Questions• What are film trailers? Film trailers are a way of marketing a future a film. They show little clips of the film and have brief text, including the cast and release date for the film. They can attract people to see a film as they appeal to specific target audiences and give an insight into the film.• Why are they made? They are made to attract an audience to see the film and give them an insight into what it is about. They are made to raise awareness of an audience and attract them to see the film.• Who are they for? Trailers are aimed at the same audience that the film is aimed at. Certain features will attract a person to see a film and trailers are made for the people who are likely to have an interest in the film.• How do they work? Each film needs to have a USP (Unique selling point). This will help show viewers how one film is different to another. This may be special effects, a mix of genres or a popular starring cast member.• Where do we see them? We see movie trailers in the cinema before we watch another film, on the television along with other adverts and on the internet including YouTube. Dedicated movie sites and the official movie website will include trailers and posters will often accompany them.• When are they released Trailers are usually released when the film is being edited and they are also released in advance to generate excitement about it, but not too early that people forget.
The promotional campaign will have a large impact on how the film is viewed.“We no longer simply consume marketing campaigns; we’ve become active participants in them, as can be seen in the recent trend in transmedia storytelling. Today, the movie released in cinemas is just one part of a wider narrative jigsaw that stretches beyond the confines of the theatre and across other forms of media.”
Peter Berg’s movie Battleship grossed a 3-day total of $25 million, with $7.5 million ofthis being grossed on the day of release. Itearned $58 million in total on its openingweekend ranking second behind Titanic 3D.The reason this movie has done so well in itsfirst few days of release is due to themarketing campaign. Without theiradvertising scheme, not many people willhave known about the movie, so far fewerpeople will have seen it in this short space oftime.The Earlier posters show both the title of themovie in bold metallic fonts and also showthat the movie is being released in thesummer of 2012. Other posters then beginto show the cast members on them andthere is also one with the main castmembers together.“The Battle for Earth begins at sea” featureson them all.
Trailers• http://www.youtube.com/watch?v=1XU-Fh0Eok8• http://www.youtube.com/watch?v=VuJf30dFdTI&feature=r elated• http://www.youtube.com/watch?v=u7N-33PbR-g• http://www.youtube.com/watch?v=ROxwHcSB9eo&ob=av3 e
http://www.battleshipmovie.com/#The movie battleship has its own website, which also has a twitter feed so that it can relate toits audience of teens and young adults. It also has a facebook game to get its fans involvedand it also plays the trailer as soon as you log on so that the viewer is reminded of how ‘good’the film is. It also has links to other sites around the world so that people from differentcountries can be involved with the movie.
Conclusion• The marketing package helps to signify a genre due to the product it appears on. If it appears on the cover of a horror movie magazine then the film is likely to be a horror movie. The time that it is advertised on TV is also a clue to the genre. If it is advertised late at night then it is likely to be an adult movie and the show it is advertised between will help show its genre.
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