The State of Event Fundraising

1,446 views

Published on

Jeff Shuck's October 25 webinar with the Run Walk Ride Fundraising Council.

1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
1,446
On SlideShare
0
From Embeds
0
Number of Embeds
210
Actions
Shares
0
Downloads
25
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

The State of Event Fundraising

  1. 1. The State of Event Fundraising Observations - Thoughts - Cautions - Ideas Jeff Shuck, CEO Event 360, Inc. @jeffshuck October 25, 2012Thursday, October 25, 12
  2. 2. Thursday, October 25, 12
  3. 3. Thursday, October 25, 12
  4. 4. Thursday, October 25, 12
  5. 5. Thursday, October 25, 12
  6. 6. 1. Massive Growth • The number of events is exploding. • What type of events are growing? • What type of events do nonprofits hold?Thursday, October 25, 12
  7. 7. feasible mission desirable viable impactThursday, October 25, 12
  8. 8. 2. Little Capital • There is little seed funding. • There is very low appetite for risk. • The event space is growing rapidly, but nonprofit event innovation is slowing. Who wins?Thursday, October 25, 12
  9. 9. 3. Cause Inc. • Cause marketing is now completely mainstream. • A new generation of people demand – and receive – social impact from corporations. • Where does that leave charity?Thursday, October 25, 12
  10. 10. 4. Cause Flux • The cause landscape has changed this year. • The global mindset is upon us. • Are you relevant? • P.S.You can damage your brand very quickly.Thursday, October 25, 12
  11. 11. 5. Short Loyalties • A brief example.Thursday, October 25, 12
  12. 12. Participation Over Time: Case Study Event, 2009-2011 1000 1,000 750 500 409 322 250 0 2009 2010 2011Thursday, October 25, 12
  13. 13. Donor Retention Over Time: Case Study Event, 2009-2011 1000 1081 800 600 400 200 204 131 0 2009 2010 2011Thursday, October 25, 12
  14. 14. 6. Peer Group, Not Your Group • The world is rapidly becoming self-identified. - Instead of, “I define myself by what I join,” it is “I define you by whether I join.” - Mass individualism; bulk special orders; unique in exactly the same way. - Credibility from the street. • Again - are you relevant?Thursday, October 25, 12
  15. 15. 7. Unrestricted No More • Unrestricted funding will increasingly become equated with organizations which are - Inwardly focused - Unresponsive - Out of touch - Self-centered • It’s not about you. Right?Thursday, October 25, 12
  16. 16. 8. The Silver Bullet • We love the Arms Race: - Tools - Techniques - Gimmicks • Perhaps the reality is that there are no gimmicks?Thursday, October 25, 12
  17. 17. Thursday, October 25, 12
  18. 18. A. Experience matters. • Self-serving alert. • More than ever before, people understand that experience = fulfillment. • You no longer have to convince people to come out and do something.You have to give them something cool to do.Thursday, October 25, 12
  19. 19. B. Mission matters. • Fight the urge to be more like a corporation. • Instead, embrace what makes you different. • What you do matters more than ever. - Can you articulate it? - Can you tailor it to individual contributors? - Do you believe in it?Thursday, October 25, 12
  20. 20. C. Impact matters. • The free passes are almost up. • Impact is the true silver bullet. It is not enough to have good intentions, good collateral, or good technique. • Can you demonstrate how you are changing the world? • Really - can you?Thursday, October 25, 12
  21. 21. D. Embed P2P everywhere • Your constituents understand peer-to-peer networking. - In fact, most just call it “life.” - Social media is a channel, not a strategy. • Integrate peer-to-peer tools in every initiative. • Listen more than you engage; engage more than you talk.Thursday, October 25, 12
  22. 22. E. Engage year-round • The weak link. • Thank your participants and donors. • Do not dump them into the deep end. • Engage them through their own doorway. • Segment! • You can do this.Thursday, October 25, 12
  23. 23. Thursday, October 25, 12
  24. 24. Contact Jeff Shuck @jeffshuck jeff@event360.com event360.com/blog yourpartmatters.orgThursday, October 25, 12

×