Grow your businesswith social media #cheltsocmedwork <br />Jonathan Pollinger<br />@jonnop on Twitter<br />
Today’s workshop<br />Why social media?	<br />Benefits			<br />Facebook			<br />Twitter			<br />Break				10.15<br />Tweet ...
Why social media?<br />?<br />?<br />?<br />?<br />?<br />?<br />It’s where you’ll find <br />your customers.<br />?<br />...
Who do you ask for recommendations?<br />?<br />?<br />?<br />?<br />?<br />?<br />If you want to find out which is the be...
Who do customers trust?<br />Only 14% of people trust advertisements.<br />78% of people trust recommendations from other ...
Benefits of social media<br />Promote your products and services<br />Improve your brand image<br />Increase your reach<br...
Facebook – how can you use it?<br />“Communicate with your customers and fans by creating and maintaining an official Face...
Setting up Facebook<br /><ul><li>Create a Facebook fan page – 10,000 small biz per day
Go to http://www.facebook.com/pages/create.php
Create a vanity URL at http://facebook.com/username
Complete basic info and detailed info inc.all websites
Use logo or brand for profile pic (as deep as you like)
Customise tabs if required eg Subscribe to newsletter
Examples – Tripadvisor, The Brown Jug, Intranet Future</li></li></ul><li>Making the most of Facebook<br /><ul><li>Add regu...
Promote offers but don’t sell all the time
Highlight relevant resources and useful information
Upload business related videos and photos
Interact with questions and comments
Ask questions and obtain feedback
Publicise events
Send out regular updates
Thank your fans</li></li></ul><li>14 ways to obtain quality fans<br />Suggest to Facebook friends <br />Ask fans to sugges...
Twitter – what is it?<br />“A rich source of instant information.”<br />Understand Twitter through its parts:<br />Tweets<...
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Grow your business using social media

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Slide deck used in 'Grow your business with social media' workshop held in Cheltenham, England on 10/06/2010.

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Grow your business using social media

  1. 1. Grow your businesswith social media #cheltsocmedwork <br />Jonathan Pollinger<br />@jonnop on Twitter<br />
  2. 2. Today’s workshop<br />Why social media? <br />Benefits <br />Facebook <br />Twitter <br />Break 10.15<br />Tweet Deck<br />Maximising benefits <br />Measurement <br />How it all connects<br />Strategy<br />Workshop <br />Lunch 12.00<br />
  3. 3.
  4. 4.
  5. 5. Why social media?<br />?<br />?<br />?<br />?<br />?<br />?<br />It’s where you’ll find <br />your customers.<br />?<br />?<br />?<br />
  6. 6. Who do you ask for recommendations?<br />?<br />?<br />?<br />?<br />?<br />?<br />If you want to find out which is the best Indian restaurant in Cheltenham who do you ask?<br />?<br />?<br />?<br />
  7. 7. Who do customers trust?<br />Only 14% of people trust advertisements.<br />78% of people trust recommendations from other consumers.<br />Nielsen: October 2007<br />
  8. 8. Benefits of social media<br />Promote your products and services<br />Improve your brand image<br />Increase your reach<br />Help improve SEO (Search engine optimisation)<br />Drive engaged visitors to your website<br />Generate leads<br />Create community around your brand<br />Provide quality customer service<br />Increase sales (direct and indirect)<br /> <br /> <br /> <br /> <br />
  9. 9. Facebook – how can you use it?<br />“Communicate with your customers and fans by creating and maintaining an official Facebook Page.”<br />“A platform for engaging with customers.”<br />
  10. 10. Setting up Facebook<br /><ul><li>Create a Facebook fan page – 10,000 small biz per day
  11. 11. Go to http://www.facebook.com/pages/create.php
  12. 12. Create a vanity URL at http://facebook.com/username
  13. 13. Complete basic info and detailed info inc.all websites
  14. 14. Use logo or brand for profile pic (as deep as you like)
  15. 15. Customise tabs if required eg Subscribe to newsletter
  16. 16. Examples – Tripadvisor, The Brown Jug, Intranet Future</li></li></ul><li>Making the most of Facebook<br /><ul><li>Add regular, relevant and interesting content
  17. 17. Promote offers but don’t sell all the time
  18. 18. Highlight relevant resources and useful information
  19. 19. Upload business related videos and photos
  20. 20. Interact with questions and comments
  21. 21. Ask questions and obtain feedback
  22. 22. Publicise events
  23. 23. Send out regular updates
  24. 24. Thank your fans</li></li></ul><li>14 ways to obtain quality fans<br />Suggest to Facebook friends <br />Ask fans to suggest to their friends and share on profile<br />Find new friends who could be potential customers<br />Hold competitions and polls<br />Rotate profile pic<br />Reward fans with promos<br />Consider Facebook ads<br />Share your page monthly<br />Join business discussion forums<br />Like similar Facebook pages<br />Use Twitter and a newsletter<br />Embed Facebook and Like button on your site<br />Signs and clothing at your premises<br />Tag page in personal status updates<br />
  25. 25. Twitter – what is it?<br />“A rich source of instant information.”<br />Understand Twitter through its parts:<br />Tweets<br />RTs<br />Messages<br />DMs<br />Hashtags<br />Lists<br />Followers<br />Friends<br />
  26. 26. Setting up Twitter<br /> <br /> <br /><ul><li>Create a Twitter account
  27. 27. Go to http://twitter.com
  28. 28. Think carefully about ‘handle’ and name
  29. 29. Consider separate email address and/or filter
  30. 30. Be imaginative with profile pic
  31. 31. Customise background with personal pic and business contact details</li></li></ul><li>Making the most of Twitter<br /><ul><li>Use Tweet Deck - http://tweetdeck.com – makes it easier!
  32. 32. Use bit.ly – http://bit.ly – shortens and tracks URLs
  33. 33. Listen - www.bing.com/twitter + http://search.twitter.com
  34. 34. Engage
  35. 35. Obtain feedback
  36. 36. Balance of tweets, RTs, links and messages – 25% each
  37. 37. Develop your own voice
  38. 38. Use hashtags
  39. 39. Regular tweets</li></li></ul><li>Break<br />
  40. 40. Tweet Deck<br /><ul><li>Post to multiple social network accounts
  41. 41. Listen to your customers
  42. 42. Monitor your brand and industry
  43. 43. Integrated with bit.ly
  44. 44. Easy to use
  45. 45. Free!</li></li></ul><li>Maximising benefits<br /><ul><li>Allocate time for social media (and marketing)
  46. 46. Be genuine, authentic and passionate
  47. 47. Interact with influencers
  48. 48. Obtain quality followers and fans
  49. 49. Research prospects, leads and suppliers
  50. 50. Use smartphone to post updates
  51. 51. Give! - Share and obtain hints, tips and </li></ul>best practice<br />
  52. 52. Measurement<br /><ul><li>Measure traffic through bit.ly
  53. 53. Use coupons or invites
  54. 54. % of sales from social media campaign
  55. 55. Use Facebook insights/Google Analytics
  56. 56. Is social media helping your objectives?
  57. 57. Continually measure and review</li></li></ul><li>How it all connects<br />Social media<br />Sales<br />£££<br />
  58. 58. Strategy<br />blog<br />website<br />
  59. 59. Best practice examples<br /><ul><li>Dell - http://www.facebook.com/delland @delloutlet- coupons
  60. 60. Revolution - http://bit.ly/brVX0N - bookings
  61. 61. Racecourse - http://bit.ly/7dfLJD - events
  62. 62. Superdry- http://bit.ly/ciVU57 - landing page
  63. 63. Ice Cream @tastidlite - monitoring
  64. 64. PR @silverballpr – business start-up
  65. 65. IBM @ibmresearch– feedback
  66. 66. DIY @homedepot - monitoring
  67. 67. Bakers @albionsoven - bread ready</li></li></ul><li>THE NEXT BIG THING….<br />A social network with location awareness <br />A “virtual loyalty card”<br />
  68. 68. Workshop<br />Freestyle workshop….some ideas:<br /><ul><li>Set up Twitter/Facebook/Foursquare
  69. 69. Download and set up Tweet Deck and bit.ly
  70. 70. Research other businesses social media use
  71. 71. Produce a social media plan
  72. 72. Check out examples plus:</li></ul>Twitter and Facebook aid small firms (article) <br />http://bit.ly/aeBhml<br />We made a Facebook page – Coca Cola (video) http://bit.ly/ahE6ZI<br />Twitter and Customer Services – Starbucks (case study)<br />http://bit.ly/dcwG7h<br />
  73. 73. Lunch<br />Upcoming Intranet Future events:<br />Foursquare taster session (free)<br />5.30pm-6.00pm on Friday 9 July - Pepper Crescent<br />Get more business with Foursquare seminar<br />10.00am-12.00pm on Thurs 15 July - Exmouth Arms £22-£27<br />Twitter Masterclass<br />9.30am-12.00pm on Thurs 12 Aug - Exmouth Arms £45<br />9.30am-12.00pm on Thurs 29 July - Old Bell and Tiger’s Eye<br />Grow your business with social media<br />9.30m-12.30pm on Thurs 19 Aug - Exmouth Arms £42<br />intranetfuture.com<br />facebook.com/intranetfuture@jonnop on Twitter<br />info@intranetfuture.com<br />Booking/info: http://bit.ly/bV2D0a<br />
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