Blogs and Websites for Small Businesses

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Slide deck used for a workshop where small business owners learnt about blogs and websites. From purpose of blogs and websites through to practical training of how to use blogger.

Slide deck used for a workshop where small business owners learnt about blogs and websites. From purpose of blogs and websites through to practical training of how to use blogger.

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  • 1. Blogs and websites for small businesses  
    Jonathan Pollinger
    @jonnop on Twitter
  • 2. Today’s workshop
    Introduction 9.00
    Production of blogs and websites
    • Purpose
    • 3. Domain names and hosting
    • 4. Website and blog design and production
    • 5. Logo, photos anf video
    • 6. Links and navigation
    • 7. Headings, articles and text
    • 8. Widgets
    Break 10.15
    Obtaining visitors 10.25
    Measurement 11.00
    Freestyle workshop 11.30
    Lunch and Q and A 12.00-12.30
  • 9. State of the internet 2010
  • 10. Purpose – why?
    ?
    ?
     ?
    Blogs
    Fun
    Brand awareness
    Create community
    Drive traffic to website
    Demonstrate expertise
    Build prospects
    Share best practice
     ?
    Websites
    Advertising
    Brand awareness
    Build prospects
    Sales (direct and indirect)
    Customer service
    Create community
    ?
    ?
    ?
  • 11. Domain names and hosting
    • Your own unique web identity
    • 12. Match your business name if possible
    • 13. Easy to use, related to business and recognisable
    • 14. Try and get a .com domain
    • 15. Get at least one
    • 16. Use for email to promote business
    • 17. Set up info@ etc for customer service
    • 18. Better for SEO
    • 19. Not only for website eg file storage and transfer
    • 20. Blogger, Fasthosts, Namesco to register domains
     
     
     
     
    (search engine optimisation)
  • 21. Website and blog production
    Websites
    Blogger (www.blogger.com) for personal updating and control – now with pages
    CMS with Fasthosts(www.fasthosts.co.uk) orNamesco (www.names.co.uk)
    Use own development tools and FTP client
    Hire website developer/designer/internet company
    Marketing company
    CMS – Content Management System
    Blogs
    • Blogger – easy to use and virtually free
  • Logo, photos and video
    Logo
    • Consider hiring designer
    • 22. Include your logo on each web page
    • 23. Reinforce your brand
    Photos and video
    • Make your site visual and pleasing to the eye
    • 24. Use relevant and high impact photos/video
    • 25. Consider hiring designer/photographer
    • 26. Download pics from Google images
  • Links and navigation
    Keep navigation map simple
    Go for easy to view and use links
    Links on every page to:
    • Services and prices
    • 27. Contact details page
    • 28. Your Facebook page
    • 29. Your Twitter account
    • 30. Email account
     
     
  • 31. Headings, articles and text
  • Gadgets/Widgets
  • Break
  • 45. Obtaining traffic/visitors
    • Blog directories - blogged.com and wikio.co.uk
    • 46. Link exchange but one way best
    • 47. Meta description and key words
    • 48. Comment on other blogs
    • 49. Engage in forums
    • 50. Use social media
    • 51. Adwords
    • 52. SEO -
    Search Engine Optimisation
  • 53. Measurement
    • ROI - spend versus sales
    • 54. % of sales
    • 55. Google Analytics -http://www.google.com/analytics/
    • 56. Focus on visitors not hits
    • 57. Review traffic origin
    • 58. What pages are important
    • 59. Is site/blog meeting objectives?
    • 60. What are you customers saying?
    • 61. Continually review as above
  • Workshop
    Freestyle workshop….some ideas:
    • Domain name research and registration
    • 62. Research competitors websites and social media
    • 63. Map out your blog or website
    • 64. Blogger set up and practice
    • 65. Register with Google Analytics
    • 66. Comment on other blogs and forums
  • Lunch and Q and A
    www.intranetfuture.com
    @jonnop on Twitter
    jonathan.pollinger@intranetfuture.com