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Facebook Advertising                           Beginner’s Module - “Your Breakthrough”                              Author...
Your time = Valuable      Full Attention Ahead -       Stay Focused Now...Friday, January 25, 2013
DISCLAIMER                       Results not typical.                   You’ll need to work for it.                  (but ...
Fully Charged! YOU: Like to think BIG! and you are   a heart-centered Entrepreneur  This Webinar is for Beginners To   Int...
a different breedFriday, January 25, 2013
My PROMISE to you: Today, you’ll get  the GOLDEN KEY to FB success                 (More likes, fans, traffic, leads, fame)...
What you’ll learn:                  How to get more quality fans/likes                  How to get .20-30c clicks or less ...
My StoryWhat gives me the     right?Friday, January 25, 2013
My Story                   Started online in 1996 - HTML page                   Social Media Marketing Agency             ...
Social Media = Hot!                                “90% of US                            Marketers claimed                ...
What is advertising?                            ... a form of                           salesmanship.Friday, January 25, 2...
What is advertising?                  Dude!                            ... a form of                           salesmanshi...
What is Marketing?                             ...ensure a                           return on the                        ...
Where to Begin?                               You Are                               SMARTFriday, January 25, 2013
Where to Begin?  If you want more,     make yourself    more valuable            “If you want to make a million dollars, b...
Biggest Obstacle?                             Not trusting                               yourself                         ...
You are a Creator!                      Ebooks                      Books                      Teleseminars               ...
ContenT is King = $$$                      Subscription/memberships                      Speeches                      Sem...
Things THAT EARN $$$                           Life/Biz Coaching                           Certifications                  ...
Things THAT EARN $$$                           Podcasts                           Slide decks                           St...
Things THAT EARN $$$                           FAQs                           Feature Articles                           P...
Think Differently“You don’t have to be great to start...       but you have to start --     in order to become great”     ...
SUCCESS CRITERIAFriday, January 25, 2013
Your Message                                             The worst reason to                                            ad...
Your Differentiators                       Reposition yourself                       Target Marketing                     ...
You & advertising                 Fear, Uncertainty, Doubt                 You are not the customer                  Poor ...
You & advertising                   No reason for confidence in “it”                   No confidence in self                ...
You & advertising             Too hard to do “it”             Isolation             Not enough information (excuses)      ...
Today’s sales model                           Entice/Stimulus                           Landing Page/Sell                 ...
New Opportunity!Friday, January 25, 2013
The Success Model                  Messaging                Advertising                MarketingFriday, January 25, 2013
Facebook Advertising                  Beginner’s Module - “Psychology, Traffic, Leads”                                     ...
FOCUS AREA                                   PAID                                ORGANIC                           Promoti...
WORKBOOK                           Printed on your desk - and READY?          Go to www.jonrognerud.com/webinar/thanks.htm...
WORKBOOK Do you have a clean personal (pix) representation of you?                      Your USP - Unique Message and Posi...
Foundations      http://www.lunametrics.com/blog/2012/11/12/final-social-media-                           sizing-cheat-shee...
What’s important?                                   Question 1:                                Like over the Lead?        ...
Quality Fan Building                              Facebook Contests                                (Make it relevant)     ...
Most Important                           Capture Leads (likes + emails/list)                       Get Likes/Fans that you...
Where are you?                                  Brand Building?                                   Sales Building?         ...
Social Media Plan                           What social networks & platforms?                              Content Strateg...
Humans + Psychology                  Facebook is Human Communication and                        Interaction in Hyper-Speed...
Have a business?                             What’s working now?                            Audience - who are they?      ...
Facebook Rocks 95%                           Fun, entertaining stuff                           Services & e-Commerce      ...
Traffic & Ads                           Highly Connected To A Topic                       Be clear and specific (targeting &...
Traffic & Ads                             Adverts (aka Google Adwords)                           Headlines & Question Marks...
NewsFeed & Edgerank                           The Facebook “Rivers” of NewsFriday, January 25, 2013
FB 2011: “EDGERANK”           Affinity - amount of interaction between FB users           Weight - type of post (sharing mo...
Types of Ads                                       Sponsored Stories                                         Promoted Post...
Capture Pages                             Premium Content                            Capture Name/Email                   ...
Traffic!                           Social Media = Media That is “Social”                           Are your social widgets ...
Tracking!                                 Number of fans/followers                               Posting frequency & consi...
Invest In Social & You                             It will pay off                             Ongoing work               ...
Discover Audience                                Quantcast                                  Google                        ...
Helper Tools                                   Hootsuite                                  Postplanner                     ...
Conversion/Tab Tools                             Optimizely                                Heyo                           ...
Facebook Advertising                Beginner’s Module - “Personal Success & Results”                                      ...
Cool...                                   LP Conversion Opt-in: 10%                                   Actual Prospects (le...
Google TakeoverFriday, January 25, 2013
Consistency - LandingFriday, January 25, 2013
Creative   First, make a post inside your Facebook Page, then Ad:                              Chrome Browser ExtensionFri...
Audience TargetingFriday, January 25, 2013
Advanced OptionsFriday, January 25, 2013
Pricing & STATUSFriday, January 25, 2013
Placements        Tip: Could have been a FaceBook “in-line video”Friday, January 25, 2013
Content That Rocks            But - ask:        “Is it RIGHT for         my business?”        A “mix” of      entertainmen...
Big results this year!            Ready to build your            business to the next                  level?Friday, Janua...
Done for You (DFY)                           Done-For-You Services:                            www.chaosmap.com   1. Lead ...
Move to another level                           Your Core strategies                           Personal Connection        ...
A Good Option        Four online training sessions with Live Q/A ($1997)        30-days personal support from me with 24/7...
Consider these                                Website Audit Techniques            Content creation on “semi-automatic”, in...
Learn SOcial Selling                                  BONUS #1                   Social Media Sales Strategies Book/Kindle...
Me & YOU                            BONUS #2    Social Media Course using Facebook,         Twitter, Linkedin, Google+    ...
Pro FB Coaching         Jon’s 4-Week FB “Zero To Hero Facebook Mastery”             4-week program:     Now: 4-week progra...
Think about it...Friday, January 25, 2013
How To Get Traffic, Leads, Sales Using Facebook Advertising - WEBINAR
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How To Get Traffic, Leads, Sales Using Facebook Advertising - WEBINAR

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http://www.jonrognerud.com/webinar - slides from recent Facebook advertising webinar learning how to get more traffic, leads, sales from Facebook Fan Pages and effective Advertising Strategies

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Transcript of "How To Get Traffic, Leads, Sales Using Facebook Advertising - WEBINAR"

  1. 1. You Are Here! Awesome!Friday, January 25, 2013
  2. 2. Facebook Advertising Beginner’s Module - “Your Breakthrough” Author and “Un-Guru” Jon Rognerud SECTION I @jonrognerudFriday, January 25, 2013
  3. 3. Your time = Valuable Full Attention Ahead - Stay Focused Now...Friday, January 25, 2013
  4. 4. DISCLAIMER Results not typical. You’ll need to work for it. (but it can work really well!) You are solely responsible for the use of any content, and any results or actions seen are not indication of your future performance.Friday, January 25, 2013
  5. 5. Fully Charged! YOU: Like to think BIG! and you are a heart-centered Entrepreneur This Webinar is for Beginners To IntermediateFriday, January 25, 2013
  6. 6. a different breedFriday, January 25, 2013
  7. 7. My PROMISE to you: Today, you’ll get the GOLDEN KEY to FB success (More likes, fans, traffic, leads, fame)Friday, January 25, 2013
  8. 8. What you’ll learn: How to get more quality fans/likes How to get .20-30c clicks or less with a 2-5% CTR Big traffic strategies that create ‘buyers’ A type of content that will ROCK your pages Step-by-step outline of big results FB campaigns (All this without being seen as a spammer)Friday, January 25, 2013
  9. 9. My StoryWhat gives me the right?Friday, January 25, 2013
  10. 10. My Story Started online in 1996 - HTML page Social Media Marketing Agency Author, Speaker, Expert Mentions From Norway to LA for Music Husband, Father to 3 little rug-rats Blog at www.jonrognerud.comFriday, January 25, 2013
  11. 11. Social Media = Hot! “90% of US Marketers claimed social media as part of their strategy in 2012” (Only 20% in ’07)Friday, January 25, 2013
  12. 12. What is advertising? ... a form of salesmanship.Friday, January 25, 2013
  13. 13. What is advertising? Dude! ... a form of salesmanship.Friday, January 25, 2013
  14. 14. What is Marketing? ...ensure a return on the $$ spent advertising.Friday, January 25, 2013
  15. 15. Where to Begin? You Are SMARTFriday, January 25, 2013
  16. 16. Where to Begin? If you want more, make yourself more valuable “If you want to make a million dollars, become a millionaire first” - J.RohnFriday, January 25, 2013
  17. 17. Biggest Obstacle? Not trusting yourself (aka ‘self-worth’) “Don’t let your small business make you small-minded”Friday, January 25, 2013
  18. 18. You are a Creator! Ebooks Books Teleseminars Audio Programs WebinarsFriday, January 25, 2013
  19. 19. ContenT is King = $$$ Subscription/memberships Speeches Seminars Online/DVD ConsultingFriday, January 25, 2013
  20. 20. Things THAT EARN $$$ Life/Biz Coaching Certifications Masterminds Web casts (live) BlogFriday, January 25, 2013
  21. 21. Things THAT EARN $$$ Podcasts Slide decks Static visual content (examples:) Info-graphics, cartoons, pix White Papers/Research VideosFriday, January 25, 2013
  22. 22. Things THAT EARN $$$ FAQs Feature Articles Press Releases Buyer Guides Data SheetsFriday, January 25, 2013
  23. 23. Think Differently“You don’t have to be great to start... but you have to start -- in order to become great” - Zig ZiglarFriday, January 25, 2013
  24. 24. SUCCESS CRITERIAFriday, January 25, 2013
  25. 25. Your Message The worst reason to advertise is the reason most people do advertise. Plain Vanilla Offers Interchangeable Features and Benefits Commodity BusinessFriday, January 25, 2013
  26. 26. Your Differentiators Reposition yourself Target Marketing USP WHO do you serve? Your Audience is ______Friday, January 25, 2013
  27. 27. You & advertising Fear, Uncertainty, Doubt You are not the customer Poor pricing strategiesFriday, January 25, 2013
  28. 28. You & advertising No reason for confidence in “it” No confidence in self Not enough reasons to stick to itFriday, January 25, 2013
  29. 29. You & advertising Too hard to do “it” Isolation Not enough information (excuses) “Press on. Nothing in the world can take the place of persistence” - Ray Kroc (McDonald’s Founder)Friday, January 25, 2013
  30. 30. Today’s sales model Entice/Stimulus Landing Page/Sell Use/Experience Good ‘ol “AIDA”Friday, January 25, 2013
  31. 31. New Opportunity!Friday, January 25, 2013
  32. 32. The Success Model Messaging Advertising MarketingFriday, January 25, 2013
  33. 33. Facebook Advertising Beginner’s Module - “Psychology, Traffic, Leads” SECTION IIFriday, January 25, 2013
  34. 34. FOCUS AREA PAID ORGANIC Promotions = Your Success IDEA: Once your find what works, turn it on EVEN MORE and test, test, test!Friday, January 25, 2013
  35. 35. WORKBOOK Printed on your desk - and READY? Go to www.jonrognerud.com/webinar/thanks.htmlFriday, January 25, 2013
  36. 36. WORKBOOK Do you have a clean personal (pix) representation of you? Your USP - Unique Message and Position? What top 5 questions do you get “all the time”? Visit AllTop.com - have you found your categories? Who are your top 5 competitors? And Why? CONTENT IS KING!Friday, January 25, 2013
  37. 37. Foundations http://www.lunametrics.com/blog/2012/11/12/final-social-media- sizing-cheat-sheet/Friday, January 25, 2013
  38. 38. What’s important? Question 1: Like over the Lead? Answer: _____________________ Question 2: “Gated” or “Non-Gated” Pages? Answer: _____________________Friday, January 25, 2013
  39. 39. Quality Fan Building Facebook Contests (Make it relevant) Make sure they become “buyers”! Tip: WildFireApp Tip: ContestDomination.comFriday, January 25, 2013
  40. 40. Most Important Capture Leads (likes + emails/list) Get Likes/Fans that you can advertise to Offers/landing (internal & external) & mobile Follow-up / auto-responders Relationships above all - and add the CTA! (ask for the ‘like’)Friday, January 25, 2013
  41. 41. Where are you? Brand Building? Sales Building? Need more likes/fans? Cross platform marketing & integration? Fan/brand pages and management?Friday, January 25, 2013
  42. 42. Social Media Plan What social networks & platforms? Content Strategies & Calendar Advertising & Marketing (Promotion) Conversion Strategies (likes, comments, opt-ins) Email capture/auto-responder Ad Plan (psychology)Friday, January 25, 2013
  43. 43. Humans + Psychology Facebook is Human Communication and Interaction in Hyper-Speed Know, Like & Trust Do onto others as they would do onto you - use common senseFriday, January 25, 2013
  44. 44. Have a business? What’s working now? Audience - who are they? Current buying patterns (and ticket prices)Friday, January 25, 2013
  45. 45. Facebook Rocks 95% Fun, entertaining stuff Services & e-Commerce Personal Development B2C & B2B (more complex)Friday, January 25, 2013
  46. 46. Traffic & Ads Highly Connected To A Topic Be clear and specific (targeting & ads) Creative Ads, and clear colors and images Faces! (“regular pictures” over fancy ones)Friday, January 25, 2013
  47. 47. Traffic & Ads Adverts (aka Google Adwords) Headlines & Question Marks (Add ?) Numbers, Capitalize, Punctuation TIP: Facebook.com/ads/adboardFriday, January 25, 2013
  48. 48. NewsFeed & Edgerank The Facebook “Rivers” of NewsFriday, January 25, 2013
  49. 49. FB 2011: “EDGERANK” Affinity - amount of interaction between FB users Weight - type of post (sharing most valuable) Time Decay - post timeliness (freshness)Friday, January 25, 2013
  50. 50. Types of Ads Sponsored Stories Promoted Posts: *Page Post Ads (News feed, fans, friends of fans, non-friends Fans - a favorite) FB Offers Facebook Power Editor (Chrome only) Facebook Ad Guidelines (/ad_guidelines.php) TIP: Videos directly into FB with “Play” button!Friday, January 25, 2013
  51. 51. Capture Pages Premium Content Capture Name/Email On your website As a FB app/internal TIP: Consistency!Friday, January 25, 2013
  52. 52. Traffic! Social Media = Media That is “Social” Are your social widgets and Facebook assets readily accessible and visible? Are you campaigning right now? (Ads) Profiles on: Facebook, Twitter, LinkedIn, YouTube, Google+, PinterestFriday, January 25, 2013
  53. 53. Tracking! Number of fans/followers Posting frequency & consistency Content engagement Content Virality (shares, repins, retweets)Friday, January 25, 2013
  54. 54. Invest In Social & You It will pay off Ongoing work Takes time & effortFriday, January 25, 2013
  55. 55. Discover Audience Quantcast Google Facebook Google.com/adplanner AlexaFriday, January 25, 2013
  56. 56. Helper Tools Hootsuite Postplanner SocialMention RSS Feeds and Automation A WordPress Blog & Social Widgets!Friday, January 25, 2013
  57. 57. Conversion/Tab Tools Optimizely Heyo Google Analytics WriterAccess Textbroker Static HTML AppFriday, January 25, 2013
  58. 58. Facebook Advertising Beginner’s Module - “Personal Success & Results” SECTION IIIFriday, January 25, 2013
  59. 59. Cool... LP Conversion Opt-in: 10% Actual Prospects (leads): 9 (Non-Fan Engagement, Promoted Page Posts) NewsFeed & AdsFriday, January 25, 2013
  60. 60. Google TakeoverFriday, January 25, 2013
  61. 61. Consistency - LandingFriday, January 25, 2013
  62. 62. Creative First, make a post inside your Facebook Page, then Ad: Chrome Browser ExtensionFriday, January 25, 2013
  63. 63. Audience TargetingFriday, January 25, 2013
  64. 64. Advanced OptionsFriday, January 25, 2013
  65. 65. Pricing & STATUSFriday, January 25, 2013
  66. 66. Placements Tip: Could have been a FaceBook “in-line video”Friday, January 25, 2013
  67. 67. Content That Rocks But - ask: “Is it RIGHT for my business?” A “mix” of entertainment, education and inspiration tends to work well...Friday, January 25, 2013
  68. 68. Big results this year! Ready to build your business to the next level?Friday, January 25, 2013
  69. 69. Done for You (DFY) Done-For-You Services: www.chaosmap.com 1. Lead Generation 2. Social Media & Blogging 3. Search Engine Optimization & PPC 4. Leads, Email, Automation Mgmt 5. Marketing / Web Analytics & Wordpress Development Special Access Page: www.chaosmap.com/dfyFriday, January 25, 2013
  70. 70. Move to another level Your Core strategies Personal Connection Your Promotions Have been trying for a while? Ready to launch now? You already have a success mindset and ready to take action...Friday, January 25, 2013
  71. 71. A Good Option Four online training sessions with Live Q/A ($1997) 30-days personal support from me with 24/7 access * One private 1-on-1 Skype Session ($997) Recordings and follow-ups inside member’s area Landing page advice, ads, copy, content, offer & targets Bonus: 50% discount to my next power workshop (Regularly $997). Total Value:.....$3,991.00Friday, January 25, 2013
  72. 72. Consider these Website Audit Techniques Content creation on “semi-automatic”, including plans for distribution, frequency, quantity) Competitive Analysis & Intelligence Data Content Plan for YOUR business SEO for Facebook (keywords, content) 30-day cash-flow “fast-start”Friday, January 25, 2013
  73. 73. Learn SOcial Selling BONUS #1 Social Media Sales Strategies Book/KindleFriday, January 25, 2013
  74. 74. Me & YOU BONUS #2 Social Media Course using Facebook, Twitter, Linkedin, Google+ w/worksheets and action guides (Run at your own pace/speed).Friday, January 25, 2013
  75. 75. Pro FB Coaching Jon’s 4-Week FB “Zero To Hero Facebook Mastery” 4-week program: Now: 4-week program: $997.00 $397.00 First 10 action takers: Book Shipped Via Mail www.jonrognerud.com/fbhero Max: 30Friday, January 25, 2013
  76. 76. Think about it...Friday, January 25, 2013

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