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eCommerce Link Building - State of Search 2013
 

eCommerce Link Building - State of Search 2013

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My presentation at State of Search 2013 in Dallas on eCommerce link building, and specifically, how to never run out of ideas.

My presentation at State of Search 2013 in Dallas on eCommerce link building, and specifically, how to never run out of ideas.

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  • Applies to not only link building, but a lot of things digitalDoesn’t have to be eCommerce, but eCommerce is the example of the types of sites to research for today’s presentation
  • Things to touch on:These examples are here only so when you look at slides after presentation, you have some ideas to start you off with.Keyword planner has an option to choose from a product category, so you can find lots of different spaces this wayOptimal opportunities are niches that aren’t dominated by eCommerce giants, but instead medium sized, product specific eCommerce shops.So with that said, let’s dive right into some examples of eCommerce link building.
  • They sponsored a relevant forum, and most importantly, they probably got lots of clicks from their links.Revenue generated from those clicks can pay for the sponsorship itself, meaning from an SEO perspective, those are free links.Takeaway: find relevant forums that have vendor sections.
  • They sponsored a relevant forum, and most importantly, they probably got lots of clicks from their links.Revenue generated from those clicks can pay for the sponsorship itself, meaning from an SEO perspective, those are free links.You can use these forums to push new products, big content, etc. to get the ball rollingTakeaway: find relevant forums that have vendor sections.
  • Bloggers like to create product list posts like this; sometimes labeled as “wish lists”.You can find them when they first get published by setting up mention alerts, by adding all relevant blogs to your RSS reader, or using Ahrefs to see your competitor’s freshest links- 4 ways you can go with this:1) Send them the product they mentioned, say it’s because you love reading their blog, don’t ask for anything in return2) Send them the product, ask if they would be interested in writing up a quick product review of it3) Send them the product, ask for them to replace the link to competitor’s product page with one to you. Emphasize why your page is more helpful to readers, or if not, do a discount for their readers.4) Do a giveaway to their audience; you could also throw in one for the blogger as well. Would get multiple links.
  • Just another example; seems to be more seasonal relatedNot going to find these opportunities for things like i.e. AC repair parts
  • Custom landing pages for different organizations / schools / etc. you give discounts to goes a long way
  • Applies to not only link building, but a lot of things digitalDoesn’t have to be eCommerce, but eCommerce is the example of the types of sites to research for today’s presentation
  • Custom landing pages for different organizations / schools / etc. you give discounts to goes a long way
  • Custom landing pages for different organizations / schools / etc. you give discounts to goes a long way
  • Custom landing pages for different organizations / schools / etc. you give discounts to goes a long way
  • Custom landing pages for different organizations / schools / etc. you give discounts to goes a long way
  • This isn’t necessarily just ecommerce; can work for any spaceThe idea is finding content, translating it, and getting links from the original to your translated page (ask for permission first, of course)They messed up by A) not translating relevant content, and B) they only seemed to target links from the original page they were translating
  • Applies to not only link building, but a lot of things digitalDoesn’t have to be eCommerce, but eCommerce is the example of the types of sites to research for today’s presentation

eCommerce Link Building - State of Search 2013 eCommerce Link Building - State of Search 2013 Presentation Transcript

  • eCommerce Link Building How to never run out of link building ideas @PointBlankSEO 1 16
  • Steps to solving [SEO] problems… 1. Find others who had the same problem 2. See how they overcame it @PointBlankSEO 2 16
  • How to find verticals to research… @PointBlankSEO 3 16
  • Example #1: Motorcycle Gear http://www.stromtrooper.com/ http://www.stromtrooper.com/revzilla-com/ http://www.stromtrooper.com/revzilla-com/71658-nolan-n104-helmet-review.html @PointBlankSEO 4 16
  • Example #1: Motorcycle Gear http://www.ducati.ms/forums/ http://www.ducati.ms/forums/147-bellissimoto/ http://www.ducati.ms/forums/147-bellissimoto/102752-bellissimotos-custom-ducati-monster-s4rs.html @PointBlankSEO 5 16
  • Example #2: Beach Gear http://blog.lowcountryparent.com/ducks-in-a-row/summertime-beach-toys-are/ @PointBlankSEO 6 16
  • Example #3: Fashion http://kayleeandkeirasmommy.blogspot.com/2013/11/whats-on-my-christmas-wish-list.html @PointBlankSEO 7 16
  • Example #4: Gift Baskets http://www.lcsc.edu/humanresources/discounts.htm#gifts @PointBlankSEO 8 16
  • Mass Prospecting Technique 1. 2. 3. 4. 5. 6. Find page of links Scrape all external links Grab CSV of all links to each of those pages Combine in Excel Use Control + F Profit bit.ly/ext-links @PointBlankSEO 9 16
  • Example #5: Pet Supplies http://www.stellaandchewys.com/estores.html http://www.earthbornholisticpetfood.com/us/where_to_buy… http://www.carlsonpetproducts.com/where/ http://www.richellusa.com/catalog/pet-products/where… @PointBlankSEO 10 16
  • Example #6: Batteries http://www.kjlo.com/ @PointBlankSEO http://www.mondaynightcarshows.com/ 11 16
  • Example #7: Pet Supplies (Again) http://www.muttville.org/ @PointBlankSEO http://norcalpetadoptions.com/about/sponsors/ 12 16
  • Example #8: Recyclables http://www.rochester.edu/sustainability/recycling/ @PointBlankSEO 13 16
  • Example #9: (Omitted) @PointBlankSEO 14 16
  • Prioritizing your link building efforts… 1. By opportunity/fixed cost 2. By target page @PointBlankSEO 15 16
  • The End. Jon Cooper Email: jcooper@pointblankseo.com Twitter: @pointblankseo Blog: pointblankseo.com @PointBlankSEO 16 16