Learn the 7 steps to write your first Twitter Ad campaign using the power Twitter Ads Platform. See how to generate leads for the Event/Workshop example.

1. How to Use Twitter Ads
for Lead Generation
Jon Rognerud
Twitter advertising is another opportunity for you to drive targeted traffic.
That includes showing your ads to a specific audience, at the right location
and the right time.
In this post, you’ll learn the 7 areas to consider when using Twitter ads for
lead generation.
Video on how to use twitter for lead generation
7 steps to discover success in Twitter Advertising:
1. Sign up for a Twitter account, and go to ads.twitter.com
2. Use Keyword targeting for specific event campaigns. For example, if you
are hosting an upcoming webinar or workshop with a limited window of
dates, the best way to capitalize on the influx of relevant users is to insert
yourself into the conversation using keyword targeting. (A 1-3% CTR is
considered “good”)
Run a 30-50+ keyword-targeted campaign. This is great for major events.
You can add @usernames, #hashtags, and keywords/keyword phrases into
any keyword Promoted Tweet campaign. Make sure to keep it extremely
relevant, and try to avoid single words or extremely broad keywords. Also
add competitor keywords where applicable.
3. Target your own @username and keywords. Make sure that you are
inserting yourself into the conversation when users are searching for you.
Especially for large promotional campaigns, this is crucial to add to your
keywords.

2. 4. Use duplicate campaigns for different geo-locations. Different audiences
(@handle themes) can engage differently based on geolocation. You want to
test this by segmenting duplicate campaigns with singular locations.
5. Have 4-6 Direct Response tweets. Have a clear call-to-action, strong
engagement/benefit to the user, and a URL at the end of the tweet. Do not
have any other clickable media within the tweet. Have an even mix of plain
text, and picture variants to test for highest overall engagements/conversions.
Continue to test this. Use of images in Tweets have shown a doubling
in engagement (clicks)!
6. Bid and budget aggressively. Estimated Audience Reach and suggested bid
change based on how niche your targeting is. You want to remain
competitive with your bid in each specific campaign – keeping in mind,
bidding aggressively simply means you’ll win more real-time
auctions/impressions, and you only pay $0.01 more than the 2nd highest
bidder. Also adjust for a daily Audience Reach you are comfortable with.
7. Proactively pause low-performers. You don’t want to waste impressions on
low performers, and you always want to continue testing against your
champion Tweet (after 500-1000 impressions) and Campaign variants. You
want to allot as much budget as possible to high-performers).
As you can see, it follows the well-known ‘relevancy’ model for targeting,
and can expose your brand to your audience via Twitter. When you are
found organically (search engines) and seen ‘everywhere’ socially – you’ll
get deeper brand exposure as well as good traffic for your Twitter Lead
Generation. Continue to build and test as you progress.