Grow your business using social media

Grow your businesswith social media #cheltsocmedwork
Jonathan Pollinger
@jonnop on Twitter

Today’s workshop
Why social media?
Benefits
Facebook
Twitter
Break 10.15
Tweet Deck
Maximising benefits
Measurement
How it all connects
Strategy
Workshop
Lunch 12.00

Why social media?
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It’s where you’ll find
your customers.
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Who do you ask for recommendations?
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If you want to find out which is the best Indian restaurant in Cheltenham who do you ask?
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?

Who do customers trust?
Only 14% of people trust advertisements.
78% of people trust recommendations from other consumers.
Nielsen: October 2007

Benefits of social media
Promote your products and services
Improve your brand image
Increase your reach
Help improve SEO (Search engine optimisation)
Drive engaged visitors to your website
Generate leads
Create community around your brand
Provide quality customer service
Increase sales (direct and indirect)

Facebook – how can you use it?
“Communicate with your customers and fans by creating and maintaining an official Facebook Page.”
“A platform for engaging with customers.”

Setting up Facebook
Create a Facebook fan page – 10,000 small biz per day
Go to http://www.facebook.com/pages/create.php
Create a vanity URL at http://facebook.com/username
Complete basic info and detailed info inc.all websites
Use logo or brand for profile pic (as deep as you like)
Customise tabs if required eg Subscribe to newsletter
Examples – Tripadvisor, The Brown Jug, Intranet Future

Making the most of Facebook
Add regular, relevant and interesting content
Promote offers but don’t sell all the time
Highlight relevant resources and useful information
Upload business related videos and photos
Interact with questions and comments
Ask questions and obtain feedback
Publicise events
Send out regular updates
Thank your fans

14 ways to obtain quality fans
Suggest to Facebook friends
Ask fans to suggest to their friends and share on profile
Find new friends who could be potential customers
Hold competitions and polls
Rotate profile pic
Reward fans with promos
Consider Facebook ads
Share your page monthly
Join business discussion forums
Like similar Facebook pages
Use Twitter and a newsletter
Embed Facebook and Like button on your site
Signs and clothing at your premises
Tag page in personal status updates

Twitter – what is it?
“A rich source of instant information.”
Understand Twitter through its parts:
Tweets
RTs
Messages
DMs
Hashtags
Lists
Followers
Friends

Setting up Twitter

Create a Twitter account
Go to http://twitter.com
Think carefully about ‘handle’ and name
Consider separate email address and/or filter
Be imaginative with profile pic
Customise background with personal pic and business contact details

Making the most of Twitter
Use Tweet Deck - http://tweetdeck.com – makes it easier!
Use bit.ly – http://bit.ly – shortens and tracks URLs
Listen - www.bing.com/twitter + http://search.twitter.com
Engage
Obtain feedback
Balance of tweets, RTs, links and messages – 25% each
Develop your own voice
Use hashtags
Regular tweets

Tweet Deck
Post to multiple social network accounts
Listen to your customers
Monitor your brand and industry
Integrated with bit.ly
Easy to use
Free!

Maximising benefits
Allocate time for social media (and marketing)
Be genuine, authentic and passionate
Interact with influencers
Obtain quality followers and fans
Research prospects, leads and suppliers
Use smartphone to post updates
Give! - Share and obtain hints, tips and
best practice

Measurement
Measure traffic through bit.ly
Use coupons or invites
% of sales from social media campaign
Use Facebook insights/Google Analytics
Is social media helping your objectives?
Continually measure and review

How it all connects
Social media
Sales
£££

Strategy
blog
website

Best practice examples
Dell - http://www.facebook.com/delland @delloutlet- coupons
Revolution - http://bit.ly/brVX0N - bookings
Racecourse - http://bit.ly/7dfLJD - events
Superdry- http://bit.ly/ciVU57 - landing page
Ice Cream @tastidlite - monitoring
PR @silverballpr – business start-up
IBM @ibmresearch– feedback
DIY @homedepot - monitoring
Bakers @albionsoven - bread ready

THE NEXT BIG THING….
A social network with location awareness
A “virtual loyalty card”

Workshop
Freestyle workshop….some ideas:
Set up Twitter/Facebook/Foursquare
Download and set up Tweet Deck and bit.ly
Research other businesses social media use
Produce a social media plan
Check out examples plus:
Twitter and Facebook aid small firms (article)
http://bit.ly/aeBhml
We made a Facebook page – Coca Cola (video) http://bit.ly/ahE6ZI
Twitter and Customer Services – Starbucks (case study)
http://bit.ly/dcwG7h

Lunch
Upcoming Intranet Future events:
Foursquare taster session (free)
5.30pm-6.00pm on Friday 9 July - Pepper Crescent
Get more business with Foursquare seminar
10.00am-12.00pm on Thurs 15 July - Exmouth Arms £22-£27
Twitter Masterclass
9.30am-12.00pm on Thurs 12 Aug - Exmouth Arms £45
9.30am-12.00pm on Thurs 29 July - Old Bell and Tiger’s Eye
Grow your business with social media
9.30m-12.30pm on Thurs 19 Aug - Exmouth Arms £42
intranetfuture.com
facebook.com/intranetfuture@jonnop on Twitter
info@intranetfuture.com
Booking/info: http://bit.ly/bV2D0a

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Grow your business using social media

by Intranet Future on Jun 10, 2010

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