Dropsuite is a data backup software company that helps ensure businesses never lose data again. This is there

1. BRAND IDENTITY
JANUARY 2016

2. PROVEN
LEADERSHIP TEAM
CHARIF ELANSARI
CHIEF EXECUTIVE OFFICER & BOARD MEMBER
Dropsuite’s mission is to ensure that businesses
never lose data again. If a virus, hacker attack, or
system crash occurs, our customers can restore
their mission critical data in just a few clicks, keeping
their business operation running smoothly.

3. Dropsuite’s mission is to help businesses stay in business by
enabling SMEs to easily backup, recover and protect their digital
assets. The company has thousands of direct customers
worldwide.
Dropsuite was launched in 2012 (as Dropmysite) and is
headquartered in Singapore, with sales offices in the US, Europe
and Australia. In mid-2016, Dropsuite will start to offer a wider
range of business continuity services such as server backup,
compliance, and archiving.
Dropsuite works with some of the biggest names in website
hosting, such as GoDaddy, the world’s largest ICANN-accredited
registrar managing over 61 million domain names. With partners
such as Blacknight Solutions in Europe, GMO Pepabo in Japan,
OzHosting in Australia, HostPapa in Canada, Xpress Hosting in
Central and South America, and ReadySpace in APAC, Dropsuite
has a combined customer reach of over 15 million SMEs
worldwide.
ABOUT DROPSUITE
Dropsuite’s mission is to help businesses stay in business by enabling
SMEs to easily backup, recover and protect their digital assets.
MISSION
About Dropsuite | 3

4. Surety - Our time-tested, secure, responsive network safeguards
mission critical data and provides the ultimate business continuity
possible.
Effortlessness - Our products are simple to use, automated,
integrated and a great value for their price. We put a lot of effort
into data achieving and recovery so you don’t have to.
Adept - We are extremely skilled, proficient, experts at what we
do. Engineer sat heart, data recovery specialists by trade. And
really nice people too
Stalwarts - We are loyal, trustworthy, reliable, humble, and
hard-working. We have a partner approach and we want to truly
help protect businesses so they stay in business. The customer is
not just a customer to us, every business opportunity is worth our
time and effort.
OUR VALUES
Our Values | 4

5. Our Name
BRAND ESSENCE
We set up recurring, automated “drops” of mission critical
data for enterprises so they never lose data again.
We offer a suite of software products to fit the data backup
and recovery needs of all types of businesses.
The Dropsuite name is the fusion of two concepts:
1
2
Brand Essence | 5

6. BRAND ESSENCE
Product Names
Dropsuite’s product names should always be thought of as part
of a larger strategic process at play: each name a piece of an
interconnected ecosystem of names tied to our parent company
name, working systematically to advance a collective brand
meaning.
Dropsuite allows enterprises to quickly and easily set up recurring,
automated “drops” of mission critical data such as websites,
emails, and mobile phone data — ensuring full recovery and
maximum business uptime in the event of a data emergency
such as a hacking or virus attack.
Dropmy is the prefix structure to be used for our “drop” products:
e.g.: Dropmysite, Dropbymobile, and Dropmyemail.
Our enterprise products will use the prefix “DSE” in front of the
solution. DS stands for our company name, Dropsuite, and E
stands for enterprise. The DSE prefix allows us to grow into our
product name by initially understating the word “enterprise,” while
giving us the flexibility of playing up the word as our product
matures.
Brand Essence | 6

7. Responsive. Dependable.
Trustworthy. Underdogs. Intuitive.
Logical thinkers. Technical chops.
Humble.
Brand Personality
Brand Personality | 7

8. VISUAL COMMUNICATION

9. Logo
Overview
The logo is made up of two elements: the
symbol and the logotype.
The D with the downward arrow is a
symbol that signifies a drop, which to us,
is the action of archiving a packet of
mission critical data for our customers.
Dropsuite, in Helvetica Neue typeface, is
our logotype.
x x
x
x
x
Logo Colour
Drop
Dropsuite
Logo minimum Size
Print Reproduction Screen Reproduction
1 inch (2.54cm) 2 inch (150px)
PANTONE 298 C, Solid Coated
C70 M12 Y0 K0
R34 G175 B236
#22AFEC
PANTONE BLACK C, Solid Coated
C73 M62 Y57 K70
R43 G44 B45
#2B2C2D
Logo Overview | 9

10. Logo
Tagline
Simply better backup says what we do
and speaks to our strength -- we make
it faster and easier to backup data and
our user experience is better than our
competitors. The phrase, simply
better, is a thematic expression of how
we do things. Simply better engineering.
Simply better work environment. Simply
better performance reports. Simply
better database migration. This
vernacular can be used in our website
copy, business presentations, and other
company literature.
x
x
x
x/2
Simply better backup
Logo Tagline | 10
Tagline Colour
PANTONE 877 C, Solid Coated
C47 M38 Y38 K2
R142 G143 B144
#8E8F90

11. Logo
Variation
The preferred version of our logo is full
color, Dropsuite blue/Dropsuite black,
on a white background.
In some cases, a full color logo may not
be practical or possible due to certain
limitations. For these instances we may
use a one-color black or white logo, or
gray version (see examples).
Colored
Black & White
Grayscale
Logo Variation | 11

12. Logo
Mark & Variation
Our graphic identity is more than just
our typeface and colors. An important
part of our graphic look and feel is the
use of our arrow symbol.
The downward arrow (our mark)
signifies a drop — and the Dropsuite
service is the action of automating
recurring drops of mission critical data
so that businesses never lose data
again.
Logo Mark & Variation | 12
Shadow Colour
PANTONE 7689 C, Solid Coated
C78 M33 Y8 K0
R40 G141 B192
#288DC0
PANTONE Black
C0 M0 Y0 K100
R0 G0 B0
#000000

13. DropSuite
Incorrect
Logo Usage
To maintain the integrity of the Dropsuite
logo and to promote the consistency of
the brand, it’s important to use the logo
as described in these guidelines.
The examples shown here illustrate
possible misuses of the Dropsuite logo
that should be avoided.
Dropsuite
Incorrect Logo Usage | 13

14. Typography
Helvetica Neue is our typeface, an
important aspect of our brand identity.
Our typographic style contributes to our
distinctive aesthetic. The typography
usage examples on the following pages
should be followed to ensure all of our
communications appear consistent.
Logo Typeface
Body Typeface
Helvetica Neue, Bold
Helvetica Neue
Helvetica Neue
Helvetica Neue
Typography | 14

15. Colour Palette
Our colours contribute to our brand’s
personality. Our primary colour,
Dropsuite blue, speaks to our
trustworthiness, talent, and proficiency.
Dropsuite black, our second primary
colour, represents our professionalism
and use of logic.
Dropsuite mustard is a secondary
colour symbolizing our intellectual
curiosity and bountiful energy.
Dropsuite red is another secondary
colour that reminds us of our thirst for
action and our underdog status in the
world of business.
When using our colours in print, it’s
important to always seek to use Solid
Pantone inks. This way, all of our
materials will be consistent, and our
colors will look vibrant. These same
vibrant colors cannot be achieved
using standard CMYK printing. Only
use CMYK colors when absolutely
necessary.
• Charts or infographics
• More expressive graphic
communications (such as flyers)
• Presentation slide backgrounds
• Website calls to action buttons or
section dividers
Primary Colours
Secondary Colours
PANTONE 298 C, Solid Coated
C70 M12 Y0 K0
R34 G175 B236
#22AFEC
PANTONE 1225 C, Solid Coated
C0 M26 Y77 K0
R254 G197 B75
#FEC54B
PANTONE BLACK C, Solid Coated
C73 M62 Y57 K70
R43 G44 B45
#2B2C2D
PANTONE 7416 C, Solid Coated
C0 M69 Y61 K0
R249 G109 B87
#F96D57
PANTONE 653 C, Solid Coated
C82 M54 Y20 K5
R59 G104 B151
#3B6897
Secondary colors - when to use:
Colour Palette | 15

16. Photography
Our photography captures a slice of
everyday office life. It’s never fake, nor
should it feel like a stock image (even
if it actually is). Our photos should make
you feel like you are right there in the
room. Whenever possible, our images
should tell stories through
personalities, interactions, and
experiences. Authenticity, honesty
and straightforwardness.
• B&W prefered (strength through
realism)
• Blurry motion okay (capturing the
fast-pace of what we do)
• Spot color on occasion okay (for
emotional meaning, depth of focus)
• Natural and relaxed, not posed or
artificial
• Honest, something we can all relate to
• Personal and engaging, capturing
emotions and intimacy
Guidelines:
Photography | 16

17. PRODUCT BRANDING
The Dropsuite product brands strengthen and build equity for our
master brand by adhering to a clear parent-child relationship.
Our Drop product line (Dropmysite, Dropmyemail, Dropmymobile) are
each unique brands with their own branded microsites. They each
have unique logos with the following qualities:
Our Enterprise product (DSE Server Backup) has a unique product
name but does not have its own microsite. It has a unique logo, with
the following qualities:
Used consistently and accurately, the Dropsuite product brands will
compliment our parent brand across our entire network.
• The D mark is the same
• The fonts are the same
• Monochrome colours are used (white or black) instead of the
Dropsuite blue and Dropsuite black
• The D mark is the same
• The fonts are the same
• Monochrome colours are used (white or black) instead of the
Dropsuite blue and Dropsuite black
Product Branding | 17

18. BRAND IDENTITY
dropsuite.com
+65 6779 5131