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How To Get Traffic, Leads, Sales Using Facebook Advertising - WEBINAR

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http://www.jonrognerud.com/webinar - slides from recent Facebook advertising webinar learning how to get more traffic, leads, sales from Facebook Fan Pages and effective Advertising Strategies

http://www.jonrognerud.com/webinar - slides from recent Facebook advertising webinar learning how to get more traffic, leads, sales from Facebook Fan Pages and effective Advertising Strategies

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How To Get Traffic, Leads, Sales Using Facebook Advertising - WEBINAR How To Get Traffic, Leads, Sales Using Facebook Advertising - WEBINAR Presentation Transcript

  • You Are Here! Awesome!Friday, January 25, 2013
  • Facebook Advertising Beginner’s Module - “Your Breakthrough” Author and “Un-Guru” Jon Rognerud SECTION I @jonrognerudFriday, January 25, 2013
  • Your time = Valuable Full Attention Ahead - Stay Focused Now...Friday, January 25, 2013
  • DISCLAIMER Results not typical. You’ll need to work for it. (but it can work really well!) You are solely responsible for the use of any content, and any results or actions seen are not indication of your future performance.Friday, January 25, 2013
  • Fully Charged! YOU: Like to think BIG! and you are a heart-centered Entrepreneur This Webinar is for Beginners To IntermediateFriday, January 25, 2013
  • a different breedFriday, January 25, 2013
  • My PROMISE to you: Today, you’ll get the GOLDEN KEY to FB success (More likes, fans, traffic, leads, fame)Friday, January 25, 2013
  • What you’ll learn: How to get more quality fans/likes How to get .20-30c clicks or less with a 2-5% CTR Big traffic strategies that create ‘buyers’ A type of content that will ROCK your pages Step-by-step outline of big results FB campaigns (All this without being seen as a spammer)Friday, January 25, 2013
  • My StoryWhat gives me the right?Friday, January 25, 2013
  • My Story Started online in 1996 - HTML page Social Media Marketing Agency Author, Speaker, Expert Mentions From Norway to LA for Music Husband, Father to 3 little rug-rats Blog at www.jonrognerud.comFriday, January 25, 2013
  • Social Media = Hot! “90% of US Marketers claimed social media as part of their strategy in 2012” (Only 20% in ’07)Friday, January 25, 2013
  • What is advertising? ... a form of salesmanship.Friday, January 25, 2013
  • What is advertising? Dude! ... a form of salesmanship.Friday, January 25, 2013
  • What is Marketing? ...ensure a return on the $$ spent advertising.Friday, January 25, 2013
  • Where to Begin? You Are SMARTFriday, January 25, 2013
  • Where to Begin? If you want more, make yourself more valuable “If you want to make a million dollars, become a millionaire first” - J.RohnFriday, January 25, 2013
  • Biggest Obstacle? Not trusting yourself (aka ‘self-worth’) “Don’t let your small business make you small-minded”Friday, January 25, 2013
  • You are a Creator! Ebooks Books Teleseminars Audio Programs WebinarsFriday, January 25, 2013
  • ContenT is King = $$$ Subscription/memberships Speeches Seminars Online/DVD ConsultingFriday, January 25, 2013
  • Things THAT EARN $$$ Life/Biz Coaching Certifications Masterminds Web casts (live) BlogFriday, January 25, 2013
  • Things THAT EARN $$$ Podcasts Slide decks Static visual content (examples:) Info-graphics, cartoons, pix White Papers/Research VideosFriday, January 25, 2013
  • Things THAT EARN $$$ FAQs Feature Articles Press Releases Buyer Guides Data SheetsFriday, January 25, 2013
  • Think Differently“You don’t have to be great to start... but you have to start -- in order to become great” - Zig ZiglarFriday, January 25, 2013
  • SUCCESS CRITERIAFriday, January 25, 2013
  • Your Message The worst reason to advertise is the reason most people do advertise. Plain Vanilla Offers Interchangeable Features and Benefits Commodity BusinessFriday, January 25, 2013
  • Your Differentiators Reposition yourself Target Marketing USP WHO do you serve? Your Audience is ______Friday, January 25, 2013
  • You & advertising Fear, Uncertainty, Doubt You are not the customer Poor pricing strategiesFriday, January 25, 2013
  • You & advertising No reason for confidence in “it” No confidence in self Not enough reasons to stick to itFriday, January 25, 2013
  • You & advertising Too hard to do “it” Isolation Not enough information (excuses) “Press on. Nothing in the world can take the place of persistence” - Ray Kroc (McDonald’s Founder)Friday, January 25, 2013
  • Today’s sales model Entice/Stimulus Landing Page/Sell Use/Experience Good ‘ol “AIDA”Friday, January 25, 2013
  • New Opportunity!Friday, January 25, 2013
  • The Success Model Messaging Advertising MarketingFriday, January 25, 2013
  • Facebook Advertising Beginner’s Module - “Psychology, Traffic, Leads” SECTION IIFriday, January 25, 2013
  • FOCUS AREA PAID ORGANIC Promotions = Your Success IDEA: Once your find what works, turn it on EVEN MORE and test, test, test!Friday, January 25, 2013
  • WORKBOOK Printed on your desk - and READY? Go to www.jonrognerud.com/webinar/thanks.htmlFriday, January 25, 2013
  • WORKBOOK Do you have a clean personal (pix) representation of you? Your USP - Unique Message and Position? What top 5 questions do you get “all the time”? Visit AllTop.com - have you found your categories? Who are your top 5 competitors? And Why? CONTENT IS KING!Friday, January 25, 2013
  • Foundations http://www.lunametrics.com/blog/2012/11/12/final-social-media- sizing-cheat-sheet/Friday, January 25, 2013
  • What’s important? Question 1: Like over the Lead? Answer: _____________________ Question 2: “Gated” or “Non-Gated” Pages? Answer: _____________________Friday, January 25, 2013
  • Quality Fan Building Facebook Contests (Make it relevant) Make sure they become “buyers”! Tip: WildFireApp Tip: ContestDomination.comFriday, January 25, 2013
  • Most Important Capture Leads (likes + emails/list) Get Likes/Fans that you can advertise to Offers/landing (internal & external) & mobile Follow-up / auto-responders Relationships above all - and add the CTA! (ask for the ‘like’)Friday, January 25, 2013
  • Where are you? Brand Building? Sales Building? Need more likes/fans? Cross platform marketing & integration? Fan/brand pages and management?Friday, January 25, 2013
  • Social Media Plan What social networks & platforms? Content Strategies & Calendar Advertising & Marketing (Promotion) Conversion Strategies (likes, comments, opt-ins) Email capture/auto-responder Ad Plan (psychology)Friday, January 25, 2013
  • Humans + Psychology Facebook is Human Communication and Interaction in Hyper-Speed Know, Like & Trust Do onto others as they would do onto you - use common senseFriday, January 25, 2013
  • Have a business? What’s working now? Audience - who are they? Current buying patterns (and ticket prices)Friday, January 25, 2013
  • Facebook Rocks 95% Fun, entertaining stuff Services & e-Commerce Personal Development B2C & B2B (more complex)Friday, January 25, 2013
  • Traffic & Ads Highly Connected To A Topic Be clear and specific (targeting & ads) Creative Ads, and clear colors and images Faces! (“regular pictures” over fancy ones)Friday, January 25, 2013
  • Traffic & Ads Adverts (aka Google Adwords) Headlines & Question Marks (Add ?) Numbers, Capitalize, Punctuation TIP: Facebook.com/ads/adboardFriday, January 25, 2013
  • NewsFeed & Edgerank The Facebook “Rivers” of NewsFriday, January 25, 2013
  • FB 2011: “EDGERANK” Affinity - amount of interaction between FB users Weight - type of post (sharing most valuable) Time Decay - post timeliness (freshness)Friday, January 25, 2013
  • Types of Ads Sponsored Stories Promoted Posts: *Page Post Ads (News feed, fans, friends of fans, non-friends Fans - a favorite) FB Offers Facebook Power Editor (Chrome only) Facebook Ad Guidelines (/ad_guidelines.php) TIP: Videos directly into FB with “Play” button!Friday, January 25, 2013
  • Capture Pages Premium Content Capture Name/Email On your website As a FB app/internal TIP: Consistency!Friday, January 25, 2013
  • Traffic! Social Media = Media That is “Social” Are your social widgets and Facebook assets readily accessible and visible? Are you campaigning right now? (Ads) Profiles on: Facebook, Twitter, LinkedIn, YouTube, Google+, PinterestFriday, January 25, 2013
  • Tracking! Number of fans/followers Posting frequency & consistency Content engagement Content Virality (shares, repins, retweets)Friday, January 25, 2013
  • Invest In Social & You It will pay off Ongoing work Takes time & effortFriday, January 25, 2013
  • Discover Audience Quantcast Google Facebook Google.com/adplanner AlexaFriday, January 25, 2013
  • Helper Tools Hootsuite Postplanner SocialMention RSS Feeds and Automation A WordPress Blog & Social Widgets!Friday, January 25, 2013
  • Conversion/Tab Tools Optimizely Heyo Google Analytics WriterAccess Textbroker Static HTML AppFriday, January 25, 2013
  • Facebook Advertising Beginner’s Module - “Personal Success & Results” SECTION IIIFriday, January 25, 2013
  • Cool... LP Conversion Opt-in: 10% Actual Prospects (leads): 9 (Non-Fan Engagement, Promoted Page Posts) NewsFeed & AdsFriday, January 25, 2013
  • Google TakeoverFriday, January 25, 2013
  • Consistency - LandingFriday, January 25, 2013
  • Creative First, make a post inside your Facebook Page, then Ad: Chrome Browser ExtensionFriday, January 25, 2013
  • Audience TargetingFriday, January 25, 2013
  • Advanced OptionsFriday, January 25, 2013
  • Pricing & STATUSFriday, January 25, 2013
  • Placements Tip: Could have been a FaceBook “in-line video”Friday, January 25, 2013
  • Content That Rocks But - ask: “Is it RIGHT for my business?” A “mix” of entertainment, education and inspiration tends to work well...Friday, January 25, 2013
  • Big results this year! Ready to build your business to the next level?Friday, January 25, 2013
  • Done for You (DFY) Done-For-You Services: www.chaosmap.com 1. Lead Generation 2. Social Media & Blogging 3. Search Engine Optimization & PPC 4. Leads, Email, Automation Mgmt 5. Marketing / Web Analytics & Wordpress Development Special Access Page: www.chaosmap.com/dfyFriday, January 25, 2013
  • Move to another level Your Core strategies Personal Connection Your Promotions Have been trying for a while? Ready to launch now? You already have a success mindset and ready to take action...Friday, January 25, 2013
  • A Good Option Four online training sessions with Live Q/A ($1997) 30-days personal support from me with 24/7 access * One private 1-on-1 Skype Session ($997) Recordings and follow-ups inside member’s area Landing page advice, ads, copy, content, offer & targets Bonus: 50% discount to my next power workshop (Regularly $997). Total Value:.....$3,991.00Friday, January 25, 2013
  • Consider these Website Audit Techniques Content creation on “semi-automatic”, including plans for distribution, frequency, quantity) Competitive Analysis & Intelligence Data Content Plan for YOUR business SEO for Facebook (keywords, content) 30-day cash-flow “fast-start”Friday, January 25, 2013
  • Learn SOcial Selling BONUS #1 Social Media Sales Strategies Book/KindleFriday, January 25, 2013
  • Me & YOU BONUS #2 Social Media Course using Facebook, Twitter, Linkedin, Google+ w/worksheets and action guides (Run at your own pace/speed).Friday, January 25, 2013
  • Pro FB Coaching Jon’s 4-Week FB “Zero To Hero Facebook Mastery” 4-week program: Now: 4-week program: $997.00 $397.00 First 10 action takers: Book Shipped Via Mail www.jonrognerud.com/fbhero Max: 30Friday, January 25, 2013
  • Think about it...Friday, January 25, 2013