How To Create Highly Converting Landing Pages

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Learn the secrets to highly converting landing pages. This is from a live presentation on Google Hangout with Jon Rognerud, Author, and Online Marketing Strategies. …

Learn the secrets to highly converting landing pages. This is from a live presentation on Google Hangout with Jon Rognerud, Author, and Online Marketing Strategies.
Watch Original Video Recording on YouTube: https://www.youtube.com/watch?v=FLmUb-3wZEA

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Get the transcript on the blog: jonrognerud.com/podcast
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Get daily updates on FB: www.fb.com/JonRognerudLive

Quotable from this video: "Building high converting landing pages is one of the best things you can do for your business growth" - @JonRognerud

Jon Rognerud is a recognized authority on SEO (Search Engine Optimization), who has spent more than 20 years creating and managing web and marketing projects from small to large companies, including positions at online giant Yahoo!. He is the founder of Chaosmap.com, a leading search marketing company in Los Angeles, CA. He plans, builds and delivers profit-making SEO, PPC and Social Media training, consulting as well as breakthrough speaking seminars.

*The free book offer details: $20 book is free with our compliments, but you have to pay shipping and handling to receive it.

See More Jon at www.JonRognerud.com

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Transcript

  • 1. “HOW TO PLAN & BUILD HIGH CONVERTING LANDING PAGES” (…so you can improve your online growth) T: @jonrognerud / FB: jonrognerudlive www.jonrognerud.com
  • 2. WHO THIS IS FOR • YOU HAVE SKILLS • YOU HAVE EXPERTISE • YOU HAVE A STRONG WORK ETHIC • YOU KNOW MORE THAN YOUR CLIENT …and you can help them!
  • 3. WHO THIS IS NOT FOR • YOU DON’T LOOK FOR A “HYPEY” MIRACLE SYSTEM • YOU DON’T LOOK FOR “FAST & EASY” • YOU DON’T LOOK FOR “GET RICH QUICK” NOTE: YOU CAN COPY ME (BUT I MAKE NO INCOME CLAIMS FOR YOU)
  • 4. WITH THAT SAID…
  • 5. WHY LANDING PAGES?
  • 6. WHAT IT IS “NOT”: NOT A LANDING PAGE *BUT VERY COMMON!
  • 7. WHAT IT IS “NOT”:
  • 8. WHAT IT IS “NOT”:
  • 9. WHAT IS A “LP”?
  • 10. WHERE? • WEBSITES • FACEBOOK • BLOGS (WP) • OTHER
  • 11. WHEN TO USE?
  • 12. HOW TO CREATE A LANDING PAGE? IN 20 MINUTES OR LESS…
  • 13. BUT FIRST…”PLANNING” (Most time spent here) 1. WHO AM I TARGETING (audience)? 2. WHY? (…To help them with…) 3. …WHAT? http://jonrognerud.com/docs/building-your-usp.pdf
  • 14. OPTIONS
  • 15. STEP 1: SELECT A PAGE TEMPLATE
  • 16. STEP 2: APPLY TEXT
  • 17. STEP 3: CONNECT EMAIL PROVIDER/MORE:
  • 18. STEP 4: SAVE PAGE & DEPLOY! • FREE HOSTING • WORDPRESS • FACEBOOK • HTML/PERSONAL
  • 19. FACEBOOK
  • 20. FACEBOOK TAB
  • 21. CONVERSION RATES FROM 20%-60% EXAMPLE “A”: A 100 VISITORS TO YOUR PAGE…20% OPT-IN (20) … AND 4 PEOPLE BUY $100…. EXAMPLE “B”: A 100 VISITORS TO YOUR PAGE…40% OPT-IN (40) … AND 8 PEOPLE BUY $100….
  • 22. FREE TRAINING http://bit.ly/leadpagestraining
  • 23. PERSONAL COACHING WITH ME 4 Week Fast Cash Launch Training – “Zero To Hero”
  • 24. FAST CASH LAUNCH – “Zero To Hero” 4 Week Launch Training – “Zero To Hero”  How to uncover your “real” target audience  How to create a unique offer + product for your market  …and create new for you who do not have “anything”  How to drive fast traffic to custom pages  …that is qualified, buying traffic!  How to convert them into paying clients  …and sell them more from supporting information, products, services  …while keeping them happy
  • 25. FAST CASH LAUNCH – “Zero To Hero” 4 Week Launch Training – “Zero To Hero” STARTS SHORTLY …ON FRIDAY 8/1/14 PRICE: $1,997.00 COUPON: 50% OFF FOR FAST ACTION TAKERS http://bit.ly/zerotoherotraining MAX: 15 “Heroes” ENROLL NOW AND SAVE 50%
  • 26. FAST CASH LAUNCH – “Zero To Hero” 4 Week Launch Training – “Zero To Hero” My Guarantee: You Love It … Or Keep It Free Try this class for 30 days. Download everything and deploy all the tools I give you. Get the process & results for yourself. If you're not amazed, let me know and I'll give you an immediate refund ... (…but you can still keep everything free anyway.) http://bit.ly/zerotoherotraining PRICE: $1,997.00 DISCOUNT: 50% OFF (FAST!) MAX: 15 “Heroes” ENROLL NOW AND SAVE 50%