Smarter Link Prospecting & Qualification - SMX Sydney 2014

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Smarter Link Prospecting & Qualification - SMX Sydney 2014

  1. 1. LINK PROSPECTING & QUALIFICATION SMX
  2. 2. Quick Status Update on Links @POINTBLANKSEO   “I think backlinks still have many, many years left in them.”
  3. 3. PROSPECTING LET’S TALK
  4. 4. Backlink Research (standard model) @POINTBLANKSEO  
  5. 5. Looking Horizontally @POINTBLANKSEO  
  6. 6. Looking Vertically @POINTBLANKSEO  
  7. 7. Looking Cross-Geographically @POINTBLANKSEO  
  8. 8. Looking at Prospects @POINTBLANKSEO   www.yellowpages.com.au/find/limousine-car-hire-services-chauffeur-driven/five-dock-nsw www.sydney.com/things-to-do/hire-cars
  9. 9. Quantifying Content Opportunities @POINTBLANKSEO   1.  Research links to previously created content on same topic wikitravel.org/en/Driving_in_Australia goaustralia.about.com/cs/practicalinfo/a/ausdrive1.htm VIA AHREFS.COM
  10. 10. Quantifying Content Opportunities @POINTBLANKSEO   2.  Research links to similar content (driving tips, Australia travel tips) www.webwombat.com.au/travel/articles/tips-travelling-australia.htm mylicence.sa.gov.au/safe-driving-tips VIA AHREFS.COM
  11. 11. QUALIFICATION LET’S TALK
  12. 12. Link Qualification Model @POINTBLANKSEO  
  13. 13. Link Qualification Model @POINTBLANKSEO   Benefits: q  Saves time in outreach process q  Reduces outreach footprint Drawbacks: q  More time used, same # of links from campaign
  14. 14. Time for Some Examples! @POINTBLANKSEO  
  15. 15. Qualifying by Obtainability (Ex. #1) @POINTBLANKSEO   www.adelaideairport.com.au/air-travel/to-and-from
  16. 16. Qualifying by Obtainability (Ex. #2) @POINTBLANKSEO   mcec.com.au/visiting-melbourne/getting-there/
  17. 17. Qualifying by Obtainability (Ex. #3) @POINTBLANKSEO   www.marriott.com/hotels/maps/travel/melmc-melbourne-marriott-hotel
  18. 18. Qualifying by Obtainability (Ex. #4) @POINTBLANKSEO   fbs.anu.edu.au/fleet-management/rental-vehicles
  19. 19. Qualifying by Obtainability (Ex. #5) @POINTBLANKSEO   www.travellerspoint.com/guide/Australia/
  20. 20. Qualifying by Obtainability (Ex. #6) @POINTBLANKSEO   www.kayaksydney.com/What_to_wear/index.htm
  21. 21. Qualifying by Obtainability (Ex. #7) @POINTBLANKSEO   www.mth.msu.edu/CurrentStudents/career.aspx
  22. 22. Qualifying by Obtainability (Ex. #8) @POINTBLANKSEO   www.racq.com.au/motoring/cars
  23. 23. Qualifying by Obtainability (Ex. #9) @POINTBLANKSEO   www.star.com.au/find-us/Pages/getting-here.aspx
  24. 24. Qualifying by Obtainability (Ex. #10) @POINTBLANKSEO   geta.firenet.gov/web-links
  25. 25. Qualifying by Obtainability (pages) @POINTBLANKSEO   What to identify: q  The context of the link(s) q  The purpose of the page q  The type of link(s)
  26. 26. TOOLS LET’S TALK
  27. 27. Backlink Research Tools @POINTBLANKSEO  
  28. 28. Qualification Tools @POINTBLANKSEO  
  29. 29. THANKS FOR LISTENING! @POINTBLANKSEO jcooper@pointblankseo.com

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