Your SlideShare is downloading. ×
0
Blogs and Websites for Small Businesses
Blogs and Websites for Small Businesses
Blogs and Websites for Small Businesses
Blogs and Websites for Small Businesses
Blogs and Websites for Small Businesses
Blogs and Websites for Small Businesses
Blogs and Websites for Small Businesses
Blogs and Websites for Small Businesses
Blogs and Websites for Small Businesses
Blogs and Websites for Small Businesses
Blogs and Websites for Small Businesses
Blogs and Websites for Small Businesses
Blogs and Websites for Small Businesses
Blogs and Websites for Small Businesses
Blogs and Websites for Small Businesses
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Blogs and Websites for Small Businesses

751

Published on

Slide deck used for a workshop where small business owners learnt about blogs and websites. From purpose of blogs and websites through to practical training of how to use blogger.

Slide deck used for a workshop where small business owners learnt about blogs and websites. From purpose of blogs and websites through to practical training of how to use blogger.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
751
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Blogs and websites for small businesses  <br />Jonathan Pollinger<br />@jonnop on Twitter<br />
  • 2. Today’s workshop<br />Introduction 9.00<br />Production of blogs and websites<br /><ul><li> Purpose
  • 3. Domain names and hosting
  • 4. Website and blog design and production
  • 5. Logo, photos anf video
  • 6. Links and navigation
  • 7. Headings, articles and text
  • 8. Widgets</li></ul>Break 10.15<br />Obtaining visitors 10.25<br />Measurement 11.00<br />Freestyle workshop 11.30<br />Lunch and Q and A 12.00-12.30<br />
  • 9. State of the internet 2010<br />
  • 10. Purpose – why?<br />?<br />?<br /> ?<br />Blogs<br />Fun<br />Brand awareness<br />Create community<br />Drive traffic to website<br />Demonstrate expertise<br />Build prospects<br />Share best practice<br /> ?<br />Websites<br />Advertising<br />Brand awareness<br />Build prospects<br />Sales (direct and indirect)<br />Customer service<br />Create community<br />?<br />?<br />?<br />
  • 11. Domain names and hosting<br /><ul><li>Your own unique web identity
  • 12. Match your business name if possible
  • 13. Easy to use, related to business and recognisable
  • 14. Try and get a .com domain
  • 15. Get at least one
  • 16. Use for email to promote business
  • 17. Set up info@ etc for customer service
  • 18. Better for SEO
  • 19. Not only for website eg file storage and transfer
  • 20. Blogger, Fasthosts, Namesco to register domains</li></ul> <br /> <br /> <br /> <br />(search engine optimisation)<br />
  • 21. Website and blog production<br />Websites<br />Blogger (www.blogger.com) for personal updating and control – now with pages<br />CMS with Fasthosts(www.fasthosts.co.uk) orNamesco (www.names.co.uk)<br />Use own development tools and FTP client<br />Hire website developer/designer/internet company<br />Marketing company<br />CMS – Content Management System<br />Blogs<br /><ul><li>Blogger – easy to use and virtually free</li></li></ul><li>Logo, photos and video<br />Logo<br /><ul><li> Consider hiring designer
  • 22. Include your logo on each web page
  • 23. Reinforce your brand</li></ul>Photos and video<br /><ul><li>Make your site visual and pleasing to the eye
  • 24. Use relevant and high impact photos/video
  • 25. Consider hiring designer/photographer
  • 26. Download pics from Google images</li></li></ul><li>Links and navigation<br />Keep navigation map simple<br />Go for easy to view and use links<br />Links on every page to:<br /><ul><li>Services and prices
  • 27. Contact details page
  • 28. Your Facebook page
  • 29. Your Twitter account
  • 30. Email account</li></ul> <br /> <br />
  • 31. Headings, articles and text<br /><ul><li>Eye catching headings
  • 32. Short articles
  • 33. Easy to read text
  • 34. Update
  • 35. Update
  • 36. Update
  • 37. Update</li></li></ul><li>Gadgets/Widgets<br /><ul><li>HTML
  • 38. Images
  • 39. Videos
  • 40. Text
  • 41. Polls
  • 42. Adsense
  • 43. Twitter feed
  • 44. Facebook widget</li></li></ul><li>Break<br />
  • 45. Obtaining traffic/visitors<br /><ul><li>Blog directories - blogged.com and wikio.co.uk
  • 46. Link exchange but one way best
  • 47. Meta description and key words
  • 48. Comment on other blogs
  • 49. Engage in forums
  • 50. Use social media
  • 51. Adwords
  • 52. SEO -</li></ul>Search Engine Optimisation<br />
  • 53. Measurement<br /><ul><li>ROI - spend versus sales
  • 54. % of sales
  • 55. Google Analytics -http://www.google.com/analytics/
  • 56. Focus on visitors not hits
  • 57. Review traffic origin
  • 58. What pages are important
  • 59. Is site/blog meeting objectives?
  • 60. What are you customers saying?
  • 61. Continually review as above</li></li></ul><li>Workshop<br />Freestyle workshop….some ideas:<br /><ul><li>Domain name research and registration
  • 62. Research competitors websites and social media
  • 63. Map out your blog or website
  • 64. Blogger set up and practice
  • 65. Register with Google Analytics
  • 66. Comment on other blogs and forums</li></li></ul><li>Lunch and Q and A<br />www.intranetfuture.com<br />@jonnop on Twitter<br />jonathan.pollinger@intranetfuture.com<br />

×