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Prioritizing for design, development and feature creep of website projects

Prioritizing for design, development and feature creep of website projects

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Refresh Seattle Refresh Seattle Presentation Transcript

  • Jon Pederson www.stopjon.com Prioritizing for Design, Development, and Feature Creep Jon Pederson, PWG Design Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Me 2 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Me Jon Pederson, PWG Design 2 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Me Jon Pederson, PWG Design stopjon.com 2 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com The Webernet Me* *enlarged to show texture 3 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Purpose 4 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Purpose 5 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Priorities Require Purpose 6 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Identify the Purpose 7 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Identify the Purpose • Ask Questions 7 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Identify the Purpose • Ask Questions • Understand 7 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com 8 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com 8 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com 8 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com 9 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com 10 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com 10 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com 10 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Multifaceted 11 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Multifaceted • Service(s) / Product(s) 11 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Multifaceted • Service(s) / Product(s) • Monetizing / Biz Dev 11 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Begin Prioritizing 12 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Begin Prioritizing • Design 12 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Begin Prioritizing • Design • Development 12 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Begin Prioritizing • Design • Development • Feature Creep 12 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Feature Creep 13 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Feature Creep The Fear of the Unknown 13 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Needs Purpose 2 Needs Doesn’t Fit Wants Needs Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Wants Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Design 15 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Design • Communicating the Content 15 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Design • Communicating the Content • Accomplishing the Purpose 15 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Objective Purpose 2 Objective Doesn’t Fit Subjective Objective Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Subjective Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Case: “Yellow” vs. “Gold” 17 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Case: “Yellow” vs. “Gold” Subjective != Unimportant 17 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Development 18 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Development • Create value and attachment 18 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Development • Create value and attachment • Accomplish the Purpose 18 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Must Have Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Optional Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Must Have Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Optional Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Must Have Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Optional Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Must Have Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Optional Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Feature Creep 20 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Feature Creep The Prioritization of the Unknown 20 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Managing Features Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 21 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Managing Features Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 22 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Managing Features Feature 4 Feature 8 Things That Don’t Fit 22 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Managing Features Feature 4 Feature 8 Things That ay Don’t Fit M 22 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Feature Creep 23 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Feature Creep • Keeps a Project Fresh 23 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Feature Creep • Keeps a Project Fresh • Makes it Unique 23 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Feature Creep • Keeps a Project Fresh • Makes it Unique • Forces Evaluation of Future 23 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Prioritize 24 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Prioritize • Know the Purpose 24 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Prioritize • Know the Purpose • Evaluate Ideas and Features 24 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
  • Jon Pederson www.stopjon.com Prioritize • Know the Purpose • Evaluate Ideas and Features • Let Limits Limit Feature Creep 24 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008