Why social media? ? ? ? ? ? ? It’s where you’ll find your customers. ? ? ?
Who do you ask for recommendations? ? ? ? ? ? ? If you want to find out which is the best Indian restaurant in Cheltenham who do you ask? ? ? ?
Who do customers trust? Only 14% of people trust advertisements. 78% of people trust recommendations from other consumers. Nielsen: October 2007
Benefits of social media Promote your products and services Improve your brand image Increase your reach Help improve SEO (Search engine optimisation) Drive engaged visitors to your website Generate leads Create community around your brand Provide quality customer service Increase sales (direct and indirect)
Facebook – how can you use it? “Communicate with your customers and fans by creating and maintaining an official Facebook Page.” “A platform for engaging with customers.”
14 ways to obtain quality fans Suggest to Facebook friends Ask fans to suggest to their friends and share on profile Find new friends who could be potential customers Hold competitions and polls Rotate profile pic Reward fans with promos Consider Facebook ads Share your page monthly Join business discussion forums Like similar Facebook pages Use Twitter and a newsletter Embed Facebook and Like button on your site Signs and clothing at your premises Tag page in personal status updates
Twitter – what is it? “A rich source of instant information.” Understand Twitter through its parts: Tweets RTs Messages DMs Hashtags Lists Followers Friends
Twitter and Facebook aid small firms (article) http://bit.ly/aeBhml We made a Facebook page – Coca Cola (video) http://bit.ly/ahE6ZI Twitter and Customer Services – Starbucks (case study) http://bit.ly/dcwG7h
Lunch Upcoming Intranet Future events: Foursquare taster session (free) 5.30pm-6.00pm on Friday 9 July - Pepper Crescent Get more business with Foursquare seminar 10.00am-12.00pm on Thurs 15 July - Exmouth Arms £22-£27 Twitter Masterclass 9.30am-12.00pm on Thurs 12 Aug - Exmouth Arms £45 9.30am-12.00pm on Thurs 29 July - Old Bell and Tiger’s Eye Grow your business with social media 9.30m-12.30pm on Thurs 19 Aug - Exmouth Arms £42 intranetfuture.com facebook.com/intranetfuture@jonnop on Twitter firstname.lastname@example.org Booking/info: http://bit.ly/bV2D0a