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SEO For Musicians and Artists - Search Engine Optimization Tips

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Learn the 3 top tips for starting an SEO campaign for Musicians, Bands and Artists. From a presentation at the hmmawards.org in Hollywood, Los Angeles, CA.

Learn the 3 top tips for starting an SEO campaign for Musicians, Bands and Artists. From a presentation at the hmmawards.org in Hollywood, Los Angeles, CA.

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  • 1. THE SEO SECRETS: The 3 Things You Must Know For 2014 Jon Rognerud, Author @jonrognerud www.jonrognerud.com
  • 2. GIVEAWAY – 5 LUCKY WINNERS
  • 3. Jon Rognerud: Online Trainer, Consultant • Online since 1996 • Author (Entrepreneur/Mcgraw-Hill) • SEO Strategies and Consulting • Chaosmap Search Agency • Father, Husband • Cross-fit nut (lost 45 lbs) • Top 10 Hit in Norway
  • 4. AGENDA •#1: The First Thing You Must Know About SEO •#2: The Second Thing You Must Know About SEO •#3: The Third Thing You Must Know About SEO (INSIGHT: Get these – and you’ll ROCK in search)
  • 5. Jon’s Quick Help Sheet – Please Fill Out
  • 6. But First…. SEO DEFINED:SEARCH ENGINE OPTIMIZATION
  • 7. LOW (NO) SEARCHES LOOKING FOR YOU REPUTATION & AUTHORITY Awareness Consideration Purchase
  • 8. #1 SECRET: KEYWORDS + SEARCH VALUE
  • 9. #1 SECRET: KEYWORDS + SEARCH VALUE
  • 10. #1 SECRET: KEYWORDS + SEARCH VALUE WHERE TO FIND THEM? 1. Keyword research tools (Google, Ubersuggest.org, SEMRush.com, Wordtracker.com…) 2. Your website analytics (Google Analytics, Clicky…) 3. Competitive research 4. Related keywords 5. Google Autocomplete
  • 11. #2 SECRET: CONTENT + SITE ARCHITECTURE 1.Page Content that serves the visitors (keyword intent) 2.On-Page Factors (HTML & Content) 3.Server infrastructure (TECHNICAL) – search friendly 4.Keywords and modifiers: alignment to each page 5.“Multi-media”: Pictures, Videos, Audio
  • 12. #3 SECRET: Links, Social + Knowledge Graph 1.External link factors count for major rankings (still) 2.Social outreach and engagement (for links) 3.Structured markup (Schema) = FREE advertisement Things, Not Strings! MOBILE!
  • 13. Strategic Approach & Content Use • Original artists and bands • Musician and individual artists • Cover bands, Tribute bands • Music educators, teachers • Tour Dates, Performance Announcements • Video Channels • Reputation Management – TOTAL AUTHORITY • Email Marketing – Subscribers, Community Building • YOUR audience channels?
  • 14. FREE SESSION WITH JON – BOOK NOW: www.jonrognerud.com/session Value $497.00
  • 15. THE BOOK GIVE AWAY IS HERE!
  • 16. RESOURCES • http://googlewebmastercentral.blogspot.com/2014/03/musical- artists-your-official-tour.html • www.jonrognerud.com • http://bookstore.entrepreneur.com/product/ultimate-guide- optimizing-website-3e/ • www.chaosmap.com (services)
  • 17. FREE SESSION WITH JON – BOOK NOW: www.jonrognerud.com/session Value $497.00