Linking charitable donations to product purchases <br />
Targeted consumers identify with the organization being supported<br />
Targeted consumers identify with the organization being supported<br />
Targeted consumers identify with the organization being supported<br />
Targeted consumers identify with the organization being supported<br />
The iPod Phenom<br />
The iPod phenom<br />
Outright donations to a non-profit cause<br />
Combines the best features of public relations and sales promotionsGenerates goodwill and is effective in increasing sales...
Persuade customers to try new products and ideally continue to use them after the promotion<br />
SILENT DONATION<br />
CO- BRANDING<br />
WATCH YOUR ASS!!<br />
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Movember1OCT182010

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Movember1OCT182010

  1. 1.
  2. 2.
  3. 3. Linking charitable donations to product purchases <br />
  4. 4. Targeted consumers identify with the organization being supported<br />
  5. 5. Targeted consumers identify with the organization being supported<br />
  6. 6. Targeted consumers identify with the organization being supported<br />
  7. 7. Targeted consumers identify with the organization being supported<br />
  8. 8. The iPod Phenom<br />
  9. 9. The iPod phenom<br />
  10. 10. Outright donations to a non-profit cause<br />
  11. 11. Combines the best features of public relations and sales promotionsGenerates goodwill and is effective in increasing sales<br />
  12. 12. Persuade customers to try new products and ideally continue to use them after the promotion<br />
  13. 13. SILENT DONATION<br />
  14. 14.
  15. 15. CO- BRANDING<br />
  16. 16. WATCH YOUR ASS!!<br />
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