Grow your business using social media
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Grow your business using social media



Slide deck used in 'Grow your business with social media' workshop held in Cheltenham, England on 10/06/2010.

Slide deck used in 'Grow your business with social media' workshop held in Cheltenham, England on 10/06/2010.



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Grow your business using social media Grow your business using social media Presentation Transcript

  • Grow your businesswith social media #cheltsocmedwork 
    Jonathan Pollinger
    @jonnop on Twitter
  • Today’s workshop
    Why social media?
    Break 10.15
    Tweet Deck
    Maximising benefits
    How it all connects
    Lunch 12.00
  • Why social media?
    It’s where you’ll find
    your customers.
  • Who do you ask for recommendations?
    If you want to find out which is the best Indian restaurant in Cheltenham who do you ask?
  • Who do customers trust?
    Only 14% of people trust advertisements.
    78% of people trust recommendations from other consumers.
    Nielsen: October 2007
  • Benefits of social media
    Promote your products and services
    Improve your brand image
    Increase your reach
    Help improve SEO (Search engine optimisation)
    Drive engaged visitors to your website
    Generate leads
    Create community around your brand
    Provide quality customer service
    Increase sales (direct and indirect)
  • Facebook – how can you use it?
    “Communicate with your customers and fans by creating and maintaining an official Facebook Page.”
    “A platform for engaging with customers.”
  • Setting up Facebook
    • Create a Facebook fan page – 10,000 small biz per day
    • Go to
    • Create a vanity URL at
    • Complete basic info and detailed info inc.all websites
    • Use logo or brand for profile pic (as deep as you like)
    • Customise tabs if required eg Subscribe to newsletter
    • Examples – Tripadvisor, The Brown Jug, Intranet Future
  • Making the most of Facebook
    • Add regular, relevant and interesting content
    • Promote offers but don’t sell all the time
    • Highlight relevant resources and useful information
    • Upload business related videos and photos
    • Interact with questions and comments
    • Ask questions and obtain feedback
    • Publicise events
    • Send out regular updates
    • Thank your fans
  • 14 ways to obtain quality fans
    Suggest to Facebook friends
    Ask fans to suggest to their friends and share on profile
    Find new friends who could be potential customers
    Hold competitions and polls
    Rotate profile pic
    Reward fans with promos
    Consider Facebook ads
    Share your page monthly
    Join business discussion forums
    Like similar Facebook pages
    Use Twitter and a newsletter
    Embed Facebook and Like button on your site
    Signs and clothing at your premises
    Tag page in personal status updates
  • Twitter – what is it?
    “A rich source of instant information.”
    Understand Twitter through its parts:
  • Setting up Twitter
    • Create a Twitter account
    • Go to
    • Think carefully about ‘handle’ and name
    • Consider separate email address and/or filter
    • Be imaginative with profile pic
    • Customise background with personal pic and business contact details
  • Making the most of Twitter
    • Use Tweet Deck - – makes it easier!
    • Use – – shortens and tracks URLs
    • Listen - +
    • Engage
    • Obtain feedback
    • Balance of tweets, RTs, links and messages – 25% each
    • Develop your own voice
    • Use hashtags
    • Regular tweets
  • Break
  • Tweet Deck
    • Post to multiple social network accounts
    • Listen to your customers
    • Monitor your brand and industry
    • Integrated with
    • Easy to use
    • Free!
  • Maximising benefits
    • Allocate time for social media (and marketing)
    • Be genuine, authentic and passionate
    • Interact with influencers
    • Obtain quality followers and fans
    • Research prospects, leads and suppliers
    • Use smartphone to post updates
    • Give! - Share and obtain hints, tips and
    best practice
  • Measurement
    • Measure traffic through
    • Use coupons or invites
    • % of sales from social media campaign
    • Use Facebook insights/Google Analytics
    • Is social media helping your objectives?
    • Continually measure and review
  • How it all connects
    Social media
  • Strategy
  • Best practice examples
    • Dell - @delloutlet- coupons
    • Revolution - - bookings
    • Racecourse - - events
    • Superdry- - landing page
    • Ice Cream @tastidlite - monitoring
    • PR @silverballpr – business start-up
    • IBM @ibmresearch– feedback
    • DIY @homedepot - monitoring
    • Bakers @albionsoven - bread ready
    A social network with location awareness
    A “virtual loyalty card”
  • Workshop
    Freestyle workshop….some ideas:
    • Set up Twitter/Facebook/Foursquare
    • Download and set up Tweet Deck and
    • Research other businesses social media use
    • Produce a social media plan
    • Check out examples plus:
    Twitter and Facebook aid small firms (article)
    We made a Facebook page – Coca Cola (video)
    Twitter and Customer Services – Starbucks (case study)
  • Lunch
    Upcoming Intranet Future events:
    Foursquare taster session (free)
    5.30pm-6.00pm on Friday 9 July - Pepper Crescent
    Get more business with Foursquare seminar
    10.00am-12.00pm on Thurs 15 July - Exmouth Arms £22-£27
    Twitter Masterclass
    9.30am-12.00pm on Thurs 12 Aug - Exmouth Arms £45
    9.30am-12.00pm on Thurs 29 July - Old Bell and Tiger’s Eye
    Grow your business with social media
    9.30m-12.30pm on Thurs 19 Aug - Exmouth Arms £42 on Twitter