • WHERE WE FIT IN. Think of us as a necessary first step in the business decision-making process... AWARENESS CREATIVE AGENCIES MEDIA AGENCIES SCENARIO PLANNERS LIFT MANAGEMENT CONSULTANCIES BRAND CONSULTANCIES BUSINESS CONSULTANCIES SOCIAL MEDIA AGENCIES BUSINESS INTELLIGENCE PLATFORMS RESEARCH FIRMS SCALE CONTENT MARKETERS ANALYTICS PLATFORMS TECHNOLOGY VENDORS BIG DATA COMPANIES TECHNOLOGY INCUBATORS OPTIMIZATION
    • COMPANIES SERVED.
    • FOUNDER FOUNDER FOUNDER
    • CONTACT. 1.888.520.0034 Americas Corporate Headquarters 28454 Old Town Front St. Suite 206 Temecula, CA 92590 Asia 31 Rochester Drive Level 3, Suite 45 Singapore 138637 Jon Samsel: samsel@heardable.com John Sharp: sharp@heardable.com Gunther Sonnenfeld: sonnenfeld@heardable.com