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Le SMS une valeur sure du "Mobile-to-store" - Go Shop
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Le SMS une valeur sure du "Mobile-to-store" - Go Shop

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Le SMS une valeur sure du "Mobile-to-store" selon une étude américaine publiée sur eMarketer : simplicité & universalité... ...

Le SMS une valeur sure du "Mobile-to-store" selon une étude américaine publiée sur eMarketer : simplicité & universalité...

Mobile Phone Shoppers Show Growing Preference for Text Marketing.

The number of shoppers interested in receiving promotional texts has also climbed in recent years. As of February 2012, 31% of US mobile phone owners who did not already receive SMS message-based marketing said they were at least somewhat interested in such messages.
And 10% said they were extremely interested in SMS messages. Those marketers who can formulate well-crafted mobile offers for those seeking them will likely drive both mcommerce, as well as in-store sales.

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Le SMS une valeur sure du "Mobile-to-store" - Go Shop Le SMS une valeur sure du "Mobile-to-store" - Go Shop Document Transcript

  • Mobile Phone Shoppers ShowGrowing Preference for TextMarketingMAY 16, 2012One in five respondents has made an online purchaseon a mobile phoneThe maturation of the mobile phone market has put a powerful shopping tool in thehands of an ever-growing number of consumers. And recent research shows thatthey are taking full advantage of it.According to a February 2012 survey of online US adult mobile phone ownerscommissioned by advertising company Placecast and conducted by HarrisInteractive, one in five mobile phone owners has made a purchase online via theirdevice. Unsurprisingly, smartphone owners were more likely to make mobilepurchases than feature phone owners. But the poll also revealed that consumerswere most often using mobile phones to facilitate their in-person shopping—half ofsmartphone users said they had used a phone-based GPS or mapping tool to find astore’s brick-and-mortar location.
  • Overall, US consumers are steadily embracing the idea of making purchases on theirmobile phones. The survey found that the percentage of people who thought it was atleast somewhat important to be able to make a purchase on their mobile phone hadclimbed to 38% in 2012, compared with 30% in 2010. But despite those gains, thevast majority of respondents, 62%, still said it wasn’t important at all for them to beable to make purchases on their mobile phones.The number of shoppers interested in receiving promotional texts has also climbed inrecent years. As of February 2012, 31% of US mobile phone owners who did notalready receive SMS message-based marketing said they were at least somewhatinterested in such messages. And 10% said they were extremely interested in SMSmessages. Those marketers who can formulate well-crafted mobile offers for thoseseeking them will likely drive both mcommerce, as well as in-store sales.
  • eMarketer estimates that mobile phone penetration will reach 76.8% of the USpopulation in 2012. By 2016, smartphones users are expected to account for 74% ofall US mobile phone users.©2012 eMarketer Inc. All rights reserved. www.emarketer.com