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Strategy Dr 1 Pp

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    Strategy  Dr 1 Pp Strategy Dr 1 Pp Presentation Transcript

    • SPARE TYRE THEATRE COMPANY Strategy 2007-10
    • Vision Spare Tyre pioneers and inspires to create exceptional theatre
    • Mission
      • We are passionate about:
      • creating provocative theatre
      • enabling people to have a voice
    • Our Strategic Goal By 2010 Spare Tyre will be seen as leaders and experts in community theatre by agencies and peer companies
    • STRATEGIC GOAL 1 HOTPOTS
    • Mission
      • HotPots perform from personal experience. They are committed to educating audiences about the potential of older people
    • Vision
      • A repertory company of older people continually developing new skills and using theatre to communicate both in and out of their own community
    • How we get there Making the group
      • Continue to develop performing and facilitation skills within the current group
      • Encourage feelings of ownership of structure and material
      • Increase days to 2 per week
      • Challenge hierarchy
      .
    • Then…..
    • .
      • Use individuals as ambassadors to publicise the work
      • Use their experience to research future work
      • Continually introduce outside training and experience of other theatre
    • And in the wider community…
    • Continue to run and develop Sharings Keeping links to grassroot communities
    • Find partners
      • Agencies working with older people
      • Arts groups in the same sector
      • Campaigning groups
    • Performances….
      • Tours in and out of London
      • Tours out of England
    •  
    • STRATEGIC GOAL 2 inc.Theatre
    • Vision We pioneer and inspire with our theatre
      • Mission:
      • We are passionate about:
      • creating exciting and provocative theatre
      • enabling people to have a voice and to experience a range of professional artists
      • Run theatre skills courses and workshops
      • Acknowledge inc members as artists and
      • maintain skills through practice
      • Develop a close working relationship with a
      • special needs school or organisation
      • Long term inc members to mentor young artists with learning disabilities
      • Secure Funding
      • Develop Networks and Raise Profil e
      Creating the ensemble company
    • The six step plan
    • Step 1 Continue the current Level 1 inc.Theatre course for 07/08 to ensure stability
    • Develop funding around performing, training and mentoring for 2007 - 2010 Step 2
    • Develop a solid link with Charlton School and Redbridge Drama Centre with workshops and performances in 07/08 Step 3
    • Set up a mentoring scheme with Charlton School or Redbridge Drama Centre Step 4
    • Develop shorter courses to match future skills need (ongoing) Step 5
    • Set up tours and performances at venues, schools and festivals. Step 6
    • Legacy
      • The Story so far :
      • Photos
      • Film and video
      • OCN Theatre courses
      • Scripts
      • Audio recordings
      • Visual art
      • Presentations of the inc.Theatre genre
    • STRATEGIC GOAL 3 CONSOLIDATE FINANCIAL MATURITY
    • WATCH THIS SPACE!!! (we’re talking to Roger)
    • STRATEGIC GOAL 4 PUTTING US ON THE MAP
    • Sustained Profiling 2007-2010
    • .
      • 1. Develop a brief for a marketing post
      • 2a. Staff brief
      • 2b. Board brief
      • 3. Resources
      • 4. The marketing plan
    • 1. Develop a brief for a marketing post
      • Who?
      • Working from ST office
      • Freelance with good contacts
        • Has to “get” our work
        • Initially 1, then 2 days per week
      • When?
      • ASAP
    • JD to include:
      • Creating and seizing opportunities
      • Developing and maintaining networks
      • Making press contacts:
      • local
      • national
      • industry publications
      • Branding and print (after 07/08)
    • 2a. Staff brief
      • Continue with mailout, website, database
      • Develop and maintain contacts
      • Gain knowledge and confidence to speak out about the company’s work
      • Continue debate on company brand (until 07/08)
      • Continue responsibility for PR (until 07/08)
      • With the Board, devise brief for Patrons
    • 2b. Board brief
      • Develop and maintain contacts
      • Gain knowledge and confidence to speak out about the company’s work
      • With staff, continue debate on company brand
      • With staff, devise a brief for Patrons
    • 3. Resources
      • Find the money
      • Find the person
      • Find the software
      • Invest in hardware
      • Rethink office space
    • 4. The Marketing Plan
      • To be developed by the Marketing person detailing
      • Methods
      • Tools
      • Timeline