How to get attention for anything
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How to get attention for anything

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A rough guide to media manipulation in the attention economy.

A rough guide to media manipulation in the attention economy.
Based on Ryan Holidays book " Trust Me, I'm Lying"
Presented at Inbound.org Tokyo Meetup

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  • Full Name Full Name Comment goes here.
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  • Thanks for sharing, It is a good start to learn something about marketing~~,
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  • @VarunGupta I totally agree Varun, quality and importance is something that should be part of every piece of content produced. In an age where there is so much noise from social media and poorly written blogs, knowing at the core how media travels in this age should help give a perspective to those getting started and building a brand for themselves.
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  • I doubt if content creation should be motivated by the craving of just the virality and not by information quality and importance.
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How to get attention for anything How to get attention for anything Presentation Transcript

  • GETATTENTION FORANYTHINGAROUGHGUIDETOMEDIAMANIPULATION
  • @jonnyli StartupWeekend NoTalk,AllAction CreateaStartupinaWeekend BEFORE
  • OKAYLET’STALKABOUT HOWSTUFFGOESVIRAL WHOTHEPLAYERSARE HOWTOPLAYTHISGAME
  • Blogs compete to get stories first Newspapers compete to “confirm” it and then Pundits compete for airtime to opine on it. Ryan Holiday “ BLOGSHAVEENORMOUSINFLUENCE
  • 89%ofjournalistsreportedusingblogs fortheirresearchforstories.Roughly halfreportedusingTwittertofindand researchstories,andmorethantwo thirdsuseothersocialnetworks,suchas FacebookorLinkedIn,inthesameway. MEDIAMONITORINGstudybyCisionandGeorgeWashingtonUniversity “
  • THEENTRYPOINT
  • THELEGACYMEDIA
  • THENATIONALPRESS
  • BLOGONOMICS101Bloggersarepaidbytheirpageviews.
  • GIVETHEMWHATSPREADS,NOTWHAT’SGOOD if it doesn’t spread, it’s dead Henry Jenkins MIT media professor “
  • GIVEITTOTHEMSCANDALS CONTROVERSY HUMOURSEX&CONFLICT CUTE WHATTHEF*CK BOOBS
  • if something is a total bummer, people don’t share it. ...the most powerful predictor of virality is how much anger an article evokes. MAKEPEOPLEANGRY,ITWORKS Jonah Peretti virality expert “
  • get the whole story into the headline but leave out just enough that people will want to click. CLICK-FRIENDLYHEADLINE Brian Moylan, Gawker Writer “
  • WRITEWHATGETS PAGEVIEWS
  • It'slikeacompassforbloggers BLOGGERS GRAVITATE TOWARDS TRENDINGTOPICS
  • BLOGSCOPYEACH OTHERIFTHEYTHINK THEREISTRAFFICINIT
  • Take the outlet where you’d like to receive coverage and observe it for patterns. Tailor your story to those smaller sites, it sets you up to be noticed by the larger one. RECAP 1 2
  • The blogs on Gawker and Mediabistro, for instance, are read very heavily by the New York City media set. Craft your story for those sites that automatically set yourself up to appeal to the other reporters reading it RECAP 4 3
  • Themediagallopsinaherd Ittakesjustonesteertostartastampede. JUSTLIKEABUNCH OFANIMALS