Social Media in Context<br />Jonathan Jacobs<br />
Where are we at<br />1stWorkshop of its kind for Tourism<br />Need identified<br />JAMMS feedback<br />Own Success<br />ht...
You are here<br />Social Media<br />Strategy<br />
"brands are now becoming conversation factors where academics, celebrities, experts and key opinion formers discuss functi...
What is your intention?<br />“Know what the intent of your social media and networks will be. <br />Are you hoping to impr...
Some Concepts<br />Facebook is a social networking website — a gathering spot, to connect with your friends and with your ...
Yammer is a microblogging service launched in September 2008. Like Twitter, it allows users to post updates of their activ...
podcast - An audio programme in a compressed digital format, delivered via an RSS feed over the Internet to a subscriber a...
Who is my audience?<br />
Stats<br />
Where does my market sit?<br />
Start the Conversation – Social Media is not direct Selling<br />How? – tagging, blogging, podcasting, status updates, gro...
TweetDeck<br />Mashable.com<br />RSS<br />
Find us  - Linkedin – Lets talk Tourism South AfricaFacebook – TEP Western CapePresentation available on my Linkedin PageE...
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Social Media In Context

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Social Media In Context

  1. 1. Social Media in Context<br />Jonathan Jacobs<br />
  2. 2. Where are we at<br />1stWorkshop of its kind for Tourism<br />Need identified<br />JAMMS feedback<br />Own Success<br />http://youtu.be/sIFYPQjYhv8<br />
  3. 3. You are here<br />Social Media<br />Strategy<br />
  4. 4. "brands are now becoming conversation factors where academics, celebrities, experts and key opinion formers discuss functional, emotional and, more interestingly, social concerns." <br /> Simon Clift CMO Unilever<br />
  5. 5. What is your intention?<br />“Know what the intent of your social media and networks will be. <br />Are you hoping to improve awareness and open communication about your organization? <br />Are you looking to reach new markets and open channels for sales or membership or market adoption? <br />Are you hoping to use these tools as collaboration platforms? <br />Are you making informational products?” <br /> Extract Social Media and Social Networking Starting Points Chris Brogan<br />OR Do you just want more friends.........<br />
  6. 6. Some Concepts<br />Facebook is a social networking website — a gathering spot, to connect with your friends and with your friends friends. Facebook allows you to make new connections who share a common interest, expanding your personal network.<br />The Twitter site's fundamental question is “what are you doing?” This can be, in its most simplistic form, a one or two word answer, but when developed this is a tool that lends itself to developing understanding and potentially starting collaboration.<br />LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking<br />(most commonly expanded as "Really Simple Syndication") is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format<br />
  7. 7. Yammer is a microblogging service launched in September 2008. Like Twitter, it allows users to post updates of their activities, follow others' updates and tag content. This is company specific – users with the same email form a group. Facilitates internal discussion.<br />MySpace-a social networking website launched in 2003,owned by Fox Interactive Media.The contents of a MySpace profile are:Moods,Blurbs,Blogs,"interests" section,"details"section.It also has the possibility to upload music,photos and receive comments from other users<br />
  8. 8. podcast - An audio programme in a compressed digital format, delivered via an RSS feed over the Internet to a subscriber and designed for playback on computers or portable digital audio players, such as the iPod; To deliver (audio) via an RSS feed over the internet to a subscriber<br />A blog is a website that allows users to reflect, share opinions, and discuss various topics in the form of an online journal while readers may comment on posts<br />
  9. 9. Who is my audience?<br />
  10. 10. Stats<br />
  11. 11. Where does my market sit?<br />
  12. 12.
  13. 13.
  14. 14. Start the Conversation – Social Media is not direct Selling<br />How? – tagging, blogging, podcasting, status updates, group comments<br />Get the right tools<br />Consult an Expert<br />Integrate as part of an already Marketing Strategy<br />
  15. 15. TweetDeck<br />Mashable.com<br />RSS<br />
  16. 16. Find us - Linkedin – Lets talk Tourism South AfricaFacebook – TEP Western CapePresentation available on my Linkedin PageEmail – jonathanj@tep.co.za<br />

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