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Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
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Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach

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  • 1. Social Networking:<br />Who are you?<br />For a copy of this presentation<br />twitter.com/jonniejensen<br />http://www.slideshare.net/jonniejensen<br />JonnieJensen@tobesocial.com<br />
  • 2. Who are you?<br />You are just one person<br />You have a few family, friends and neighbours<br />You have 6.8 billion other people to meet<br />
  • 3. Who do you want to be?<br />Create a personal profile<br />Set your objectives<br />State what you stand for<br />What do people like you do<br />Where do they do it<br />Do one thing ... and do it well<br />
  • 4. Why do people like people like you?<br />They know you<br />They know what you stand for<br />They know you know what you are talking about<br />They know others trust you<br />They know you can help them<br />They know you are an influencer<br />
  • 5. How they used to do it<br />Slow<br />Repetitive<br />High volume<br />Expensive<br />Interruptive<br />Mass media<br />
  • 6. How we do it today<br />Organic<br />Reputation based<br />Referrals<br />Ground swell<br />Mass reach<br />Viral<br />Long tail<br />Relationship based<br />Collaboration<br />
  • 7. Social media is here to stay<br />Click to view video<br />
  • 8. Why use social media?<br />Learn what people are saying<br />Create a buzz<br />Build a following<br />Engage key influencers<br />Increase brand exposure<br />Improve search engine presence<br />Get message out fast<br />Gain competitive intelligence<br />
  • 9. ?<br />anonymity<br />transparency<br />authenticity<br />intimacy<br />Facebook overtakes MySpace in unique monthly visitors<br />Twitter is #3 most-visited social network<br />2010<br />1996<br />1999<br />2001<br />2004<br />2005<br />2006<br />2008<br />2009<br />184 million blogs counted worldwide<br />Blogging rises in popularity<br />Wikipedia is most popular reference site online<br />First online bookmark launched: iList<br />YouTube expands rapidly, acquired by Google<br />The first hosted blog tools launched<br />Social Bookmarking takes off<br />REF: with thanks to Leslie Bradshaw<br />
  • 10. What do you know about social media?<br />LinkedIn has just celebrated reaching its 45-millionth membership.<br />Social networks and blogs are the 4th most popular online activities online, beating personal email<br />67% of global users visit member communities and 10% of all time spent on the internet is on social media sites.<br />900,000 blog posts are created within a single 24-hour period. <br />Delicious, has more than five million users and over 150 million unique bookmarked URLs. <br />3,000,000<br />The average number of Tweets sent on Twitter everyday<br />1382%<br />The monthly growth rate of Twitter users from Jan to Feb ’09<br />YouTube will show 75 billion video streams to around 375 million unique visitors in 2009<br />UK<br />19 million users on Facebook<br />4 million users on Twitter<br />25% of search results for the World’s Top 20 largest brands are links to user-generated content<br />Universal McCann reports that 77% of all active internet users regularly read blogs. <br />Flickr hosts more than 3.6 billion user images – launched 2004<br />Image thanks: http://www.brandingeye.com<br />
  • 11. Personal branding<br />Strong Intro: “I Am…”<br />Consistent Photo<br />Be consistent<br />Get a great picture<br />Be present<br />Complete your profiles<br />Optimise<br />Be yourself<br />Operate with integrity<br />Remember, the internet never forgets<br />500+ Connections<br />Vanity URL<br />Summary & Specialties<br />Groups<br />Industry-Relevant PPTs<br />Thought Leader Blog Posts (tag: “linkedin”)<br />Recommendations<br />
  • 12. Your Homebase<br />Create yourself a home on the internet<br />Substantiate your values<br />Get your message across <br />Add value to your target audience<br />Wordpress.com – simple site build<br />Goals of ChrisBrogan.com<br />Equip you to be successful with business relationship management (social media and marketing, mostly). <br />Share my perspective such that it might appeal to you professionally, either as a speaker or as a business associate through my agency. <br />Point you to other projects, products, and people who I think are noteworthy. <br />Experiment with business communications and media so I can better equip organizations for success. <br />
  • 13. Your Outposts and Passports<br />Outposts are places of presence that you maintain for interaction and promotion purposes. <br />Passports are profiles on various social sites, where you have an account, but you might not participate fully<br />You<br />
  • 14. Creating a sphere of influence<br />One to one to millions<br />Focus on key influencers<br />Be of service<br />Initiate <br />Participate<br />
  • 15. Using the tools<br />Social networking: Facebook/Ning<br />Professional networking: LinkedIn/Ecademy<br />Micro blogging: Twitter<br />Document sharing: Scribd/Slideshare<br />Social bookmarking: Delicious/Digg<br />Audio: blogtalkradio/itunes<br />Video: YouTube/Ustream<br />Pictures: Flickr/Picasa<br />
  • 16. Lets get started<br />Set your objectives<br />Listen to what is being said and by who<br />Get buy-in from everyone<br />Build a homebase<br />Optimise a profile on Twitter and LinkedIn<br />Create a content calendar and get active<br />Go to some local or industry events<br />Repeat key messages<br />Repeat key messages<br />Measure results, evaluate and improve<br />

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