1. The skyline of the poster says ‘Based on a true story’
which adds to the fear of the film as it is believable and
feels real. It also says this in a shot in the trailer so it
reminds people of this fact. It is also written in capitals
to make it stand out and is placed against a contrasting
background to help this.
The title of the film is written, again, in capitals to draw
attention to it. It is also smeared to make it look old
and worn almost mimicking the features of the strange
box seen in the trailer. It looks like an old movie film
where burns and fades would appear in the film reel
that would project onto a screen, showing that the
possession itself is ancient and has been around for
many years.
The tagline of ‘Darkness Lives Inside’ creates an Enigma
and gives an inkling to the idea that the darkness, or
the possession, is actually living inside. It is also in
separate shots in the trailer, showing that this is one of
the main phrases that they are using to market the
film.
The date is written among all of the credits in the poster. This is written
in red to highlight this from the rest of the text and it also connotes
blood. It is written inside the rest of the text, which goes with the tagline
and shows that the darkness lives inside.

2. The main image of the hand appearing from
this girls mouth matches the tagline that the
darkness lives inside. It also matches shots in
the trailer where a hand emerges from inside
the young girls mouth and also her fathers.
The overall colour scheme of the poster is very
simple colours. Black and white are mainly
used and the lighting focuses on the face and
the top of the poster, whereas the bottom of
the poster is dark. The girls clothing is
highlighted in green, which suggests that she
has been admitted to a hospital as green is the
colour of the gowns and, when compared to
the trailer, this is where we see the girl
towards the end. The skin contrasts as the girl
has a smooth, white face, whereas the hand is
covered in scars and dirt. The hand also
appears to be old, which matches the idea that
the possession is an ancient force that has
lived for centuries.

3. The overall colour scheme of the poster is black and white. The
background is black and draws attention to the main image that
a=has been highlighted with lighting. The rest of the text is written in
white to contrast with the background.
The skyline is a quote from a news reporter, showing that he has an
interest in the film and and has given Crowley a high status of honor.
Hatchet is written in a bold font in capitals and resembles the shape
of an actual hatchet. The sharp edges look similar to the edges of the
hatchet blade. The tagline of ‘Old school American horror’ shows
that it aims to be as good as old horrors and not be like the modern
horrors that we see that fail to entertain us. When watching the
trailer I found that the entire film is made to look like an old horror
film. The costume and effects are similar to those in 1970s films and
the fake blood is made to look extremely fake like it did decades ago.
I think they have done this as many people prefer old horrors to new,
so instead of creating a new film that looks new they have decided
to create a new film in the style of an old one.

4. The main image is of a hatchet, which shows that the story of
the film is likely to involve murders with a hatchet. It is also the
name of title of the film so it helps people understand what a
hatchet is.
The credits are written in small text and
contain the logos of the creators. They are
written small as they are not what attracts
someone to a film, unless a big star is acting in
it, but they would appear at the top of the
poster.
The lighting reflects off the axe, which The website is given so that people can look into the
highlights it from the rest of the film further and find more information.
content. It also makes it seem more real The tagline ‘stay out of the swamp’ shows that the
and makes it clear that it is an axe or a setting is in a swamp and that there is something
hatchet. dangerous within.
This line is also said by a young child at the end of the
film, which shows that this is a feature in their
marketing campaigns and will be remembered by
viewers and when they see other advertisements
they will realise that they are part of the same film.