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Blogs and websites for small businesses  <br />Jonathan Pollinger<br />@jonnop on Twitter<br />
Today’s workshop<br />Introduction		9.00<br />Production of blogs and websites<br /><ul><li> Purpose
 Domain names and hosting
 Website and blog design and production
 Logo, photos anf video
 Links and navigation
 Headings, articles and text
 Widgets</li></ul>Break			10.15<br />Obtaining visitors	10.25<br />Measurement		11.00<br />Freestyle workshop	11.30<br />L...
State of the internet 2010<br />
Purpose – why?<br />?<br />?<br /> ?<br />Blogs<br />Fun<br />Brand awareness<br />Create community<br />Drive traffic to ...
Domain names and hosting<br /><ul><li>Your own unique web identity
Match your business name if possible
Easy to use, related to business and recognisable
Try and get a .com domain
Get at least one
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Blogs and Websites for Small Businesses

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Slide deck used for a workshop where small business owners learnt about blogs and websites. From purpose of blogs and websites through to practical training of how to use blogger.

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Transcript of "Blogs and Websites for Small Businesses"

  1. 1. Blogs and websites for small businesses  <br />Jonathan Pollinger<br />@jonnop on Twitter<br />
  2. 2. Today’s workshop<br />Introduction 9.00<br />Production of blogs and websites<br /><ul><li> Purpose
  3. 3. Domain names and hosting
  4. 4. Website and blog design and production
  5. 5. Logo, photos anf video
  6. 6. Links and navigation
  7. 7. Headings, articles and text
  8. 8. Widgets</li></ul>Break 10.15<br />Obtaining visitors 10.25<br />Measurement 11.00<br />Freestyle workshop 11.30<br />Lunch and Q and A 12.00-12.30<br />
  9. 9. State of the internet 2010<br />
  10. 10. Purpose – why?<br />?<br />?<br /> ?<br />Blogs<br />Fun<br />Brand awareness<br />Create community<br />Drive traffic to website<br />Demonstrate expertise<br />Build prospects<br />Share best practice<br /> ?<br />Websites<br />Advertising<br />Brand awareness<br />Build prospects<br />Sales (direct and indirect)<br />Customer service<br />Create community<br />?<br />?<br />?<br />
  11. 11. Domain names and hosting<br /><ul><li>Your own unique web identity
  12. 12. Match your business name if possible
  13. 13. Easy to use, related to business and recognisable
  14. 14. Try and get a .com domain
  15. 15. Get at least one
  16. 16. Use for email to promote business
  17. 17. Set up info@ etc for customer service
  18. 18. Better for SEO
  19. 19. Not only for website eg file storage and transfer
  20. 20. Blogger, Fasthosts, Namesco to register domains</li></ul> <br /> <br /> <br /> <br />(search engine optimisation)<br />
  21. 21. Website and blog production<br />Websites<br />Blogger (www.blogger.com) for personal updating and control – now with pages<br />CMS with Fasthosts(www.fasthosts.co.uk) orNamesco (www.names.co.uk)<br />Use own development tools and FTP client<br />Hire website developer/designer/internet company<br />Marketing company<br />CMS – Content Management System<br />Blogs<br /><ul><li>Blogger – easy to use and virtually free</li></li></ul><li>Logo, photos and video<br />Logo<br /><ul><li> Consider hiring designer
  22. 22. Include your logo on each web page
  23. 23. Reinforce your brand</li></ul>Photos and video<br /><ul><li>Make your site visual and pleasing to the eye
  24. 24. Use relevant and high impact photos/video
  25. 25. Consider hiring designer/photographer
  26. 26. Download pics from Google images</li></li></ul><li>Links and navigation<br />Keep navigation map simple<br />Go for easy to view and use links<br />Links on every page to:<br /><ul><li>Services and prices
  27. 27. Contact details page
  28. 28. Your Facebook page
  29. 29. Your Twitter account
  30. 30. Email account</li></ul> <br /> <br />
  31. 31. Headings, articles and text<br /><ul><li>Eye catching headings
  32. 32. Short articles
  33. 33. Easy to read text
  34. 34. Update
  35. 35. Update
  36. 36. Update
  37. 37. Update</li></li></ul><li>Gadgets/Widgets<br /><ul><li>HTML
  38. 38. Images
  39. 39. Videos
  40. 40. Text
  41. 41. Polls
  42. 42. Adsense
  43. 43. Twitter feed
  44. 44. Facebook widget</li></li></ul><li>Break<br />
  45. 45. Obtaining traffic/visitors<br /><ul><li>Blog directories - blogged.com and wikio.co.uk
  46. 46. Link exchange but one way best
  47. 47. Meta description and key words
  48. 48. Comment on other blogs
  49. 49. Engage in forums
  50. 50. Use social media
  51. 51. Adwords
  52. 52. SEO -</li></ul>Search Engine Optimisation<br />
  53. 53. Measurement<br /><ul><li>ROI - spend versus sales
  54. 54. % of sales
  55. 55. Google Analytics -http://www.google.com/analytics/
  56. 56. Focus on visitors not hits
  57. 57. Review traffic origin
  58. 58. What pages are important
  59. 59. Is site/blog meeting objectives?
  60. 60. What are you customers saying?
  61. 61. Continually review as above</li></li></ul><li>Workshop<br />Freestyle workshop….some ideas:<br /><ul><li>Domain name research and registration
  62. 62. Research competitors websites and social media
  63. 63. Map out your blog or website
  64. 64. Blogger set up and practice
  65. 65. Register with Google Analytics
  66. 66. Comment on other blogs and forums</li></li></ul><li>Lunch and Q and A<br />www.intranetfuture.com<br />@jonnop on Twitter<br />jonathan.pollinger@intranetfuture.com<br />
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