Effective and Engaging Blogging By Jonny Ross
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Effective and Engaging Blogging By Jonny Ross

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Tips on effective and engaging blogging, why you should blog, how to get the most out of blogging, killer blog titles, editorial calendars and more!

Tips on effective and engaging blogging, why you should blog, how to get the most out of blogging, killer blog titles, editorial calendars and more!

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Effective and Engaging Blogging By Jonny Ross Effective and Engaging Blogging By Jonny Ross Presentation Transcript

  • Blogging Tips by Jonny Rossw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  • Why should I Blog? Anyone blogging? Do you understand what a blog is?w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  • Because…• Show Personality – increase engagement• To communicate with existing clients• Saves time, I use it as an archive to give the same answer again• SEO• It puts you ahead of your competitors• Thought leadership/ Gains Trust• Ensures you stay up to date• Builds a community• Forces creativity• Adds value to your site• It gives you content for your social media channels• Supplies content for your email campaigns• And more!! w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 View slide
  • How to come up with some ideas• Subscribe to competitors• Subscribe to industry related news• Subscribe to professional bodies / services• Create Google alerts on niche topics• Thing about all the products/services you offer• Keep notes of questions clients ask you• What are your passions?• Keep a journal/voice recorderw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21 View slide
  • How to create an Editorial Calendar?w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  • Editorial Calendar sounds so complex… • People think it needs to be fancy and detailed • Two advantages; planning and accountability • There are lots of ways to create an editorial calendar, but let’s keep it simplew: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  • Step 1: Make a list of key dates for the year • Product launches • Events / trade shows • Marketing campaigns • Promotions • Holidays • Sporting events • Key milestonesw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  • Step 2: Add these to your Roadmapw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  • Step 3: A comprehensive list of all your products and services• Do any of the products and services fit nicely with your roadmap so far?• Split them evenly throughout the yearw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  • Step 4: Open a Google Spreadsheet• Sole Trader or maybe 4 staff..?• Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  • Step 5: Measure success refine and keep to datesw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  • Any Questions So far?w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  • w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  • w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  • Creating Killer Blog TitlesUse the following tried and tested formulas• Use a number (7 Secrets to success)• Teach me (How To Do..)• Ask a question (Are you king of twitter?)• Talk to me (use you and your)• Just say no (Don’t buy this)• Use celebs/brands and popular trends (Pizza Express is the winner – Email Marketing)• Be controversial• Make an unusual association (How Lemons help your HR)w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  • Question TimeDoes anyone want to challenge me, doesanyone think this is all a load of nonsense?It’s time to ask questions!Also for Tips, Tricks and more free adviceSubscribe to my blog at JonnyRoss.comw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  • w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21