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Rethinking Social Media for Art Galleries and Museums in Australia
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Rethinking Social Media for Art Galleries and Museums in Australia

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Keynote for the Australian Federation Of Friends Of Museums. Delivered at AGNSW, October 18.

Keynote for the Australian Federation Of Friends Of Museums. Delivered at AGNSW, October 18.

Published in: Social Media, Technology

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Transcript

  • 1. Social Media and Your Museum Jonno Seidler Leo Burnett Sydney
  • 2. Who’s this guy, then?
  • 3. Who’s this guy, then?
  • 4. It’s not that scary.
  • 5. Let’s paint a picture. ● Rethinking what social media really means (and its benefits) ● Facebook Brand Pages; how to use them. ● Other mediums - the power of image sharing platforms like Pinterest, Tumblr and Instagram ● #influencers.
  • 6. Rethink social. ● Not just FB or Twitter: Youtube, Pinterest, Tumblr, Snap chat, Instagram, Tripadvisor, Flic kr, Reddit... ● Not just for connecting with friends, though this remains the primary function. ● A new lens through which people absorb and share information, interests and stories ● These are all channels open to you, and they’re all free
  • 7. Free!?
  • 8. Why is social relevant to your museum? Some relevant figures, for those who like them. ● Almost 40% of Australians (9 million+) access Facebook every day. ● 95% of social media users are on Facebook, and use it for 7 hours per week on average ● Fastest growing platform is Instagram, with a 16% share. ● 37% of social media users check first thing in the morning, 42% before they go to bed and 34% at work. Don’t ask about the toilet.
  • 9. What benefits can social offer? ● Interaction ● Customer Service - no more phone lines ● Listings/Events ● Visual announcements ● A community that builds around your organisation even if you’re not there (UGC)
  • 10. What won’t social deliver? • • • Instantaneous ROI - your gallery attendees won’t suddenly spike overnight Effortless engagement. Communities take time to build and work to keep going. Free ideas!
  • 11. Facebook Brand Pages and You Live check-ins Opening hours Direct interaction with potential visitors Trackable location
  • 12. Facebook Brand Pages and You Tagging and extended reach Connect with community Reviews
  • 13. Facebook Brand Pages and You ● Multiple admins ● Promoted posts and ads ● Targeting
  • 14. Insights
  • 15. Beyond Facebook
  • 16. Pinterest
  • 17. Pinterest
  • 18. Instagram
  • 19. Instagram
  • 20. Tripadvisor
  • 21. Tumblr
  • 22. #thankyou Contact: jonno.seidler@leoburnett.com.au

√ó