Advanced ebay
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Slides I used in an 'Advanced ebay' workshop for Cheltenham Fashion Week in September 2012.

Slides I used in an 'Advanced ebay' workshop for Cheltenham Fashion Week in September 2012.

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  • Id will be displayed – used in all transactions – poss use to reflect businessListing duration – short for in demand items. Longer for high value items.
  • Id will be displayed – used in all transactions – poss use to reflect businessListing duration – short for in demand items. Longer for high value items.
  • Programs like garagesale let you automatically store extra product photos elsewhere … this can save quite a lot, as ebay charge you for additional photos. Can also scan barcodes etc to get product details on …
  • Terapeak – price research, track competition, find new products to sellTurbo lister ; windows program that allows you to make entries a bit like a spreadsheet ; or you can import/export from a spreadsheet. For those users who are used to using excel or have multiple products to put on.Garagesale ; mac program that makes it very easy to create and reuse templates and designs. You can even enter products by scanning a barcode and it will try and get the details for you!
  • Fb; not easy to monetise at the moment, because users are used to using it for different purposes …. As people are inclined to buy via recommendations/reviews (get recent bar graph graphic!), it could be used that way to drive sales …Ecomm website ; you are in full control, but if you wish to do this yourself there are an awful lot of elements to consider … payment gateways & credit cards, security,,social media, product content, uk and overseas tax and vat , best practice regarding layout, shopping carts etc (but yml can help you with that!) Up front cost, but we are geared towards smaller companies and spreading cost or going into a partnership! If you set up an ecomm site, there are ways of automatically getting the products onto ebay and amazon with no retyping or extra effort!As part of cfw we are currently developing a concept similar to etsy for fashion , accessories and local designers.Amazon fees are higher than ebay, and they also insist on set shipping fee! Ebay will shortly be introducing automated international shipping, which will make life a lot easier for sellers.Get that document I have re calculating how many items you need to sell per month before launching a shop on ebay!Amazon ; growing faster than ebay, and people trust it more for new items .. Ebay does tend to have the ‘bargain required’ label …
  • Fb; not easy to monetise at the moment, because users are used to using it for different purposes …. As people are inclined to buy via recommendations/reviews (get recent bar graph graphic!), it could be used that way to drive sales …Ecomm website ; you are in full control, but if you wish to do this yourself there are an awful lot of elements to consider … payment gateways & credit cards, security,,social media, product content, uk and overseas tax and vat , best practice regarding layout, shopping carts etc (but yml can help you with that!) Up front cost, but we are geared towards smaller companies and spreading cost or going into a partnership! If you set up an ecomm site, there are ways of automatically getting the products onto ebay and amazon with no retyping or extra effort!As part of cfw we are currently developing a concept similar to etsy for fashion , accessories and local designers.Amazon fees are higher than ebay, and they also insist on set shipping fee! Ebay will shortly be introducing automated international shipping, which will make life a lot easier for sellers.Get that document I have re calculating how many items you need to sell per month before launching a shop on ebay!Amazon ; growing faster than ebay, and people trust it more for new items .. Ebay does tend to have the ‘bargain required’ label …
  • Fb; not easy to monetise at the moment, because users are used to using it for different purposes …. As people are inclined to buy via recommendations/reviews (get recent bar graph graphic!), it could be used that way to drive sales …Ecomm website ; you are in full control, but if you wish to do this yourself there are an awful lot of elements to consider … payment gateways & credit cards, security,,social media, product content, uk and overseas tax and vat , best practice regarding layout, shopping carts etc (but yml can help you with that!) Up front cost, but we are geared towards smaller companies and spreading cost or going into a partnership! If you set up an ecomm site, there are ways of automatically getting the products onto ebay and amazon with no retyping or extra effort!As part of cfw we are currently developing a concept similar to etsy for fashion , accessories and local designers.Amazon fees are higher than ebay, and they also insist on set shipping fee! Ebay will shortly be introducing automated international shipping, which will make life a lot easier for sellers.Get that document I have re calculating how many items you need to sell per month before launching a shop on ebay!Amazon ; growing faster than ebay, and people trust it more for new items .. Ebay does tend to have the ‘bargain required’ label …

Transcript

  • 1. 19 September 2012Advanced ebay
  • 2. @intranetfuture
  • 3. Today‟s workshop WiFi: MAXWAP_1 3.00pm - Coffee Break 4.00pm - Close Facilities Cables Fire exit Please complete feedback form Link to slide deck will be emailed@intranetfuture
  • 4. Navigation@intranetfuture• ebay stats• Legal and tax aspects• Advanced search• Selling• Advanced tips for sellers• Buying• Advanced tips for buyers• ebay shop benefits• Setting up an ebay shop• ebay tools• Alternatives to ebay• Attracting buyers• Questions
  • 5. • Founded September 1995• 200 million registered users• More than 725,000 people make a full or part-time living on eBay• 11,000 new items listed on eBay mobile everyhour• Localised websites in 30 countries• The total number of handbags sold globallyon mobile in Q2 2012 could outfit double thefemale population of LuxemburgEbay stats@intranetfuture
  • 6. Legal and tax aspects@intranetfuture“As a seller on ebay, you agree to comply withall applicable domestic and internationallaws, statutes, ordinances and regulations…”VAT registered? Register for VAT exemptionwith VAT identification number
  • 7. • When selling see whether Buy it now or Auctionmost successful• Use search to obtain best price when buying• Search by category and filters• Use Save Search to receive emails• Use operators – eg (purse, handbag)• Red prices are items that didn‟t sell• Green prices are items that sold• Can‟t find item? Search for Title and DescriptionAdvanced Search tips@intranetfuture
  • 8. • Click on Sell/Sell an item• (top right of page)• Select Quick sell or Advanced SellSelling@intranetfuture
  • 9. • Enter EAN – books, CDs, electronics or name ofitem• Click Start selling• Enter title – Use CAPS, be descriptive andinclude lots of keywords• Select category• Add at least one photo – add then browse toyour hard drive (cont.)Quick sell@intranetfuture
  • 10. Quick sell (cont.)@intranetfuture• Add description – include keywords.Use bold text with large font, list mainfeatures but using bullets, stressBENEFITS, include condition, shippinginfo, guarantees• Select Auction or Buy it now or both• Choose listing duration• Enter postage amount• Add Payment details• Save and preview• List item after review
  • 11. Advanced sell@intranetfutureAdditional fields:• Subtitle• Condition• Item specifics• Listing designer• Visitor counter
  • 12. • Select My ebay• Review active listings• Answer buyer‟s questions• Review number of watchers and bids• Edit listings as requiredReviewing/editing listing@intranetfuture
  • 13. • Ebay notifies you by email• Check ebay fees – insertion plus final value• PayPal takes 2.9% plus $0.30 transaction fee• Receive payment• Leave feedback• Pack your item• Post immediatelyThe sale@intranetfuture
  • 14. • Pay attention to what Top-rated sellers do• Spell and grammar check your listing• Schedule listings• Short listing duration for in demand items• Longer listing duration for high value items• Be a good communicator• Use http://www.ebay.co.uk/fashion/• Host photos offsite to save fees• Use completed listings filter and look for green items• View videos on ebay YouTube channel• Use Help and Customer Support• Take good quality photosAdvanced tips for sellers@intranetfuture
  • 15. • Smartphone or iPad camera is fine• Take up to four photos using different angles• Include a close up shot• Use clean non-reflective surface• Surface and background should be oppositecolour to item• Ensure plenty of light behind camera• Dont try to hide a defectTake good quality photos@intranetfuture
  • 16. @intranetfuture
  • 17. • Find an item with Search or browse categoriesor use ebay Fashion• Read description carefully• Check feedback – beware of buying frompeople with less than 98% rating. Look atnumber of ratings as well as feedback score• Look for items with few watchers/buyers• „Buy it now‟ (if offered) or Bid• Pay immediately – via Pay Now button inlisting or email notificationBuying@intranetfuture
  • 18. • Use http://www.ebay.co.uk/fashion/• Use ebay iPhone Fashion app• Search for misspelled items – try Fatfingers• Use ebay iPad, iPhone and Android apps• Be a good communicator• Give lots of feedback to sellers• View videos on ebay YouTube channel• Follow Advanced Search tips• Bid late/Bid high• Use Help and Customer SupportAdvanced tips for buyers@intranetfuture
  • 19. Europe‟s Largest fashion shop@intranetfuture
  • 20. • You need to be selling around 35 to 40 itemsa month before considering a shop• Items are 40% cheaper to list – eg 40p onpersonal, 10p on ebay s shop• Standard shop costs £14.99 per month• Read Getting started with ebay shopsAre you ready for an ebay shop?@intranetfuture
  • 21. 75% of eBay Shops sellers surveyed said thatopening an eBay Shop increased their sales.Source: ebay• Customise with own brand and design• Brand listing as well as shop• List for longer• Boost sales with marketing tools• Real time reportingebay shop benefits@intranetfuture
  • 22. Register your business then:• Build and customise your shop• Manage your listings• Promote your shop• Tracking and reportingSetting up an ebay shop@intranetfuture
  • 23. • Create your own web presence in minutes -customisable display settings and templates• Unique web address - great for marketing• Customise up to 300 categories - helpshoppers browse your virtual shelves• Boost your brand - include your brand inlistingsBuild and customise@intranetfuture
  • 24. Example shophttp://stores.ebay.co.uk/Perfect-Me-Ltd@intranetfuture
  • 25. Manage your listings@intranetfuture• Manage costs - Economically list forlonger durations• Built-in shortcuts - automate repetitivetasks with bulk editing• Simplify sales management - Get FREEaccess to Selling Manager Pro (Featureand Anchor Shops only)
  • 26. Promote your shop@intranetfuture• Drive traffic and sales - Get specialaccess to marketing features, such ascross-promotions on Item pages• Build Relationships - Trigger repeatbuying with shops promotional flyersand email marketing
  • 27. Tracking and reporting@intranetfuture• Get real-time reporting - Traffic reports tellyou what keywords buyers use to find yourshop, what pages they view, and more!• FREE advanced Sales Reports - Track yourselling success with eBay Sales Reports.
  • 28. ebay tools@intranetfutureFor Sellers:Research - Terapeakwww.terapeak.com $29.95 p/mListing - Turbo Listerpages.ebay.co.uk/turbo_lister freeGarage Sale - Management www.iwascoding.com/garagesaleone off $39.99 (Mac only)For Buyers:Fatfingers and GoofbayLastminute auction lists items at 99p ending within an hour
  • 29. Alternatives to ebay@intranetfuture• e-commerce website – online shop• Facebook shop – www.payvment.com• Facebook Marketplace• Selling on Amazon – Guide• Craigslist• For buyers – Megashopbot
  • 30. Ecommerce example@intranetfuture
  • 31. Facebook shop example@intranetfuture
  • 32. Amazon store example@intranetfuture
  • 33. Attracting buyers@intranetfutureebay• Detailed and attractive listing• Maintain positive feedback• Provide excellent customer servicesNon ebay• Link from social networks - eg Pinterest• Link to ebay online - website, email sig• Put shop details onleaflets, brochures, business card etc
  • 34. • Shilling• Private deals• Goods not as described scam• Fake goods• Fake emails• False feedback• Inflated postage• Claiming goods not received• Ship abroad to friend/relative scamMore advice: Ebay Safety Centreebay dangers@intranetfuture
  • 35. Questions?@intranetfuture
  • 36. Connect withJonathan Pollinger+44 (0)1242 332016intranetfuture.comfacebook.com/intranetfuture@intranetfuture on Twitterinfo@intranetfuture.comuk.linkedin.com/in/jonathanpollingerpinterest.com/intranetfutureyoutube.com/intranetfuture @intranetfuture