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Better Nonprofit Websites: 52 Tweaks in 52 Weeks PRESENTED BY CHRIS TUTTLE & JONO YOUNG @christuttle @chsweb #bbcon #52n52...
ABOUT CHRIS TUTTLE             o   Senior Internet Solutions Consultant             o   Blackbaud NetCommunity            ...
ABOUT JONO YOUNG             o   Interactive Design Principal             o   Blackbaud NetCommunity             o   Strat...
WEBSITE CONTENT AND DESIGN11/10/2011   @christuttle @chsweb | #bbcon #52n52   4
USE PAGE TITLES CAREFULLY, ESPECIALLY ON HOME    111/10/2011   @christuttle @chsweb | #bbcon #52n52   5
USE PAGE DESCRIPTIONS ON ALL LANDING PAGES    211/10/2011   @christuttle @chsweb | #bbcon #52n52   6
CREATE FAVICON AND APPLEICON FOR WEBSITE    311/10/2011   @christuttle @chsweb | #bbcon #52n52   7
USE IMAGE ALT TAGS & DESCRIPTIONS JUST BELOW    411/10/2011   @christuttle @chsweb | #bbcon #52n52   8
USABILITY TEST FOR LANDING PAGE CONTENT    511/10/2011   @christuttle @chsweb | #bbcon #52n52   9
WHAT ARE SITE VISITORS INTERESTED IN?    611/10/2011   @christuttle @chsweb | #bbcon #52n52   10
TEST CONVERSION PATHS    711/10/2011   @christuttle @chsweb | #bbcon #52n52   11
USABILITY TEST FOR FIRST IMPRESSIONS    811/10/2011   @christuttle @chsweb | #bbcon #52n52   12
CUSTOM 404 “PAGE NOT FOUND” ERROR PAGE    911/10/2011   @christuttle @chsweb | #bbcon #52n52   13
PERSONALIZE “FORGOT PASSWORD” AND       AUTHORIZATION FAILED WEBPAGES   1011/10/2011   @christuttle @chsweb | #bbcon #52n5...
ADD SECURITY IMAGES TO   1111/10/2011   @christuttle @chsweb | #bbcon #52n52   15
INCLUDE “IMPACT STATISTICS”   1211/10/2011   @christuttle @chsweb | #bbcon #52n52   16
USE VIDEO TO COMPLIMENT TEXT ON ABOUT,       PROGRAM, STAFF PAGES   1311/10/2011   @christuttle @chsweb | #bbcon #52n52   17
INCLUDE QUICKLINKS, CONTACT, SITEMAP & SOCIAL       MEDIA IN FOOTERS   1411/10/2011   @christuttle @chsweb | #bbcon #52n52...
USE SECURE CONTENT FOR STAFF NOTES   1511/10/2011   @christuttle @chsweb | #bbcon #52n52   19
ENSURE WEBSITE & EMAIL IMAGES ARE SIZED       CORRECTLY   1611/10/2011   @christuttle @chsweb | #bbcon #52n52   20
CREATE A CUSTOM LOGOUT SCREEN WITH NEXT       STEPS   1711/10/2011   @christuttle @chsweb | #bbcon #52n52   21
TESTING CALLS TO ACTION   1811/10/2011   @christuttle @chsweb | #bbcon #52n52   22
BUILD SITEMAP   1911/10/2011   @christuttle @chsweb | #bbcon #52n52   23
TESTING CALLS TO ACTION   2011/10/2011   @christuttle @chsweb | #bbcon #52n52   24
FUNDRAISING11/10/2011   @christuttle @chsweb | #bbcon #52n52   25
PROVIDE A VARIETY OF WAYS TO SUPPORT   2111/10/2011   @christuttle @chsweb | #bbcon #52n52   26
PROVIDE “NEED ASSISTANCE” LINKS ON FORMS   2211/10/2011   @christuttle @chsweb | #bbcon #52n52   27
TEST CALLS TO ACTION ON MOST VISITED WEBPAGES   2311/10/2011   @christuttle @chsweb | #bbcon #52n52   28
PERSONALIZE THE IMPACT OF A DONATION   2411/10/2011   @christuttle @chsweb | #bbcon #52n52   29
PROVIDE ALTERNATE WAYS TO GIVE   2511/10/2011   @christuttle @chsweb | #bbcon #52n52   30
VISUALIZED GIVING   2611/10/2011   @christuttle @chsweb | #bbcon #52n52   31
ANALYTICS11/10/2011   @christuttle @chsweb | #bbcon #52n52   32
ASK WEBMASTER TOOLS WHO LINKS TO YOU   2711/10/2011   @christuttle @chsweb | #bbcon #52n52   33
USE WEBMASTER TOOLS TO CREATE QUICK LINKS   2811/10/2011   @christuttle @chsweb | #bbcon #52n52   34
KNOW WHAT KEYWORDS WORK AND DON’T   2911/10/2011   @christuttle @chsweb | #bbcon #52n52   35
KNOW WHAT KEYWORDS WORK AND DON’T   3011/10/2011   @christuttle @chsweb | #bbcon #52n52   36
SCHEDULE GOOGLE ANALYTICS DASHBOARD       REPORT TO EMAIL ALL STAFF   3111/10/2011   @christuttle @chsweb | #bbcon #52n52 ...
ADD PAGE TITLES TO GOOGLE ANALYTICS TOP       CONTENT REPORT   3211/10/2011   @christuttle @chsweb | #bbcon #52n52   38
TURN ON GOOGLE ANALYTICS INTELLIGENCE ALERTS   3311/10/2011   @christuttle @chsweb | #bbcon #52n52   39
CREATE A NEW USER SURVEY OR WEBSITE SURVEY   3411/10/2011   @christuttle @chsweb | #bbcon #52n52   40
SOCIAL MEDIA11/10/2011   @christuttle @chsweb | #bbcon #52n52   41
USE ADDTHIS.COM OR SHARETHIS.COM TO ENGAGE       CONSTITUENTS IN SOCIAL SHARING OPPORTUNITIES   3511/10/2011   @christuttl...
INCLUDE TWITTER FEEDS ON WEBSITE   3611/10/2011   @christuttle @chsweb | #bbcon #52n52   43
ADD FACEBOOK INSIGHTS TO YOUR WEBSITE   3711/10/2011   @christuttle @chsweb | #bbcon #52n52   44
ENSURE WEBPAGES ARE SOCIAL SHARING READY   3811/10/2011   @christuttle @chsweb | #bbcon #52n52   45
SHORTEN AND TRACK LINKS WITH BIT.LY   3911/10/2011   @christuttle @chsweb | #bbcon #52n52   46
ADD YOUR SITE TO GOOGLE PLACES   4011/10/2011   @christuttle @chsweb | #bbcon #52n52   47
FIND THE TWEET SPOT   4111/10/2011   @christuttle @chsweb | #bbcon #52n52   48
ADD FACEBOOK COMMENTS TO STATIC PAGES   4211/10/2011   @christuttle @chsweb | #bbcon #52n52   49
USE HOOTSUITE TO SCHEDULE POSTS PROMOTING       WEBSITES AND ISSUES   4311/10/2011   @christuttle @chsweb | #bbcon #52n52 ...
INCLUDE TRANSCRIPTS TO YOUTUBE FOR CLOSED       CAPTION (CC)   4411/10/2011   @christuttle @chsweb | #bbcon #52n52   51
COMMUNICATIONS11/10/2011   @christuttle @chsweb | #bbcon #52n52   52
PROMOTE EMAIL SIGN-UP/SUBSCRIBE LINKS   4511/10/2011   @christuttle @chsweb | #bbcon #52n52   53
ARCHIVE ENEWSLETTERS ONLINE   4611/10/2011   @christuttle @chsweb | #bbcon #52n52   54
ADD THE EMAIL SUMMARY FIRST   4711/10/2011   @christuttle @chsweb | #bbcon #52n52   55
INCLUDE “MEMBER ID” TO AUTHENTICATE EMAILS                                                         Chris Tuttle           ...
CREATE A 3-PART EMAIL WELCOME SERIES   4911/10/2011   @christuttle @chsweb | #bbcon #52n52   57
USE 3X3X3 RULE WITH ENEWSLETTERS   5011/10/2011   @christuttle @chsweb | #bbcon #52n52   58
CREATE A VIDEO THANK YOU MESSAGE   5111/10/2011   @christuttle @chsweb | #bbcon #52n52   59
USE QR CODES IN APPEAL LETTERS   5211/10/2011   @christuttle @chsweb | #bbcon #52n52   60
USE QR CODES ON-SITE   5311/10/2011   @christuttle @chsweb | #bbcon #52n52   61
QUESTIONS & ANSWERS11/10/2011   @christuttle @chsweb | #bbcon #52n52   62
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Better Nonprofit Websites: 52 tweaks in 52 Weeks, BBCON 2011

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#52n52 #BBCON 2011, Jono Young & Chris Tuttle

52 Tweak's Maiden Voyage:
You’re busy, your time is limited, your resources are stretched thin; yet you know your organization’s website could be better. Take a deep breath. We've compiled 52 easy-to-implement tips to help you get there. Commit less than an hour each week to improve your website one tweak at a time. These best practice ideas will improve search engine optimization, increase visitor retention & return, and better engage constituents while also raising more money! This session is not software-specific, and even seasoned website managers will walk away with new ideas.

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Transcript of "Better Nonprofit Websites: 52 tweaks in 52 Weeks, BBCON 2011"

  1. 1. Better Nonprofit Websites: 52 Tweaks in 52 Weeks PRESENTED BY CHRIS TUTTLE & JONO YOUNG @christuttle @chsweb #bbcon #52n5211/10/2011 @christuttle @chsweb | #bbcon #52n52 1
  2. 2. ABOUT CHRIS TUTTLE o Senior Internet Solutions Consultant o Blackbaud NetCommunity o Strategy Services o NYC/San Diego o Non-profit experience o Local, State and National o Small-businesses o Google Analytics o SEO o Targeted Content o Jigsaw puzzles o Kermit11/10/2011 @christuttle @chsweb | #bbcon #52n52 2
  3. 3. ABOUT JONO YOUNG o Interactive Design Principal o Blackbaud NetCommunity o Strategy Services o Charleston o Non-profit experience o Business experience o Government o Google Analytics o SEO o Information Architecture o Certified Fire Fighter o Bonsai11/10/2011 @christuttle @chsweb | #bbcon #52n52 3
  4. 4. WEBSITE CONTENT AND DESIGN11/10/2011 @christuttle @chsweb | #bbcon #52n52 4
  5. 5. USE PAGE TITLES CAREFULLY, ESPECIALLY ON HOME 111/10/2011 @christuttle @chsweb | #bbcon #52n52 5
  6. 6. USE PAGE DESCRIPTIONS ON ALL LANDING PAGES 211/10/2011 @christuttle @chsweb | #bbcon #52n52 6
  7. 7. CREATE FAVICON AND APPLEICON FOR WEBSITE 311/10/2011 @christuttle @chsweb | #bbcon #52n52 7
  8. 8. USE IMAGE ALT TAGS & DESCRIPTIONS JUST BELOW 411/10/2011 @christuttle @chsweb | #bbcon #52n52 8
  9. 9. USABILITY TEST FOR LANDING PAGE CONTENT 511/10/2011 @christuttle @chsweb | #bbcon #52n52 9
  10. 10. WHAT ARE SITE VISITORS INTERESTED IN? 611/10/2011 @christuttle @chsweb | #bbcon #52n52 10
  11. 11. TEST CONVERSION PATHS 711/10/2011 @christuttle @chsweb | #bbcon #52n52 11
  12. 12. USABILITY TEST FOR FIRST IMPRESSIONS 811/10/2011 @christuttle @chsweb | #bbcon #52n52 12
  13. 13. CUSTOM 404 “PAGE NOT FOUND” ERROR PAGE 911/10/2011 @christuttle @chsweb | #bbcon #52n52 13
  14. 14. PERSONALIZE “FORGOT PASSWORD” AND AUTHORIZATION FAILED WEBPAGES 1011/10/2011 @christuttle @chsweb | #bbcon #52n52 14
  15. 15. ADD SECURITY IMAGES TO 1111/10/2011 @christuttle @chsweb | #bbcon #52n52 15
  16. 16. INCLUDE “IMPACT STATISTICS” 1211/10/2011 @christuttle @chsweb | #bbcon #52n52 16
  17. 17. USE VIDEO TO COMPLIMENT TEXT ON ABOUT, PROGRAM, STAFF PAGES 1311/10/2011 @christuttle @chsweb | #bbcon #52n52 17
  18. 18. INCLUDE QUICKLINKS, CONTACT, SITEMAP & SOCIAL MEDIA IN FOOTERS 1411/10/2011 @christuttle @chsweb | #bbcon #52n52 18
  19. 19. USE SECURE CONTENT FOR STAFF NOTES 1511/10/2011 @christuttle @chsweb | #bbcon #52n52 19
  20. 20. ENSURE WEBSITE & EMAIL IMAGES ARE SIZED CORRECTLY 1611/10/2011 @christuttle @chsweb | #bbcon #52n52 20
  21. 21. CREATE A CUSTOM LOGOUT SCREEN WITH NEXT STEPS 1711/10/2011 @christuttle @chsweb | #bbcon #52n52 21
  22. 22. TESTING CALLS TO ACTION 1811/10/2011 @christuttle @chsweb | #bbcon #52n52 22
  23. 23. BUILD SITEMAP 1911/10/2011 @christuttle @chsweb | #bbcon #52n52 23
  24. 24. TESTING CALLS TO ACTION 2011/10/2011 @christuttle @chsweb | #bbcon #52n52 24
  25. 25. FUNDRAISING11/10/2011 @christuttle @chsweb | #bbcon #52n52 25
  26. 26. PROVIDE A VARIETY OF WAYS TO SUPPORT 2111/10/2011 @christuttle @chsweb | #bbcon #52n52 26
  27. 27. PROVIDE “NEED ASSISTANCE” LINKS ON FORMS 2211/10/2011 @christuttle @chsweb | #bbcon #52n52 27
  28. 28. TEST CALLS TO ACTION ON MOST VISITED WEBPAGES 2311/10/2011 @christuttle @chsweb | #bbcon #52n52 28
  29. 29. PERSONALIZE THE IMPACT OF A DONATION 2411/10/2011 @christuttle @chsweb | #bbcon #52n52 29
  30. 30. PROVIDE ALTERNATE WAYS TO GIVE 2511/10/2011 @christuttle @chsweb | #bbcon #52n52 30
  31. 31. VISUALIZED GIVING 2611/10/2011 @christuttle @chsweb | #bbcon #52n52 31
  32. 32. ANALYTICS11/10/2011 @christuttle @chsweb | #bbcon #52n52 32
  33. 33. ASK WEBMASTER TOOLS WHO LINKS TO YOU 2711/10/2011 @christuttle @chsweb | #bbcon #52n52 33
  34. 34. USE WEBMASTER TOOLS TO CREATE QUICK LINKS 2811/10/2011 @christuttle @chsweb | #bbcon #52n52 34
  35. 35. KNOW WHAT KEYWORDS WORK AND DON’T 2911/10/2011 @christuttle @chsweb | #bbcon #52n52 35
  36. 36. KNOW WHAT KEYWORDS WORK AND DON’T 3011/10/2011 @christuttle @chsweb | #bbcon #52n52 36
  37. 37. SCHEDULE GOOGLE ANALYTICS DASHBOARD REPORT TO EMAIL ALL STAFF 3111/10/2011 @christuttle @chsweb | #bbcon #52n52 37
  38. 38. ADD PAGE TITLES TO GOOGLE ANALYTICS TOP CONTENT REPORT 3211/10/2011 @christuttle @chsweb | #bbcon #52n52 38
  39. 39. TURN ON GOOGLE ANALYTICS INTELLIGENCE ALERTS 3311/10/2011 @christuttle @chsweb | #bbcon #52n52 39
  40. 40. CREATE A NEW USER SURVEY OR WEBSITE SURVEY 3411/10/2011 @christuttle @chsweb | #bbcon #52n52 40
  41. 41. SOCIAL MEDIA11/10/2011 @christuttle @chsweb | #bbcon #52n52 41
  42. 42. USE ADDTHIS.COM OR SHARETHIS.COM TO ENGAGE CONSTITUENTS IN SOCIAL SHARING OPPORTUNITIES 3511/10/2011 @christuttle @chsweb | #bbcon #52n52 42
  43. 43. INCLUDE TWITTER FEEDS ON WEBSITE 3611/10/2011 @christuttle @chsweb | #bbcon #52n52 43
  44. 44. ADD FACEBOOK INSIGHTS TO YOUR WEBSITE 3711/10/2011 @christuttle @chsweb | #bbcon #52n52 44
  45. 45. ENSURE WEBPAGES ARE SOCIAL SHARING READY 3811/10/2011 @christuttle @chsweb | #bbcon #52n52 45
  46. 46. SHORTEN AND TRACK LINKS WITH BIT.LY 3911/10/2011 @christuttle @chsweb | #bbcon #52n52 46
  47. 47. ADD YOUR SITE TO GOOGLE PLACES 4011/10/2011 @christuttle @chsweb | #bbcon #52n52 47
  48. 48. FIND THE TWEET SPOT 4111/10/2011 @christuttle @chsweb | #bbcon #52n52 48
  49. 49. ADD FACEBOOK COMMENTS TO STATIC PAGES 4211/10/2011 @christuttle @chsweb | #bbcon #52n52 49
  50. 50. USE HOOTSUITE TO SCHEDULE POSTS PROMOTING WEBSITES AND ISSUES 4311/10/2011 @christuttle @chsweb | #bbcon #52n52 50
  51. 51. INCLUDE TRANSCRIPTS TO YOUTUBE FOR CLOSED CAPTION (CC) 4411/10/2011 @christuttle @chsweb | #bbcon #52n52 51
  52. 52. COMMUNICATIONS11/10/2011 @christuttle @chsweb | #bbcon #52n52 52
  53. 53. PROMOTE EMAIL SIGN-UP/SUBSCRIBE LINKS 4511/10/2011 @christuttle @chsweb | #bbcon #52n52 53
  54. 54. ARCHIVE ENEWSLETTERS ONLINE 4611/10/2011 @christuttle @chsweb | #bbcon #52n52 54
  55. 55. ADD THE EMAIL SUMMARY FIRST 4711/10/2011 @christuttle @chsweb | #bbcon #52n52 55
  56. 56. INCLUDE “MEMBER ID” TO AUTHENTICATE EMAILS Chris Tuttle Member #4836745517 4811/10/2011 @christuttle @chsweb | #bbcon #52n52 56
  57. 57. CREATE A 3-PART EMAIL WELCOME SERIES 4911/10/2011 @christuttle @chsweb | #bbcon #52n52 57
  58. 58. USE 3X3X3 RULE WITH ENEWSLETTERS 5011/10/2011 @christuttle @chsweb | #bbcon #52n52 58
  59. 59. CREATE A VIDEO THANK YOU MESSAGE 5111/10/2011 @christuttle @chsweb | #bbcon #52n52 59
  60. 60. USE QR CODES IN APPEAL LETTERS 5211/10/2011 @christuttle @chsweb | #bbcon #52n52 60
  61. 61. USE QR CODES ON-SITE 5311/10/2011 @christuttle @chsweb | #bbcon #52n52 61
  62. 62. QUESTIONS & ANSWERS11/10/2011 @christuttle @chsweb | #bbcon #52n52 62

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