Around the World in 120 Characters

  • 1,320 views
Uploaded on

Optimize your campaign and marketing efforts for Faecbook, Twitter, Google, YouTube, Email and more in 120 characters or less.

Optimize your campaign and marketing efforts for Faecbook, Twitter, Google, YouTube, Email and more in 120 characters or less.

More in: Design , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
1,320
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
31
Comments
2
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. AROUND THE WORLDIN 120 CHARACTERS If you’re Tweeting, use #120char #bbcon
  • 2. HELLO, I AM... Jono Young LinkedIn Twitter linkedin.com/in/jonoyoung twitter.com/chsweb1999 Web Designer | Illustrator | Logo Designer | Front End Developer | SEO’r | Information Architect | Passion Fueled by Curiosity 2012 @chsweb #120char #bbcon
  • 3. CONTENT & CONTEXT A Hub & Spoke for Distribution@chsweb #120char #bbcon
  • 4. HUB & SPOKE DISTRIBUTION Content @chsweb #120char #bbcon 4
  • 5. HUB & SPOKE DISTRIBUTION Context Context Context Context Context Content Context Context Context @chsweb #120char #bbcon 4
  • 6. HUB & SPOKE DISTRIBUTION Context Email YouTube Context Directory Context Twitter Context Facebook Context Content Search Context Direct Mail Context Engines TXT MSG Context @chsweb #120char #bbcon 5
  • 7. COMMUNICATION CHANNELS Ranking factors, facts, and figures @chsweb #120char #bbcon
  • 8. WEBSITE (DESKTOP) Feed My Starving Children | Volunteer Work Opportunities http://www. fmsc.org/ RANKING FACTORS Reach Longevity Trust Flexibility DID YOU KNOW 70% of people read websites in the morning. 1 Websites get most traffic on Mondays. 1 Page views peak at 11 a.m. 1 Blogs receive the most comments at 9 a.m. and on Saturdays. 1 Posting more than once per day results in nearly twice as many page views. 1 1. http://ow.ly/6KAOj @chsweb #120char #bbcon 7
  • 9. WEBSITE (MOBILE) Feed My Starving Children | Volunteer Work Opportunities http://www. fmsc.org/ RANKING FACTORS Reach Longevity Trust Flexibility DID YOU KNOW In 2008, mobile access to the internet exceeded desktop access for the first time in history. 1 Today, two thirds of cell phone users say they access the web/email from their device. 2 YouTube Mobile gets over 100 million views per day. 4 By 2014 more people will access your website with their phone than a desktop browser. 3 1 http://ow.ly/6Krmn 2. http://ow.ly/6Krqm 3. http://ow.ly/6KrsU 4 http://ow.ly/6KCfX @chsweb #120char #bbcon 8
  • 10. EMAIL BY THE NUMBERS Reach Longevity What email elements are tested the most? Trust Flexibility Subject Line 90% Message 64% Calls to Action 61% DID YOU KNOW Layout and Images 54% 75% of email subscribers say lack of relevance is the biggest reasons they choose to opt out, followed closely by Day of Week 48% sending too frequently (73%) 1 Time of Day 47% The highest open rates and click through rates occur early in the morning and Landing pages during weekends.2 40% Personalization 40% From Line 31% 1 http://ow.ly/6KqXf 2 http://ow.ly/6KqQw @chsweb #120char #bbcon 9
  • 11. DIRECT MAIL BY THE NUMBERS Reach Longevity Trust Flexibility DID YOU KNOW Every year, large proportions of online- acquired donors switch from online giving to offline sources — primarily to direct mail. The reverse is not true, however; only a tiny percentage of mail-acquired donors give online in later years. 1 Online-acquired donors tend to give much larger gifts than mail-acquired donors. 1 1 http://ow.ly/6Ku2H @chsweb #120char #bbcon 10
  • 12. FACEBOOK http://www. facebook.com/VW VW USA RANKING FACTORS Reach Longevity Trust Flexibility DID YOU KNOW Articles published and promoted on Facebook are shared the most at 9 a.m., noon, and 7 p.m.1 Saturday is the best day to share on Facebook. 2 Posting once every two days on Facebook yields the most likes. 2 55 to 65 year old females are the fastest growing Facebook population segment. 3 1 http://ow.ly/6KApU 2. http://ow.ly/6KAvf 3 http://ow.ly/6KByp @chsweb #120char #bbcon 11
  • 13. TWITTER Volkswagen (vw) on Twitter http://www. twitter.com/vw RANKING FACTORS Reach Longevity Trust Flexibility DID YOU KNOW Retweets peak at 5 p.m. 1 Tweeting between one and four links per hours yields the most click throughs. 2 Wednesday and weekend tweets yield the most clicks. 1 The best time to tweet is at noon. The second best time to tweet is at 6 p.m. 1 Mobile Twitter use grew 182% in the past year. 2 1 http://ow.ly/6KApU 2. http://ow.ly/6KBt4 @chsweb #120char #bbcon 12
  • 14. YOUTUBE YouTube - Broadcast Yourself. http://www. youtube.com/nonprofits RANKING FACTORS Reach Longevity Trust Flexibility DID YOU KNOW 35 hours of video footage is uploaded to the to YouTube every minute. 1 More than half the videos on YouTube have been rated or commented on by users. 1 YouTube is the second largest search engine. 2 Every auto-shared tweet results in six new YouTube browsing sessions 1 1 http://ow.ly/6KCa3 2. http://ow.ly/6KCfX @chsweb #120char #bbcon 13
  • 15. HOUSE NETWORK Spinal Cord Injury and Paralysis Community http://www. spinalcordinjury-paralysis.org RANKING FACTORS Reach Longevity Trust Flexibility DID YOU KNOW House Networks users are 10 times more active per month than Facebook followers. House network members spend twice as long on an organizations website as the average website visitor. 10% of nonprofit organizations report raising more than $10,000 on their house networks compared to only 2.4% on Facebook communities. @chsweb #120char #bbcon 14
  • 16. BE SURE TO MEASURE Accentuate the positive@chsweb #120char #bbcon
  • 17. MEASURING ACROSS MULTIPLE CHANNELS HootSuite - Social Media Dashboard for Teams using Twitter, Facebook, Linkedin http://www. hootsuite.com TOOLS & SOFTWARE Website Measurement Tools Google Analytics http://14blocks.com/ Google Webmaster Tools KISSmetrics SeeVolution Social Measurement Social Bro Facebook Insights Hootsuite Bit.ly AddThis 14 Blocks Simply Measured Wildfire Social Media Monitor Tap11 @chsweb #120char #bbcon 16
  • 18. WHAT SHOULD YOU MEASURE?Week One• Test variations in messaging and calls to action (A vs. B)• Test early morning, afternoon, and early evening USE A CALENDAR• Test different post frequencies, varying from four promotions/posts Create a testing plan and add it to your per hour to once every two days work or personal calendar. Include reminders to send yourWeek Two - Repeat Week One messaging at pre-defined times such as• Retest variations in messaging and calls to action (A vs. B) 9 a.m., noon, and 7 p.m.• Retest early morning, afternoon, and early evening Include reminders to check analytics 24• Retest different post frequencies, varying from four promotions/ hours after each message is sent. posts per hour to once every two days Some tools, such as HootSuite, allow you to compose and schedule messaging toWeek Three and Four go out at a specified day and time toResend the message (A or B) that got the best response. Send the specified channels.message in the best time slot and at the frequency with the highest Use automation tools sparingly to avoidlevel of engagement. appearing impersonal.Monitoring• How many page visitors? Unique visitors? (Google)• Facebook Engagement (Insights)• Twitter engagement (Klout achievements, Bit.ly, Hootsuite)• How many subscribers? Open rate? Click through? (CRM)• Bounce rate and pages per visit (Google) @chsweb #120char #bbcon 17
  • 19. HANDCRAFTING THE MESSAGE Start with what you know @chsweb #120char #bbcon
  • 20. START WITH WHAT YOU KNOW1. What is our mission?You can skip this one if you want, but it may help to have your mission in front of you while thinking about writing this content.2. What is the objective of this campaign/initiative?Keep this answer short, less than 60 characters, including white space.3. What is a single word, or a two or three word phrase that describes this campaign or initiative?Summarize #2 above using a single word or phrase4. Elevator pitch! You’ve got 5 seconds, tell us why this initiative is worth our time.Keep this description short, 120 characters or less. Make sure that you include the word or phrase from #3 as close to the beginning as possible.5. What photo and/or video can be used to illustrate this initiative/campaign? Alternate Text:Photo or video file (.jpg, .png, .mov, .mp4, etc.) Close your eyes and describe this photo or video using as few words as possible. Include #3.6. What is the web address for more information? QR Code:Friendly URL containing the the word or series-of-words-separated-by-dashes from #3 above. Shortened URL and QR code for this web address (E.g. bit.ly). @chsweb #120char #bbcon 19
  • 21. START WITH WHAT YOU KNOW1. What is our mission? 1Twenty CareActors is uniting celebrity actors, who care to end world hunger. Help us raise 120 million dollars by becoming one of 120 celebrity CareActor donors.You can skip this one if you want, but it may help to have your mission in front of you while thinking about writing this content.2. What is the objective of this campaign/initiative?Keep this answer short, less than 60 characters, including white space.3. What is a single word, or a two or three word phrase that describes this campaign or initiative?Summarize #2 above using a single word or phrase4. Elevator pitch! You’ve got 5 seconds, tell us why this initiative is worth our time.Keep this description short, 120 characters or less. Make sure that you include the word or phrase from #3 as close to the beginning as possible.5. What photo and/or video can be used to illustrate this initiative/campaign? Alternate Text:Photo or video file (.jpg, .png, .mov, .mp4, etc.) Close your eyes and describe this photo or video using as few words as possible. Include #3.6. What is the web address for more information? QR Code:Friendly URL containing the the word or series-of-words-separated-by-dashes from #3 above. Shortened URL and QR code for this web address (E.g. bit.ly). @chsweb #120char #bbcon 20
  • 22. START WITH WHAT YOU KNOW1. What is our mission? 1Twenty CareActors is uniting celebrity actors, who care to end world hunger. Help us raise 120 million dollars by becoming one of 120 celebrity CareActor donors.You can skip this one if you want, but it may help to have your mission in front of you while thinking about writing this content.2. What is the objective of this campaign/initiative? Uniting Actors Who Care to End World HungerKeep this answer short, less than 60 characters, including white space.3. What is a single word, or a two or three word phrase that describes this campaign or initiative?Summarize #2 above using a single word or phrase4. Elevator pitch! You’ve got 5 seconds, tell us why this initiative is worth our time.Keep this description short, 120 characters or less. Make sure that you include the word or phrase from #3 as close to the beginning as possible.5. What photo and/or video can be used to illustrate this initiative/campaign? Alternate Text:Photo or video file (.jpg, .png, .mov, .mp4, etc.) Close your eyes and describe this photo or video using as few words as possible. Include #3.6. What is the web address for more information? QR Code:Friendly URL containing the the word or series-of-words-separated-by-dashes from #3 above. Shortened URL and QR code for this web address (E.g. bit.ly). @chsweb #120char #bbcon 21
  • 23. START WITH WHAT YOU KNOW1. What is our mission? 1Twenty CareActors is uniting celebrity actors, who care to end world hunger. Help us raise 120 million dollars by becoming one of 120 celebrity CareActor donors.You can skip this one if you want, but it may help to have your mission in front of you while thinking about writing this content.2. What is the objective of this campaign/initiative? Uniting Actors Who Care to End World HungerKeep this answer short, less than 60 characters, including white space.3. What is a single word, or a two or three word phrase that describes this campaign or initiative? End World HungerSummarize #2 above using a single word or phrase4. Elevator pitch! You’ve got 5 seconds, tell us why this initiative is worth our time.Keep this description short, 120 characters or less. Make sure that you include the word or phrase from #3 as close to the beginning as possible.5. What photo and/or video can be used to illustrate this initiative/campaign? Alternate Text:Photo or video file (.jpg, .png, .mov, .mp4, etc.) Close your eyes and describe this photo or video using as few words as possible. Include #3.6. What is the web address for more information? QR Code:Friendly URL containing the the word or series-of-words-separated-by-dashes from #3 above. Shortened URL and QR code for this web address (E.g. bit.ly). @chsweb #120char #bbcon 22
  • 24. START WITH WHAT YOU KNOW1. What is our mission? 1Twenty CareActors is uniting celebrity actors, who care to end world hunger. Help us raise 120 million dollars by becoming one of 120 celebrity CareActor donors.You can skip this one if you want, but it may help to have your mission in front of you while thinking about writing this content.2. What is the objective of this campaign/initiative? Uniting Actors Who Care to End World HungerKeep this answer short, less than 60 characters, including white space.3. What is a single word, or a two or three word phrase that describes this campaign or initiative? End World HungerSummarize #2 above using a single word or phrase4. Elevator pitch! You’ve got 5 seconds, tell us why this initiative is worth our time. The average celebrity gift multiplied by one hundred and twenty is enough to end world hunger for 1 million starving children.Keep this description short, 120 characters or less. Make sure that you include the word or phrase from #3 as close to the beginning as possible.5. What photo and/or video can be used to illustrate this initiative/campaign? Alternate Text:Photo or video file (.jpg, .png, .mov, .mp4, etc.) Close your eyes and describe this photo or video using as few words as possible. Include #3.6. What is the web address for more information? QR Code:Friendly URL containing the the word or series-of-words-separated-by-dashes from #3 above. Shortened URL and QR code for this web address (E.g. bit.ly). @chsweb #120char #bbcon 23
  • 25. START WITH WHAT YOU KNOW1. What is our mission? 1Twenty CareActors is uniting celebrity actors, who care to end world hunger. Help us raise 120 million dollars by becoming one of 120 celebrity CareActor donors.You can skip this one if you want, but it may help to have your mission in front of you while thinking about writing this content.2. What is the objective of this campaign/initiative? Uniting Actors Who Care to End World HungerKeep this answer short, less than 60 characters, including white space.3. What is a single word, or a two or three word phrase that describes this campaign or initiative? End World HungerSummarize #2 above using a single word or phrase4. Elevator pitch! You’ve got 5 seconds, tell us why this initiative is worth our time. The average celebrity gift multiplied by one hundred and twenty is enough to end world hunger for 1 million starving children.Keep this description short, 120 characters or less. Make sure that you include the word or phrase from #3 as close to the beginning as possible.5. What photo and/or video can be used to illustrate this initiative/campaign? end-world-hunger.jpg Alternate Text: five dollars ends world hungerPhoto or video file (.jpg, .png, .mov, .mp4, etc.) Close your eyes and describe this photo or video using as few words as possible. Include #3.6. What is the web address for more information? QR Code:Friendly URL containing the the word or series-of-words-separated-by-dashes from #3 above. Shortened URL and QR code for this web address (E.g. bit.ly). @chsweb #120char #bbcon 24
  • 26. START WITH WHAT YOU KNOW1. What is our mission? 1Twenty CareActors is uniting celebrity actors, who care to end world hunger. Help us raise 120 million dollars by becoming one of 120 celebrity CareActor donors.You can skip this one if you want, but it may help to have your mission in front of you while thinking about writing this content.2. What is the objective of this campaign/initiative? Uniting Actors Who Care to End World HungerKeep this answer short, less than 60 characters, including white space.3. What is a single word, or a two or three word phrase that describes this campaign or initiative? End World HungerSummarize #2 above using a single word or phrase4. Elevator pitch! You’ve got 5 seconds, tell us why this initiative is worth our time. The average celebrity gift multiplied by one hundred and twenty is enough to end world hunger for 1 million starving children.Keep this description short, 120 characters or less. Make sure that you include the word or phrase from #3 as close to the beginning as possible.5. What photo and/or video can be used to illustrate this initiative/campaign? end-world-hunger.jpg Alternate Text: five dollars ends world hungerPhoto or video file (.jpg, .png, .mov, .mp4, etc.) Close your eyes and describe this photo or video using as few words as possible. Include #3.6. What is the web address for more information? http://www.careactors.org/end-world-hunger QR Code:Friendly URL containing the the word or series-of-words-separated-by-dashes from #3 above. Shortened URL and QR code for this web address (E.g. bit.ly). @chsweb #120char #bbcon 25
  • 27. START WITH WHAT YOU KNOW1. What is our mission? 1Twenty CareActors is uniting celebrity actors, who care to end world hunger. Help us raise 120 million dollars by becoming one of 120 celebrity CareActor donors.You can skip this one if you want, but it may help to have your mission in front of you while thinking about writing this content.2. What is the objective of this campaign/initiative? Uniting Actors Who Care to End World HungerKeep this answer short, less than 60 characters, including white space.3. What is a single word, or a two or three word phrase that describes this campaign or initiative? End World HungerSummarize #2 above using a single word or phrase4. Elevator pitch! You’ve got 5 seconds, tell us why this initiative is worth our time. The average celebrity gift multiplied by one hundred and twenty is enough to end world hunger for 1 million starving children.Keep this description short, 120 characters or less. Make sure that you include the word or phrase from #3 as close to the beginning as possible.5. What photo and/or video can be used to illustrate this initiative/campaign? end-world-hunger.jpg Alternate Text: five dollars ends world hungerPhoto or video file (.jpg, .png, .mov, .mp4, etc.) Close your eyes and describe this photo or video using as few words as possible. Include #3.6. What is the web address for more information? http://www.careactors.org/end-world-hunger QR Code: http://bit.ly/endhngrFriendly URL containing the the word or series-of-words-separated-by-dashes from #3 above. Shortened URL and QR code for this web address (E.g. bit.ly). @chsweb #120char #bbcon 26
  • 28. START WITH WHAT YOU KNOW1. What is our mission? 1Twenty CareActors is uniting celebrity actors, who care to end world hunger. Help us raise 120 million dollars by becoming one of 120 celebrity CareActor donors.You can skip this one if you want, but it may help to have your mission in front of you while thinking about writing this content.2. What is the objective of this campaign/initiative? Uniting Actors Who Care to End World Hunger A Title (Meta) C Heading OneKeep this answer short, less than 60 characters, including white space.3. What is a single word, or a two or three word phrase that describes this campaign or initiative? End World Hunger D Keyword(s)Summarize #2 above using a single word or phrase4. Elevator pitch! You’ve got 5 seconds, tell us why this initiative is worth our time. The average celebrity gift multiplied by one hundred and twenty is enough to end world hunger for 1 million starving children E 1st Paragraph F Description (Meta)Keep this description short, 120 characters or less. Make sure that you include the word or phrase from #3 as close to the beginning as possible.5. What photo and/or video can be used to illustrate this initiative/campaign? end-world-hunger.jpg G Photo/Media Alternate Text: world hunger five dollars endsPhoto or video file (.jpg, .png, .mov, .mp4, etc.) Close your eyes and describe this photo or video using as few words as possible. Include #3.6. What is the web address for more information? http://www.careactors.org/end-world-hunger B Friendly URL QR Code: http://bit.ly/endhngrFriendly URL containing the the word or series-of-words-separated-by-dashes from #3 above. Shortened URL and QR code for this web address (E.g. bit.ly). @chsweb #120char #bbcon 27
  • 29. TAKIN’ IT AROUND THE WORLD Applying Your Handcrafted Message @chsweb #120char #bbcon
  • 30. WEBSITE (DESKTOP)A Title (Meta) 120 CareActors - Uniting Actors Who Care to End World Hunger http://www. careactors.org/end-world-hungerB Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 29
  • 31. WEBSITE (DESKTOP)A Title (Meta) 120 CareActors - Uniting Actors Who Care to End World Hunger http://www. careactors.org/end-world-hungerB Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 30
  • 32. EMAILA Title (Meta)B Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 31
  • 33. EMAILA Title (Meta)B Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 32
  • 34. EMAIL NOTIFICATIONS (INDIRECT) A Title (Meta) B Friendly URL C Heading One D Keyword(s) E 1st Paragraph F Description (Meta) G Photo/Media @chsweb #120char #bbcon 33
  • 35. DIRECT MAILA Title (Meta)B Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 34
  • 36. DIRECT MAILA Title (Meta)B Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 35
  • 37. FACEBOOKA Title (Meta) Facebook http://www. facebook.comB Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 36
  • 38. FACEBOOKA Title (Meta) Facebook http://www. facebook.comB Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 37
  • 39. TWITTERA Title (Meta) Title Text http://www. what.orgB Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 38
  • 40. TWITTERA Title (Meta) Title Text http://www. what.orgB Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 39
  • 41. TWITTER MAKES IT EASYA Title (Meta) Twitter / Tweet Button http://www. twitter.com/about/resources/tweetbuttonB Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 40
  • 42. YOUTUBEA Title (Meta) YouTube - Broadcast Yourself http://www. youtube.comB Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 41
  • 43. YOUTUBEA Title (Meta) YouTube - Broadcast Yourself http://www. youtube.comB Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 42
  • 44. SEARCH ENGINE RESULTS PAGE (INDIRECT)A Title (Meta) Google http://www. google.comB Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 43
  • 45. SEARCH ENGINE RESULTS PAGE (INDIRECT)A Title (Meta) Google http://www. google.comB Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 44
  • 46. DIRECTORIES (DMOZ.ORG)A Title (Meta) Open Directory - Science: Environment: Biodiversity: Conservation: Mammals: Primates: Gorillas http://www. dmoz.orgB Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 45
  • 47. DIRECTORIES (DMOZ.ORG)A Title (Meta) Open Directory - Science: Environment: Biodiversity: Conservation: Mammals: Primates: Gorillas http://www. dmoz.orgB Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 46
  • 48. DIRECTORIES (DMOZ.ORG)A Title (Meta) Open Directory - Science: Environment: Biodiversity: Conservation: Mammals: Primates: Gorillas http://www. dmoz.orgB Friendly URLC Heading OneD Keyword(s)E 1st ParagraphF Description (Meta)G Photo/Media @chsweb #120char #bbcon 47
  • 49. THANK YOU Go forth & create. Download: http://ow.ly/6LvdX@chsweb #120char #bbcon