The Intrapreneur's Playground - Agile Australia 2013

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Presented with Kate Linton at Agile Australia in Sydney 2013.

Is it possible for internal web teams to deliver customer-focused innovation within the rigidly siloed and constrained environments of large, traditional organisations? How do product teams attempt to deliver truly differentiated and valuable new offerings to known and mature markets?

Using recent case studies, this session walks through some techniques for nurturing innovation within such environments, exploring design practices borrowed from lean principles that can achieve the right outcomes in tight timeframes. As customer's expectations and behaviours change at a rate that defies prediction, an Agile response to digital product innovation will be key to staying relevant and progressive. Learn how to deliver new digital products and services using techniques like gamestorming, collaborative design, and guerilla customer testing.

Published in: Design, Technology, Business
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The Intrapreneur's Playground - Agile Australia 2013

  1. 1. (Go and see)
  2. 2. INCREMENTAL INNOVATION
  3. 3. INCREMENTAL INNOVATION LATERAL INNOVATION
  4. 4. DISRUPTIVE INNOVATION INCREMENTAL INNOVATION 1995 LATERAL INNOVATION
  5. 5. DISRUPTIVE INNOVATION INCREMENTAL INNOVATION 2008 LATERAL INNOVATION
  6. 6. DISRUPTIVE INNOVATION INCREMENTAL INNOVATION LATERAL INNOVATION
  7. 7. DISRUPTIVE INNOVATION INCREMENTAL INNOVATION 2008 LATERAL INNOVATION
  8. 8. DISRUPTIVE INNOVATION INCREMENTAL INNOVATION LATERAL INNOVATION
  9. 9. 9
  10. 10. customer focussed ! A new way of discovering fresh ideas ★ ★ Accelerated feedback and validation ★ Replace customer proxy...
 with customer insight + validation
  11. 11. What did we do, then?
  12. 12. go and ask / go and see 12
  13. 13. 13
  14. 14. You will never find anything, unless you’re looking for something. - Dave Gray 14
  15. 15. Image  h)p://bit.ly/10eqhxV Image  h)p://bit.ly/10epX25 Image  h)p://bit.ly/12HUerx Image  h)p://bit.ly/13ZWo1u 15
  16. 16. go and see (divergent) Image  h)p://bit.ly/10eqhxV Image  h)p://bit.ly/10epX25 Image  h)p://bit.ly/12HUerx Image  h)p://bit.ly/13ZWo1u 15
  17. 17. go and see (divergent) Image  h)p://bit.ly/10eqhxV co-design (emergent) ★ Let go of the design ★ Explore with customers ★ Sketch collaboratively ! Image  h)p://bit.ly/10epX25 Image  h)p://bit.ly/12HUerx Image  h)p://bit.ly/13ZWo1u 15
  18. 18. go and see (divergent) Image  h)p://bit.ly/10eqhxV co-design (emergent) ★ Let go of the design ★ Explore with customers ★ Sketch collaboratively KJ Analysis (convergent) ★ ‘Affinity Diagramming’ ★ Make connections ★ Identify themes ! Image  h)p://bit.ly/10epX25 Image  h)p://bit.ly/12HUerx Image  h)p://bit.ly/13ZWo1u 15
  19. 19. go and see (divergent) Image  h)p://bit.ly/10eqhxV co-design (emergent) ★ Let go of the design ★ Explore with customers ★ Sketch collaboratively KJ Analysis Prototyping (convergent) (convergent) ★ ‘Affinity Diagramming’ ★ Make connections ★ Identify themes ! ★ Construct hypotheses based on insights ★ Explore in low fidelity ★ Test your hypothesis 
 with customers Image  h)p://bit.ly/10epX25 Image  h)p://bit.ly/12HUerx Image  h)p://bit.ly/13ZWo1u 15
  20. 20. 16
  21. 21. 19
  22. 22. 20
  23. 23. One in five feel ‘ashamed’ or ‘dumb’ 58% worry about being financially exposed 43% feel ‘powerless’
  24. 24. Around 1 in 2 Australians worry about whether they will have enough to retire on Almost 1 in 2 find super complicated More than 1 in 4 have no idea what their 
 super balance is
  25. 25. Super is complicated
 Break it down into simple enjoyable steps I’ll never have enough to retire
 Show that small actions will   affect their future I get no benefits from my super   Provide immediate rewards to positive actions
  26. 26. Learning to do our own user testing 29
  27. 27. Points contribute to your score
  28. 28. Quest - to build your home
  29. 29. Badges, role-play, unfolding story
  30. 30. Unpredictable reinforcement
  31. 31. Real-world rewards
  32. 32. Behavioural change & financial literacy
  33. 33. Removed some of the game mechanics
  34. 34. House metaphor sneaks back in...
  35. 35. What’s with the points?
  36. 36. Lifestyle  Planning Points  to  move  your  status 1  (Logins  –  Not  shown) 3 5 10 20 50  points     ReGrement  Planning   Download  Annual  Statement     TransacGon  History Origina+on                                                                      2  weeks                                                                                      1  year                                                                                            2  years                                                                                  3  years Update  Beneficiaries IniGate  Rollover Tell  Employer Supply  TFN Account  CreaGon A journey unfolds, one step at a time ReGreme Lifestyle  Plan TransacGon  check-­‐in
  37. 37. DIVERGENCE 47
  38. 38. 48
  39. 39. CONVERGENCE 49
  40. 40. 50
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