Effective and Engaging Blogging By Jonny Ross

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Tips on effective and engaging blogging, why you should blog, how to get the most out of blogging, killer blog titles, editorial calendars and more!

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Effective and Engaging Blogging By Jonny Ross

  1. 1. Blogging Tips by Jonny Rossw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  2. 2. Why should I Blog? Anyone blogging? Do you understand what a blog is?w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  3. 3. Because…• Show Personality – increase engagement• To communicate with existing clients• Saves time, I use it as an archive to give the same answer again• SEO• It puts you ahead of your competitors• Thought leadership/ Gains Trust• Ensures you stay up to date• Builds a community• Forces creativity• Adds value to your site• It gives you content for your social media channels• Supplies content for your email campaigns• And more!! w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  4. 4. How to come up with some ideas• Subscribe to competitors• Subscribe to industry related news• Subscribe to professional bodies / services• Create Google alerts on niche topics• Thing about all the products/services you offer• Keep notes of questions clients ask you• What are your passions?• Keep a journal/voice recorderw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  5. 5. How to create an Editorial Calendar?w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  6. 6. Editorial Calendar sounds so complex… • People think it needs to be fancy and detailed • Two advantages; planning and accountability • There are lots of ways to create an editorial calendar, but let’s keep it simplew: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  7. 7. Step 1: Make a list of key dates for the year • Product launches • Events / trade shows • Marketing campaigns • Promotions • Holidays • Sporting events • Key milestonesw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  8. 8. Step 2: Add these to your Roadmapw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  9. 9. Step 3: A comprehensive list of all your products and services• Do any of the products and services fit nicely with your roadmap so far?• Split them evenly throughout the yearw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  10. 10. Step 4: Open a Google Spreadsheet• Sole Trader or maybe 4 staff..?• Use Google so it’s easy to share and update• Everyone with permission can have access• It’s a live spreadsheet w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  11. 11. Step 5: Measure success refine and keep to datesw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  12. 12. Any Questions So far?w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  13. 13. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  14. 14. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  15. 15. Creating Killer Blog TitlesUse the following tried and tested formulas• Use a number (7 Secrets to success)• Teach me (How To Do..)• Ask a question (Are you king of twitter?)• Talk to me (use you and your)• Just say no (Don’t buy this)• Use celebs/brands and popular trends (Pizza Express is the winner – Email Marketing)• Be controversial• Make an unusual association (How Lemons help your HR)w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  16. 16. Question TimeDoes anyone want to challenge me, doesanyone think this is all a load of nonsense?It’s time to ask questions!Also for Tips, Tricks and more free adviceSubscribe to my blog at JonnyRoss.comw: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
  17. 17. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21

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