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Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
Grow your business using social media
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Grow your business using social media

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Slide deck used in 'Grow your business with social media' workshop held in Cheltenham, England on 10/06/2010.

Slide deck used in 'Grow your business with social media' workshop held in Cheltenham, England on 10/06/2010.

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  • 1. Grow your businesswith social media #cheltsocmedwork <br />Jonathan Pollinger<br />@jonnop on Twitter<br />
  • 2. Today’s workshop<br />Why social media? <br />Benefits <br />Facebook <br />Twitter <br />Break 10.15<br />Tweet Deck<br />Maximising benefits <br />Measurement <br />How it all connects<br />Strategy<br />Workshop <br />Lunch 12.00<br />
  • 3.
  • 4.
  • 5. Why social media?<br />?<br />?<br />?<br />?<br />?<br />?<br />It’s where you’ll find <br />your customers.<br />?<br />?<br />?<br />
  • 6. Who do you ask for recommendations?<br />?<br />?<br />?<br />?<br />?<br />?<br />If you want to find out which is the best Indian restaurant in Cheltenham who do you ask?<br />?<br />?<br />?<br />
  • 7. Who do customers trust?<br />Only 14% of people trust advertisements.<br />78% of people trust recommendations from other consumers.<br />Nielsen: October 2007<br />
  • 8. Benefits of social media<br />Promote your products and services<br />Improve your brand image<br />Increase your reach<br />Help improve SEO (Search engine optimisation)<br />Drive engaged visitors to your website<br />Generate leads<br />Create community around your brand<br />Provide quality customer service<br />Increase sales (direct and indirect)<br /> <br /> <br /> <br /> <br />
  • 9. Facebook – how can you use it?<br />“Communicate with your customers and fans by creating and maintaining an official Facebook Page.”<br />“A platform for engaging with customers.”<br />
  • 10. Setting up Facebook<br /><ul><li>Create a Facebook fan page – 10,000 small biz per day
  • 11. Go to http://www.facebook.com/pages/create.php
  • 12. Create a vanity URL at http://facebook.com/username
  • 13. Complete basic info and detailed info inc.all websites
  • 14. Use logo or brand for profile pic (as deep as you like)
  • 15. Customise tabs if required eg Subscribe to newsletter
  • 16. Examples – Tripadvisor, The Brown Jug, Intranet Future</li></li></ul><li>Making the most of Facebook<br /><ul><li>Add regular, relevant and interesting content
  • 17. Promote offers but don’t sell all the time
  • 18. Highlight relevant resources and useful information
  • 19. Upload business related videos and photos
  • 20. Interact with questions and comments
  • 21. Ask questions and obtain feedback
  • 22. Publicise events
  • 23. Send out regular updates
  • 24. Thank your fans</li></li></ul><li>14 ways to obtain quality fans<br />Suggest to Facebook friends <br />Ask fans to suggest to their friends and share on profile<br />Find new friends who could be potential customers<br />Hold competitions and polls<br />Rotate profile pic<br />Reward fans with promos<br />Consider Facebook ads<br />Share your page monthly<br />Join business discussion forums<br />Like similar Facebook pages<br />Use Twitter and a newsletter<br />Embed Facebook and Like button on your site<br />Signs and clothing at your premises<br />Tag page in personal status updates<br />
  • 25. Twitter – what is it?<br />“A rich source of instant information.”<br />Understand Twitter through its parts:<br />Tweets<br />RTs<br />Messages<br />DMs<br />Hashtags<br />Lists<br />Followers<br />Friends<br />
  • 26. Setting up Twitter<br /> <br /> <br /><ul><li>Create a Twitter account
  • 27. Go to http://twitter.com
  • 28. Think carefully about ‘handle’ and name
  • 29. Consider separate email address and/or filter
  • 30. Be imaginative with profile pic
  • 31. Customise background with personal pic and business contact details</li></li></ul><li>Making the most of Twitter<br /><ul><li>Use Tweet Deck - http://tweetdeck.com – makes it easier!
  • 32. Use bit.ly – http://bit.ly – shortens and tracks URLs
  • 33. Listen - www.bing.com/twitter + http://search.twitter.com
  • 34. Engage
  • 35. Obtain feedback
  • 36. Balance of tweets, RTs, links and messages – 25% each
  • 37. Develop your own voice
  • 38. Use hashtags
  • 39. Regular tweets</li></li></ul><li>Break<br />
  • 40. Tweet Deck<br /><ul><li>Post to multiple social network accounts
  • 41. Listen to your customers
  • 42. Monitor your brand and industry
  • 43. Integrated with bit.ly
  • 44. Easy to use
  • 45. Free!</li></li></ul><li>Maximising benefits<br /><ul><li>Allocate time for social media (and marketing)
  • 46. Be genuine, authentic and passionate
  • 47. Interact with influencers
  • 48. Obtain quality followers and fans
  • 49. Research prospects, leads and suppliers
  • 50. Use smartphone to post updates
  • 51. Give! - Share and obtain hints, tips and </li></ul>best practice<br />
  • 52. Measurement<br /><ul><li>Measure traffic through bit.ly
  • 53. Use coupons or invites
  • 54. % of sales from social media campaign
  • 55. Use Facebook insights/Google Analytics
  • 56. Is social media helping your objectives?
  • 57. Continually measure and review</li></li></ul><li>How it all connects<br />Social media<br />Sales<br />£££<br />
  • 58. Strategy<br />blog<br />website<br />
  • 59. Best practice examples<br /><ul><li>Dell - http://www.facebook.com/delland @delloutlet- coupons
  • 60. Revolution - http://bit.ly/brVX0N - bookings
  • 61. Racecourse - http://bit.ly/7dfLJD - events
  • 62. Superdry- http://bit.ly/ciVU57 - landing page
  • 63. Ice Cream @tastidlite - monitoring
  • 64. PR @silverballpr – business start-up
  • 65. IBM @ibmresearch– feedback
  • 66. DIY @homedepot - monitoring
  • 67. Bakers @albionsoven - bread ready</li></li></ul><li>THE NEXT BIG THING….<br />A social network with location awareness <br />A “virtual loyalty card”<br />
  • 68. Workshop<br />Freestyle workshop….some ideas:<br /><ul><li>Set up Twitter/Facebook/Foursquare
  • 69. Download and set up Tweet Deck and bit.ly
  • 70. Research other businesses social media use
  • 71. Produce a social media plan
  • 72. Check out examples plus:</li></ul>Twitter and Facebook aid small firms (article) <br />http://bit.ly/aeBhml<br />We made a Facebook page – Coca Cola (video) http://bit.ly/ahE6ZI<br />Twitter and Customer Services – Starbucks (case study)<br />http://bit.ly/dcwG7h<br />
  • 73. Lunch<br />Upcoming Intranet Future events:<br />Foursquare taster session (free)<br />5.30pm-6.00pm on Friday 9 July - Pepper Crescent<br />Get more business with Foursquare seminar<br />10.00am-12.00pm on Thurs 15 July - Exmouth Arms £22-£27<br />Twitter Masterclass<br />9.30am-12.00pm on Thurs 12 Aug - Exmouth Arms £45<br />9.30am-12.00pm on Thurs 29 July - Old Bell and Tiger’s Eye<br />Grow your business with social media<br />9.30m-12.30pm on Thurs 19 Aug - Exmouth Arms £42<br />intranetfuture.com<br />facebook.com/intranetfuture@jonnop on Twitter<br />info@intranetfuture.com<br />Booking/info: http://bit.ly/bV2D0a<br />

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