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Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach
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Who Are You? Using Social Networking to Raise Your Profile - Jonnie Jensen - Digital Coach

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  • 1. Social Networking:
    Who are you?
    For a copy of this presentation
    twitter.com/jonniejensen
    http://www.slideshare.net/jonniejensen
    JonnieJensen@tobesocial.com
  • 2. Who are you?
    You are just one person
    You have a few family, friends and neighbours
    You have 6.8 billion other people to meet
  • 3. Who do you want to be?
    Create a personal profile
    Set your objectives
    State what you stand for
    What do people like you do
    Where do they do it
    Do one thing ... and do it well
  • 4. Why do people like people like you?
    They know you
    They know what you stand for
    They know you know what you are talking about
    They know others trust you
    They know you can help them
    They know you are an influencer
  • 5. How they used to do it
    Slow
    Repetitive
    High volume
    Expensive
    Interruptive
    Mass media
  • 6. How we do it today
    Organic
    Reputation based
    Referrals
    Ground swell
    Mass reach
    Viral
    Long tail
    Relationship based
    Collaboration
  • 7. Social media is here to stay
    Click to view video
  • 8. Why use social media?
    Learn what people are saying
    Create a buzz
    Build a following
    Engage key influencers
    Increase brand exposure
    Improve search engine presence
    Get message out fast
    Gain competitive intelligence
  • 9. ?
    anonymity
    transparency
    authenticity
    intimacy
    Facebook overtakes MySpace in unique monthly visitors
    Twitter is #3 most-visited social network
    2010
    1996
    1999
    2001
    2004
    2005
    2006
    2008
    2009
    184 million blogs counted worldwide
    Blogging rises in popularity
    Wikipedia is most popular reference site online
    First online bookmark launched: iList
    YouTube expands rapidly, acquired by Google
    The first hosted blog tools launched
    Social Bookmarking takes off
    REF: with thanks to Leslie Bradshaw
  • 10. What do you know about social media?
    LinkedIn has just celebrated reaching its 45-millionth membership.
    Social networks and blogs are the 4th most popular online activities online, beating personal email
    67% of global users visit member communities and 10% of all time spent on the internet is on social media sites.
    900,000 blog posts are created within a single 24-hour period. 
    Delicious, has more than five million users and over 150 million unique bookmarked URLs. 
    3,000,000
    The average number of Tweets sent on Twitter everyday
    1382%
    The monthly growth rate of Twitter users from Jan to Feb ’09
    YouTube will show 75 billion video streams to around 375 million unique visitors in 2009
    UK
    19 million users on Facebook
    4 million users on Twitter
    25% of search results for the World’s Top 20 largest brands are links to user-generated content
    Universal McCann reports that 77% of all active internet users regularly read blogs. 
    Flickr hosts more than 3.6 billion user images – launched 2004
    Image thanks: http://www.brandingeye.com
  • 11. Personal branding
    Strong Intro: “I Am…”
    Consistent Photo
    Be consistent
    Get a great picture
    Be present
    Complete your profiles
    Optimise
    Be yourself
    Operate with integrity
    Remember, the internet never forgets
    500+ Connections
    Vanity URL
    Summary & Specialties
    Groups
    Industry-Relevant PPTs
    Thought Leader Blog Posts (tag: “linkedin”)
    Recommendations
  • 12. Your Homebase
    Create yourself a home on the internet
    Substantiate your values
    Get your message across
    Add value to your target audience
    Wordpress.com – simple site build
    Goals of ChrisBrogan.com
    Equip you to be successful with business relationship management (social media and marketing, mostly).
    Share my perspective such that it might appeal to you professionally, either as a speaker or as a business associate through my agency.
    Point you to other projects, products, and people who I think are noteworthy.
    Experiment with business communications and media so I can better equip organizations for success.
  • 13. Your Outposts and Passports
    Outposts are places of presence that you maintain for interaction and promotion purposes.
    Passports are profiles on various social sites, where you have an account, but you might not participate fully
    You
  • 14. Creating a sphere of influence
    One to one to millions
    Focus on key influencers
    Be of service
    Initiate
    Participate
  • 15. Using the tools
    Social networking: Facebook/Ning
    Professional networking: LinkedIn/Ecademy
    Micro blogging: Twitter
    Document sharing: Scribd/Slideshare
    Social bookmarking: Delicious/Digg
    Audio: blogtalkradio/itunes
    Video: YouTube/Ustream
    Pictures: Flickr/Picasa
  • 16. Lets get started
    Set your objectives
    Listen to what is being said and by who
    Get buy-in from everyone
    Build a homebase
    Optimise a profile on Twitter and LinkedIn
    Create a content calendar and get active
    Go to some local or industry events
    Repeat key messages
    Repeat key messages
    Measure results, evaluate and improve

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