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Better Nonprofit Websites: 52 tweaks in 52 Weeks, BBCON 2011
 

Better Nonprofit Websites: 52 tweaks in 52 Weeks, BBCON 2011

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#52n52 #BBCON 2011, Jono Young & Chris Tuttle ...

#52n52 #BBCON 2011, Jono Young & Chris Tuttle

52 Tweak's Maiden Voyage:
You’re busy, your time is limited, your resources are stretched thin; yet you know your organization’s website could be better. Take a deep breath. We've compiled 52 easy-to-implement tips to help you get there. Commit less than an hour each week to improve your website one tweak at a time. These best practice ideas will improve search engine optimization, increase visitor retention & return, and better engage constituents while also raising more money! This session is not software-specific, and even seasoned website managers will walk away with new ideas.

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    Better Nonprofit Websites: 52 tweaks in 52 Weeks, BBCON 2011 Better Nonprofit Websites: 52 tweaks in 52 Weeks, BBCON 2011 Presentation Transcript

    • Better Nonprofit Websites: 52 Tweaks in 52 Weeks PRESENTED BY CHRIS TUTTLE & JONO YOUNG @christuttle @chsweb #bbcon #52n5211/10/2011 @christuttle @chsweb | #bbcon #52n52 1
    • ABOUT CHRIS TUTTLE o Senior Internet Solutions Consultant o Blackbaud NetCommunity o Strategy Services o NYC/San Diego o Non-profit experience o Local, State and National o Small-businesses o Google Analytics o SEO o Targeted Content o Jigsaw puzzles o Kermit11/10/2011 @christuttle @chsweb | #bbcon #52n52 2
    • ABOUT JONO YOUNG o Interactive Design Principal o Blackbaud NetCommunity o Strategy Services o Charleston o Non-profit experience o Business experience o Government o Google Analytics o SEO o Information Architecture o Certified Fire Fighter o Bonsai11/10/2011 @christuttle @chsweb | #bbcon #52n52 3
    • WEBSITE CONTENT AND DESIGN11/10/2011 @christuttle @chsweb | #bbcon #52n52 4
    • USE PAGE TITLES CAREFULLY, ESPECIALLY ON HOME 111/10/2011 @christuttle @chsweb | #bbcon #52n52 5
    • USE PAGE DESCRIPTIONS ON ALL LANDING PAGES 211/10/2011 @christuttle @chsweb | #bbcon #52n52 6
    • CREATE FAVICON AND APPLEICON FOR WEBSITE 311/10/2011 @christuttle @chsweb | #bbcon #52n52 7
    • USE IMAGE ALT TAGS & DESCRIPTIONS JUST BELOW 411/10/2011 @christuttle @chsweb | #bbcon #52n52 8
    • USABILITY TEST FOR LANDING PAGE CONTENT 511/10/2011 @christuttle @chsweb | #bbcon #52n52 9
    • WHAT ARE SITE VISITORS INTERESTED IN? 611/10/2011 @christuttle @chsweb | #bbcon #52n52 10
    • TEST CONVERSION PATHS 711/10/2011 @christuttle @chsweb | #bbcon #52n52 11
    • USABILITY TEST FOR FIRST IMPRESSIONS 811/10/2011 @christuttle @chsweb | #bbcon #52n52 12
    • CUSTOM 404 “PAGE NOT FOUND” ERROR PAGE 911/10/2011 @christuttle @chsweb | #bbcon #52n52 13
    • PERSONALIZE “FORGOT PASSWORD” AND AUTHORIZATION FAILED WEBPAGES 1011/10/2011 @christuttle @chsweb | #bbcon #52n52 14
    • ADD SECURITY IMAGES TO 1111/10/2011 @christuttle @chsweb | #bbcon #52n52 15
    • INCLUDE “IMPACT STATISTICS” 1211/10/2011 @christuttle @chsweb | #bbcon #52n52 16
    • USE VIDEO TO COMPLIMENT TEXT ON ABOUT, PROGRAM, STAFF PAGES 1311/10/2011 @christuttle @chsweb | #bbcon #52n52 17
    • INCLUDE QUICKLINKS, CONTACT, SITEMAP & SOCIAL MEDIA IN FOOTERS 1411/10/2011 @christuttle @chsweb | #bbcon #52n52 18
    • USE SECURE CONTENT FOR STAFF NOTES 1511/10/2011 @christuttle @chsweb | #bbcon #52n52 19
    • ENSURE WEBSITE & EMAIL IMAGES ARE SIZED CORRECTLY 1611/10/2011 @christuttle @chsweb | #bbcon #52n52 20
    • CREATE A CUSTOM LOGOUT SCREEN WITH NEXT STEPS 1711/10/2011 @christuttle @chsweb | #bbcon #52n52 21
    • TESTING CALLS TO ACTION 1811/10/2011 @christuttle @chsweb | #bbcon #52n52 22
    • BUILD SITEMAP 1911/10/2011 @christuttle @chsweb | #bbcon #52n52 23
    • TESTING CALLS TO ACTION 2011/10/2011 @christuttle @chsweb | #bbcon #52n52 24
    • FUNDRAISING11/10/2011 @christuttle @chsweb | #bbcon #52n52 25
    • PROVIDE A VARIETY OF WAYS TO SUPPORT 2111/10/2011 @christuttle @chsweb | #bbcon #52n52 26
    • PROVIDE “NEED ASSISTANCE” LINKS ON FORMS 2211/10/2011 @christuttle @chsweb | #bbcon #52n52 27
    • TEST CALLS TO ACTION ON MOST VISITED WEBPAGES 2311/10/2011 @christuttle @chsweb | #bbcon #52n52 28
    • PERSONALIZE THE IMPACT OF A DONATION 2411/10/2011 @christuttle @chsweb | #bbcon #52n52 29
    • PROVIDE ALTERNATE WAYS TO GIVE 2511/10/2011 @christuttle @chsweb | #bbcon #52n52 30
    • VISUALIZED GIVING 2611/10/2011 @christuttle @chsweb | #bbcon #52n52 31
    • ANALYTICS11/10/2011 @christuttle @chsweb | #bbcon #52n52 32
    • ASK WEBMASTER TOOLS WHO LINKS TO YOU 2711/10/2011 @christuttle @chsweb | #bbcon #52n52 33
    • USE WEBMASTER TOOLS TO CREATE QUICK LINKS 2811/10/2011 @christuttle @chsweb | #bbcon #52n52 34
    • KNOW WHAT KEYWORDS WORK AND DON’T 2911/10/2011 @christuttle @chsweb | #bbcon #52n52 35
    • KNOW WHAT KEYWORDS WORK AND DON’T 3011/10/2011 @christuttle @chsweb | #bbcon #52n52 36
    • SCHEDULE GOOGLE ANALYTICS DASHBOARD REPORT TO EMAIL ALL STAFF 3111/10/2011 @christuttle @chsweb | #bbcon #52n52 37
    • ADD PAGE TITLES TO GOOGLE ANALYTICS TOP CONTENT REPORT 3211/10/2011 @christuttle @chsweb | #bbcon #52n52 38
    • TURN ON GOOGLE ANALYTICS INTELLIGENCE ALERTS 3311/10/2011 @christuttle @chsweb | #bbcon #52n52 39
    • CREATE A NEW USER SURVEY OR WEBSITE SURVEY 3411/10/2011 @christuttle @chsweb | #bbcon #52n52 40
    • SOCIAL MEDIA11/10/2011 @christuttle @chsweb | #bbcon #52n52 41
    • USE ADDTHIS.COM OR SHARETHIS.COM TO ENGAGE CONSTITUENTS IN SOCIAL SHARING OPPORTUNITIES 3511/10/2011 @christuttle @chsweb | #bbcon #52n52 42
    • INCLUDE TWITTER FEEDS ON WEBSITE 3611/10/2011 @christuttle @chsweb | #bbcon #52n52 43
    • ADD FACEBOOK INSIGHTS TO YOUR WEBSITE 3711/10/2011 @christuttle @chsweb | #bbcon #52n52 44
    • ENSURE WEBPAGES ARE SOCIAL SHARING READY 3811/10/2011 @christuttle @chsweb | #bbcon #52n52 45
    • SHORTEN AND TRACK LINKS WITH BIT.LY 3911/10/2011 @christuttle @chsweb | #bbcon #52n52 46
    • ADD YOUR SITE TO GOOGLE PLACES 4011/10/2011 @christuttle @chsweb | #bbcon #52n52 47
    • FIND THE TWEET SPOT 4111/10/2011 @christuttle @chsweb | #bbcon #52n52 48
    • ADD FACEBOOK COMMENTS TO STATIC PAGES 4211/10/2011 @christuttle @chsweb | #bbcon #52n52 49
    • USE HOOTSUITE TO SCHEDULE POSTS PROMOTING WEBSITES AND ISSUES 4311/10/2011 @christuttle @chsweb | #bbcon #52n52 50
    • INCLUDE TRANSCRIPTS TO YOUTUBE FOR CLOSED CAPTION (CC) 4411/10/2011 @christuttle @chsweb | #bbcon #52n52 51
    • COMMUNICATIONS11/10/2011 @christuttle @chsweb | #bbcon #52n52 52
    • PROMOTE EMAIL SIGN-UP/SUBSCRIBE LINKS 4511/10/2011 @christuttle @chsweb | #bbcon #52n52 53
    • ARCHIVE ENEWSLETTERS ONLINE 4611/10/2011 @christuttle @chsweb | #bbcon #52n52 54
    • ADD THE EMAIL SUMMARY FIRST 4711/10/2011 @christuttle @chsweb | #bbcon #52n52 55
    • INCLUDE “MEMBER ID” TO AUTHENTICATE EMAILS Chris Tuttle Member #4836745517 4811/10/2011 @christuttle @chsweb | #bbcon #52n52 56
    • CREATE A 3-PART EMAIL WELCOME SERIES 4911/10/2011 @christuttle @chsweb | #bbcon #52n52 57
    • USE 3X3X3 RULE WITH ENEWSLETTERS 5011/10/2011 @christuttle @chsweb | #bbcon #52n52 58
    • CREATE A VIDEO THANK YOU MESSAGE 5111/10/2011 @christuttle @chsweb | #bbcon #52n52 59
    • USE QR CODES IN APPEAL LETTERS 5211/10/2011 @christuttle @chsweb | #bbcon #52n52 60
    • USE QR CODES ON-SITE 5311/10/2011 @christuttle @chsweb | #bbcon #52n52 61
    • QUESTIONS & ANSWERS11/10/2011 @christuttle @chsweb | #bbcon #52n52 62