MovemberOct182010finalREALLYFINAL

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MovemberOct182010finalREALLYFINAL

  1. 1.
  2. 2.
  3. 3.
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. Movember: Since Way Back!<br />
  11. 11. Traction<br /> 2. Momentum<br />3. Expansion<br />
  12. 12. WORD<br />OF<br />MOUTH<br />
  13. 13. Know<br />Like<br />Trust<br />
  14. 14. Linking charitable donations to product purchases <br />
  15. 15. Targeted consumers identify with the organization being supported<br />
  16. 16. Targeted consumers identify with the organization being supported<br />
  17. 17. Targeted consumers identify with the organization being supported<br />
  18. 18. Targeted consumers identify with the organization being supported<br />
  19. 19.
  20. 20. The iPod Phenom<br />
  21. 21. The iPod phenom<br />
  22. 22. Outright donations to a non-profit cause<br />
  23. 23. Combines the best features of public relations and sales promotionsGenerates goodwill and is effective in increasing sales<br />
  24. 24. Persuade customers to try new products and ideally continue to use them after the promotion<br />
  25. 25. SILENT DONATION<br />
  26. 26.
  27. 27. CO- BRANDING<br />
  28. 28. WATCH YOUR ASS!!<br />
  29. 29. THANK YOU MO ON!<br />

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