“5 Killer SEO Strategies To Boost Traffic and  Leads For Your Small Business in 2013”                Jon Rognerud         ...
Webinar Offer LogMyCalls Free Trial   •   LogMyCalls.com/30-day-trial   •   Coupon Code: DAMGOOD   •   Call (866) 811-8880
Who This is For•       People who own a business•       Familiar with SEO (a little is ok)•       Excited to learn more – ...
What You’ll Learn (Agenda)I.       The SEO process       I. What works today + myths/trendsII.      Keyword strategies    ...
• Jon Rognerud, Head of Digital Marketing Services,  Chaosmap.com, Personal Blog: JonRognerud.com• Focus on:  – Social Med...
• Author of “The Ultimate Guide To Search Engine  Optimization”• Speaker• TrainerExample Case:                            ...
1. SEO Myths, Trends
SEO Myths•   Google is after you•   SEO is “dead” (social is king)•   SEO is a technical job, IT can do it•   SEO is a “on...
Trends We See Increasing•   Social (Google+) & Persona Development•   Author Rank•   Mobile•   Local•   More “filtering” a...
MobileAll assets should be mobile readyTip: Look in your web analytics and report on  the last 30-120 days, and see the cu...
Google & Social: Action itemsProfile setupsGoogle+Learn and implement  Google Authorship (rank)TIP: http://chaosmap.com/bl...
Quality UI and ContentBe creativeCatch the reader (headlines)Be helpfulKeyword research and inclusion on pagesAsk people t...
Think Differently:    Content (Re)use and Asset Optimization•   Images (Google ‘image search’)•   News•   PDF•   Webinars•...
How To Get More Business - Fast         (THE success formula)1. Traffic2. Offer/message3. Conversion (tracking and CRO)  +...
2. Keywords That ROCK!
Opportunity for Search Traffic• “Keyword Difficulty”  – How do you determine it? (Google doesn’t tell you …    or “do” the...
“Themes” and “Keywords”•   Head terms (“shoes”)•   Middle terms (“running shoes”)•   Long tail terms (“running shoes for m...
Keywords for ROF (return on find):• ASK: Why “that” or “those” keywords…• PPC (Adwords) Research
Use These Steps: STEP 1                  Open KPM                  “keywordprojectmanager”                  Use Google Sug...
STEP 2                         GKT         (sort column)                         Enter                         List       ...
STEP 3         Back to:         KPM         Load         List         From         GKT         (csv)
STEP 4Determine “real” opportunity for high search engine positions:                       Rule: <=3 ok, and 2 and 1’s are...
Create Content – Step 5 (repeat)Write an article targeting the keyword phrase
KW Tools• GKT – Google Keyword Tool• Keyword Project Manager  http://www.keywordprojectmanager.com• GA – Google Analytics•...
3. Social Impact and YOU
Almost 58 Million Americans Use       Social Media Daily     From: “9 Consumer Social Media Trends That     Could Impact M...
Twitter: New & More Engaged Users
Social Leverage & SignalsThings you must consider:•   Google +•   Google Author-Rank•   Brand/persona profile setup•   Soc...
Tools•   Twitter (advanced search)•   SocialMention•   Hootsuite•   Web Analytics (social stats)
4: Content Process & Return
Content IS King (Value)• Blogging (WP)• Guest writing/blogging• Sourcing:  –   Quora  –   Twitter, Google (and +)  –   Yah...
Small business visibility          Step-By-Step (Local) – “A”•   Keyword research/analysis•   Web analytics review•   Goog...
Small business visibility          Step-By-Step (Local) – “B”•   Create citations and local referrers•   Citation audit an...
Tools• Look at your existing opportunities   • Screaming Frog Spider   • Xenu Link Spider (Free)   • Google Analytics (con...
Technical Link “stuff”•   Anchor Text Density•   Link URL / Source•   Link Type•   How Fast Your Generate Links•   Live ve...
Additional Resources         For Deeper Drill-down• Ahrefs.com• MajesticSEO• OpenSiteExplorer
(Fast) Content Ramp-Up1. DIY Research2. Editorial Calendar  1.   Interviews  2.   Content curation  3.   Action-driven  4....
5: Lead Management
Develop Your Funnel                  Courtesy infusionsoft
Email Life Cycle
Move Emails To Next Level                How?Segmentation via:•Purchase Behavior•Web Behavior•Email Click Behavior•Etc…   ...
Organizations & Preferences
Study: Top ROI-Based Metrics
STATS Mobile Usage: EMAIL!
Web Optimization     ??
Cool Tool: Optimizely.com<scriptsrc="//cdn.optimizely.com/js/173896083.js"></script>
“5 Killer SEO Strategies To Boost Traffic and  Leads For Your Small Business in 2013”        Jon Rognerud, Chaosmap.com   ...
Webinar Offer LogMyCalls Free Trial   •   LogMyCalls.com/30-day-trial   •   Coupon Code: DAMGOOD   •   Call (866) 811-8880
Small Business SEO Tips and Strategies For 2013 - Chaosmap.com
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Small Business SEO Tips and Strategies For 2013 - Chaosmap.com

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Learn the 5 strategies for SEO for Small business, B2B in 2013. Webinar slides from our live webcast with our friends at logmycalls.com

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  • Triggered email messages can generate 3x the revenue and 7x the profit of broadcast campaigns (Jupiter Research, 2005)… ALSO: Mobile readership is growing rapidly!
  • 44% lift on right
  • Small Business SEO Tips and Strategies For 2013 - Chaosmap.com

    1. 1. “5 Killer SEO Strategies To Boost Traffic and Leads For Your Small Business in 2013” Jon Rognerud Chaosmap @jonrognerud LOGMyCalls
    2. 2. Webinar Offer LogMyCalls Free Trial • LogMyCalls.com/30-day-trial • Coupon Code: DAMGOOD • Call (866) 811-8880
    3. 3. Who This is For• People who own a business• Familiar with SEO (a little is ok)• Excited to learn more – not afraid of trying/testing Who This is Not For • Folks who think a ‘magic bullet’ exists • Folks who are into ‘opportunity’ biz • Think everyone is against them…(incl. Google)
    4. 4. What You’ll Learn (Agenda)I. The SEO process I. What works today + myths/trendsII. Keyword strategies I. How to get the “best” keywords (rankings/traffic)III. Social implication I. How to leverage social signals for search enginesIV. Content strategies I. What you can do nowV. Small business optimization I. Automation and lead management
    5. 5. • Jon Rognerud, Head of Digital Marketing Services, Chaosmap.com, Personal Blog: JonRognerud.com• Focus on: – Social Media and Blogging/Content – Search Engine Optimization – Pay Per Click – Lead Generation, Email Automation – WordPress Design, Dev. & SMO – Web Analytics – And …Changing Lives!
    6. 6. • Author of “The Ultimate Guide To Search Engine Optimization”• Speaker• TrainerExample Case: New Book Coming! Primo 2014
    7. 7. 1. SEO Myths, Trends
    8. 8. SEO Myths• Google is after you• SEO is “dead” (social is king)• SEO is a technical job, IT can do it• SEO is a “one-time” task with some cleanup• Get more links, don’t worry about content/on-page• If your page ranks #1, you’re set!• User design and experience doesn’t matter much
    9. 9. Trends We See Increasing• Social (Google+) & Persona Development• Author Rank• Mobile• Local• More “filtering” and updates (Penguin/Panda…)• SEOs become “masters of online marketing”: – Goals, Objectives development, creative thinking – Strategies, plans (with milestones) – Results-driven, not just ‘tech’ or ‘links’ – Content-focused, user-experience focused – Marketing, Promotion, PR – Learning to leverage PPC more for SEO validation
    10. 10. MobileAll assets should be mobile readyTip: Look in your web analytics and report on the last 30-120 days, and see the curve)
    11. 11. Google & Social: Action itemsProfile setupsGoogle+Learn and implement Google Authorship (rank)TIP: http://chaosmap.com/blog/how-does-google-show-my-profile-picture-in-search-engine-results-pages-serps/
    12. 12. Quality UI and ContentBe creativeCatch the reader (headlines)Be helpfulKeyword research and inclusion on pagesAsk people to “like” and add CTA (call-to-action)TIP: http://www.copyblogger.com/magnetic-headlines/
    13. 13. Think Differently: Content (Re)use and Asset Optimization• Images (Google ‘image search’)• News• PDF• Webinars• Podcasts• Videos (start with YouTube)• Live web-casts• Blog• Slide-decks (and distribute to slideshare.net)• White-papers and research guides
    14. 14. How To Get More Business - Fast (THE success formula)1. Traffic2. Offer/message3. Conversion (tracking and CRO) + “Backoffice” nurture & management
    15. 15. 2. Keywords That ROCK!
    16. 16. Opportunity for Search Traffic• “Keyword Difficulty” – How do you determine it? (Google doesn’t tell you … or “do” they?)
    17. 17. “Themes” and “Keywords”• Head terms (“shoes”)• Middle terms (“running shoes”)• Long tail terms (“running shoes for men _____”)• Themes/groups (and pages) – Site architecture & design to support ‘keywords’ – Grouping (Wordtracker, spyfu groupie, Adwords Editor,etc)• Links + Co-citation (not always exact match)• Navigational, transactional, informational queries coupled with “search psychology”• GKT + GA are your friends!
    18. 18. Keywords for ROF (return on find):• ASK: Why “that” or “those” keywords…• PPC (Adwords) Research
    19. 19. Use These Steps: STEP 1 Open KPM “keywordprojectmanager” Use Google Suggest Enter keyword phrase (or wildcard variations. A * will allow Google to fill in the blanks)
    20. 20. STEP 2 GKT (sort column) Enter List From KPM (remember these settings) Finally, Download the keywords into CSV
    21. 21. STEP 3 Back to: KPM Load List From GKT (csv)
    22. 22. STEP 4Determine “real” opportunity for high search engine positions: Rule: <=3 ok, and 2 and 1’s are better….
    23. 23. Create Content – Step 5 (repeat)Write an article targeting the keyword phrase
    24. 24. KW Tools• GKT – Google Keyword Tool• Keyword Project Manager http://www.keywordprojectmanager.com• GA – Google Analytics• UberSuggest.org (keyword expansion by alphabet and more)• Bing Ads Intelligence (Excel Plugin) *adcenter acct• Fancier – Market Samurai – SEMRush – SpyFu (Recon!) – Keywordspy
    25. 25. 3. Social Impact and YOU
    26. 26. Almost 58 Million Americans Use Social Media Daily From: “9 Consumer Social Media Trends That Could Impact Marketers” – SM Examiner
    27. 27. Twitter: New & More Engaged Users
    28. 28. Social Leverage & SignalsThings you must consider:• Google +• Google Author-Rank• Brand/persona profile setup• Social Eco-system• Scheduled posts and consisten frequency• Share, connect, engage
    29. 29. Tools• Twitter (advanced search)• SocialMention• Hootsuite• Web Analytics (social stats)
    30. 30. 4: Content Process & Return
    31. 31. Content IS King (Value)• Blogging (WP)• Guest writing/blogging• Sourcing: – Quora – Twitter, Google (and +) – Yahoo Answers – Topsy – RSS in Google Reader (and G-Alerts)• Answer questions and wrap into research/story• Info-graphics
    32. 32. Small business visibility Step-By-Step (Local) – “A”• Keyword research/analysis• Web analytics review• Google+ Local optimization• Competitive analysis• Web site audit• Content Development strategy (ed. Calendar)
    33. 33. Small business visibility Step-By-Step (Local) – “B”• Create citations and local referrers• Citation audit and cleanup (NAP consistency)• Image and video tagging• Reviews (including ongoing process)• Social media strategies and widgets
    34. 34. Tools• Look at your existing opportunities • Screaming Frog Spider • Xenu Link Spider (Free) • Google Analytics (content and drill-downs)• Getlisted.org• Yext.com
    35. 35. Technical Link “stuff”• Anchor Text Density• Link URL / Source• Link Type• How Fast Your Generate Links• Live versus Dead Links• Follow vs NoFollow• 404 “dead” pages• 301 redirectsTIP: Be relevant!
    36. 36. Additional Resources For Deeper Drill-down• Ahrefs.com• MajesticSEO• OpenSiteExplorer
    37. 37. (Fast) Content Ramp-Up1. DIY Research2. Editorial Calendar 1. Interviews 2. Content curation 3. Action-driven 4. Contests 5. Target your “avatar” (persona) *may be several 6. Cohesive strategy, including emails 7. Social/search integration with blog and widgets3. PostPlanner4. Weekly engagement in your “key” platforms (based on research)
    38. 38. 5: Lead Management
    39. 39. Develop Your Funnel Courtesy infusionsoft
    40. 40. Email Life Cycle
    41. 41. Move Emails To Next Level How?Segmentation via:•Purchase Behavior•Web Behavior•Email Click Behavior•Etc… From: •Loyal customers •Customers who bought only once •Inactive customers •Recent customers •Folks opened, but didn’t click •Folks clicked, but didn’t convert •Folks who never respond/open
    42. 42. Organizations & Preferences
    43. 43. Study: Top ROI-Based Metrics
    44. 44. STATS Mobile Usage: EMAIL!
    45. 45. Web Optimization ??
    46. 46. Cool Tool: Optimizely.com<scriptsrc="//cdn.optimizely.com/js/173896083.js"></script>
    47. 47. “5 Killer SEO Strategies To Boost Traffic and Leads For Your Small Business in 2013” Jon Rognerud, Chaosmap.com @jonrognerud “How To Get The RIGHT Clients Now” http://chaosmap.com/free-ebook/
    48. 48. Webinar Offer LogMyCalls Free Trial • LogMyCalls.com/30-day-trial • Coupon Code: DAMGOOD • Call (866) 811-8880

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