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    Refresh Seattle - Presentation Transcript

    1. Jon Pederson www.stopjon.com Prioritizing for Design, Development, and Feature Creep Jon Pederson, PWG Design Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    2. Jon Pederson www.stopjon.com Me 2 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    3. Jon Pederson www.stopjon.com Me Jon Pederson, PWG Design 2 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    4. Jon Pederson www.stopjon.com Me Jon Pederson, PWG Design stopjon.com 2 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    5. Jon Pederson www.stopjon.com The Webernet Me* *enlarged to show texture 3 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    6. Jon Pederson www.stopjon.com Purpose 4 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    7. Jon Pederson www.stopjon.com Purpose 5 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    8. Jon Pederson www.stopjon.com Priorities Require Purpose 6 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    9. Jon Pederson www.stopjon.com Identify the Purpose 7 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    10. Jon Pederson www.stopjon.com Identify the Purpose • Ask Questions 7 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    11. Jon Pederson www.stopjon.com Identify the Purpose • Ask Questions • Understand 7 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    12. Jon Pederson www.stopjon.com 8 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    13. Jon Pederson www.stopjon.com 8 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    14. Jon Pederson www.stopjon.com 8 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    15. Jon Pederson www.stopjon.com 9 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    16. Jon Pederson www.stopjon.com 10 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    17. Jon Pederson www.stopjon.com 10 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    18. Jon Pederson www.stopjon.com 10 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    19. Jon Pederson www.stopjon.com Multifaceted 11 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    20. Jon Pederson www.stopjon.com Multifaceted • Service(s) / Product(s) 11 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    21. Jon Pederson www.stopjon.com Multifaceted • Service(s) / Product(s) • Monetizing / Biz Dev 11 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    22. Jon Pederson www.stopjon.com Begin Prioritizing 12 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    23. Jon Pederson www.stopjon.com Begin Prioritizing • Design 12 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    24. Jon Pederson www.stopjon.com Begin Prioritizing • Design • Development 12 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    25. Jon Pederson www.stopjon.com Begin Prioritizing • Design • Development • Feature Creep 12 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    26. Jon Pederson www.stopjon.com Feature Creep 13 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    27. Jon Pederson www.stopjon.com Feature Creep The Fear of the Unknown 13 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    28. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    29. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    30. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    31. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    32. Jon Pederson www.stopjon.com Example: Purpose 1 Needs Purpose 2 Needs Doesn’t Fit Wants Needs Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Wants Feature 7 Feature 6 14 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    33. Jon Pederson www.stopjon.com Design 15 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    34. Jon Pederson www.stopjon.com Design • Communicating the Content 15 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    35. Jon Pederson www.stopjon.com Design • Communicating the Content • Accomplishing the Purpose 15 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    36. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    37. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    38. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    39. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Doesn’t Fit Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    40. Jon Pederson www.stopjon.com Example: Purpose 1 Objective Purpose 2 Objective Doesn’t Fit Subjective Objective Idea 3 Idea 5 Idea 4 Idea 2 Idea 7 Idea 8 Subjective Idea 6 Idea 1 16 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    41. Jon Pederson www.stopjon.com Case: “Yellow” vs. “Gold” 17 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    42. Jon Pederson www.stopjon.com Case: “Yellow” vs. “Gold” Subjective != Unimportant 17 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    43. Jon Pederson www.stopjon.com Development 18 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    44. Jon Pederson www.stopjon.com Development • Create value and attachment 18 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    45. Jon Pederson www.stopjon.com Development • Create value and attachment • Accomplish the Purpose 18 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    46. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    47. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    48. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    49. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    50. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    51. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Must Have Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Optional Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    52. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Must Have Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Optional Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    53. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Must Have Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Optional Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    54. Jon Pederson www.stopjon.com Example: Purpose 1 Purpose 2 Must Have Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Optional Feature 1 Feature 7 19 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    55. Jon Pederson www.stopjon.com Feature Creep 20 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    56. Jon Pederson www.stopjon.com Feature Creep The Prioritization of the Unknown 20 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    57. Jon Pederson www.stopjon.com Managing Features Purpose 1 Purpose 2 Doesn’t Fit Feature 1 Feature 2 Feature 4 Feature 3 Feature 5 Feature 7 Feature 6 21 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    58. Jon Pederson www.stopjon.com Managing Features Purpose 1 Purpose 2 Feature 2 Feature 5 Feature 4 Feature 8 Feature 6 Feature 3 Things That Don’t Fit Feature 1 Feature 7 22 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    59. Jon Pederson www.stopjon.com Managing Features Feature 4 Feature 8 Things That Don’t Fit 22 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    60. Jon Pederson www.stopjon.com Managing Features Feature 4 Feature 8 Things That ay Don’t Fit M 22 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    61. Jon Pederson www.stopjon.com Feature Creep 23 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    62. Jon Pederson www.stopjon.com Feature Creep • Keeps a Project Fresh 23 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    63. Jon Pederson www.stopjon.com Feature Creep • Keeps a Project Fresh • Makes it Unique 23 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    64. Jon Pederson www.stopjon.com Feature Creep • Keeps a Project Fresh • Makes it Unique • Forces Evaluation of Future 23 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    65. Jon Pederson www.stopjon.com Prioritize 24 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    66. Jon Pederson www.stopjon.com Prioritize • Know the Purpose 24 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    67. Jon Pederson www.stopjon.com Prioritize • Know the Purpose • Evaluate Ideas and Features 24 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008
    68. Jon Pederson www.stopjon.com Prioritize • Know the Purpose • Evaluate Ideas and Features • Let Limits Limit Feature Creep 24 Refresh Seattle, June 18th, 2008 Wednesday, June 18, 2008

    + Jon PedersonJon Pederson, 2 years ago

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