1. 100 tweetable Facebook tips from intranetfuture.com
These are mainly tips for using Facebook for business ie Facebook Pages and there were
updated on 27 July 2017. If you like a tip, please copy it and post it to Facebook tagging
‘Intranet Future’ or tweet adding ‘via @intranetfuture #FBTips.’ Thank you.
Looking to power up your Social Media? Here’s how I can help.
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Facebook tip no.1 - Make sure you create a Page - sometimes called a ‘Business Page’ -
and NOT a Profile for your business. #FBTips
Facebook tip no.2 - Use an eye-catching cover photo or video that reflects your brand,
products or services. #FBTips
Facebook tip no.3 - Schedule Posts from your Facebook Page. On desktop select the
down arrow to the right of the Publish button. #FBTips
Facebook tip no.4 - You can use a tool like Buffer to schedule your Facebook and other
social network posts and tweets. #FBTips
Facebook tip no.5 - Want more time to work on your post? Then ‘Save draft’ (down arrow
to the right of the Publish button) and post later. #FBTips
Facebook tip no.6 - Missed something? You can backdate posts. On desktop select the
down arrow to the right of the Publish button.. #FBTips
Facebook tip no.7 - Add a description to your Cover Photo/Video and include a link to your
website. #FBTips
Facebook tip no.8 - Ensure you add an appropriate Action Button under the Cover Photo.
#FBTips
Facebook tip no.9 - Use the Notes feature to provide tips or to create blog posts. #FBTips
Facebook tip no.10 - To fix a post to the top of yours Posts, hover over the top right hand
corner then select down arrow then Pin to Top. #FBTips
Facebook tip no.11 - Make sure all your posts are short, snappy and grabby. #FBTips
Facebook tip no.12 - To receive all Posts from Pages you Like select the Following button
then See First. #FBTips
Facebook tip no.13 - Research show your post is more likely to Liked, Commented or
Shared if it’s posted after 5pm. #FBTips
2. 100 tweetable Facebook tips from intranetfuture.com
Facebook tip no.14 - Watch your spelling and grammar. Good quality copy creates a
professional image. #FBTips
Facebook tip no.15 - Make yourself accessible. Don’t forget to include all your contact
details in the Page Info section. #FBTips
Facebook tip no.16 - Make sure Story is completed under About and describe how your
products/services can benefit your clients. #FBTips
Facebook tip no.17 - Don’t forget to add your website address and email in the Page Info
section. #FBTips
Facebook tip no.18 - Customise your Facebook Web Address/User name to make it easier
for people to find your Page and Message you. #FBTips
Facebook tip no.19 – Setup auto messages under Response Assistant. #FBTips
Facebook tip no.20 - Ask questions in posts to start a conversation. #FBTips
Facebook tip no.21 - Respond promptly to all questions on your Page. #FBTips
Facebook tip no.22 - Consider setting up Message bots to manage customer services and
increase sales. Look at chatfuel.com. #FBTips
Facebook tip no.23 - Ensure that visitors can post to your Page. Settings/General/Visitor
Posts. #FBTips
Facebook tip no.24 - If you own a venue like a shop or restaurant encourage visitors to
‘check in’ to spread awareness of your business to their Friends. #FBTips
Facebook tip no.25 - Is Facebook helping you to achieve your business objectives? If not,
what's going wrong? #FBTips
Facebook tip no.26 - Don’t overpost but try to keep to at least one post per day. #FBTips
Facebook tip no.27 - Offer your Facebook Fans something special - a discount, freebie or
perhaps a special Event. #FBTips
Facebook tip no.28 - Use a code like FB10 when offering discounts so you can track
response and conversion. #FBTips
Facebook tip no.29 - Ensure that your Page is verified so you show up better in Search
results. Settings/General/Page verification. #FBTips
Facebook tip no.30 - Use a strong unique password for Facebook (and all other services
and sites for that matter). #FBTips
3. 100 tweetable Facebook tips from intranetfuture.com
Facebook tip no.31 - For extra security and to reduce the risk of being hacked, ensure that
Login Alerts and Login Approvals are enabled for your profile. #FBTips
Facebook tip no.32 - Don’t get into arguments with your Fans on Facebook. It looks awful.
#FBTips
Facebook tip no.33 - Feature the Pages of your clients and suppliers by using Featured
Likes under Settings/Featured/Likes. #FBTips
Facebook tip no.34 - Setup a Shop or Services to promote your products or professional
services. #FBTips
Facebook tip no.35 - You can easily distinguish between a Page (for businesses) and a
Profile (for people). Pages have Likes and Profiles have Friends. #FBTips
Facebook tip no.36 - Aim to post images, photos and videos in 100% of your posts.
#FBTips
Facebook tip no.37 - When mentioning a person, Page or event, tag them by prefacing
with the @ symbol then selecting name from the drop down. #FBTips
Facebook tip no.38 - Try and reply to all posts and comments on your Page. Eg by
thanking people. #FBTips
Facebook tip no.39 - Invite your Email Contacts by selecting the 'three dots' then Invite
Email Contacts. #FBTips
Facebook tip no.40 - Did you know you can Tag photos as your Page? So why not tag
your products as your Page. See Coca-Cola Page. #FBTips
Facebook tip no.41 - Use Facebook Insights to find out about your audience and to see
which posts are most popular. #FBTips
Facebook tip no.42 - Once you've setup a Shop you can tag your Products in posts.
#FBTips
Facebook tip no.43 - Ensure that you have a Facebook Share button on all your
shareable website content eg blog posts, news articles. #FBTips
Facebook tip no.44 - Make use of Facebook Tabs to display offers, discounts and to
create competitions. Use Shortstack. #FBTips
Facebook tip no.45 - Ensure you have at least 2 Page Admins for cover in event of
sickness and holidays and to avoid difficulties when sole Admin leaves the business.
#FBTips
Facebook tip no.46 - To increase their reach, post a link when you do a Press Release.
#FBTips
4. 100 tweetable Facebook tips from intranetfuture.com
Facebook tip no.47 - Ensure your Facebook posts are positive and engaging. #FBTips
Facebook tip no.48 - Find interesting content on other Pages and share it to your Page.
#FBTips
Facebook tip no.49 - Make sure you have an appropriate Template for your Page.
Settings/Edit Page. #FBTips
Facebook tip no.50 - Make sure you only display Tabs that you want and that they are in
an appropriate order. #FBTips
Facebook tip no.51 - Link to your jobs vacancy page from time to time to increase your
chances of recruiting new staff. #FBTips
Facebook tip no.52 - Encourage your employees to Like and Share your content. #FBTips
Facebook tip no.53 - DON’T link your Facebook feed to Twitter or vice versa. #FBTips
Facebook tip no.54 - Use your i Pic to re-inforce your brand. If you’re the brand add your
photo otherwise add your logo or another ‘on brand’ image. #FBTips
Facebook tip no.55 - Listen, connect and engage. Remember this if nothing else. #FBTips
Facebook tip no.56 -There’s lots of useful advice and case studies in the official Facebook
Business section. https://www.facebook.com/business #FBTips
Facebook tip no.57 - Add text to your Cover photo. (Facebook are testing this feature but
you can add via Canva). #FBTips
Facebook tip no.58 - Consider adding your website link or your call to action using text to
your cover photo. eg ‘Sign up to our newsletter’. #FBTips
Facebook tip no.59 - Add a Facebook icon linked to your Facebook Page to your YouTube
channel. #FBTips
Facebook tip no.60 - Regularly change your profile and cover pics to keep your Page
fresh. #FBTips
Facebook tip no.61 - Using the Facebook Pages Manager app on your phone or tablet
makes it easier to monitor and manager you Page/s. #FBTips
Facebook tip no.62 - Regular review your connected Apps - Account Settings/Apps and
remove those that you no longer use. #FBTips
Facebook tip no.63 - Upload your profile photo sized 180 x 180 pixels. Facebook will
resize it to 160 x 160 pixels. #FBTips
Facebook tip no.64 - Use Facebook Ads! #FBTips
5. 100 tweetable Facebook tips from intranetfuture.com
Facebook tip no.65 - Use ‘https’ for improved security when browsing. Go to Account
Settings/Security/Secure Browsing. #FBTips
Facebook tip no.66 - Did you know that you can change the privacy of posts you’ve made
in the past? Go to Account Settings/Privacy. #FBTips
Facebook tip no.67 - Set you Categories to accurately reflect your business sector. Go to
About/Edit Info/Category. #FBTips
Facebook tip no.68 - Photo caption competitions can be engaging. Try one. #FBTips
Facebook tip no.69 - Don’t run “Like and Share” competitions on your Timeline. It’s
against Facebook’s T and Cs plus some entrants can’t win! #FBTips
Facebook tip no.70 - If you own a shop, restaurant, bar or similar ask your staff to wear
‘Like Us our Facebook Page at <URL> t-shirts. #FBTips
Facebook tip no.71 - If your business is a venue ensure that Local Business is set as a
Category so that visitors can check-in. #FBTips
Facebook tip no.72 - Ensure any Place or Community Pages representing your business
are merged with your main Facebook (Business) Page. #FBTips
Facebook tip no.73 - Setup a Facebook Event to provide additional publicity for your event
and to encourage people to attend. #FBTips
Facebook tip no.74 - Use Facebook Live to promote new products, provide news and run
Q and As. #FBTips
Facebook tip no.75 - To obtain the permalink to a Facebook Post select the date that it
was posted. #FBTips
Facebook tip no.76 - Consider Facebook for internal communications. Look at Workplaces.
#FBTips
Facebook tip no.77 - 37% of UK users ask their Facebook friends for product tips.
(Source: Facebook). If your business is not on Facebook you’re less likely to be
recommended. #FBTips
Facebook tip no.78 - Do NOT buy Facebook Fans (but FB ads are cool). #FBTips
Facebook tip no. 79 - Use Facebook Insights to find out which of your posts are most
popular. #FBTips
Facebook tip no.80 – Use “See Pages Feed” to Like and engage with other Pages.
#FBTips
6. 100 tweetable Facebook tips from intranetfuture.com
Facebook tip no.81 – In Facebook Insights ‘Reach’ refers to unique people who’ve seen
post and ‘Impressions’ refers to total times viewed. #FBTips
Facebook tip no.82 – ‘Engagement’ as used in Facebook Insights is the number of people
who interacted with the post eg liking. commenting, sharing. #FBTips
Facebook tip no.83 – ‘Friends of Fans’ are the number of unique people who are friends
with those who have Liked your Page. #FBTips
Facebook tip no.84 – Make sure 100% of your posts includes a visual element eg image,
photo, gif, infographic or video. #FBTips
Facebook tip no.85 – ‘Organic’ reach is a post that reaches people without Facebook ads.
fans and non-fans directly and not through action of friend of a fan. #FBTips
Facebook tip no.86 – ‘Fan reach’ as used in Facebook Insights is the number of fans
reached by an organic post. #FBTips
Facebook tip no.87 - Create a unique username and web address for your Facebook
Page. Go to About/User Name. #FBTips
Facebook tip no.88 - Manage negative customer feedback on your Facebook Page by
acknowledging, apologizing, rectifying and rewarding. #FBTips
Facebook tip no.89 - Get your Page Verified. Go to Setings/General/Page Verification.
#FBTips
Facebook tip no.90 - Use the Employer section in About to highlight your Page. #FBTips
Facebook tip no.91 - Tell the Story of your business in the About section and add your
website URL. #FBTips
Facebook tip no.92 – Did you know you can backdate and schedule posts from
Facebook? Click the arrow to the right of the Publish button. #FBTips
Facebook tip no.93 - Help to reduce spam by blocking and reporting spammers. #FBTips
Facebook tip no.94 - Create a Group and link it to your Page then build a community.
#FBTips
Facebook tip no.95 - When you set up an Event add a link to your booking page to make it
easy for people to buy tickets. #FBTips
Facebook tip no.96 - Use easy to setup Promoted Posts (you’ll need budget) to
dramatically extend the reach of your posts. #FBTips
Facebook tip no.97 - If you have trouble changing your Page’s name, get in touch. I might
be able to help. #FBTips
7. 100 tweetable Facebook tips from intranetfuture.com
Facebook tip no.98 - Add your Facebook Page URL to your email signature to encourage
visitors to your Page. #FBTips
Facebook tip no.99 - Get noticed on Facebook by commenting as your Page on other
Pages posts but be careful not to spam. #FBTips
Facebook tip no.100 - It’s only Facebook. Be yourself and have fun! #FBTips
(Updated: 27 July 2017)
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