THE SEO SECRETS:
The 3 Things You Must
Know For 2014
Jon Rognerud, Author
@jonrognerud
www.jonrognerud.com
GIVEAWAY – 5 LUCKY WINNERS
Jon Rognerud: Online Trainer, Consultant
• Online since 1996
• Author (Entrepreneur/Mcgraw-Hill)
• SEO Strategies and Cons...
AGENDA
•#1: The First Thing You Must Know About SEO
•#2: The Second Thing You Must Know About SEO
•#3: The Third Thing You...
Jon’s Quick Help Sheet – Please Fill Out
But First….
SEO DEFINED:SEARCH ENGINE OPTIMIZATION
LOW (NO) SEARCHES LOOKING FOR YOU REPUTATION & AUTHORITY
Awareness Consideration Purchase
#1 SECRET: KEYWORDS + SEARCH VALUE
#1 SECRET: KEYWORDS + SEARCH VALUE
#1 SECRET: KEYWORDS + SEARCH VALUE
WHERE TO FIND THEM?
1. Keyword research tools (Google, Ubersuggest.org, SEMRush.com, Wo...
#2 SECRET: CONTENT + SITE ARCHITECTURE
1.Page Content that serves the visitors (keyword intent)
2.On-Page Factors (HTML & ...
#3 SECRET: Links, Social + Knowledge Graph
1.External link factors count for major rankings (still)
2.Social outreach and ...
Strategic Approach & Content Use
• Original artists and bands
• Musician and individual artists
• Cover bands, Tribute ban...
FREE SESSION WITH JON – BOOK NOW:
www.jonrognerud.com/session
Value
$497.00
THE BOOK GIVE AWAY IS HERE!
RESOURCES
• http://googlewebmastercentral.blogspot.com/2014/03/musical-
artists-your-official-tour.html
• www.jonrognerud....
FREE SESSION WITH JON – BOOK NOW:
www.jonrognerud.com/session
Value
$497.00
SEO For Musicians and Artists - Search Engine Optimization Tips
SEO For Musicians and Artists - Search Engine Optimization Tips
SEO For Musicians and Artists - Search Engine Optimization Tips
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SEO For Musicians and Artists - Search Engine Optimization Tips

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Learn the 3 top tips for starting an SEO campaign for Musicians, Bands and Artists. From a presentation at the hmmawards.org in Hollywood, Los Angeles, CA.

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Transcript of "SEO For Musicians and Artists - Search Engine Optimization Tips"

  1. 1. THE SEO SECRETS: The 3 Things You Must Know For 2014 Jon Rognerud, Author @jonrognerud www.jonrognerud.com
  2. 2. GIVEAWAY – 5 LUCKY WINNERS
  3. 3. Jon Rognerud: Online Trainer, Consultant • Online since 1996 • Author (Entrepreneur/Mcgraw-Hill) • SEO Strategies and Consulting • Chaosmap Search Agency • Father, Husband • Cross-fit nut (lost 45 lbs) • Top 10 Hit in Norway
  4. 4. AGENDA •#1: The First Thing You Must Know About SEO •#2: The Second Thing You Must Know About SEO •#3: The Third Thing You Must Know About SEO (INSIGHT: Get these – and you’ll ROCK in search)
  5. 5. Jon’s Quick Help Sheet – Please Fill Out
  6. 6. But First…. SEO DEFINED:SEARCH ENGINE OPTIMIZATION
  7. 7. LOW (NO) SEARCHES LOOKING FOR YOU REPUTATION & AUTHORITY Awareness Consideration Purchase
  8. 8. #1 SECRET: KEYWORDS + SEARCH VALUE
  9. 9. #1 SECRET: KEYWORDS + SEARCH VALUE
  10. 10. #1 SECRET: KEYWORDS + SEARCH VALUE WHERE TO FIND THEM? 1. Keyword research tools (Google, Ubersuggest.org, SEMRush.com, Wordtracker.com…) 2. Your website analytics (Google Analytics, Clicky…) 3. Competitive research 4. Related keywords 5. Google Autocomplete
  11. 11. #2 SECRET: CONTENT + SITE ARCHITECTURE 1.Page Content that serves the visitors (keyword intent) 2.On-Page Factors (HTML & Content) 3.Server infrastructure (TECHNICAL) – search friendly 4.Keywords and modifiers: alignment to each page 5.“Multi-media”: Pictures, Videos, Audio
  12. 12. #3 SECRET: Links, Social + Knowledge Graph 1.External link factors count for major rankings (still) 2.Social outreach and engagement (for links) 3.Structured markup (Schema) = FREE advertisement Things, Not Strings! MOBILE!
  13. 13. Strategic Approach & Content Use • Original artists and bands • Musician and individual artists • Cover bands, Tribute bands • Music educators, teachers • Tour Dates, Performance Announcements • Video Channels • Reputation Management – TOTAL AUTHORITY • Email Marketing – Subscribers, Community Building • YOUR audience channels?
  14. 14. FREE SESSION WITH JON – BOOK NOW: www.jonrognerud.com/session Value $497.00
  15. 15. THE BOOK GIVE AWAY IS HERE!
  16. 16. RESOURCES • http://googlewebmastercentral.blogspot.com/2014/03/musical- artists-your-official-tour.html • www.jonrognerud.com • http://bookstore.entrepreneur.com/product/ultimate-guide- optimizing-website-3e/ • www.chaosmap.com (services)
  17. 17. FREE SESSION WITH JON – BOOK NOW: www.jonrognerud.com/session Value $497.00
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